לוח משרות דרושים ניהול - פרסום, שיווק ויחסי ציבור בהרצליה

We are seeking a highly skilled and innovative GEO & SEO Manager to own our websites organic growth, visibility, and optimization. This role combines GEO, SEO, and webmaster responsibilities, with a focus on both driving traffic and increasing conversions.
You will work closely with developers, content creators, and the broader marketing team to ensure online presence is optimized for traditional search engines as well as AI-powered search platforms like ChatGPT, Perplexity, Gemini, and Claude.
What Youll Do :
GEO & SEO Strategy
Own and lead the GEO/SEO roadmap to drive measurable growth in organic visibility and lead generation.
Develop and execute strategies for traditional SEO, entity optimization, structured data, and AI search visibility.
Stay ahead of search and AI trends, monitoring competitors and testing innovative techniques.
Conduct regular website audits (technical SEO, structured data, site health, speed, security) and oversee implementation with developers.
Web Management & Optimization
Manage and prioritize the marketing website roadmap, aligning development resources with business goals.
Ensure content is optimized for both search engines and user experience: keyword research, entity alignment, site structure, and content embedding.
Upload, publish, and manage content via WordPress (and other CMSes as needed).
Implement conversion rate optimization (CRO) best practices to improve visitor-to-lead performance across website.
Analytics & Reporting
Track and analyze KPIs including organic traffic growth, keyword/entity rankings, brand visibility, AI-search presence, and conversion metrics.
Provide clear reporting and actionable insights to marketing leadership and cross-functional teams.
Monitor share of visibility: brand mentions, query presence, and AI-overview inclusion.

Were looking for a Growth & ABX Lead to drive measurable impact across our customer acquisition and expansion efforts. In this role, youll own the strategy and execution of growth and account-based experience (ABX) programs to attract, engage, and convert high-value accounts.
Youll collaborate closely with marketing, sales, and markeitng operations, lead performance-driven initiatives, and leverage cutting-edge technologies to optimize pipeline creation and revenue growth.
This is a high-visibility role where youll combine strategic thinking with hands-on execution - making your mark on how scales globally.
What Youll Do:
Design and execute ABX strategies targeting enterprise accounts and high-value prospects, ensuring alignment with business objectives and revenue goals.
Own growth marketing initiatives, from customer acquisition to funnel optimization, across multiple digital channels.
Manage and mentor a performance marketing manager, guiding ABX funnel strategy, campaign execution, and martech adoption.
Partner with sales and SDR teams to drive alignment on target accounts, optimize outbound efforts, and accelerate pipeline growth.
Analyze and report on campaign performance, delivering actionable insights to improve effectiveness, scalability, and ROI.
Identify and activate new growth opportunities, leveraging data-driven experimentation to increase conversion and revenue impact.
Enable and coach global sales teams on ABX best practices to maximize adoption and performance.
Leverage marketing technology to streamline and scale marketing efforts efficiently.