דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager - TLV

We are seeking a dynamic and tech-savvy individual to join our expanding product marketing team. You will play a key role in driving product adoption and retention. Working closely with our product and sales teams, you will have the opportunity to shape the positioning and messaging of our products, ensuring they resonate with our target audience. Being a part of our team will allow you to become an authority on our AI-powered platform, gaining in-depth knowledge of the IT landscape and understanding the unique needs and challenges faced by IT professionals. You will be responsible for managing feature launches, as well as taking ownership of content creation and sales enablement material.
Responsibilities:
Effectively communicate value propositions through various channels, such as in-product guided walkthroughs, emails, presentations, and more.
Collaborate closely with Product Managers to gain a comprehensive understanding of upcoming features and strategically plan and execute feature launch strategies.
Develop compelling content to support the sales team throughout the entire sales cycle, including positioning, messaging, and product collateral.
Utilize Appcues and similar product engagement tools to implement in-product flows that drive feature adoption and improve customer retention.
Work alongside our marketing team to develop and implement integrated marketing programs that enhance market awareness and drive sales growth.
Serve as our voice by ensuring accurate product representation in broader marketing initiatives and supporting the marketing team.
Conduct research and feedback surveys to gain insights into how customers perceive the value of new capabilities.

Required Product Marketing Manager
About the position
As we continue to grow and gain traction in the banking industry, we are looking for a qualified Product Marketing Manager to join our Product team.
As product marketing manager, you will be at the forefront of driving the success of our products. Leveraging your expertise in product marketing and strategic thinking, you will play a pivotal role in shaping our product messaging, positioning, and go-to-market strategies. With a focus on understanding our target audience and market dynamics, you will collaborate closely with cross-functional teams to ensure alignment and drive impactful market releases and product launches.
Responsibilities
Product Positioning and Messaging: Develop compelling value propositions and messaging that will resonate with our target audience. Clearly articulate the unique benefits and features of our products to effectively communicate value to customers and prospects alike.
Go-to-Market Strategy: Partner with cross-functional stakeholders (Product, Sales, Customer Success, Marketing) to define and execute go-to-market plans for new products launches and quarterly market releases, including research, messaging, communication plans, and pricing.
Content Development: Create engaging and high-quality content that communicates and promotes our product offering and differentiated value, including website content, product datasheets, webinars, case studies, email outreach, newsletters, product videos, product presentations, etc.

Were seeking a Product Marketing Manager to join our growing team and support our product marketing initiatives. In this role, youll own and help with various product marketing initiatives and collaborate across teams to drive product adoption and awareness. You will work closely with the Director of Product Marketing, as well as Product and Sales teams, to execute marketing strategies and projects that resonate with our technical developer audience.

Responsibilities:

Develop marketing collateral and sales enablement materials such as one-pagers, slide decks, and battle cards
Create engaging product videos, demos, and tutorials to showcase product capabilities and use cases
Write, review, and edit technical and marketing content to ensure clarity and consistency
Conduct competitive analysis and market research to refine positioning and identify opportunities
Collaborate with designers and content writers to ensure visually compelling and impactful materials
Support product launches by collaborating with the product team to create marketing assets, coordinate cross-functional execution, and ensure alignment with sales
Assist in crafting and refining product messaging, positioning, and value propositions that resonate with technical audiences

we are seeking a Product Marketing Manager for the companys strategic Supply Chain solutions.
As a PMM, you will own the end-to-end go-to-market process. You will be responsible for translating market needs and technical product capabilities into value proposition, product messaging and narratives that drive product usage, new business opportunities, and strengthen our brand. You will be juggling multiple projects with multi-function teams across the company to drive business results at a fast pace.
Your role:
Develop a deep understanding of industry needs, target audiences, and the competitive landscape
Create and own the product messaging and value proposition for different personas
Cross-manage all product marketing processes and product launches across different departments
Work closely with the Product, Sales, and Customer Success teams
Work closely with the overall Marketing team to create marketing content and digital assets that clearly and effectively communicate our value proposition, benefits, and features for customers, including: webinars, blog posts, social media content, use cases, datasheets, whitepapers, articles, webinars, etc
Customer obsessed participate in customers conversations to better understand their needs and use cases

We seek a Product Marketing Manager who is excited by the opportunity to build new ads products for the telco ecosystem.
This is a strategic role with responsibility for identifying new solutions for carriers and device manufacturer. In this role, you will identify market insights in order to guide strategic direction, product development, and product adoption. In this capacity, you will partner closely with Product, Engineering, Partnerships and Product Growth.
Strategic thinking, cross-functional influence, analytical and communication skills are a must, as well as ability to navigate ambiguity. Ideally, you will also have an understanding of the market forces shaping the ads and telco ecosystems, and a track record of shaping product strategy and growing adoption
Product Marketing and Strategy Manager Responsibilities
Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally with Product Management and Engineering, with a focus on ads, and monetization.
Identify significant long-term opportunities based on research, analysis and a strategic view of the telco ecosystem.
Plan and lead cross-functional efforts to facilitate successful product alpha and beta programs and launches globally
Demonstrate understanding of the broader ecosystem and competitive landscape to create strategic product feedback and positioning
Define and manage comprehensive go-to-market strategy and plan including positioning, policy, and launch strategy
Partner effectively with Product Management to lead world-class product marketing communications for new products
Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created
Grow product adoption and usage rates by supporting market facing programs and effective product launches.

We are looking for an experienced Director of Product Marketing to articulate our value to the market, build successful GTM strategies and work at the intersection between product, marketing and sales.
Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas.
This position is ideal for someone whos a leader at heart and has a proven track record as a B2B product marketer.
What youll do:
Develop messaging and positioning that differentiates us and enforce it through creative presentations, collateral, website content, white papers and playbooks.
Lead product launch processes and deliverables to drive marketing success factors and sales growth
Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
Communicate the value proposition of our products to the sales team and develop the sales tools that support the selling process.
Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

Our team is passionate, empathetic, and dedicated to providing world-class solutions to families in need. We work collaboratively to identify pain points and design elegant solutions that empower and support our users.

As we grow, we seek a Senior Product Marketing Manager to drive go-to-market strategies, enhance our product positioning, and accelerate adoption among our customers and partners.

In this role you will
Go-To-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and feature updates, ensuring alignment with business objectives.
Positioning & Messaging: Craft compelling, customer-centric value propositions and messaging that differentiates Empathys products in the market and resonates across multiple B2B audiences. Engage with the marketing & content teams to create whitepapers, case studies, and support executive keynotes to drive thought leadership.
Sales Enablement: Develop sales collateral, presentations, and training materials to empower sales and customer success teams with the right messaging and positioning, in support of revenue targets.
Market & Competitive Analysis: Conduct in-depth market research and competitive analysis to identify trends, customer pain points, and opportunities for differentiation.
Cross-Functional Collaboration: Work closely with Product, Sales, Partner Success, Marketing, and Design teams to align marketing initiatives with product development, partner needs, and organizational goals. Provide insights through metrics and reporting to drive data-informed decision-making.
Demand Generation Support: Partner with the broader marketing team to drive awareness and demand through performance marketing, content strategy, PR, and partnerships.
Customer Insights: Gather feedback from partners, users, and sales teams to refine positioning and drive continuous product and marketing improvements.

As a Senior Product Manager in Application Observability, you will be responsible for the product providing runtime insights to development teams to troubleshoot, debug and optimize their cloud native applications. Application Observability is part of our Observability solution which provides a unified view across the full stack, from applications to infrastructure and user experience, all in context, with our AI, Davis, continuously analyzing billions of dependencies, providing precise root cause determination to eliminate alert storms from siloed tool sprawl and focus resources on proactive actions with the highest impact.

Youll be responsible for:
Drive the development and execution of the product roadmap and contribute to our near-term and long-term product strategy, targeting developers and DevOps engineers.
Conducting market research and competitive analysis to help determine product direction.
Discovering new product opportunities by combining customer feedback and analysis to identify areas where we can leverage our core technologies, strengths, and market leadership.
Understanding user problems and, working with our design team, developing user flows and wireframes to ensure our solution delivers the best user experience.
Driving pre-release activities to get early adopter customers and sales feedback to iterate on solutions.
Writing compelling product blog posts that wow the customer.
Partnering with product marketing to develop targeted messaging, define go-to-market strategies and tactics, and enable the sales team. Guide other customer facing stakeholders (support, solution engineers and customer success managers) in deploying and adopting new features.
Taking ownership for outcomes - working through the priorities and dispersed teams proactively, anticipating risks, and developing appropriate mitigation plans.
Meeting customers face to face as a product expert at events and user conferences.

We are looking for a passionate and strategic Product Marketing Manager to join our Marketing team.
This role is ideal for someone who excels at creating compelling content, thrives on cross-functional collaboration, and understands how to craft messaging that stands out in a competitive market. Youll work closely with Product Management to drive successful product launches, support Sales with impactful enablement materials, and help position us as a leader in the cloud security space.
Responsibilities
Content Development Create compelling content including sales collateral, blog posts, newsletters, website copy, videos, and customer case studies to effectively communicate product value and support various marketing initiatives.
Product Positioning & Messaging Define clear and differentiated product messaging and positioning. Develop a deep understanding of our ICP and tailor value propositions that resonate with key audiences.
Product Launch Planning & Execution Partner with the Product Management team to deeply understand product differentiators and develop applicable launch materials including data sheets, PR announcements, web content, etc.
Marketing Support Collaborate with Growth Marketing and SDR teams to support demand generation initiatives. Contribute creative campaign ideas and provide expert guidance on messaging, content review, and educational materials.
Sales Enablement Develop sales tools such as use cases, ROI/RFP templates, presentations, FAQs, industry/vertical market solution overviews, competitive analysis, and more.
Brand / Product Ambassador Represent us at industry events, conferences, customer meetings, and webinars. Effectively communicate the product's value proposition/USP to internal and external stakeholders.
Market Research & Analysis Conduct research to understand the target audience, market trends, and competitive landscape. Assess market movements and recommend strategies to take advantage.

We are looking for a Staff Product Manager to join our Cloud Security product team to lead capabilities related to our core agent platform for Cloud Workload Security (CWS). CWS provides customers with real-time threat protection, detection, investigation, response, and remediation for server and container workloads in public clouds, private clouds, and physical servers. CWS is powered by a collection of high-performance agents that are deployed into container and server workloads. In this specific role, you will lead the strategy, roadmap, and feature release process for all features related to core agent functionality, such as agent performance, OS and ecosystem compatibility, integration with DevOps tooling, and setup/installation. Youll also drive our agent-platform strategy, ensuring our agent is extensible and adaptable across many security use cases. This is a very visible and hands-on PM role where you will interact with engineering, sales, marketing, and peers in product management.
What will you do?
Define, evangelize, and maintain the strategy and vision for core agent platform features within the Cloud Workload Security product.
Establish priorities for what agent platform features we should build and why
Write requirements documents defining the customer value proposition and customer experience for specific features.
Manage the release processes associated with agent platform features.
Coordinate documentation and go-to-market efforts associated with our agent platform features in collaboration with the documentation, sales, and marketing teams.
Support product marketing efforts with inputs on content and marketing strategy.
Engage cross-functionally with customers, partners, sales engineers, and solution architects to collect requirements and build trust.
Develop an understanding of multiple customer profiles by speaking frequently with customers and prospects.
Assess the competitive landscape and how stacks up against competitors.
Analyze usage trends associated with the product and features and make data-driven decisions based on the analysis.