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14/03/2024
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נאספה מאתר אינטרנט
14/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and English Speakers
We are looking for a Content Marketing Manager to join our marketplace team, who will be responsible for shaping and executing our content strategy while collaborating with various departments and stakeholders. We are looking for someone who can be involved in developing a comprehensive, deep, beneficial and useful content, aligned with our organizational goals and brand identity, with a focus on enhancing user experiences, boosting engagement, and driving business results.
As the Content Marketing Manager, you'll initiate, lead and manage the planning, creation, distribution, and performance analysis of content assets, collaborating closely with cross-functional teams to ensure alignment and effectiveness.
What am I going to do?
Lead the development and execution of a holistic content strategy that aligns with the company's objectives, brand identity, and target audience, mainly for existing users.
Manage content planning and editorial calendar development to ensure consistent messaging and timely delivery of content assets, while collaborating internally and externally.
Initiate, lead and manage the planning, creation, distribution, and perform analysis of content campaigns.
Be the POC for all content related matters, bring innovative ideas, product innovations and beneficial resources to our users.
Conduct research and analysis to understand trends, preferences, behaviors, and pain points, and use insights to build content strategy and decision-making.
Oversee content creation processes, including writing, editing, design, and reviewing content to maintain quality standards and brand voice.
Identify and leverage relevant content distribution channels, both existing and new, including digital platforms, social media, email marketing etc.,
Provide guidance and support to team members, fostering a culture of creativity, innovation, and continuous improvement.
Build digital assets like emails and Landing pages.
Requirements:
2-5 years of experience as a marketing manager, brand manager or content strategist.
Proven experience in content strategy development
Strong analytical skills, highly capable of interpreting data, performing qualitative research, and translating results into actionable key takeaways
Experience working and successfully collaborating with multiple internal partners, including product, design, content, customer success, brand, business owners, and support.
Excellent written and verbal communication skills
English Native level, proficient at a high level,
This position is open to all candidates.
 
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פורסם ע"י המעסיק
01/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Are you a dynamic communicator with a passion for cybersecurity? A cutting-edge cybersecurity startup, is seeking a talented Marcom Manager to join our team in Tel Aviv.
If you thrive in a fast-paced environment, love crafting compelling content, and have a flair for public relations and events, we want to hear from you!
Responsibilities:
* Develop and execute comprehensive marketing communication strategies to enhance our brand awareness and market presence.
* Create engaging content for various channels including website, social media, blog posts, email campaigns, and more.
* Drive PR initiatives to secure media coverage, press releases, and thought leadership opportunities.
* Organize and manage events such as webinars, industry conferences, and networking events to promote our solutions.
* Collaborate cross-functionally with the sales, product, and leadership teams to ensure alignment and consistency in messaging.
* Monitor and analyze marketing performance metrics to optimize campaigns and strategies.
Requirements:
* 2-3 years of experience in marketing communications, with a focus on content writing, PR, and event management.
* Proven experience in startups or the cybersecurity industry is highly desirable.
* Fluent in English and Hebrew, with excellent written and verbal communication skills.
* Creative thinker with a keen eye for detail and the ability to multitask in a fast-paced environment.
* Strong project management skills with the ability to meet deadlines and drive results.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
09/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and Jobs without resume
A VC-backed, enterprise SaaS fintech startup in the financial planning and analysis domain. Our founders have strong leadership, product and software development experience from Facebook, Stanford and Unit 8200. Our group of world-class investors include unicorn startup founders and senior executives from Google, Amazon and Microsoft.
Our people are our greatest asset. We spend an incredible amount of time thinking about company values and culture. This is a rare opportunity to join our team as a Content Marketing Manager.
You will play a crucial role in driving engagement with our target audience and be responsible for mapping out, creating, and editing a wide range of content assets. You will join an ambitious and dynamic team that takes pride in creating a hugely impactful B2B product that delights customers and consists of the highest level of craft and execution.
Requirements:
Native English speaker with flawless communication skills, both written and oral
Proven experience in content marketing in the tech industry
Excellent writing and editing skills, with the ability to adapt tone and style for different platforms and audiences
Strong understanding of SEO best practices
Proficiency in content management systems and social media platforms
Data-driven mindset with the ability to analyze content performance and make improvements
Highly organized, detail-oriented, and independent professional
Team player with excellent interpersonal skills
Bachelor's degree in marketing, journalism, communications, or a related field
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
21/04/2024
Location: Tel Aviv-Yafo
Job Type: Full Time
As a Senior Product Marketing Manager for Prisma Cloud, you will work closely with product management, marketing, and sales to launch products and campaigns across all regions. You will play a key role in planning and executing the product marketing strategy for the Prisma Cloud products within our target countries. You will tune product positioning, messaging, content creation and sales enablement to meet local needs to achieve business and market success.

Your Impact

Partner with the product management team to understand the product roadmap and plan new product launches
Translate product capabilities into simple, compelling messages that resonate with customers and build awareness
Build and edit product marketing content, including blogs, videos, and presentations
Present at internal and external events, including executive briefings
Identify metrics and drive regular communication on progress for the broader marketing team
Track the relevant security market and competitive landscape, in collaboration with product, marketing, and sales leadership
Collaborate on and lead sales enablement activities, both for sellers and Partners
Be a subject matter expert and a go-to resource for the sales field
Requirements:
At least 5 years of product marketing with a combination of product management, or security sales engineering experience in a B2B SaaS organization
Security Technology - An intermediate understanding of cloud security, data security, identity and access management and compliance best practices such as CSPM, DSPM and CIEM
Collaborator - Proven track record of working with matrixed & cross functional teams and establishing strong relationships with product, marketing and field sales teams
Storyteller and presenter - An ability to break down complex concepts into extremely simple and clear terms - comfortable with delivering presentations in a range of environments, from industry conferences to customer briefings to internal teams and leadership
Writer - Written communication is necessary to develop or tune extremely simple and clear messaging, collateral, tools and content for customers, partners & sales
Bachelors degree required, MBA is desirable or equivalent military experience required
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
09/04/2024
Location: Tel Aviv-Yafo
Job Type: Full Time and Jobs without resume
As a Senior Product Marketing Manager, youll play an integral role in strengthening the Product Marketing function. The successful candidate will be someone who is highly analytical, collaborative, and who can provide finished, high-quality deliverables that strengthen the companys go-to-market strategy.

Working closely with the Marketing, Product,, and Sales teams, youll help grow audience and better convey the value of the platform and product lines to the market.

This position has the unique opportunity to work cross-functionally with the marketing, product, sales, and customer success teams.

Responsibilities:

Bring new products to market: coordinate, execute, and measure the success of product launches, working closely with cross-functional teams such as Product,, Sales, and others.
Craft compelling content: develop content and collateral around that conveys product value, including vertical and persona-specific content, presentations, videos, product tours, and more
Be a competitive intelligence expert: know the competition, understand differentiation, and monitor competitors to retain high win rates
Create valuable sales tools: work with Sales representatives to create tools that will accelerate all phases of the sales cycle
Drive awareness and market education: create and launch campaigns that lead to high-quality pipeline generation and ultimately closed business.
Requirements:
5+ years experience in a B2B product marketing, technical marketing role, outbound product management, or market-facing role; experience in the cybersecurity and/or IT industry is a plus
Ability and proven track record in crafting compelling positioning and thought leadership content
Hands-on ability to create a range of marketing assets, including on-message product demo videos and slide pitch decks.
Proven success working cross-functionally. Ability to communicate effectively both internally (with teams across the org) and externally (market experts, customers, and prospects).
Highly self-motivated, accountable, proactive, and thoughtful with high attention to detail
Experience with business processes such as sales, operations, marketing, and customer support.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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נאספה מאתר אינטרנט
17/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking an experienced Product Marketing Manager to join our amazing team. As Product Marketing Manager , you will play a pivotal role in shaping and executing product marketing strategies that drive awareness, engagement, and adoption of our cybersecurity solutions.

Responsibilities
Plan and produce content on solution capabilities, including blogs, briefs, whitepapers, videos, etc.
Become the go-to expert on our target buyers in the identity cybersecurity space, understanding their unique needs, purchasing behaviors, and key buying criteria
Continuously gather market intelligence in the identity security domain to stay ahead of industry trends and customer preferences
Work closely with product management to develop clear and compelling positioning and messaging for cybersecurity solutions
Understand and support our sales channel, train them on the problems we solve for our buyers and users, develop internal tools and external collateral, and teach them how and when to use them
Requirements:
4+ years of experience as a Product Marketing Manager in a cyber security or IAM company - is a must
Strong technical understanding and technical writing ability
Excellent communication skills in English (written and verbal)
People and management skills to interact with staff, colleagues, cross-functional teams, and third parties. A true team player!
Exceptional public speaking skills, comfortable addressing large, senior-level groups
Power user of networking tools such as LinkedIn, Twitter, and Facebook
Background in UI or design and PowerPoint proficiency an advantage
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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פורסם ע"י המעסיק
18/03/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Riverside empowers creators and businesses to create high-quality audio and video content. Since launching, we have experienced rapid growth and are trusted by individual creators and companies such as Spotify, NY Times, NBC, CNN, and iHeartMedia. We are looking for a director of growth marketing with a strong business understanding and a proven track record of scaling paid and non-paid channels. You’ll be responsible for user and revenue growth via our self-serve (product-led growth) and sales-assisted motion, and report directly to the VP of marketing.
What you’ll do:
* Translate Riverside's company objectives into a comprehensive growth strategy across customer acquisition, retention, and monetization.
* Drive self-serve revenue and pipeline creation through inbound marketing activities, leveraging a diverse set of channels and tactics, expert in end-to-end campaign development, execution, and measurement.
* Own the day-to-day execution for various growth marketing channels, including creative, budget, targeting, testing, and reporting.
* Collaborate with our product marketing and creative teams to inform the targeting and messaging of new campaigns.
* Own the data reporting for key demand metrics across funnels and growth loops, and extract insights to make data-informed decisions to (i) optimize ongoing initiatives and (ii) identify and formulate new experiments to run.
* Launch segmented marketing campaigns to effectively reach prospects and customers.
* Identify revenue opportunities and act on them (i.e., new use cases, restructured partnerships, new features, or reimagined audience segments).
* Partner with product, sales, and customer support teams to improve engagement and conversion metrics throughout the marketing funnel and across multiple channels.
Who you are:
* 5+ years of growth marketing experience, with B2C2B and B2B SaaS experience
* You have owned and scaled revenue as the primary KPI
* Experience driving revenue through paid and non-paid marketing channels
* Analytical and creative problem-solver with the ability to deeply understand the customer context and translate this into clear, concise, and creative output
* You have a history of optimizing conversion rates throughout the entire customer journey from acquisition to activation to revenue to retention
* Ability to ideate and execute independently
* Strong communicator (verbal and written) with a solid understanding of creative, content, and community
* You are a demanding leader who understands hyper-growth and is not afraid to set aggressive goals
Values that help you succeed at Riverside:
* Hungry, passionate, and deeply curious
* Bias towards action
* Independent, self-starter
* Proactive and entrepreneurial approach to problem-solving
* Highly rigorous and stay close to the details
Bonus
* Experience with a PLG and sales-assisted motion for a prosumer company
* Hands-on experience with HubSpot, Webflow, Mixpanel
* Worked in the audio/video/media industry
Requirements:
None
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
18/04/2024
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking an experienced Growth Manager, uniquely focused on Performance Marketing and Brand Development to spearhead our global growth initiatives.

Responsibilities
Some primary aspects of the role include:

Lead and oversee a team of PPC specialists, providing guidance, mentorship, and support to optimize campaign performance and achieve business objectives and KPIs.
Leveraging your extensive experience in order to drive ROI growth, you will develop and execute advanced PPC strategies across multiple platforms and regions, including; Google Ads, Bing Ads, and social media channels.
Utilize advanced analytics tools and metrics to monitor and evaluate campaign performance, making data-driven decisions to optimize performance and achieve KPIs.
Collaborate cross-functionally with marketing, product, and sales teams to align PPC initiatives with overall business goals and strategies.
Collaborate closely with the creative team to develop compelling ad copy and visual assets that resonate with our target audience.
Drive new branding strategies to enhance awareness, perception, loyalty and trust to elevate the brand globally.
Initiate, implement and manage global Brand level partnerships, affiliates and influencer marketing strategies.
Utilize advanced analytics to inform strategies, conduct A/B testing, and experiment with new growth tactics to increase profitability.
Requirements:
Bachelor's degree in marketing, business administration, or a related field. Master's degree preferred.
5+ years of experience in paid advertising, with a strong track record in managing PPC campaigns across various platforms including experience managing monthly budgets totaling millions of dollars.
2+ years of Proven experience in team management and leadership.
Background in brand management, including developing and implementing branding strategies to enhance brand awareness, perception, loyalty and trust.
In-depth knowledge of PPC platforms and tools, such as Google Ads, Bing Ads, and Google Analytics.
Strong analytical skills and the ability to interpret data to make informed decisions and optimizations.
Creative thinking and problem-solving abilities, with a passion for driving growth and innovation.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
09/04/2024
Location: Tel Aviv-Yafo
Job Type: Full Time and Jobs without resume
We are hiring a Senior Product Marketing Manager for our Marketing Team!
A cancer patient wants to know that their diagnosis and treatment are determined with the greatest precision, and preferably using the most advanced technology. We bring cancer patients cutting edge AI-based technology, by improving biopsy interpretation with machine learning and by creating novel precision medicine technology. Come and join our team of experienced AI engineers and world-renowned clinicians and help us make a difference.
Role Overview:
The Senior Product Marketing Manager/ Associate Director will work closely with Commercial leaders, Product Teams, Science Teams to develop and execute go-to-market and demand generation plans for the scientific products (panels) and the platform, and package scientific evidence into easy-to-digest marketing content.
They will partner closely with the Channel Marketing Director to ensure the timely distribution and engagement of biopharma/academic KOLs with our content. They will also partner with commercial operations and BD to develop BD training materials, sales tools, pitch decks etc.
Key Responsibilities:
Go-to-market Planning for Product Launches: Develop and execute go-to-market plans for key product launches in close collaboration with product development, scientific, and commercial stakeholders.
Awareness and Demand Generation: Leverage a combination of scientific, creative, and strategic marketing skills to develop awareness and demand generation plans for our offerings across different stages of the buyers journey.
Multichannel Marketing: Partner with the Director of Channel Marketing and freelancers/agencies to plan and execute a calendar of activities that include but are not limited to blog articles, website content, webinars, conference talks, email campaigns, videos, infographics etc.
Scientific Content Marketing: Partner with the Product and Scientific Teams to plan conference abstract submissions and technical product literature that support key launches and partnership milestones.
BD/Sales Training and Enablement: Partner with the Commercial Operations and Product teams to develop training materials and recordings, brochures/flyers, and pitch decks for the BD team.
Analytics and Tracking: Partner with the Director of Channel Marketing and Commercial Operations to track the impact of marketing activities.
Requirements:
B.S. or an advanced degree in biology or related scientific field - A must.
Experience - At least 5 to 8 years of experience in product marketing in the life sciences/healthcare industry with exceptional storytelling skills.
Experience marketing to the biopharma segment.
Background a solid understanding of biology, marketing, and commercial strategy.
Communication clear, succinct and organized communication style balanced with empathy.
Passionate about commercializing technologies that are the bleeding edge of improving patient care.
A keen, growth mindset with a passion for bridging creativity and science to build a strong brand presence for us in the life sciences market.
A collaborative spirit with the ability to galvanize stakeholders behind a shared vision of elevating the brand.
Experience working in startup companies would be preferred but not required.
Experience in B2B software marketing would be an advantage but not required.
This position is open to all candidates.
 
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מודים לך שלקחת חלק בשיפור התוכן שלנו :)
 
נאספה מאתר אינטרנט
14/04/2024
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking a dynamic and strategic Product Marketing Lead to drive the success of our products through effective marketing strategies. The ideal candidate will be a versatile and results-oriented professional, with a deep understanding of B2B work strategies, understanding of customer behavior, digital marketing trends and a passion for delivering exceptional customer experiences.
About Enterprise:
A SaaS solution that gives businesses full visibility and control over their entire freelance workforce by allowing them to source, hire, onboard, manage and pay, all while ensuring compliance, in order to maximize growth
What am I going to do?
Work closely with the acquisition and branding teams to align marketing strategies and ensure cohesive brand representation.
Implement compelling messaging and positioning strategies across all marketing assets.
Develop and execute strategies for customer retention and customer marketing programs, to enhance customer loyalty, upsell, and cross-sell initiatives.
Lead efforts to optimize the website content and performance, SEO strategies and general leads experience, to increase conversion rates.
Understand the competitive landscape to correctly position the offering in the context of our buyer personas.
Develop sales enablement tools and resources to empower the sales team.
Ensure consistent and effective communication of product value propositions.
Collaborate on product launches, coordinating efforts across teams to ensure successful go-to-market execution.
Be the voice of the product to the cross Business Solutions marketing teams, and the voice of the brand and strategy to the internal Enterprise teams.
Requirements:
4+ years of experience in marketing and product marketing roles in B2B companies - a must.
Experience in executing GTM strategy, marketing campaigns and other marketing activities.
Experience creating marketing materials and running briefs, trainings and webinars
Excellent English written and verbal communication and presentation skills
Experience in working with internal interfaces: marketing, product, design, customer success and sales.
Team player with a positive attitude
Ability to work with multiple business partners
Motivated and creative thinker with a vision
Analytical, comfortable with numbers and data
Ability to work self sufficiently, and excel in a high-paced, changing environment.
This position is open to all candidates.
 
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