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In this role, you'll shape Riversides marketing strategy by conducting market and audience research, refining messaging, and identifying new revenue opportunities. Youll work closely with product teams to position features effectively, collaborate with demand generation and creative teams on campaigns, and ensure Sales, CSM, and Support have the insights they need. Your work will directly influence how we reach, engage, and grow our audience.

Were looking for a strategic, data-driven Product Marketing Manager to lead our companys positioning in the AI & Data ecosystem.
In this role, you'll be responsible for:
Owning the positioning & messaging for AI data solutions
Developing GTM strategies for AI-focused products and customers
Working with sales & customer success to ensure adoption and revenue growth
Defining competitor differentiation to beat AI-specific data vendors and infrastructure providers
Responsibilities
Position our company as the Go-To Data Provider for AI Companies:
Own messaging & positioning for AI model training, AI agents, and real-time inference.
Craft compelling value propositions and market education to differentiate BD in AI training, inference, and web-scale data access.
Ensure AI messaging aligns with our proxy & data business for a seamless brand experience.
Build & Execute GTM:
Develop AI-specific GTM playbooks, aligning with Sales, Growth, and Partnerships.
Refine messaging, train sales teams, and ensure AI prospects understand our product value.
Define launch strategies for new AI products (e.g., training datasets, AI-ready web scraping APIs, data pipelines).
Create landing pages, sales enablement materials, case studies, and pitch decks for AI buyers.
Understand Customers & Competitive Landscape:
Conduct market research and customer interviews to refine AI buyer personas.
Identify AI customer pain points & decision-making processes to optimize messaging and conversion.
Track AI competitors to refine our positioning and create differentiation.
Define why AI companies should choose BD over in-house data collection, open datasets, or competitors.
Collaborate Across Teams:
Work with Product, Sales, and Growth Teams to optimize AI-focused solutions, sales enablement, and demand generation.

We are seeking a strategic and customer-focused Senior Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging for +commercial products - encompassing all the ways our customers pay, get paid, and manage their business finances.

This role is critical in shaping how we communicate the value of financial solutions, ensuring clear differentiation, and driving adoption and revenue growth. Youll work closely with product and GTM teams to develop compelling messaging, enable sales and marketing teams, and optimize adoption across key customer segments.

Reporting to the Director of Product Marketing, this role requires a blend of strategic positioning, executional excellence, and customer-centric thinking to ensure that solutions resonate with businesses worldwide.

What youll be spending your time on

Product Positioning & Messaging

Develop compelling positioning and messaging frameworks for core commercial products, ensuring clear differentiation and value communication.
Align messaging across all touchpoints, including sales materials, website content, campaigns, and customer communications.
Drive competitive intelligence efforts to understand the landscape, positioning products effectively against alternatives.
Go-to-Market Strategy & Execution

Build and execute go-to-market strategies for new product launches and enhancements, ensuring strong adoption and engagement.
Partner with regional and GTM teams to localize strategies and ensure effective rollout across global markets.
Work with customer success and retention teams to support lifecycle marketing efforts, increasing engagement and long-term adoption.
Customer & Market Insights

Collaborate with the research team to analyze customer insights, competitive landscape, and brand positioning.
Translate research findings into actionable recommendations that improve product adoption and GTM effectiveness.
Sales & GTM Enablement

Develop product marketing materials, including product one-pagers, playbooks, and GTM toolkits to support sales, marketing, and regional teams.
Ensure sales and GTM teams are equipped with clear messaging, proof points, and compelling narratives that highlight value.

our companys eCom division is seeking a dynamic and experienced Product Marketing Manager, who will be pivotal in shaping the messaging, positioning, and go-to-market strategies for our solutions.
This is a broad, strategic role with a strong emphasis on growth-related content writing, overseeing product marketing for an entire business unit.
The ideal candidate is a storyteller, strategist, and market analyst who thrives on connecting product capabilities with customer needs.
Responsibilities
Positioning & Messaging: Develop and articulate clear, compelling messaging that resonates with target audiences and aligns with the company's brand.
Market Research: Conduct competitive analysis and market research to identify trends, customer pain points, and opportunities.
Go-to-Market Strategy: Plan and execute product launches, ensuring alignment across teams (sales, product, and engineering).
Content Creation: Craft marketing materials, including whitepapers, case studies, sales enablement decks, blog posts, and webinars.
Customer Insights: Collaborate with customers to develop case studies and testimonials that highlight the impact of our company.
Collaboration: Partner closely with sales and product teams to ensure consistent messaging and effective enablement tools.
Performance Tracking: Measure the success of marketing campaigns and strategies, refining approaches based on data-driven insights.