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Fullpath by Cox Automotive is a fast growing tech company in the automotive space with hubs across the US and Israel. We are disrupting the multi-trillion dollar transportation industry with our advanced Customer Data Platform (CDP) . Our work happens in the fast lane as we bring AI-powered, data-driven solutions to a quickly evolving industry. Our team at Fullpath is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal driven, and, at our core, we believe every voice has value and can impact our bottom line. If you are a creative, solutions oriented individual who is ready to put your career in drive, Fullpath is the place for you! We are looking for a Head of Product, where you will be the "CEO" of Fullpath's CRM business unit - one of the most strategically critical and newest additions to our product portfolio. You will have full end-to-end ownership of the domain's strategy, product roadmap, and engineering execution, leading an integrated team of Product Managers, Engineering Managers, and Developers. The CRM domain sits at the heart of how automotive dealerships manage their customer relationships and sales pipeline. It is a technically complex, data-intensive product: a per-dealer, multi-tenant system deeply integrated with dealership back-office systems and third-party data sources, with a rapidly growing AI and agentic layer. Your mission is to make this domain a category-defining product. Your goal is to drive meaningful business outcomes by leading both product strategy and execution, breaking down the wall between product and engineering, and ensuring the team stays aligned, focused, and moving fast toward impact. This role will be based out of Jerusalem or Tel-Aviv and report to the VP of Product & Development

What you will be responsible for:

* Strategic Leadership: Define the vision and long-term strategy for the CRM domain in alignment with the company's overall goals - including its evolving AI roadmap.
* Product-Engineering Integration: Lead an integrated organization of product managers and engineers. Foster a culture where "the business outcome is the mission," and technical excellence serves business value.
* End-to-End Delivery: Own the full lifecycle of your domain - from discovery and ideation to architecture, development, and production.
* Business Impact: Define, track, and be accountable for the domain's KPIs (revenue, retention, dealer engagement, churn).
* People Management: Manage, mentor and grow high-performing Product and Engineering managers. Build a culture that prioritizes ownership and accountability.
* Operational Excellence: Optimize team methodologies to sustain high delivery velocity without accumulating technical debt.

Why you should join us:
This is not a traditional siloed role. You will have full autonomy to shape the CRM domain's destiny - owning both the product strategy and the engineering resources to build it. You will operate with the accountability of a business owner, reporting directly to the VP of Product & Engineering. The CRM domain is entering a pivotal phase: deep third-party integrations, an expanding AI and agentic layer, and a product vision that goes well beyond task management toward intelligent, proactive dealer relationship tools. If you want to own something that matters -technically, commercially, and for the automotive industry - this is it. And of course, we also have:
* An awesome global team of forward-thinking, innovative go-getters
* Learning and growth opportunities within a fast-paced AI-first environment, now backed by Cox Automotive
* Clear career advancement path for strong performers
* As a part of our team, your success in this role is crucial to our company’s growth. We are committed to supporting you in achieving your KPIs and goals and providing regular feedback to help you reach your full potential. To

We built a platform that builds businesses. From launching and managing to growing a business, we are the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses Our "Guidance Engine" assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, were turning the process of starting, managing, and growing a business into a better experience; were simplifying the business journey. At our company, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business. About the Role As an SEO Associate, you'll play a versatile role across three core pillars of our SEO strategy: link building, content creation, and technical SEO. You'll manage our link acquisition efforts and agency relationships, help create and optimize content that drives organic growth, and work hands-on with technical SEO improvements across our website. This role requires self-motivation, a fast learning curve, and comfort operating in a high-paced, ever-changing environment. You'll collaborate closely with the SEO team, marketing department, and external agencies to execute a well-rounded organic growth strategy.
* Analyzing websites to identify potential partnerships
* Managing freelancers/agencies and day-to-day link acquisition activities
* Researching, writing, and/or briefing SEO -optimized content for our web properties
* Maintaining and updating existing content to keep it accurate, relevant, and competitive
* Collaborating with writers, designers, and other marketing teams to publish new content on a regular cadence
* Conducting keyword and competitor research to inform content topics and structure
* Monitoring site health using SEO tools and flagging issues proactively
* Maintaining SEO best practices across our company web properties
* Supporting the SEO team with day-to-day tasks and reporting

Required SEO/ GEO Team Leader
Marketing is about obsessing over an audience until you know what they want before they realize it. From brand managers to performance marketers to CRM specialists, the people we're looking for are bold, data-driven, and always convinced there's a better way to do it. So if you watch the Super Bowl for the ads, the Marketing team might be looking for you.
The SEO Team Leader will define and lead our SEO strategy to drive scalable organic growth across global markets for the core marketplace, with a strong focus on complex marketplace dynamics and US/global search opportunities. This role requires a strategic and hands-on leader who combines deep technical SEO expertise with a strong understanding of how search is evolving beyond traditional rankings into AI-powered discovery experiences.
The ideal candidate is an experienced SEO and organic growth leader with a strong background in large-scale platforms or marketplaces, and a proven ability to operate in fast-moving, cross-functional environments. The SEO Team Leader will lead a team of SEO specialists while partnering closely with Product, Engineering, Analytics, Content, and Marketing to build scalable processes, shape roadmaps, prioritize high-impact opportunities, and connect organic growth efforts directly to business performance.
In this position, you must be highly data-driven, deeply technical, and fluent in both classic SEO and emerging Generative Engine Optimization (GEO), including visibility across AI search experiences such as Google AI Overviews, ChatGPT, and other LLM-powered discovery surfaces.
What am I going to do?
Manage and lead the core SEO team, setting strategy and direction to improve organic search performance, AI-search discoverability, and measurable business outcomes across our marketplace.
Own our SEO roadmap across technical SEO, on-site SEO, international SEO, and Generative Engine Optimization, ensuring the company is well-positioned for the future of search.
Lead hands-on technical SEO initiatives at scale, including JavaScript SEO, crawlability, rendering, indexation, internal linking, structured data, Core Web Vitals, site architecture, and technical migrations.
Partner closely with Product, Engineering, and Marketing to ensure SEO requirements and recommendations are properly prioritized, implemented, and embedded into platform capabilities and release processes.
Measure, analyze, and communicate the impact of SEO and GEO initiatives using clear business metrics, translating organic growth work into marketplace and company value.
Stay ahead of industry developments across SEO, technical search infrastructure, search engine algorithm changes, and AI-powered search experiences, while continuously raising the knowledge level of the team and broader organization.

We are seeking a Senior Paid Acquisition Specialist to join our growing paid acquisition team. In this role, youll take full ownership of creating, scaling, and optimizing high-volume paid campaigns across various search channels, with a primary focus on Google Search.
Youll be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. Were looking for someone who is AI-native and tech-savvy, able to integrate new tools and automation into daily work.
As a Paid Acquisition Specialist, youll lead the development and execution of our paid search strategy, collaborating cross-functionally to deliver impactful, results-driven campaigns in a fast-paced, learning-oriented environment.
Were looking for someone who is super analytical, independent, a quick learner, and a creative problem-solver, with a proven ability to work with large datasets, extract insights at both macro and micro levels, and continuously improve performance.
The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
What am I going to do?
Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
Continuously explore and implement AI-driven methods to improve campaign performance and team productivity.
Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
Develop and manage monthly budget plans to optimize ROI.
Serve as the paid acquisition teams main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

We are seeking a SEM Specialist to join our growing paid acquisition team. In this role, you will take ownership of creating, scaling, and optimizing paid campaigns across various search channels, with a primary focus on Google Search.
You will be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. We are looking for someone who is AI native and tech savvy, able to integrate new tools and automation into daily work.
As a SEM Specialist, you will play a key role in the development and execution of our paid search strategy, collaborating cross functionally to deliver impactful, results driven campaigns in a fast paced, learning oriented environment.
We are looking for someone who is highly analytical, independent, a quick learner, and a creative problem solver, with the ability to work with datasets, extract insights at both macro and micro levels, and continuously improve performance.
The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
Our work model is hybrid, combining remote and on-site work.
What am I going to do?
Monitor and optimize paid search campaigns across multiple channels, primarily Google Search, ensuring alignment with business objectives.
Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
Continuously explore and implement AI driven methods to improve campaign performance and team productivity.
Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
Develop and manage monthly budget plans to optimize ROI.
Act as a point of contact for the external data and analytics team, aligning on measurement strategy, data access, and performance modeling.
Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio.

This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction.

We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences.

This position is based in Tel Aviv, Israel.

Responsibilities
Own product positioning, messaging, and value proposition across our product portfolio.
Lead the go-to-market strategy and execution for new products, features, and major releases.
Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities.
Act as the voice of the customer by bringing market insights directly into Product discussions.
Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
Support Sales on strategic opportunities, customer presentations, and competitive deals.
Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is based in Tel Aviv, Israel.
Responsibilities:
* Own product positioning, messaging, and value proposition across our product portfolio.
* Lead the go-to-market strategy and execution for new products, features, and major releases.
* Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions.
* Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
* Support Sales on strategic opportunities, customer presentations, and competitive deals.
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.
We're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats - creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses. If you enjoy turning complex technology into powerful market stories and want to play a key role in shaping the future of digital security, we'd love to hear from you.