דרושים » פרסום שיווק ויחסי ציבור » Campaign Manager

We are seeking an experienced and results-driven Marketing Communications Manager with expertise in WordPress, HubSpot, and Salesforce.
This key role will drive the development and execution of global and regional communication initiatives with a strategic focus on digital lead generation, content creation, branding, and campaign performance.
Key Responsibilities:
Marketing Communications & Brand Stewardship
Plan and execute integrated communication strategies to support product launches, brand awareness, and revenue growth.
Ensure consistent brand messaging, tone, and visual identity across all product & marketing materials and channels.
Adapt and localize content for various global markets
Digital Marketing & Lead Generation
Own and manage lead generation activities through digital platforms including:
HubSpot for email marketing, automation workflows, landing pages, and lead nurturing campaigns.
Corporate website updates and optimization (via WordPress) to increase traffic, engagement, and conversion.
Social media platforms (e.g., LinkedIn, YouTube) with targeted campaigns to support pipeline growth.
Develop audience segmentation and persona-driven strategies to improve MQL acquisition and handoff to the sales team.
Web Content Management
Oversee the websites structure, content, and UX using WordPress, ensuring SEO optimization, campaign integration, and timely updates.
Launch product-specific landing pages and campaign microsites aligned with lead gen goals and sales enablement needs.
CRM, Automation & Campaign Management
Design, launch, and analyze multichannel marketing campaigns in HubSpot, integrating campaign performance tracking into Salesforce.
Collaborate with the sales team to optimize lead lifecycle stages, from acquisition to conversion, using real-time CRM insights.
Content Creation, Video & Visual Media
Support marketing content creation including brochures, case studies, product sheets, blog articles, and internal communications.
Lead video production and photoshoot projects, including planning, vendor coordination, creative oversight, and editing review.
Produce and repurpose engaging content tailored to different stages of the customer journey and sales funnel.
Event & PR Support
Support trade shows, virtual webinars, and product launches with digital and physical assets, messaging, and communications planning.
Contribute to public relations strategies, including the creation of media kits, press releases, and journalist outreach.
Analytics & Performance Reporting
Define KPIs for all communication and lead generation activities and report regularly on campaign performance, ROI, website traffic, conversion rates, and lead flow.
Use tools like Google Analytics, HubSpot dashboards, and Salesforce reports to generate actionable insights and improve strategy effectiveness.

We seek a Head of Growth Marketing to build and scale organic growth engine. In this high-impact role, youll own all aspects of our web strategy, content performance, funnel optimization, and data-driven growth experimentation. You will lead key marketing initiatives that drive measurable ecosystem engagement with founders, developers, projects, and users with the web as your main growth platform.

Youll report to the VP of Marketing and collaborate with multiple teams, including product, social, product marketing, developer relations, ecosystem, and design.

Key Responsibilities

Own Web Operations & Performance: Manage main web properties (e.g., starkware.co, starknet.io, cairo-lang.org), ensuring fast, accessible, SEO-optimized, and conversion-oriented experiences.
Organic Growth Strategy: Define and execute a roadmap for organic user acquisition via content optimization, keyword strategy, technical SEO, link building and content placement.
Content Analytics & Experimentation: Partner with product marketing and ecosystem teams to test and iterate on content formats, distribution channels, and performance.
Funnel & Conversion Optimization: Build high-converting user journeys through CRO best practices, experimentation, and marketing automation (forms, CTAs, content flows).
Data & Attribution: Set up and maintain growth marketing analytics stack (e.g., GA4, HubSpot), monitor KPIs, and report performance across funnel stages.
Lead & Scale: Manage vendors, freelancers, and team members supporting growth-related activities like SEO, content ops, and marketing analytics.
Cross-Functional Collaboration: Work with design, product marketing, ecosystem, and DevRel to ensure alignment on messaging, campaigns, and product milestones.