We are looking for a Marketing Specialist - Virtual Events to lead the planning, execution, and optimization of webinars and virtual events that drive engagement and lead generation for our industry-leading solutions. If you thrive in a fast-paced environment and enjoy making a measurable impact through digital events, we are the place for you.
As a Marketing Specialist - Virtual Events you will:
Plan, coordinate, and execute virtual events for the EMEA region, from planning through live execution and follow-up.
Build and manage EMEA webinars, including promotional activities, budget management, and more, to maximize registrations and attendance.
Manage multi-channel promotional campaigns (email marketing, social media, paid media, etc.), including invitations, reminders, confirmations, post-event follow-ups, and nurturing campaigns to drive registrations, MQLs, SQLs, and contributions to sales pipeline.
Work hands-on in webinar platforms (BigMarker, Zoom), including setup, troubleshooting, and live event management.
Work and manage external agencies and 3rd-party webinar vendors to run joint webinars and on-demand webinar projects.
Collaborate cross-functionally with content writers, solution engineers, PPC managers, designers, marketing automation, sales, and project managers to deliver impactful webinar campaigns.
Coordinate with speakers on content, rehearsals, technical readiness, and live delivery.
Analyze performance data and continuously optimize webinars for audience engagement, attendance growth, lead generation, and contribution to pipeline.
Requirements: To be a Marketing Specialist - Virtual Events you need:
3 years of B2B marketing experience, ideally in the tech industry (in-house or at an agency).
Bachelors degree in marketing, communications, business, or a related field.
Proven experience in webinar program management, marketing operations, or similar roles.
Strong familiarity with webinar platforms (Zoom, BigMarker, ON24).
Experience with marketing automation (HubSpot, Marketo), Salesforce CRM, and BI tools (Tableau).
Highly self-motivated, with strong ownership, independence, and flexibility to take on additional tasks.
Strong organizational, prioritization, and problem-solving skills, with exceptional attention to detail.
Analytical mindset, able to interpret data and translate insights into actions that optimize marketing outcomes.
Ability to multitask, prioritize, and deliver under tight deadlines in a fast-paced environment.
Excellent written and verbal communication skills, with proven cross-team and cross-cultural collaboration.
Passion for marketing innovation and eagerness to grow in integrated B2B marketing.
Fluent in English (exceptional writing and speaking skills required); French or German is a plus.
This position is open to all candidates.