דרושים » פרסום שיווק ויחסי ציבור » Marketing Project Manager

We are looking for a data-driven Retention Marketing Manager to own and optimize our customer lifecycle and unlock new growth opportunities.

This role sits at the intersection of data analysis, lifecycle strategy, and project execution. You will analyze customer behavior across the funnel, identify retention opportunities, and lead strategic initiatives such as VIP programs, referral loops, and loyalty frameworks to increase repeat purchases, reduce churn, and grow customer lifetime value. This is a hands-on role - turning insights into high-impact retention initiatives.

Responsibilities
Own and drive the retention and lifecycle strategy across markets and customer segments to improve repeat usage, reduce churn, and increase customer lifetime value (LTV).
Lead end-to-end retention initiatives from analysis and concept development to execution and measurement - including VIP, loyalty, and referral programs.
Analyze customer behavior, lifecycle performance, and cohort trends to identify funnel drop-offs and growth opportunities.
Partner with data teams to develop and test pricing models, promotional strategies, and lifecycle optimizations to improve retention and maximize LTV.
Define, monitor, and report on key retention KPIs such as repeat purchase rate, churn, cohort retention, and LTV, translating insights into actionable CRM and lifecycle improvements.
Design and run A/B tests and lifecycle experiments across channels (email, push, etc.) to improve engagement and conversion to repeat purchase.
Identify opportunities to improve lifecycle flows, segmentation, targeting, and messaging based on performance data and behavioral insights.
Lead cross-functional retention projects and act as the bridge between Data, Product, and CRM teams to ensure alignment and successful implementation.

Todays world is crime-riddled. Criminals are everywhere, invisible, virtual, and sophisticated. Traditional ways to prevent and investigate crime and terror are no longer enough
Technology is changing incredibly fast. The criminals know it, and they are taking advantage. We know it too.
For nearly 30 years, the incredible minds at our company around the world have worked closely together and put their expertise to work, to keep up with constantly evolving technological and criminal trends and help make the world a safer place with leading investigative analytics software solutions.
We are defined by our dedication to doing good and this translates to business success, meaningful work friendships, a can-do attitude, and deep curiosity.
Were looking for a hands-on, highly technical and automation-driven Marketing Operations Manager who enjoys setting up workflows, connecting tools, and fixing day-to-day operational issues and making sure data, setups, and automations are accurate, consistent, and working as intended.
This role is focused on execution - building and maintaining workflows, managing data, setting up campaigns, troubleshooting issues, and making sure our marketing operations run correctly day to day.
As a worker you will:
Work hands-on in HubSpot every day, building and maintaining workflows, lists, forms, properties, reports, scoring models, and lifecycle automations.
Set up and execute email campaigns and nurture flows, including segmentation, build, QA, testing, scheduling, and reporting.
Maintain HubSpot data hygiene, including database cleanup, properties, naming conventions, user setup, and ongoing data checks.
Manage lead uploads, segmentation, routing, lifecycle stages, and Marketing → SDR/Sales handoffs.
Support the HubSpot-Salesforce integration and troubleshoot sync errors, workflow conflicts, data issues, and integration failures.
Set up the operational side of webinars, including registration, integrations, tracking, lead processing, and follow-up.
Build and maintain AI-driven and automated workflows for repetitive marketing and operational tasks.
Regularly review existing workflows and automation to identify errors, outdated logic, or opportunities to simplify processes.
Create and maintain documentation and best practices for workflows, processes, and system setup.

Were looking for defense sales ROCKSTARS! Sales, Marketing & BD Director - Defense Sector
Ready to lead deals that actually matter? Were looking for high-impact Sales, Marketing & BD Directors to drive strategic growth in the defense and government sectors - in Israel and globally. This is not just another sales role. This is about leading complex, high-value deals, working with top-tier defense organizations, and shaping real-world impact.
? What youll do:
* Own and lead end-to-end sales cycles - from opportunity to contract closure
* Build and expand relationships with defense & government stakeholders
* Identify and develop strategic business opportunities
* Lead complex RFI / RFP / RFQ processes
* Collaborate cross-functionally with engineering, product & programs

Were looking for a Business Analyst who is passionate about turning data into actionable insights and driving sustainable growth across the customer lifecycle. As a Business Analyst \, youll work closely with Retention, CRM, Product, Customer Experience, and Data teams to analyze customer behavior, identify growth opportunities and support data driven decision making. Youll focus on repeat purchases, retention, churn, reactivation, and customer lifetime value.

Responsibilities
Analyze customer behavior and business performance across the customer lifecycle, with a focus on retention, repeat purchases, churn, reactivation, and customer lifetime value
Monitor key KPIs and build dashboards, reports, cohorts, and customer segments to identify trends and performance gaps
Analyze customer journeys and identify key drop off points, churn drivers, and opportunities to improve repeat behavior
Partner with Retention, CRM, Product, and Customer Experience teams to evaluate campaigns, lifecycle journeys, discounts, Care Plans, and other retention initiatives
Analyze performance across markets, treatment categories, medications, service types, acquisition sources, and customer segments
Measure the impact of customer experience factors such as cancellations, payment failures, and delivery issues on customer behavior and business results
Support tests and experiments, including KPI definition, control groups, performance analysis, and final recommendations
Translate complex data into clear business insights, quantify opportunities, and support strategic decision making