דרושים » פרסום שיווק ויחסי ציבור » Brand Manager - Leading Cosmetics Company

We're looking for our company's first ever Head of Brand & Creative to be the senior creative, content, and brand leader at our company.
You'll own creative direction and shape the voice and messaging of everything we put in front of customers - and build the brand strategy that makes it consistently excellent. From paid creative to lifecycle CRM to in-product experiences, you're the quality bar. Your job is to turn a great product into a brand that skiers genuinely love and talk about.
You'll be expected to drive the creative and content function independently, from strategy through to delivery, with a high degree of autonomy and end-to-end ownership.
Why this role
Category creation, not category maintenance. The $100B ski travel market has no technology-native brand leader. You won't be polishing the 14th iteration of someone else's identity. You'll define what a modern ski brand looks like.
Real product behind the brand. our company actually delivers what most travel brands only claim to. Millions of dynamically packaged trips, real-time orchestration across thousands of suppliers, 317 resorts. The story sells itself if you can tell it.
Profitable and growing fast. $100M in annual sales, EBITDA positive, self-funded growth. You're building a brand on top of a real business, not a hype curve.
Direct line to leadership. You report to the VP Growth and partner directly with the CEO on brand direction. No layers, no internal politics, no waiting in line.
End-to-end creative ownership. Strategy, positioning, creative direction, content, copy, production. The full picture. No piece is outside your remit.
An audience that actually cares. Skiers and snowboarders aren't passive consumers. They have taste, identity, and tribal loyalty. A brand built for them can become beloved in a way few travel brands ever are.
What you'll do
Brand, creative, content, and messaging (your primary mandate)
Set and own the creative direction for all paid, lifecycle, and organic communications - from the brief to the final asset. This is the heart of the role.
Own the creative production process and resources. Whether doing it yourself, working with agencies, freelancers, or other formats - you set the brief, push the quality bar, and own the output
Build our company's brand strategy, positioning, tone of voice, and visual identity across all channels, partnering with our company's management team on long-term direction
Build the content architecture across the full customer journey: messaging hierarchies, frameworks, and templates that scale across channels, segments, and seasons
Write and oversee all customer-facing copy: campaign headlines, landing pages, emails, push notifications, social posts, UI microcopy, CS interactions
Identify and develop brand opportunities: collaborations, events, in-trip experiences, partnerships that strengthen our market position
Evolve the brand book as our company scales into new channels, markets, and use cases.

our company delivers a cloud-based, AI-powered behavioral intelligence platform for physical AI and smart mobility. our company empowers customers with advanced AI-driven cybersecurity solutions, including detection and response (XDR), AI Security, quality and operational intelligence, cyber threat intel, SOC services, and more.
we are looking for a tech-driven, creative, and hands-on product marketing professional to join the Marketing team. This role will report to the VP of Marketing and will be the leading stakeholder of all our strategic marketing programs, sales enablement, messaging and positioning, as well as collaboration on marketing activities with tech partners.
You will work closely with multiple teams within our company(product, sales, CSM, delivery, alliances, etc.), as well as partners, customers and prospects, to deepen our thought leadership and expand brand awareness by creating effective messaging and positioning, sales assets, webinars, partner-driven programs, press releases and product announcements, analyst relations, and media opportunities.
The ideal candidate will be an excellent English communicator, creative with brilliant technological skills.
This role is full-time and is Herzliya, Israel based.
Responsibilities
Become a subject matter expert in physical AI and Smart Mobility ecosystems; develop unique expertise in the cybersecurity challenges, attack vectors, competitive landscape and intelligence-driven use cases.
Support our global sales teams in delivering the most effective messaging and positioning, based on deep market and go-to-market expertise.
Initiate and execute (end-to-end) strategic marketing programs, primarily thought leadership, tech-oriented webinars and partners-related opportunities (including related collateral and nurturing programs).
Join our companys evangelist team - represent our company in webinars, interviews and speaking engagements, as well as moderate our own webinars.
Manage our analyst and media relations, working closely with PR partners, our tech alliances, and internal evangelists to boost brand exposure.
Craft strategic content to support our marketing programs, such as tech-focused videos, in depth interviews, podcasts, etc.

Youll collaborate with expert colleagues around the globe to solve problems most people will never even know exist!

Youll be part of building unique solutions shaped by real investigative methodologies, enabling our customers to identify, investigate, visualize and prevent criminal, terror and security threats worldwide.

These solutions are used by law enforcement, national security, and national and military intelligence agencies in almost 100 countries to turn massive, diverse data into clear, actionable intelligence for a safer world.

As a Cognyter you will:

Work with product management functions, global marketing, and sales to build the narrative and value proposition of our products.
Create compelling marketing content and sales enablement collateral.
Develop and implement GTM strategies and demand generation activities.
Work closely with business stakeholders to maximize the business potential of existing and new customers.
Assist with competitive analysis and market research.
Join strategic marketing workshops, international events, and customer meetings.
Lead cross-functional initiatives and drive alignment across Product, Sales, Marketing, and business stakeholders.
Balance strategic planning with hands-on execution, taking ownership from concept to delivery.
Help shape and scale Product Marketing best practices, processes, and methodologies across the organization.
Serve as a trusted advisor to senior stakeholders and influence business decisions through market, customer, and competitive insights.
You will report to the VP of Product and be part of an industry-leading Product Management team (30+ people strong).

Were looking for a highly strategic and hands-on Head of Business Unit to lead and scale a fast-growing B2C online marketplace and comparison platform as its most senior operator, effectively running the business end to end.
This is a full general-management role: you own the P&L, set the strategy, and are personally accountable for growth, profitability, and the day-to-day performance of the entire business. Youll lead across sales, marketing, business development, product, and operations, combining sharp commercial and financial judgment with a builders willingness to get into the details.
The ideal candidate is a B2C expert who has run (or been the clear #2 on) a product or business unit. Someone who understands growth, funnels, and monetization, can carry a revenue number, and knows how to lead a cross-functional, distributed team to measurable results.
Responsibilities
Business ownership & strategy
Own the full P&L and the overall performance of the business: revenue, margin, and profitability.
Define and execute the company strategy across growth, profitability, and scalability.
Set targets, budgets, and forecasts; manage unit economics and hold the business accountable to them.
Identify new opportunities to expand the business and open new revenue streams.
Sales & business development
Directly own the sales function and its revenue targets: pipeline, conversion, and retention of customers/partners.
Lead business development: partnerships, new channels, and deals that grow the top line.
Build the commercial motion and the incentives, processes, and reporting behind it.
Marketing & growth
Own the marketing strategy across all channels (paid, organic, CRM, lifecycle).
Optimize acquisition, retention, and monetization; continuously improve ROI and CAC/LTV.
Stay hands-on with website performance, funnels, CRO, and overall user experience.
Product
Partner with (or directly steer) the product and web teams to prioritize a roadmap that moves the business metrics.
Use data and customer insight to drive product and pricing decisions.
Operations & finance
Own operational execution and the systems that keep the business running efficiently.
Drive data-informed decision-making across every function.
Team & leadership
Lead, hire, and scale a cross-functional, distributed team (sales, marketing, product, web, operations) across locations.
Build a high-performing, accountable, results-driven culture.

We are seeking an experienced Product Marketing Manager (PM) for Baseboard Management Controller (BMC) SoC product in the Server domain.

This role requires a blend of technical expertise, business acumen, and strong leadership skills to successfully manage semiconductor products in a competitive and rapidly evolving market.

The successful candidate will play a crucial role in driving our product strategy, enhancing market presence, and contributing to the company's growth in the competitive semiconductor industry.



Outbound Responsibilities

Customer Engagement:

Serve as the primary contact for all customer interactions. Sustain current business activities and relationships while exploring new opportunities, products, and markets.
Act as the liaison between customers, sales teams, and internal stakeholders, ensuring alignment and addressing customer needs.
Engage in technical discussions with customers to gather feedback, understand requirements, and provide expert solutions.
Industry Engagement:

Remain updated on industry developments, trends, competitor products, and new technologies.
Build and maintain strategic relationships with key enablers and suppliers within the cloud semiconductor industry


Inbound Responsibilities:

Product Strategy and Planning:

Develop and maintain comprehensive product roadmaps that align with market trends and company objectives
Understand customer needs, competitive landscape, and emerging technologies
Collaborate with customers and engineering teams to define clear product requirements and specifications.
Product Development:

Manage the product for its entire lifecycle from concept to end-of-life
Prioritize product features and enhancements based on market demand and business objectives
Lead cross-functional teams to ensure efficient product development and timely delivery, working closely with Engineering Program Managers
Create compelling business cases to justify new product initiatives
Manage product budgets, including cost control and pricing strategies

We're looking for someone who thinks like a business owner, makes data-driven decisions, builds high-performing teams, and knows how to drive growth at a global scale.



What You'll Do

Lead the company's marketing strategy and own growth targets.
Manage large-scale performance marketing operations with significant media budgets.
Build, develop, and mentor a high-performing marketing team while establishing scalable processes.
Work closely with SDR, Sales, and Executive teams to align marketing with business objectives.
Define the company's creative direction across both performance marketing and brand, including social media, website, and all digital assets.
Analyze data, identify trends, and translate insights into business decisions and growth opportunities.

We are looking for a CRM & Lifecycle Manager to own and optimize our customer lifecycle and unlock new growth opportunities.
This role sits at the intersection of data analysis, lifecycle strategy, and project execution. You will analyze customer behavior across the funnel, identify retention opportunities, and lead strategic initiatives such as VIP programs, referral loops, and loyalty frameworks to increase repeat purchases, reduce churn, and grow customer lifetime value. This is a hands-on role - turning insights into high-impact retention initiatives.
Responsibilities
Omnichannel Execution: Manage day-to-day customer communication channels including email marketing, SMS, push notifications and newsletters to keep customers engaged and informed.
Strategy & Lifecycle Mapping: Ideate and implement CRM strategies across the customer journey. Develop and execute retention initiatives aimed at reducing churn, increasing LTV, and driving long-term customer engagement
Automation & Workflows: Build, monitor, and continuously optimize complex trigger-based campaigns and automated journeys using HubSpot and other third-party tools.
Content & Creative: Develop creative content and marketing messaging tailored to different customer segments and lifecycle stages, balancing brand voice with performance.
Data-Driven Optimization: Run A/B tests on messaging, timing, and segmentation. Translate these insights into actionable improvements in your channel mix.
Reporting & Analytics: Build and maintain dashboards to track CRM effectiveness, analyze funnels, and retention KPIs using tools like Tableau, Mixpanel, or Data Studio.
Retention & Loyalty: Support and evolve loyalty and referral programs to drive repeat usage and advocacy.
Cross-Functional Collaboration: Act as the project owner for lifecycle initiatives, working with Product, Data, and Engineering to ensure technical scalability and seamless integration.

we are looking for a Channel Sales Acct Manager - IS
Job Responsibilities

Strategic Joint Business Planning: Co-develop, execute, and continuously refine long-term Go-To-Market (GTM) and joint business plans with assigned partners, setting clear revenue targets, joint marketing initiatives, and operational milestones.
Partner Relationship & Account Management: Establish and maintain high-level, productive relationships with executives, sales leaders, and technical teams across assigned strategic partner accounts.
Enablement & Certification Driving: partner enablement to build technical self-sufficiency, ensuring partner sales and pre-sales engineering teams achieve required Fortinet certifications to support the GTM and business plans
Pipeline Creation & Accurate Forecasting: Maintain end-to-end visibility of the partner deal pipeline, enforcing strict Salesforce (SFDC) hygiene, accurate sales forecasting, and active participation in key sales cycles.
Distributor & 2-Tier Alignment: Coordinate closely with Distribution resources (sales, technical support, marketing) to maximize territory coverage
Channel Governance & Conflict Resolution: Proactively manage territory deal registration, resolve channel rules-of-engagement conflicts transparently, and enforce strict adherence to Fortinet channel program guidelines.
Cross-Functional Orchestration: Mobilize internal Fortinet resources-including Systems Engineers (SEs), marketing, professional services, and executive leadership-to support critical partner opportunities.

Were looking for an energetic RTB CSM, a highly motivated, self-starter who is passionate about the AdTech ecosystem and is eager to grow and shape our strategy and future. Come and join our leading, technological Programmatic team!
Great opportunity to join one of our most technological and dynamic departments!
Responsibilities

Serve as the primary point of contact for Supply and Demand partners.
Ensure Mars exceeds partner expectations through regular check-ins and relationship management.
Conduct performance analyses, providing insights to optimize campaigns.
Manage cross-functional projects with internal teams to ensure smooth execution.
Act as a programmatic specialist, advising partners on industry trends and best practices.
Attend industry events to stay updated and strengthen relationships.
Monitor and report on key performance indicators (KPIs) to meet or exceed targets.
Proactively identify opportunities to grow partnerships and drive revenue.

We are looking for a data-driven Retention Marketing Manager to own and optimize our customer lifecycle and unlock new growth opportunities.
This role sits at the intersection of data analysis, lifecycle strategy, and project execution. You will analyze customer behavior across the funnel, identify retention opportunities, and lead strategic initiatives such as VIP programs, referral loops, and loyalty frameworks to increase repeat purchases, reduce churn, and grow customer lifetime value. This is a hands-on role - turning insights into high-impact retention initiatives.
Responsibilities
Own and drive the retention and lifecycle strategy across markets and customer segments to improve repeat usage, reduce churn, and increase customer lifetime value (LTV).
Lead end-to-end retention initiatives from analysis and concept development to execution and measurement - including VIP, loyalty, and referral programs.
Analyze customer behavior, lifecycle performance, and cohort trends to identify funnel drop-offs and growth opportunities.
Partner with data teams to develop and test pricing models, promotional strategies, and lifecycle optimizations to improve retention and maximize LTV.
Define, monitor, and report on key retention KPIs such as repeat purchase rate, churn, cohort retention, and LTV, translating insights into actionable CRM and lifecycle improvements.
Design and run A/B tests and lifecycle experiments across channels (email, push, etc.) to improve engagement and conversion to repeat purchase.
Identify opportunities to improve lifecycle flows, segmentation, targeting, and messaging based on performance data and behavioral insights.
Lead cross-functional retention projects and act as the bridge between Data, Product, and CRM teams to ensure alignment and successful implementation.