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Required Senior Product Marketing Manager
Who We're Looking For - The Dream Maker:
As the Senior Product Marketing Manager, youll be at the forefront of our customer journey, responsible for driving user engagement and conversion at every touchpoint. This role will oversee optimizing lead nurturing workflows, boosting landing page conversion rates, and refining customer and audience messaging for the marketing and sales teams. Your goal is to ensure that every interaction with our brand is impactful and aligns with our strategic growth objectives. This role involves utilizing managerial experience to lead key marketing functions and includes overseeing the content team and providing strategic guidance.
Your Arena - Know your impact:
Brand Messaging and Website Ownership:
Plan, create, and test messaging that engages users at critical points in their journey, providing value, driving product adoption, and encouraging feature usage.
Partner with product teams to ensure messaging feels integrated and provides a smooth user experience.
Own the website experience for all users.
Sales Enablement:
Create and develop sales enablement materials and assets, such as pitch decks, one-pagers, battle cards, and customer success stories, to support the sales team in reducing friction during the sales process.
Work closely with the sales team to understand and address pain points, equipping them with the right messaging, tools, and data to effectively engage potential customers.
Provide ongoing training and resources to ensure the sales team is confident in communicating product benefits and handling objections.
Competitor Research & Market Analysis:
Conduct regular competitor research to understand product positioning, messaging, and market trends.
Use insights from competitor analysis to inform product positioning, marketing strategies, and sales enablement.
Cross-Functional Collaboration:
Collaborate with sales, product, and customer success teams to align on key messaging, positioning, and customer insights.
Support cross-functional projects and marketing initiatives to ensure consistency in customer communications and brand messaging.
Lead Nurturing & Email Workflow Optimization:
Design, optimize, and execute lead nurturing email workflows that drive engagement, improve conversion, and support a seamless sales funnel.
Work with content and design teams to craft compelling email content that resonates with our target audiences.
Ensure top-of-funnel asset engagement and
Landing Page Conversion Rate Optimization (CRO):
Lead initiatives to increase landing page conversions by optimizing messaging, CTAs, layout, and user experience.
Conduct A/B testing, user feedback sessions, and data analysis to refine landing page performance continuously.
Team and Content Management:
Oversee the content team, ensuring high-quality output and alignment with the overall brand strategy.
Apply managerial experience to guide and develop high-performing marketing initiatives.

we are looking for a Paid Acquisition Specialist to join its growing performance marketing team. We're looking for someone who can create, scale, and optimize high-volume campaigns on various channels such as YouTube.
The PPC specialist is responsible for our companys user acquisition campaigns, including overall strategy, innovation, optimization, and ROI analysis. The environment is fast-paced and teamwork-oriented. The candidate must be a super analytical, independent, out-of-the-box thinker, and a quick learner. If you have a proven record of success with managing high-scale budgets and have a great passion for PPC, programmatic, and social acquisition, come and join us at our company.
What am I going to do?
Plan, execute, monitor, and optimize user acquisition efforts across digital channels to maximize revenue and reach growth targets.
Analyze large datasets to drive business insights and action items.
Initiate and implement improvements and creative solutions to improve campaign efficiency, including ad copy & landing page optimization, bidding strategies, and targeting.
Develop and maintain a monthly media plan across all campaigns.
Leverage analytics tools to optimize the performance of marketing campaigns.
Manage multiple creative agencies
Work with cross-functional teams to plan, design, and execute Landing Pages, Funnels, and supporting workflows to improve campaign success rates.

we are seeking a SEM Specialist to join our growing paid acquisition team. In this role, you will take ownership of creating, scaling, and optimizing paid campaigns across various search channels, with a primary focus on Google Search.
You will be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. We are looking for someone who is AI native and tech savvy, able to integrate new tools and automation into daily work.
As a SEM Specialist, you will play a key role in the development and execution of our paid search strategy, collaborating cross functionally to deliver impactful, results driven campaigns in a fast paced, learning oriented environment.
We are looking for someone who is highly analytical, independent, a quick learner, and a creative problem solver, with the ability to work with datasets, extract insights at both macro and micro levels, and continuously improve performance.
The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
Our work model is hybrid, combining remote and on-site work.
What am I going to do?
Monitor and optimize paid search campaigns across multiple channels, primarily Google Search, ensuring alignment with business objectives.
Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
Continuously explore and implement AI driven methods to improve campaign performance and team productivity.
Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
Develop and manage monthly budget plans to optimize ROI.
Act as a point of contact for the external data and analytics team, aligning on measurement strategy, data access, and performance modeling.
Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

The SEO Team Leader will define and lead our companys SEO strategy to drive scalable organic growth across global markets for the core our company marketplace, with a strong focus on complex marketplace dynamics and US/global search opportunities. This role requires a strategic and hands-on leader who combines deep technical SEO expertise with a strong understanding of how search is evolving beyond traditional rankings into AI-powered discovery experiences.
The ideal candidate is an experienced SEO and organic growth leader with a strong background in large-scale platforms or marketplaces, and a proven ability to operate in fast-moving, cross-functional environments. The SEO Team Leader will lead a team of SEO specialists while partnering closely with Product, Engineering, Analytics, Content, and Marketing to build scalable processes, shape roadmaps, prioritize high-impact opportunities, and connect organic growth efforts directly to business performance.
In this position, you must be highly data-driven, deeply technical, and fluent in both classic SEO and emerging Generative Engine Optimization (GEO), including visibility across AI search experiences such as Google AI Overviews, ChatGPT, and other LLM-powered discovery surfaces.
What am I going to do?
Manage and lead the core SEO team, setting strategy and direction to improve organic search performance, AI-search discoverability, and measurable business outcomes across our companys marketplace.
Own our companys SEO roadmap across technical SEO, on-site SEO, international SEO, and Generative Engine Optimization, ensuring the company is well-positioned for the future of search.
Lead hands-on technical SEO initiatives at scale, including JavaScript SEO, crawlability, rendering, indexation, internal linking, structured data, Core Web Vitals, site architecture, and technical migrations.
Partner closely with Product, Engineering, and Marketing to ensure SEO requirements and recommendations are properly prioritized, implemented, and embedded into platform capabilities and release processes.
Measure, analyze, and communicate the impact of SEO and GEO initiatives using clear business metrics, translating organic growth work into marketplace and company value.
Stay ahead of industry developments across SEO, technical search infrastructure, search engine algorithm changes, and AI-powered search experiences, while continuously raising the knowledge level of the team and broader organization.

We are looking for a creative and confident Video Content Creator On-Camera Host to lead the creation of engaging video content across our website and YouTube.
Please send your resume along with links to video content you have created and presented -> shanim@machon-noam.co.il
Position Description
Create engaging video content tailored to YouTube.
Research trends, content formats, and platform best practices.
Develop content ideas, scripts, and content calendars.
Present and host videos on camera with confidence and professionalism.
Simplify complex testing and hiring-related topics into clear, engaging content.
Film, edit, and optimize videos for each platform.
Monitor content performance and continuously improve based on analytics and audience feedback.
Stay up to date with social media trends, platform updates, and emerging content formats.

Fullpath by Cox Automotive is a fast growing tech company in the automotive space with hubs across the US and Israel. We are disrupting the multi-trillion dollar transportation industry with our advanced Customer Data Platform (CDP) . Our work happens in the fast lane as we bring AI-powered, data-driven solutions to a quickly evolving industry. Our team at Fullpath is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal driven, and, at our core, we believe every voice has value and can impact our bottom line. If you are a creative, solutions oriented individual who is ready to put your career in drive, Fullpath is the place for you! We are looking for a Head of Product, where you will be the "CEO" of Fullpath's CRM business unit - one of the most strategically critical and newest additions to our product portfolio. You will have full end-to-end ownership of the domain's strategy, product roadmap, and engineering execution, leading an integrated team of Product Managers, Engineering Managers, and Developers. The CRM domain sits at the heart of how automotive dealerships manage their customer relationships and sales pipeline. It is a technically complex, data-intensive product: a per-dealer, multi-tenant system deeply integrated with dealership back-office systems and third-party data sources, with a rapidly growing AI and agentic layer. Your mission is to make this domain a category-defining product. Your goal is to drive meaningful business outcomes by leading both product strategy and execution, breaking down the wall between product and engineering, and ensuring the team stays aligned, focused, and moving fast toward impact. This role will be based out of Jerusalem or Tel-Aviv and report to the VP of Product & Development

What you will be responsible for:

* Strategic Leadership: Define the vision and long-term strategy for the CRM domain in alignment with the company's overall goals - including its evolving AI roadmap.
* Product-Engineering Integration: Lead an integrated organization of product managers and engineers. Foster a culture where "the business outcome is the mission," and technical excellence serves business value.
* End-to-End Delivery: Own the full lifecycle of your domain - from discovery and ideation to architecture, development, and production.
* Business Impact: Define, track, and be accountable for the domain's KPIs (revenue, retention, dealer engagement, churn).
* People Management: Manage, mentor and grow high-performing Product and Engineering managers. Build a culture that prioritizes ownership and accountability.
* Operational Excellence: Optimize team methodologies to sustain high delivery velocity without accumulating technical debt.

Why you should join us:
This is not a traditional siloed role. You will have full autonomy to shape the CRM domain's destiny - owning both the product strategy and the engineering resources to build it. You will operate with the accountability of a business owner, reporting directly to the VP of Product & Engineering. The CRM domain is entering a pivotal phase: deep third-party integrations, an expanding AI and agentic layer, and a product vision that goes well beyond task management toward intelligent, proactive dealer relationship tools. If you want to own something that matters -technically, commercially, and for the automotive industry - this is it. And of course, we also have:
* An awesome global team of forward-thinking, innovative go-getters
* Learning and growth opportunities within a fast-paced AI-first environment, now backed by Cox Automotive
* Clear career advancement path for strong performers
* As a part of our team, your success in this role is crucial to our company’s growth. We are committed to supporting you in achieving your KPIs and goals and providing regular feedback to help you reach your full potential. To