דרושים » מוצר » Senior Product Marketing Manager

We are hiring a Senior Product Manager for our Product team.
A cancer patient wants to know that their diagnosis and treatment are determined with the greatest precision, and preferably using the most advanced technology. We bring cancer patients cutting edge AI-based technology, by improving biopsy interpretation with machine learning and by creating novel precision medicine technology. Come and join our team of experienced AI engineers and world-renowned clinicians, and help us make a difference.
Why join us?
There are plenty of reasons:
Your job matters, use your experience and skills to implement solutions that save lives.
Come as you are, Do what you love: We are a diverse team who are inspired to let our people bring their real self to work by providing an inclusive respectful work environment, and openness to feedback and ideas.
Won the Atlas Award (2022).
Top 20 Duns 100 Best Start Up Companies to work for (2022).
Top 10 Duns 100, Best Start Up Companies promoting diversity and inclusion (2022).
Work with amazing people that share a passion for using technology as a tool to achieve great things
Key Responsibilities:
The Product Manager is responsible for the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, to deliver winning products.
The Product Manager advocates for the product vision, builds the roadmap, interacts with customers to collect feedback, and work cross-functionally with engineering, design, marketing, customer support, regulatory, quality, etc.
Communication of product strategy is critical with all stakeholders including C-level staff, board members, and other stakeholders.
Drive innovative ideas, solutions and products through leadership and decisive action.
Product planning and assignment of tasks and deliverables.
Assess product development sprints and enhancement opportunities.
Lead post-market surveillance (PMS) activities for our products, from the planning stage through the accumulated data evaluation and monitoring of any arising risks and actions.
Develop budgets, forecasts, and metrics.
Monitor product development sprints and evaluate results.
Build incredible teams and processes to deliver products that satisfy the needs of customers.
Become the key evangelist of our products and participate in press activities, conferences, discussions with thought leaders and market analysts.

As a Senior Product Marketing Manager for Prisma Cloud, you will work closely with product management, marketing, and sales to launch products and campaigns across all regions. You will play a key role in planning and executing the product marketing strategy for the Prisma Cloud products within our target countries. You will tune product positioning, messaging, content creation and sales enablement to meet local needs to achieve business and market success.

Your Impact

Partner with the product management team to understand the product roadmap and plan new product launches
Translate product capabilities into simple, compelling messages that resonate with customers and build awareness
Build and edit product marketing content, including blogs, videos, and presentations
Present at internal and external events, including executive briefings
Identify metrics and drive regular communication on progress for the broader marketing team
Track the relevant security market and competitive landscape, in collaboration with product, marketing, and sales leadership
Collaborate on and lead sales enablement activities, both for sellers and Partners
Be a subject matter expert and a go-to resource for the sales field

We are seeking an experienced Product Marketing Manager to join our amazing team. As Product Marketing Manager , you will play a pivotal role in shaping and executing product marketing strategies that drive awareness, engagement, and adoption of our cybersecurity solutions.

Responsibilities
Plan and produce content on solution capabilities, including blogs, briefs, whitepapers, videos, etc.
Become the go-to expert on our target buyers in the identity cybersecurity space, understanding their unique needs, purchasing behaviors, and key buying criteria
Continuously gather market intelligence in the identity security domain to stay ahead of industry trends and customer preferences
Work closely with product management to develop clear and compelling positioning and messaging for cybersecurity solutions
Understand and support our sales channel, train them on the problems we solve for our buyers and users, develop internal tools and external collateral, and teach them how and when to use them

We are seeking a dynamic and strategic Product Marketing Lead to drive the success of our products through effective marketing strategies. The ideal candidate will be a versatile and results-oriented professional, with a deep understanding of B2B work strategies, understanding of customer behavior, digital marketing trends and a passion for delivering exceptional customer experiences.
About Enterprise:
A SaaS solution that gives businesses full visibility and control over their entire freelance workforce by allowing them to source, hire, onboard, manage and pay, all while ensuring compliance, in order to maximize growth
What am I going to do?
Work closely with the acquisition and branding teams to align marketing strategies and ensure cohesive brand representation.
Implement compelling messaging and positioning strategies across all marketing assets.
Develop and execute strategies for customer retention and customer marketing programs, to enhance customer loyalty, upsell, and cross-sell initiatives.
Lead efforts to optimize the website content and performance, SEO strategies and general leads experience, to increase conversion rates.
Understand the competitive landscape to correctly position the offering in the context of our buyer personas.
Develop sales enablement tools and resources to empower the sales team.
Ensure consistent and effective communication of product value propositions.
Collaborate on product launches, coordinating efforts across teams to ensure successful go-to-market execution.
Be the voice of the product to the cross Business Solutions marketing teams, and the voice of the brand and strategy to the internal Enterprise teams.

Focus both on Marketing and Product development aspects and own the full life cycle.
Establish the vision and strategic plan for the assigned product segment.
Coordinating activities in a multi-functional organization; including marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements.
Ensure customer focus by communicating and building rapport with customers (average and KOLs) as required and ensuring the voice of the customer is reflected in all work processes.
Define and lead appropriate market segmentation and positioning strategies and related marketing plan for the assigned product segment in each one of the geographical regions we operate in.
Drive the product portfolio to meet the needs of the market - responsible for strategy and execution of the product roadmaps and New Product Introductions (NPI).
Develop Value Proposition for Established as well as Emerging geographies for the assigned product segment.
Works closely with commercial and regional marketing team to develop go-to-market programs.
Develop, execute, and motivate others on strategies, tactics, measurements, and operating mechanisms to deliver business results.
Support Regional Sales and establish product pricing and positioning strategies.
Understand and utilize salesforce.com to identify market trends.

As a Senior Product Marketing Manager, youll play an integral role in strengthening the Product Marketing function. The successful candidate will be someone who is highly analytical, collaborative, and who can provide finished, high-quality deliverables that strengthen the companys go-to-market strategy.

Working closely with the Marketing, Product,, and Sales teams, youll help grow audience and better convey the value of the platform and product lines to the market.

This position has the unique opportunity to work cross-functionally with the marketing, product, sales, and customer success teams.

Responsibilities:

Bring new products to market: coordinate, execute, and measure the success of product launches, working closely with cross-functional teams such as Product,, Sales, and others.
Craft compelling content: develop content and collateral around that conveys product value, including vertical and persona-specific content, presentations, videos, product tours, and more
Be a competitive intelligence expert: know the competition, understand differentiation, and monitor competitors to retain high win rates
Create valuable sales tools: work with Sales representatives to create tools that will accelerate all phases of the sales cycle
Drive awareness and market education: create and launch campaigns that lead to high-quality pipeline generation and ultimately closed business.

We are seeking an experienced Product Manager to join our team.
As a Product Manager, you will play a pivotal role in driving the development and growth of our product ecosystem, with a focus on our mobile app. This position offers a unique opportunity to shape the future of sport and fitness technology in a dynamic start-up environment.
What will you do?
Product Strategy:
Define and communicate the product vision, strategy, and roadmap in alignment with the company's goals.
Conduct market research, competitor analysis, and user feedback analysis to identify market trends and opportunities.
Product Development:
Collaborate with cross-functional teams, including engineers, designers, and QA, to prioritize and execute product features and enhancements.
Create detailed product specifications, user stories, and wireframes to guide the development process.
Ensure timely and successful product releases.
User-Centric Approach:
Understand user needs and pain points through user research, surveys, and feedback analysis.
Advocate for the user's perspective and ensure that product decisions are driven by user insights.
Product Metrics:
Define key performance indicators (KPIs) and establish metrics to measure product success.
Monitor product analytics and iterate on features to improve user engagement and retention.
Team Leadership:
Lead and inspire cross-functional teams, fostering a collaborative and innovative work culture.
Provide clear direction, set objectives, and manage team priorities.
Product Marketing:
Collaborate with the marketing team to develop go-to-market strategies, product positioning, and promotional materials.
Support product launches and promotional campaigns.
Stakeholder Engagement:
Communicate product updates and progress to internal stakeholders and external partners.
Collaborate with customers and gather feedback to inform product improvements.
Compliance and Quality:
Ensure that the product complies with industry standards and regulations related to fitness and health technologies.
Maintain high-quality standards through rigorous testing and quality assurance.

We are looking for a Senior Product Manager to join our fast-growing team and support our mission to build market-leading, innovative enterprise exposure management solutions. This position is a unique opportunity to be part of an agile team, with ship it! mentality, building one of the most exciting security products in the cyber security space from the ground up.
As a member of our team, youll contribute to the development of cutting-edge posture and exposure management platform. This platform empowers organizations by providing a unified, comprehensive solution that enhances their security posture. With rich context, robust exposure insights, and effective posture management, were taking enterprise maturity to new heights. If youre ready to make an impact and drive innovation in the cybersecurity space, come join us on this exciting journey.
Lead product definition and work closely with engineering and partner teams to deliver value to customers.
Share responsibility for the long-term vision of the product and own the vision for specific areas within the product.
Develop a deep understanding of the security posture and posture management markets, industry, and customer needs.
Partner with customers, including strategic customers, to learn about their needs and work with them to validate our solution through the product discovery and development processes.
Create and manage product backlogs, drive execution, and manage outcomes.
Collaborate with engineering, design, and marketing teams throughout the product development lifecycle.
Communicate clearly about project progress, risks, and accomplishments on behalf of the team.
Define and track key performance indicators to measure impact and use data to drive decision making.
Partner with local and remote teams, including security experts, data scientists, engineers, designers, and other product managers.

we are seeking a dynamic Product Marketing and Content Specialist, someone who excels in a role that demands hands-on content generation and marketing capabilities. Our flagship mobile application, powered by AI, is designed to encourage positive behavioral changes, enabling users to actively steer their health and wellness paths. This position is perfect for a creative yet analytical mind eager to produce compelling content that not only engages our audience but also inspires action, thereby ensuring ongoing user clinical outcomes and engagement.

Responsibilities:

Create persuasive content that encourages users toward a behavior change and clearly conveys the apps value and benefits.
Responsibility for the variety of the mobile app ecosystem contents lifecycle - push notifications, copies, email, SMS, localization management.
Conduct a thorough market research to identify our target audience, their preferences, and needs, and to keep a step ahead of competitors.
Stay informed about the latest developments in digital health to ensure our marketing strategies remain innovative and effective.
Craft and implement intricate marketing plans, to effectively highlight our AI-enhanced mobile health app.
Collaborate closely with the product development team to thoroughly understand the apps features, benefits, and what sets it apart.

Are you an experienced, product and go-to-market leader with a passion for delivering world-class software products in a fast-paced environment? If so, has an opening for a Director, Product Management that might be a good fit for you.



The Director, Product Management, will report to the VP of Product Management, Automation Products, and lead product management for a couple of our DevOps products in the portfolio. With the industrys #1 Continuous Testing platform, is recognized for reinventing software quality. Through agile test management and advanced test automation optimized to support 150+ technologies, we provide automated insight into the business risks of your software releases transforming testing from a roadblock to a catalyst for innovation. The result is accelerated software delivery speed, improved cost efficiency, and reduced business risk.

The role is based in Tel-Aviv (Sarona area), Israel, with a hybrid remote/in-office schedule.
What Youll Do:

Aligning product strategy with the overall business goals and company strategy

Driving product discovery, market research, and competitor research by setting the stage for the right approach to product development

Communicating product vision and strategy to internal and external stakeholders in addition to stitching together the product vision and keep stakeholders informed of the product strategy

Lead the product management team and ensure the product meets customer needs and provides value

Coordinate go-to-market activities as needed for new features across the organization, demonstrating a deep understanding of the problems being solved and what the market needs

Lead communications with Sales, Customer Success, and Support to collect feedback on product enhancements and work with the Director of Product Marketing to disseminate information about upcoming product releases