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We're seeking a growth-minded marketer who thrives at the intersection of automation, AI, and content strategy to fuel our growth marketing engine.
This role is perfect for someone who's passionate about building performance-driven content systems that scale and adapt to each medium's unique dynamics - not just delivering one-off assets.
You'll be the architect of content experiences that convert, leveraging data and emerging technologies to continuously optimize performance.
As part of our high-performing growth marketing team, you'll collaborate with specialists across content, SEO, email, YouTube, influencer marketing, design, content insights, localization, and paid media. Your mission: design and implement content systems that drive measurable impact across the entire funnel, delivering the right message to the right audience at the right time - and in the right format.
What you will do:
Create and scale content for key growth programs (e.g. email, SEO, influencers) across multiple audiences, channels and formats.
Repurpose like a machine Systematically break down assets into modular content pieces (blogs, short-form videos, emails) for multi-channel use.
Automate content workflows - Use AI tools to build repeatable content workflows that make it easy to create, scale, and report on programs
Collaborate cross-department Partner with design, comms, product marketing, regional marketing teams, and internal subject matter experts to ensure every asset is value-driven, on-brand, high-quality, and localized where needed.

Required Global Messaging Lead, Growth
As the Global Messaging Lead, Growth, you will be a driving force behind our global messaging strategy, taking a lead role in how we articulate our value to the world. This is not just a writing role; its a strategic position that blends high-impact copywriting with the leadership of our international expansion efforts. You will own our core messaging for North America while simultaneously building the framework to scale our voice across new regions.
You will be responsible for crafting persuasive, product-based messaging that drives user acquisition, engagement, and conversion across the entire customer funnel. You will also manage a network of regional freelancers and agencies, ensuring our message resonates authentically in every new market we enter.
What Youll Do:
North American messaging ownership: Lead the development and optimization of all growth-focused copy for the North American market, including ad scripts, landing pages, emails, and web copy.
Geo-expansion execution: Spearhead content creation for new market launches. You will develop detailed messaging briefs, manage regional insights, and oversee a team of international freelancers and agencies to generate effective, localized advertising and content.
Strategic collaboration: Act as a key strategic partner to cross-functional teams, including performance marketing, product, design, and regional GTM leads. You will ensure messaging is cohesive and aligned with our business goals.
PLG & conversion optimization: Craft and test compelling, short-form copy designed to drive product adoption and self-serve conversion. You will continuously run A/B tests and analyze performance data to refine messaging and improve key metrics across all channels and regions.
Brand voice evangelist: Uphold and evolve our brand voice and tone. You will not only maintain consistency but also guide its application in diverse cultural contexts, mentoring others and serving as the subject matter expert on growth-centric copywriting.