We are seeking a proactive hands-on Marketing Automation Manager, to lead end-to-end execution and optimization of user communication campaigns, across the customer journey. You will play a key role in driving business impact through data-driven marketing, automation tools, and cross-functional partnerships.
Responsibilities
Strategy & Lifecycle Management: Own, execute and continuously refine the overarching Marketing Automation roadmap to elevate user retention, engagement, and revenue across multi-channel funnels.
Experimentation & Optimization: Lead continuous A/B testing on messaging, timing and segmentation, to translate successful experiments into repeatable, scalable frameworks.
Cross-Functional Collaboration: Partner closely with Product, Analytics, Engineering, Design and Operations to deliver cohesive, high-impact cross-channel initiatives.
Analytics & Performance Ownership: Leverage reporting dashboards to turn raw marketing data into key operational insights, taking full accountability for key performance metrics and their growth.
Innovation & AI Integration: Adopt cutting-edge automation capabilities and leverage AI technologies to streamline copywriting, briefing, QA, and reporting workflows.
Requirements: 4+ years of hands-on experience in marketing automation, CRM, lifecycle, or retention marketing.
Experience in B2C mobile apps.
Hands-on expertise with major CRM platforms including Braze (preferred), Customer.io, MoEngage, Iterable, OneSignal, Salesforce, Adobe Marketing Cloud or similar.
Practical experience using AI tools to streamline workflows, such as copywriting, report generation, or briefing automation.
Strong data analysis skills with a focus on translating complex metrics into actionable execution steps.
Familiarity with HTML, CSS and Java script - (advantage).
Great communication skills and experience working with multiple stakeholders and cross-functional teams.
A proactive, results-driven mindset with demonstrated experience owning projects end-to-end.
Complete fluency in written and spoken English.
This position is open to all candidates.