we are seeking a results-driven, accomplished, motivated, creative, and innovative Regional Marketing Manager to own Field Marketing activities in the EMEA region.
The ideal candidate is a B2B Field Marketing & Events Manager.
This role requires a blend of strategic planning, project management, and cross-functional collaboration to create innovative, impactful, and immersive branded experiences.
You will be responsible for managing regional marketing efforts in EMEA markets, executing ambitious strategic plans (as well as tactics), helping to build a strong brand name and generate awareness, helping the BD and Sales teams generate and win deals, and helping convert relevant prospects into customers using all available channels.
In this role, you will work closely with our EMEA leadership, including the Business Development and Sales teams for the EMEA region. You will report to the Director of Regional Marketing for EMEA & APAC and be part of our growing global marketing demand generation team.
What You'll Be Doing:
Proven track record of working in B2B enterprise, Field marketing, and event management experience, including hosting events, trade shows, conferences, and virtual events/webinars, and integrated marketing campaigns.
Planning and executing events of all types and sizes, both offline and online-from executive roundtables to large-scale conferences and merchant summits. These events should ultimately build the sales pipeline, create awareness of brand, products, and services, and generate demand for them.
Demonstrated success in developing, implementing, and measuring regional marketing programs (Webinars , Integrated marketing campaigns) along with expertise in industry best practices.
Build and execute ABM plans ( Door Opener Campaigns, LinkedIn targeting programs, Demand Gen programs).
Research and qualify relevant conferences and third-party events in coordination with the business development and sales teams.
Cultivate strong relationships with key 3rd media outlets ,industry leaders and regional partners to explore and secure collaborations for programs, including engaging them as co-presenters, panelists, or guest speakers.
Manage all aspects of each event, including agendas, timelines, venues, suppliers, giveaways, booths, staffing, and budgets.
Ensure content assets and website pages are appropriately localized for specific regional markets by collaborating with the Digital Experience team and local translation resources.
Travel to conferences to manage on-site productions and sponsorship setups when needed
Requirements: 4 years of B2B offline & Online events management experience (end-to-end event program production from conception to completion, including third-party and supplier management, booth design, branding, logistics, webinars, ABM, audience acquisition, sales engagement, and follow-up).
Excellent project management skills with a proven ability to successfully manage and execute multiple projects with varying priorities and stakeholders.
Clear thoughtful communicator (both verbal and written) with strong interpersonal skills.
Creative thinker with the ability to think outside the box.
Resilience with the ability to meet intensive and dynamic targets.
Key Attributes & Desired Experience:
High level of written and spoken English - MUST
Work experience in B2B eCommerce/FinTech/Payments /Online retail/Cyber
Metrics-driven with knowledge and understanding of marketing tools, processes, and execution of workflows in order to define, track, and report KPIs.
Relevant bachelors degree.
Familiarity with foreign languages (French, Spanish, Italian, German) is a plus!
Content Creation: Experience or strong skills in writing and editing various marketing collateral (e-books, white papers, reports, guides, blogs, handouts)
This position is open to all candidates.