Were looking for a Communications and Content Lead to define and amplify how we sound and show up externally, and deliver high-performing campaigns that drive brand awareness, lead generation, and lead conversion.
Reporting to the Director of Integrated Marketing, you'll lead brand strategy, thought leadership, PR, content, social media, and influencer marketing. Youll help shape our positioning as a trusted, established, and differentiated category leader.
This is a hands-on role that requires strategic thinking, strong execution, and the use of AI to scale both the quality and quantity of brand and performance content. Youll have direct ownership of copy quality, consistency, and iteration, and work closely with Product Marketing, Growth, and Partnerships.
What You'll Do:
Own our communications and content strategy
Lead our upcoming company rebrand to redefine our positioning, messaging, voice, and differentiation in the market.
Write and edit copy for paid channels, marketing emails, website content, landing pages, blogs, guides, organic socials, and customer stories.
Own social media strategy and execution: content calendar, voice, posting, and engagement across channels.
Manage PR and media relations hands-on, without relying on an external agency: building relationships with journalists, analysts, and industry voices directly, and driving high-impact earned media.
Launch and run our influencer program: identify, recruit, and manage relationships with relevant real estate, fintech, and proptech influencers and creators to expand our reach and credibility.
Build executive visibility, working with the CEO, CMO, and leadership team on speaking opportunities, thought leadership, media, awards, and executive communications.
Design and use AI-powered workflows to accelerate ideation, variation, versioning, and iteration of copy while maintaining quality.
Define and measure communications, brand, and performance KPIs, including awareness, trust, share of voice, social engagement, market perception, new customers acquired, and customer expansion.
Requirements: 5+ years of experience in communications, PR, brand, or content, ideally in B2B SaaS, FinTech, PropTech, or another complex technology category.
An exceptional writer, editor, and storyteller who loves creating content, not just managing it. You enjoy turning ideas into campaigns, videos, social posts, blogs, and customer stories.
Proven, hands-on PR experience: pitching, writing, and securing coverage directly, without depending on an external agency to execute.
Proven experience building or evolving a brand and shifting market perception.
Experience building or running an influencer program from the ground up: sourcing partners, managing relationships, and measuring impact - a plus
Experience working closely with C-level executives.
Experience using AI tools to increase speed and scale without compromising quality.
A data-driven, entrepreneurial mindset and the ability to move seamlessly between big-picture strategy and hands-on execution.
Native-level English.
What Sets You Apart:
You've helped turn a company into a recognized category leader, not simply by generating attention, but by building credibility, shaping perception, and creating a distinctive point of view, and you've done it with your own hands on the keyboard and the phone, not just by directing an agency.
You know how to turn a story into coverage and a messy brief into clean copy. Youre equally comfortable pitching a journalist and writing a LinkedIn post, and you see communications and content as a growth driver, not simply a marketing function.
This position is open to all candidates.