דרושים » פרסום שיווק ויחסי ציבור » Marcom Manager

We are seeking a Director Of Brand and Corporate Communications.
As the Director of Brand and Corporate Communications, you will lead the
strategy and execution of our brand and design initiatives.
This role shapes how we are perceived by stakeholders, including prospects, customers, partners, influencers, and the market at large. Reporting directly to the VP of Corporate Marketing, you will have the opportunity for potential advancement based on performance and impact.
What will you actually be doing?
Develop and implement brand strategies that align with our mission and business goals, maintaining brand integrity across all company materials and digital platforms.
Define and oversee our corporate style and tone of voice, ensuring cohesive messaging and branding across all marketing and advertising channels, including collaboration with the programs team.
Direct and manage a comprehensive communications strategy, including public relations, influencer programs, and social media management. Own the relationships with global PR firms and agencies.
Collaborate with cross-functional marketing teams, including Product Marketing, Demand Generation, and Programs, to support product launches, major events, and marketing campaigns with aligned messaging and visuals.
Guide event branding and messaging, enhancing our presence and consistency at events.
Lead market research efforts to inform brand strategies and stay ahead of industry trends and customer insights.
Develop and maintain thought leadership, including overseeing annual industry research, reinforcing our position as a leader in the digital adoption space.
Mentor and lead a diverse team, promoting a culture of creativity, innovation, and collaboration.
Contribute to customer acquisition and retention strategies, aiding our growth in the B2B sector.

We are seeking an experienced Growth Manager, uniquely focused on Performance Marketing and Brand Development to spearhead our global growth initiatives.

Responsibilities
Some primary aspects of the role include:

Lead and oversee a team of PPC specialists, providing guidance, mentorship, and support to optimize campaign performance and achieve business objectives and KPIs.
Leveraging your extensive experience in order to drive ROI growth, you will develop and execute advanced PPC strategies across multiple platforms and regions, including; Google Ads, Bing Ads, and social media channels.
Utilize advanced analytics tools and metrics to monitor and evaluate campaign performance, making data-driven decisions to optimize performance and achieve KPIs.
Collaborate cross-functionally with marketing, product, and sales teams to align PPC initiatives with overall business goals and strategies.
Collaborate closely with the creative team to develop compelling ad copy and visual assets that resonate with our target audience.
Drive new branding strategies to enhance awareness, perception, loyalty and trust to elevate the brand globally.
Initiate, implement and manage global Brand level partnerships, affiliates and influencer marketing strategies.
Utilize advanced analytics to inform strategies, conduct A/B testing, and experiment with new growth tactics to increase profitability.

we are looking for a talented, experienced hands-on Growth Manager who thrives at the intersection of marketing, product, and data analysis to join the Customer Growth team.
As a Growth manager, you will play a pivotal role in developing and executing strategies to engage and retain our existing customer base, driving them to realize the most value of the products theyre using and generate demand for x-sell. You will collaborate closely with PMM, CS, Product, and Marketing teams to create experiences and interactions to enhance customer satisfaction, drive loyalty, and increase customer lifetime value.
Responsibilities:
Increase L&R and Subscription customers feature adoption rates and usage by developing, executing, and managing growth initiatives end-to-end.
Manage customer communication channels such as email marketing, in-app messaging, newsletters, and community mgmt to keep customers engaged and informed.
Own and lead customer marketing strategies and plan activities such as email marketing campaigns, content planning and creation, and in-app communication to generate x-sell demand from our existing customer base.
Create knowledge enrichment programs and collaterals such as guides, walkthroughs, videos, webinars, and more to help educate our customers.
Define, track, and optimize product data and KPIs to ensure constant improvement and alignment with the business goals.
Stay informed about industry trends, competitor activities, and customer preferences to identify opportunities for innovation and improvement. Determine industry benchmarks and conduct competitive research to influence decision-making and planning.
Collaborate with other teams in Marketing,Design, Product, Product Marketing, Sales, Customer Success, Engineering, and Data.

We are seeking a Digital Advertising Specialist to join our Elite team.
In this role, you will manage our clients online marketing activities, build and implement marketing strategies, and optimize towards their business goals and KPIs.
If you are a performance media enthusiast with a track record of success in client communication and performance media management, and youre eager to learn in an agile office where your voice will make a huge difference, we want to hear from you!
What You'll Be Doing:
Manage day-to-day client relationships, both locally and globally, ensuring effective communication and satisfaction.
Develop and execute digital marketing strategies and Hands-On ongoing campaign managements across various platforms (e.g., Google Ads, Facebook Ads, Bing, DV360, native platforms etc.) to achieve client goals and KPIs.
Conduct performance analysis, AB testing, and optimization to maximize ROI and improve campaign effectiveness.
Research and stay up-to-date with industry trends to inform and enhance digital strategies.
Analyze client websites to identify opportunities for improving conversion rate (CR) performance.
Create and present PowerPoint presentations to clients, providing insights and performance analysis of their campaigns.
Collaborate with internal teams and clients to develop and refine digital marketing strategies.

We are looking for a Content Marketing Manager to join our marketplace team, who will be responsible for shaping and executing our content strategy while collaborating with various departments and stakeholders. We are looking for someone who can be involved in developing a comprehensive, deep, beneficial and useful content, aligned with our organizational goals and brand identity, with a focus on enhancing user experiences, boosting engagement, and driving business results.
As the Content Marketing Manager, you'll initiate, lead and manage the planning, creation, distribution, and performance analysis of content assets, collaborating closely with cross-functional teams to ensure alignment and effectiveness.
What am I going to do?
Lead the development and execution of a holistic content strategy that aligns with the company's objectives, brand identity, and target audience, mainly for existing users.
Manage content planning and editorial calendar development to ensure consistent messaging and timely delivery of content assets, while collaborating internally and externally.
Initiate, lead and manage the planning, creation, distribution, and perform analysis of content campaigns.
Be the POC for all content related matters, bring innovative ideas, product innovations and beneficial resources to our users.
Conduct research and analysis to understand trends, preferences, behaviors, and pain points, and use insights to build content strategy and decision-making.
Oversee content creation processes, including writing, editing, design, and reviewing content to maintain quality standards and brand voice.
Identify and leverage relevant content distribution channels, both existing and new, including digital platforms, social media, email marketing etc.,
Provide guidance and support to team members, fostering a culture of creativity, innovation, and continuous improvement.
Build digital assets like emails and Landing pages.

we are looking for a Social Media Manager
About the Role:

Serve as a primary storyteller for across social channels by building a deep understanding of our mission, products, culture, and values to create captivating content
Develop and execute strategies across all social media platforms, with a main focus on Instagram and TikTok, as well as Facebook and YouTube
Ideate, produce, and manage the creation of a range of content for social channels with the help of our in-house design and video teams
Create and implement a comprehensive organic social content and campaign strategy that aligns with both company and marketing-specific goals
Oversee and maintain a social content calendar, ensuring timely production and delivery across existing channels
Establish strong partnerships across marketing, partnerships, and product teams to identify potential content creation opportunities
Align social strategy with the overall marketing calendar and objectives, including brand awareness, customer acquisition/member retention, and engagement/conversions
Execute the day-to-day management and maintenance of all social media channels, including posting scheduled content and maintaining a relevant highlights section
Build out weekly, monthly, and quarterly performance reports and ad-hoc social listening reports to continuously offer insights and improvement methods
Manage and respond to comments, messages, and inquiries on social media platforms in a timely and professional manner

We are looking for a Senior Marketing Manager to join our Reviews team.
If you know how to connect the dots between creative and strategic thinking to an actual execution plan, wed love to hear from you.
Your Responsibilities:
Strategic Ownership: Lead and execute comprehensive multi-channel GTM plans from inception to completion by leveraging creative concepts that you will champion.
Content Creator: Demonstrate your ability to generate versatile content pieces, (avoiding the generic tone of voice of ChatGPT). Crafted to disrupt B2B norms, embody the genuine, on-brand voice, to strategically serve us across various channels, including paid, organic, email marketing, micro copy, webinars, events, and more.
Team Collaboration: Foster seamless collaboration with cross-functional teams across the organization, from project briefing to the execution of best-in-class campaigns, designed to build our brand, guide prospects in the right direction and support the adoption of new features for existing customers globally.
Trend Awareness: Exhibit a keen eye for industry trends and their relevance to our brand. Integrate these trends seamlessly with distinctive tone of voice, fostering an environment of innovation and efficiency.
Data-Driven Insights: Utilize data-driven insights to inform and optimize marketing strategies. Leverage analytics and key performance indicators to measure our main KPIS and the success of campaigns

We are seeking a highly motivated, experienced Head of SEM to join our growing team in Tel Aviv.
The ideal candidate will thrive in a fast-paced environment, making strategic decisions amidst uncertainty, while inspiring teams to achieve new heights of success.
If you are ready to lead, innovate, and drive growth in the world of SEM, we invite you to join us on this exciting journey.
The successful candidate will be required to:
Strategic Leadership:
Develop and align paid media, specifically SEM, strategies with overarching company objectives, ensuring a cohesive vision.
Drive continuous improvement in methodologies to maintain a competitive edge in the market.
Stay updated on PPC trends, Google automation processes, and implement best practices accordingly.
Monitor and enhance the utilization of cutting-edge tools, identifying areas for refinement and efficiency.
Revenue Growth and Market Share:
Hold accountability for revenue growth, increased market share, and overall company profitability in the paid search domain.
Team Management and Mentoring:
Provide professional leadership within the department, implementing effective practices and techniques.
Manage and mentor Marketing Analysts and Team Leads, fostering growth and skill development.
Audit and assess business practices to ensure alignment with industry standards.
Identify and lead the integration of new technologies and capabilities for improved performance.
Growth Planning:
Identify and promote potential upcoming verticals to drive growth.
Lead initiatives and develop tools to optimize conversion rates across diverse channels and markets.
Analyze business results, track KPIs, and implement strategies to improve portal effectiveness.

MA?LYS is one of the fastest-growing global D2C startups with a self-built e-commerce platform that allows us to leverage data and optimize marketing funnels to bring clinically tested body care products to women worldwide. With years of rapid growth and millions of customers worldwide. MA?LYS is on track to become one of the biggest body care brands in the world. We are a team of people who want to make lasting, impactful changes, who live (and love) to see results, who innovate with passion, and who love a good sense of humor. Is our vibe your vibe? We are looking for a User Acquisition Manager to join our talented Marketing Team. You will have the opportunity to take on a level of responsibility impossible to find in Israel. Handle and manage a multi-million dollar budget. Ensure brand consistency as you will be part of a growing brand and in a role where you can see your impact and immediate results. Optimize, refine, and manage our digital channels to drive new customer acquisition.
Your life at MA?LYS will look like…
* Lead strategic, high-volume experimentation on all key current and potential user acquisition channels.
* Develop, plan, execute, and optimize paid digital marketing strategies and initiatives, with a particular focus on paid social media.
* Define and report key metrics to monitor user experience and digital marketing effectiveness including ROI and Direct-Response campaigns. Think holistically across the business to ensure resource allocation.
You will thrive in this role if you have…
* 2+ years of experience in performance marketing from a global company / as a consultant.
* A track record for successful execution of effective performance marketing campaigns. Ideally brings expertise in Paid Social (FB / IG / TikTok / Snapchat / Pinterest).
* Managed at least $100K a month in marketing spend.
* A creative mindset with a focus on delivering results.
* Working knowledge of Excel and large data analysis.
* Experience with direct response marketing strategies.
* Strong analytical skills and the ability to interpret data to make informed decisions.
* Strong organizational and multitasking abilities.

We are looking for someone with a passion for understanding consumers, willing to lead the industry revolution with AI, and who wants to transform work processes.

Monitor and understand market trends and competition through research, conferences, customer interactions, and feedback from the sales team.
Analyze data sets to extract insights, including performance measurement related to product adoption, usage, and revenue generation.
Collaborate on go-to-market plans, take part in identifying new growth opportunities, and support sales enablement efforts.
Define ICPs for target segments.
Identify the pains/challenges of target segments.
Articulate the value propositions for each target segment
Create value proposition decks and sales enablement tools, such as cheat sheets and competitive battle cards.
Work closely with the marketing team and contribute to demand generation activities, website messaging, thought leadership webinars, conference themes, and more.