לוח משרות דרושים ניהול - פרסום, שיווק ויחסי ציבור בהרצליה

We are looking for a hands-on GTM Engineer to help make our Go-to-Market engine smarter, more efficient, and more effective. This role focuses on removing manual and administrative work from GTM teams, enabling humans to focus on strategy, creativity, and decision-making while systems handle execution and scale.
The GTM Engineer designs and operates HubSpot-centered GTM architecture and AI-powered automation that improves speed, accuracy, and scalability across Marketing, Sales, and SDR workflows.
What you will do:
Own day-to-day administration, configuration, and optimization of HubSpot across Marketing and Sales use cases
Design and maintain GTM system architecture, including data models, lifecycle logic, routing, scoring, and automation frameworks
Build, operate, and continuously improve AI-powered workflows that reduce manual work and increase GTM velocity
Implement advanced automation using tools such as Clay, AI agents, and workflow orchestration platforms
Integrate HubSpot with Salesforce and other GTM systems to ensure reliable data flow and process consistency
Automate enrichment, qualification, routing, outbound support, and handoff processes across the funnel
Monitor data quality, automation health, and system performance, proactively identifying and resolving issues
Document system logic, workflows, and automation patterns to ensure maintainability and scalability
Continuously experiment with new AI and automation approaches and apply them to practical GTM use cases

We are seeking an experienced, strategically-minded Senior Marketing Operations and AI Enablement Manager to join our team in Israel.
In this pivotal role, you will be instrumental in architecting and optimizing the technical foundation of our Go-to-Market (GTM) engine.
You will drive operational efficiency and scalability by owning the administration and integration of core systems (HubSpot, Salesforce, and advanced AI automation), ensuring seamless data flow and process excellence across Marketing, Sales, and SDR functions. Your work will directly translate into improved workflow accuracy, velocity, and measurable revenue performance.

As a Partner Development Manager, you will act as the strategic liaison between us and our most influential ecosystem partnerships - including but not limited to media partners and OEMs. You will be responsible for developing and executing partnership strategies that drive mutual business growth and innovation. This role requires a highly independent operator with exceptional communication and cross-functional collaboration skills who can align global stakeholders around shared goals.

Key Responsibilities:
Build a strategy together with top partners to drive success.
Develop comprehensive knowledge of each partner's business, exploring their specific challenges and opportunities.
Map stakeholders and effectively navigate the partners organization in pursuit of our shared goals.
Deploy critical thinking and assessment skills to enforce efficacy in strengthening relationships.
Exercise excellent planning and prioritization skills to manage multiple partner relationships.
Advocate for, facilitate and enhance the adoption and use of our products among mutual customers.
Identify and actualize opportunities for collaboration, such as joint marketing initiatives, thought leadership, or shared research and development.
Leverage strong internal communication to ensure company-wide buy-in for executing partnership initiatives.

The CTI Marketing Manager drives the execution of go-to-market marketing programs across the early and mid-funnel for the Cyber Threat Intelligence (CTI) portfolio. This role translates positioning and strategy into compelling messaging, content, assets and digital campaigns that generate demand, advance pipeline, and support sales engagement.



Partner closely with the Cyber PMM to translate product and portfolio strategy into clear messaging, narratives, and campaign themes across early and mid funnel.
Own the execution of demand and engagement programs, including awareness and lead-generation campaigns, pipeline acceleration initiatives, and sales-aligned motions.
Develop marketing assets across the funnel, including campaign messaging, landing pages, content offers, webinars, email sequences, sales playbooks, case studies, and competitive insights.
Coordinate with sales, product, marketing operations, and external content and digital vendors to ensure strong end-to-end execution.
Support ABM and partner co-marketing programs aligned to priority accounts and routes to market.
Track and analyze performance across the funnel (engagement, MQLs, pipeline contribution, win rates, ROI) and optimize programs based on insights.
Support localization and rollout of campaigns across US and EU markets, working with regional stakeholders.
Manage timelines, budgets, and agency resources related to owned initiatives.
Stay closely connected to market trends, competitive dynamics, and buyer behavior within the CTI space, and feed insights back into messaging and program design.

we are looking for a tech-oriented, highly organized, and proactive Marketing Specialist to join our Marketing team on a part-time basis. In this role, you will be the driving force behind our global event presence, ensuring Upstream stands out at the worlds leading tech and automotive conferences. If you are a "hands-on" executor who thrives in a fast-paced environment and has a passion for detail, your place is with us!

This role is part-time and is Herzliya Israel based.

Responsibilities
Global Event Management: Plan, execute, and analyze presence at global tech and automotive events from start to finish.
End-to-End Ownership: Own the entire event lifecycle, including logistics, operations, vendor management, and communications plans (email promotions, social media, etc.).
Cross-Functional Collaboration: Work closely with the marketing and sales teams to ensure cohesive messaging, design, and brand positioning across all event touchpoints.
Vendor & Partner Relations: Act as the primary point of contact for event organizers and external vendors to ensure seamless execution and high-quality deliverables.
Budget Management: Carefully plan and track the event spend and budget, navigating through vendor and event payments.
Demand Generation Analysis: Monitor and report on the success of events and demand generation, providing data-driven insights to optimize future marketing activities.