לוח משרות דרושים SEM \ PPC בתל אביב יפו

Requirements:
3-6 years of hands-on experience in PPC management, with strong expertise in Google and Meta platforms.
Proven track record of leading and managing PPC teams.
Experience using analytics tools to monitor content performance and make data-driven decisions.
Proven track record of developing and executing successful digital marketing strategies.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Proficiency in tools like Google Analytics, Excel, and various PPC management platforms.
Excellent interpersonal skills and ability to work across teams and with various stakeholders.
A passion for learning, growth, and achieving excellence in every campaign.
High-level proficiency in English (both spoken and written).
Strong knowledge of search or affiliation is an advantage.
Experience in Amazon affiliation paid activities - high advantage.

Requirements:
The Web Marketing team is seeking an experienced SEO professional to lead the development of a comprehensive content strategy and execution plan aimed at increasing organic search traffic, improving keyword visibility, and driving adoption of key products. Scope of Work:
SEO Content Strategy:
Assess current goals and keyword approaches, refining strategies and tools to effectively monitor and analyze website performance using industry best practices, SEO tools, and analytics.
Identify new ways to understand user search behavior to inform keyword research and uncover content opportunities.
Collaborate with technical SEO teams to align editorial initiatives with best practices and ensure marketing and business goals are supported.
Develop a global content strategy based on keyword research and user search patterns, delivering measurable impact and setting a vision for best-in-class SEO, GEO, and AEO.
Consult on measurement frameworks and KPIs to track performance against objectives.
SEO Content Creation:
Write website content targeting specific user intents to enhance rankings and increase keyword visibility.
Build an annual content roadmap to ensure a steady stream of new content is published and optimized.
Execution and Tactics:
Develop a prioritized list of short- and long-term recommendations across content development (topics, formats), page types (e.g., blog, landing pages, CLP, PMP), linking/backlinking strategies, and other Front-End SEO levers.
Define what constitutes "quality" SEO content and build a framework to evaluate the effectiveness and impact of different content formats (e.g., blog posts, updated pages, new pages).
Partner with product and content teams to implement high-priority optimizations and content creation efforts.
Establish scalable, repeatable guidelines, standards, and workflows aligned with the overall SEO strategy to support product launches and adapt to changes in the digital and AI ecosystem.
Explore innovative and high-impact SEO opportunities beyond traditional keyword research and content updates.
Develop an approach for international SEO, including prioritization and operationalization.
Advise on testing methodologies and learning agendas to continuously improve SEO performance.
Qualifications:
5+ years of hands-on SEO experience, particularly with high-traffic and competitive digital properties.
Demonstrated success in B2C SEO initiatives, with a strong portfolio of content projects and examples of simplifying complex topics for general audiences.
Deep understanding of search engine algorithms, ranking factors, and tools like Google Search Console, Screaming Frog, and SEMrush.
Proven track record in building and executing robust content strategies.
Strong analytical skills with the ability to interpret data and drive insights.
Excellent communication and collaboration skills; able to thrive in cross-functional teams.
Highly organized and detail-oriented, capable of managing multiple projects and deadlines in a fast-paced environment.

Requirements:
3+ years of experience in PPC, managing global, large-scale B2C campaigns focused on the Google ecosystem (with budgets of $500K+/mo)
Experience with social/video platforms is an advantage
Strong analytical skills and ability to leverage data-driven insights to optimize campaign performance.
Proven track record of delivering consistent results
Ability to adapt to a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.
A talent for thinking strategically about complex issues
Ability to work in an office environment a minimum of 3 days a week
Enthusiasm about learning and adapting to the exciting world of AI a commitment to exploring this field is a fundamental part of our culture.

Requirements:
An accomplished SEM specialist with at least 2 years of experience in a global product company, SaaS an advantage.
Demonstrated experience in successfully scaling and optimizing paid search activity.
A robust business orientation and exceptional analytical skills. You are able to demonstrate a strategic mindset, a keen understanding of business operations, and the ability to analyze complex data to drive informed decision-making.
An eye for detail in all aspects of campaign management.
You have strong excel or Google Suite skills and are comfortable with giving presentations.
You are an excellent communicator with strong collaboration skills. You thrive in a fast-paced, dynamic environment.

Requirements:
1+ years of hands-on experience managing campaigns in Google Ads (must-have)
Strong analytical skills and ability to make data-driven decisions
Experience with other platforms (Meta Ads, Taboola, Outbrain) - big advantage
Familiarity with tracking tools (GA4, Google Tag Manager) - advantage
Self-starter with high attention to detail and a performance-oriented mindset
Excellent communication skills in English

Requirements:
Excellent analytical skills.
One year of experience in paid/search media running large-scale ad campaigns.
Experience with global markets - an advantage
Youre both a builder, optimizer, strategist, and executor, demonstrating a unique ability to launch campaigns from scratch while always seeking to optimize bidding/targeting/audience/full funnel strategies.
You thrive in high-volume, fast-paced, and feedback-driven environments. You are exceptionally organized, detail-oriented, and a team player.
Youre highly self-motivated, have a stellar work ethic, and are looking for the right company to support your growth.
Above all else, you are bright, kind, and goal-oriented.
Fluent in English.

Requirements:
Must have:
4+ years of experience in mobile user acquisition with a focus on search platforms.
Proven expertise managing Google UAC campaigns and Apple Search Ads with budgets exceeding $1M.
Strong familiarity with Firebase, mobile attribution tools (e.g., Adjust, AppsFlyer), and campaign analytics.
A deep understanding of the app ecosystem and experience scaling successful mobile apps.
Highly technical and analytical: ability to dissect ad performance and make data-backed decisions.
Hands-on experience optimizing campaigns on platforms like Google Ads, Apple Search Ads, and other search-based channels.
A proactive, self-directed approach to managing performance, identifying trends, and driving results.

Requirements:
3-4 years of experience in managing Meta and Google Ads campaigns in an e-commerce setting.
Strong analytical skills with proficiency in e-commerce analytics tools.
In-depth knowledge of digital marketing principles and e-commerce best practices.
Excellent communication skills, capable of presenting complex data in an actionable manner.
Ability to work in a dynamic environment and juggle multiple campaigns.
Experience in D2C, wellness, health, nutrition, diet, fitness, or supplements industries highly valued.

Requirements:
3+ years of relevant experience in paid e-commerce campaigns on Meta.
Demonstrated success in launching, managing, and optimizing high-budget, large-scale ad campaigns.
Advanced analytical thinking and skills with a strong affinity for numbers.
In-depth knowledge of audience segmentation, bidding strategies, and creative optimization.
Proficiency in tools like Google Analytics and Meta Ads Manager dashboards.

Requirements:
4+ years of hands-on experience in mobile app ad monetization, with a strong emphasis on programmatic (ADX) strategies.
Deep experience with Google Ad Manager (GAM), including implementation, pricing floor management, and multisize/adaptive strategies.
Experience working with Prebid.js or Prebid Mobile, understanding auction logic, demand competition, and performance tuning.
Proven ability to optimize ad stack performance through both waterfall and header bidding techniques.
Comfortable running and analyzing A/B tests, retention impact studies, and CPM optimization experiments.
Strong communication and collaboration skills to work with product, devs, and analysts.
Proactive, detail-oriented, and excited to drive high-impact decisions in a dynamic environment.
Bonus: Familiarity with the sports or gaming ecosystem.

Requirements:
Minimum of 2-3 years of project management experience, preferably in a performance marketing or digital marketing environment.
Strong understanding of digital marketing technologies, digital funnels, media buying strategies and AppsFlyer platform.
Strong leadership and organizational skills.
Excellent communication and interpersonal skills.
Self-sufficient and capable of working independently.
Proven experience in process development and optimization.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Data-oriented, with strong analytical skills- SQL is a must have.
Presentation & Report Preparation: Create presentations, reports, and summaries for internal and external stakeholders.
Familiarity with Monday platform- advantage.
Familiarity with SnowFlake- advantage.