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We are looking for a Product Manager for the Aesthetics Business, which includes a broad portfolio of leading solutions in the market as well as an exciting innovation pipeline. The Product Marketing Manager will be responsible for driving the business growth of the assigned product portfolio and oversee the 360 product marketing aspects of the products.

We are based in Yokneam, Israel (with offices also in Tel-Aviv).

Key responsibilities:

Owns and leads all product aspects relating to the assigned products, from product inception to launch and throughout the lifecycle of the product.

Develop the product requirements based on customer and patient insights, needs and business aspects and follow them throughout the product development process.

Owns the product value proposition and associated claims. Develops the product marketing toolkit including educational, sales and marketing tools.

Perform business intelligence, market & competitive analysis and translate them into actionable business goals.

Develops global go-to-market strategies in collaboration with regional teams (segmentation, targeting, positioning, pricing) to drive market share and profitable growth.

In cooperation with the Clinical department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering in the field.

Coordinating the assigned products activities in a multi-functional organization; including marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements.

Take an active part in the strategy and roadmap discussions of new product introductions.

Be the Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community as a whole.

We're seeking an experienced Senior Product Marketing Manager to evolve and own our investment management, embedded payments, and financial services solutions.
In this high-impact role, you'll lead go-to-market strategies and product positioning, working cross-functionally with product, GTM, and financial services teams from pre-sales to customer engagement, upsell, and cross-sell. You'll gain a deep understanding of customer needs, conduct insightful market and competitive research, and translate findings into compelling messaging and effective marketing materials that bridge the gap between software and services.
Key Responsibilities:
Go-to-Market Strategy: Develop and execute comprehensive GTM strategies for product launches and our evolved offering, ensuring stakeholder alignment across channels.
Product Messaging & Positioning: Define and refine strategic positioning and messaging to differentiate our unique value in a way that resonates with our target market.
Market Research: Continuously analyze market trends, competitive landscape, and customer insights, informing strategic product, marketing & messaging decisions.
Sales Enablement: Create impactful collateral (battlecards, slide decks, case studies) and narratives for the GTM team that highlight our capabilities and benefits.
Packaging & Pricing: Evolve pricing and packaging strategies aligned with customer value perceptions and market conditions to maximize revenue potential.
Metrics & Optimization: Leverage data-driven insights to optimize product marketing initiatives, enhancing ARR impact and stakeholder satisfaction.
What are we looking for
Minimum 3+ years in B2B SaaS product marketing, ideally within fintech.
Proven experience leading GTM strategies for comprehensive product offerings (beyond feature-level) in saturated markets.
Proven success managing complex product launches holistically.
Skilled in cross-functional leadership without formal authority, collaborating effectively at all organizational levels, including executives. Knows how to generate trust, ensure alignment, and build strong relationships with internal teams, providing advice and guidance. A person others love to work with.
Adept at guiding content creation across marketing channels, ensuring clarity, impact, and strategy execution at scale.
Strategic thinker with exceptional execution skills, balancing depth, quality, and speed. You know how to move necessary mountains and get things done, whether its developing strategic positioning with the CPO or writing new marketing e-mail content.
Analytical, integrative mindset, leveraging data to derive actionable insights and measurable outcomes. You know how to connect multiple pieces of data, separate anecdotes from trends, and are skilled at measuring the success of product marketing initiatives.
Outstanding messaging & communication skills: proficient in translating complex, technical concepts into simple, persuasive values, clear differentiation, and engaging sales materials.

As the Senior PLG Product Marketing Manager, youll be at the forefront of our customer journey, responsible for driving user engagement and conversion at every touchpoint. This role will oversee optimizing lead nurturing workflows, enhancing onboarding processes, boosting landing page conversion rates, tailoring in-app messaging, and refining customer and audience segmentation. Your goal is to ensure that every interaction with our brand is impactful and aligns with our strategic growth objectives.

Your Arena:

Lead Nurturing & Email Workflow Optimization: Design, optimize, and execute lead nurturing email workflows that drive engagement, improve conversion, and support a seamless sales funnel.
Landing Page Conversion Rate Optimization (CRO): Lead initiatives to increase landing page conversions by optimizing messaging, CTAs, layout, and user experience.
Brand Messaging: Plan, create, and test messaging that engages users at critical points in their journey, providing value, driving product adoption, and encouraging feature usage.
Customer & Audience Segmentation: Develop and manage customer and audience segmentation strategies that enable personalized messaging across email, in-app, and marketing channels.
Sales & Marketing Enablement: Create and develop sales enablement materials and assets, such as pitch decks, one-pagers, battle cards, and customer success stories, to support the sales team in reducing friction during the sales process.
Competitor Research & Market Analysis: Conduct regular competitor research to understand product positioning, messaging, and market trends.
Cross-Functional Collaboration: Collaborate with sales, product, and customer success teams to align on key messaging, positioning, and customer insights, while supporting cross-functional projects and marketing initiatives to ensure consistency in customer communications and brand messaging.