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Website Content Ownership: Manage the official product catalog and content calendar, ensuring alignment with local and global campaigns.
data -Driven Optimization: Analyse user behaviour using GA4/Adobe Analytics to drive CRO, A/B testing, and UX / UI improvements.
Modern Search AI: Implement SEO strategies and adapt to the new era of search (GEO/AEO). Utilize Gen-AI tools (ChatGPT, Midjourney, etc.) to scale content and asset localization.
Hands-on Execution: Build and optimize landing pages and edit visual assets/banners using Adobe Photoshop.
Cross-functional Project Management: Coordinate with global and local teams (Product, IT, Marketing, eStore) and manage external agencies to deliver digital initiatives on time and on budget.

A hands-on B2B marketing role focused on turning strategy into execution, with strong emphasis on content creation, digital campaigns, and performance marketing. Ideal for a fast-learning, detail-oriented marketer who can handle multiple projects and work with technical topics.

Responsibilities
Create and manage marketing content across digital, paid, and organic channels
Write and edit marketing copy, including collaboration on technical content (white papers, case studies, articles)
Manage monthly newsletters and CRM email automation flows
Oversee social media content (LinkedIn, facebook, blog) including executive ghostwriting
Coordinate content planning with external agencies and internal teams
Manage SEO /paid agencies and monitor campaign performance against KPIs
Track leads from marketing campaigns and analyze lead quality with sales teams