דרושים » פרסום שיווק ויחסי ציבור » GTM Engineer

We are seeking an experienced, strategically-minded Senior Marketing Operations and AI Enablement Manager to join our team in Israel.
In this pivotal role, you will be instrumental in architecting and optimizing the technical foundation of our Go-to-Market (GTM) engine.
You will drive operational efficiency and scalability by owning the administration and integration of core systems (HubSpot, Salesforce, and advanced AI automation), ensuring seamless data flow and process excellence across Marketing, Sales, and SDR functions. Your work will directly translate into improved workflow accuracy, velocity, and measurable revenue performance.

The CTI Marketing Manager drives the execution of go-to-market marketing programs across the early and mid-funnel for the Cyber Threat Intelligence (CTI) portfolio. This role translates positioning and strategy into compelling messaging, content, assets and digital campaigns that generate demand, advance pipeline, and support sales engagement.



Partner closely with the Cyber PMM to translate product and portfolio strategy into clear messaging, narratives, and campaign themes across early and mid funnel.
Own the execution of demand and engagement programs, including awareness and lead-generation campaigns, pipeline acceleration initiatives, and sales-aligned motions.
Develop marketing assets across the funnel, including campaign messaging, landing pages, content offers, webinars, email sequences, sales playbooks, case studies, and competitive insights.
Coordinate with sales, product, marketing operations, and external content and digital vendors to ensure strong end-to-end execution.
Support ABM and partner co-marketing programs aligned to priority accounts and routes to market.
Track and analyze performance across the funnel (engagement, MQLs, pipeline contribution, win rates, ROI) and optimize programs based on insights.
Support localization and rollout of campaigns across US and EU markets, working with regional stakeholders.
Manage timelines, budgets, and agency resources related to owned initiatives.
Stay closely connected to market trends, competitive dynamics, and buyer behavior within the CTI space, and feed insights back into messaging and program design.

Were looking for an action-oriented Product Marketing Manager who is excited to join a fast-growing company with a disruptive product and global impact. Youll be part of our high-performing Product Marketing team, playing a key role in shaping our go-to-market strategy, product launches, and messaging - with a strong emphasis on content creation and storytelling.
This role is ideal for someone who loves translating complex products into clear, compelling narratives and enjoys owning content end-to-end, from strategy to execution.
What youll do:
Own and execute key elements of Papayas product marketing and GTM strategy.
Develop clear, persona-based messaging that communicates our value proposition and differentiates Papaya in the market.
Lead product launches end-to-end, including positioning, messaging, and launch assets.
Create high-quality written content across multiple formats, including:
Website and landing page copy
Product and solution pages
Sales enablement materials (pitch decks, one-pagers, battlecards)
Product guides, blogs, and thought leadership content
Manage and continuously optimize website and support site content to ensure accuracy, consistency, and alignment with the latest messaging.
Create and script product guide videos that clearly demonstrate product capabilities and customer value.
Collaborate closely with Product, Sales, Customer Success, and Marketing teams to ensure consistent messaging across all touchpoints.
Support digital campaigns, events, and other GTM initiatives with strong messaging and content.

Power the Future with us! At SolarEdge (NASDAQ: SEDG), we're a global leader in smart energy technology, with over 3,000 employees, offices in 30 countries, and millions of installations worldwide. Our innovative solutions include solar inverters, battery storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean, green energy the primary power source for homes, businesses, and beyond. With the growing demand for electricity, the need for smart, clean energy sources is constantly rising. SolarEdge offers amazing opportunities to develop your skills in a multidisciplinary environment, covering everything from research and development to production and customer supply. Work with talented colleagues, tackle exciting challenges, and help create a sustainable future in an industry that's always evolving and innovating. Join us and be part of a company that values creativity, agility, and impactful work. As a Growth Specialist , you’ll own end?to?end lifecycle campaigns across email and mobile app notification and drive upsell and service activation across existing installed base. You’ll plan, launch, analyze, and continuously improve campaigns with a strong sense of urgency and a hands?on, data?driven approach. What you’ll be doing
* Plan & launch multichannel campaigns to existing SolarEdge system owners – work with regional teams to define audience rules, craft journeys, implement and execute across HubSpot, Braze and additional platforms.
* Own performance analysis: monitor funnel metrics (open/click/submit/lead quality, attach rate, conversion to sale), and run A/B tests to improve conversion and ROI.
* Segment the installed base using eligibility rules (product mix, region, usage) and maintain clean targeting lists; iterate quickly based on data signals.
* Optimize journeys: test creative, timing, offers, and nurturing cadences; scale winning variants and retire underperforming ones.
* Coordinate lead routing and status updates with Installer CRM workflows; partner with Sales Ops/Regional teams to ensure timely follow?up and closed?loop reporting.
* Instrument tracking: set UTMs, events, pixels, and measurement plans; ensure accurate source attribution.
* Report and communicate weekly results, insights, and next actions; maintain campaign playbooks/templates for reuse.

Country:
Israel

City:
Herzliya

As a global residential marketing manager, you will define the marketing strategy and tactical activation for products and solutions in the residential market segment. You will work closely with global sales, local marketing in various regions around the world and with different departments within HQ. What will you be doing:
* Develop and lead marketing strategy and execution for products and solutions in the residential business, across hardware and software
* Create marketing assets and tools enabling sales and regional marketing to effectively reach and engage with target audiences for both B2B and B2C
* Develop and execute global go-to-market plans and campaigns in collaboration with the different regions and aligned with the marketing plan
* Own and manage core marketing platforms and digital channels, including HubSpot, Canva, Internal and external portals, social media and YouTube channels, Webshop and more
* Develop strategic social media and PR campaigns for brand awareness
* Deliver marketing materials that helps position SolarEdge as thought leader in the residential market segments
* Work closely with sales teams and markets globally to gather insights, validate messaging, and continuously improve campaign effectiveness
* Orchestrate marketing messaging and visual articulation for the marketing segment activities
* Use leading AI tools to improve marketing productivity, insight generation, and execution quality across strategy, content, campaigns, and reporting
* Apply AI tools for tasks such as message testing, campaign planning, content drafting, presentation development and localization support.
Country:
Israel
City:
Herzliya

We are looking for a strategic, hands-on, and data-driven VP Retention & Customer Value to own and maximize the lifetime value of our customers. This role will lead the companys retention, lifecycle marketing, and customer value strategy, with the goal of increasing repeat usage, strengthening customer loyalty, reducing churn, and improving overall customer profitability.
The VP Customer Value will work closely with Marketing, Product, Data, Operations, Category Managers, Country Managers, and Support Managers to optimize the entire customer journey from first purchase through long-term engagement.
Responsibilities
Own and lead the companys LTV growth strategy, focusing on repeat purchases, order frequency, and overall customer profitability.
Identify opportunities to increase average order value, repeat purchases, and overall customer profitability.
Design and implement retention and lifecycle strategies that improve customer engagement and drive repeat usage of Helpy services.
Develop and manage loyalty initiatives, engagement campaigns, and value-added services that strengthen customer relationships.
Analyze customer behavior, segment audiences, and identify opportunities for deeper engagement and higher value.
Partner with Marketing, Product, and Operations teams to deliver personalized customer experiences.
Monitor and optimize retention funnels, churn patterns, and engagement metrics to continuously improve customer value.
Measure and report on key retention and engagement KPIs: Customer Lifetime Value (LTV), Repeat Purchase Rate, Order Frequency, Retention/Churn, Average Revenue per Customer, and Customer Engagement Metrics.
Build, mentor, and lead a high-performing Customer Value team responsible for CRM, retention marketing, and customer insights.
Own and grow the Loyalty / Membership Club, increasing engagement and participation.
Strengthen and expand subscription offerings, driving higher adoption and revenue.
Manage VIP customer retention, enhancing loyalty and maximizing lifetime value.
Experience in monetization and B2B sales to advertiser clients.

We are looking for a highly strategic and hands-on Head of Business Unit to lead and scale FLOWZZ. This role will own the end-to-end performance of the business unit, combining strong business, financial, product, and marketing expertise.
The ideal candidate is a B2C expert with a strong understanding of growth, funnels, and monetization, who can lead a cross-functional team and drive measurable business results.
Responsibilities
Own the full P&L and overall performance of FLOWZZ.
Define and execute the growth strategy, focusing on revenue, profitability, and scalability
Identify new opportunities to expand the business and increase revenue streams.
Work closely with Product and Web teams (or manage directly) to optimize user journeys, funnels, and conversion rates.
Take a hands-on approach to website performance, CRO, and overall user experience.
Lead and oversee marketing strategy across all channels (paid, organic, CRM, etc.).
Optimize acquisition, retention, and monetization efforts.
Analyze campaign performance and continuously improve ROI.
Manage budgets, forecasting, and unit economics.
Use data to drive decision-making across marketing, product, and business strategy.
Lead and scale a cross-functional team (marketing, product, web, operations).
Build a high-performing, results-driven team culture.

we are looking for a Enterprise Account Manager.
As a Team Lead, youll be a key leader in nurturing and expanding strategic-level client relationships. You will oversee a regional account management team, drive revenue opportunities through upselling and cross-selling, and ensure world-class service delivery. Youll collaborate closely with internal departments and executive stakeholders to ensure client success, retention, and growth.
Key Responsibilities:
Lead & Mentor: Manage, inspire, and develop a high-performing regional Account Management team, providing coaching and support to help team members meet and exceed goals.
Client Relationship Management: Build and maintain strong partnerships with key strategic clients by understanding their business needs, goals, and challenges. Act as a senior escalation point to resolve issues and ensure satisfaction.
Revenue Growth: Identify upselling and cross-selling opportunities across existing accounts. Collaborate with internal teams to craft and implement solutions and contractual amendments.
Strategic Partnership Building: Conduct regular partnership reviews and strategic check-ins with clients to align solutions with their evolving workforce strategies.
Service Excellence: Ensure delivery meets SLAs and client expectations through proactive management, issue resolution, and continuous service optimization.
Cross-functional Collaboration: Work closely with Legal, Operations, Customer Care, Payments, Finance, and other teams to provide seamless client experiences.
RFP & Proposal Support: Collaborate on RFPs/RFIs with Sales and leadership, contribute to compelling proposals, and participate in client presentations and interviews.
Team & Performance Metrics: Track and report on team KPIs, ensuring alignment with organizational goals and taking corrective actions when necessary.
Process Optimization: Utilize internal playbooks, CRM tools, and feedback mechanisms to improve account strategies and drive operational excellence.

As a Partner Development Manager, you will act as the strategic liaison between us and our most influential ecosystem partnerships - including but not limited to media partners and OEMs. You will be responsible for developing and executing partnership strategies that drive mutual business growth and innovation. This role requires a highly independent operator with exceptional communication and cross-functional collaboration skills who can align global stakeholders around shared goals.

Key Responsibilities:
Build a strategy together with top partners to drive success.
Develop comprehensive knowledge of each partner's business, exploring their specific challenges and opportunities.
Map stakeholders and effectively navigate the partners organization in pursuit of our shared goals.
Deploy critical thinking and assessment skills to enforce efficacy in strengthening relationships.
Exercise excellent planning and prioritization skills to manage multiple partner relationships.
Advocate for, facilitate and enhance the adoption and use of our products among mutual customers.
Identify and actualize opportunities for collaboration, such as joint marketing initiatives, thought leadership, or shared research and development.
Leverage strong internal communication to ensure company-wide buy-in for executing partnership initiatives.