לוח משרות דרושים מנהל שיווק בחיפה וסביבתה

Alma, a Sisram Medical company, is a global leader in medical-aesthetic technologies, with over 25 years of experience in energy-based devices (EBD). Over the years, Alma has evolved into an integrated aesthetic and wellness ecosystem that combines medical devices, injectables, diagnostics, and personalized skincare. The company operates in a dynamic, innovation-driven environment, merging advanced technology with deep clinical understanding to create holistic solutions for aesthetic clinics. Alma’s headquarters are in Caesarea, Israel, with business operations in more than 100 countries worldwide. We are seeking a strategic, hands-on, and results-oriented Social Media & Campaign Expert to lead Alma’s global organic and paid digital marketing efforts. This role is pivotal in shaping and executing high-impact strategies that grow Alma’s online presence, engage professional and consumer audiences, and drive lead generation and business growth. You will manage Alma’s core social channels and digital campaigns, while also providing governance and support to subsidiaries and global partners to ensure brand consistency and performance optimization across markets. Key Responsibilities:
* Social Media Strategy & Execution
* Own and evolve Alma’s global social media strategy across platforms (Instagram, LinkedIn, Facebook, TikTok, YouTube, etc.).
* Plan and execute multi-channel campaigns supporting product launches, brand initiatives, and lead generation.
* Manage social content creation, calendars, community engagement, and influencer collaborations.
* Ensure brand consistency and strategic alignment across all social touchpoints. Campaign Management & Paid Media:
* Lead paid media strategy and execution across Google, Meta, LinkedIn, TikTok, and YouTube.
* Optimize campaign performance through A/B testing, audience segmentation, and budget allocation.
* Collaborate with creative and content teams to develop compelling ad creatives and messaging. Global Governance & Enablement:
* Provide strategic guidance, toolkits, and best practices to Alma’s subsidiaries and partners.
* Ensure alignment with global brand standards and campaign objectives.
* Support local teams with training, performance reviews, and optimization recommendations. Performance Analysis & Reporting:
* Define KPIs and track performance across organic and paid channels.
* Use analytics tools (Google Analytics, Meta Business Suite, LinkedIn analytics, SEMrush, etc.) to generate actionable insights.
* Deliver regular reports with visualized data, insights, and recommendations for continuous improvement. Cross-Functional Collaboration:
* Work closely with internal teams to integrate social and campaign efforts into broader marketing initiatives.
* Align with content, product, clinical, and sales teams to ensure messaging relevance and strategic impact.
* Manage external vendors and agencies, including briefing, coordination, and performance evaluation.

Subsidiary:
Alma LTD

We are looking for a results-driven, energetic team player with a contagious can-do attitude to join our growing Retention Marketing Team.
In this role, you will play a significant part in shaping our customer journey. You will combine the strategic responsibilities of a Campaign & Customer Life-Cycle Specialist with hands-on Email Marketing, driving the development and execution of end-to-end campaigns that keep our users engaged and loyal.
Key Responsibilities:
End-to-End Campaign Management: Initiate and execute comprehensive retention campaigns aimed at engaging existing customers, increasing loyalty, and boosting retention rates.
Email Marketing Strategy: Lead the creation of compelling email campaigns tailored to specific segments of the customer life cycle (Onboarding, Re-engagement, Churn Prevention, and Loyalty).
Multi-Channel Automation: Develop and implement automation strategies that ensure a cohesive user experience across multiple touchpoints, including Email, Push Notifications, and In-App Messages.
Data-Driven Segmentation: Utilize data to segment audiences, personalize communications, and automate customer journeys based on user behavior and preferences.
Performance Analysis: Monitor campaign metrics and customer data to identify trends, generate insights, and uncover opportunities for optimization and growth.
Testing & Optimization: Implement A/B testing methodologies to continuously optimize messaging, content, and campaign workflows.
Collaboration: Work closely with cross-functional teams and stakeholders to ensure retention campaigns align with broader marketing initiatives and business goals.
Market Research: Conduct competitor analysis and stay updated on the latest trends in marketing automation and user journey best practices.