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We are looking for a data-driven Brand Manager to join our companys Marketing team and take ownership of strategic business verticals. In this role, you will combine brand, marketing, and business ownership to drive growth, customer engagement, and measurable business results.
Responsibilities
Own the brand and marketing strategy of assigned business verticals, including planning and executing initiatives that drive growth and customer engagement.
Drive key business KPIs and growth objectives across assigned business verticals.
Plan annual and quarterly marketing initiatives aligned with business goals and strategic priorities.
Lead go-to-market initiatives for new services, features, partnerships, and business opportunities.
Analyze customer behavior, campaign performance, and business metrics to identify growth opportunities and drive optimization.
Manage budgets, forecasts, and ROI for assigned business verticals.
Collaborate closely with the Sales teams to optimize lead quality, messaging, conversion, and business results.
Lead cross-functional projects and coordinate internal and external stakeholders to ensure successful execution.

We are Tailor Brands . We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses Our “Guidance Engine” assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey. At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business About the Role Being a Senior Designer on Tailor’s creative team means autonomously ideating and executing performance-driven designs in a massively creative and agile environment. You will partner directly with stakeholders across marketing and growth to understand business objectives and turn them into effective, scalable design solutions, owning the entire creative process from initial concept to final pixel. You are someone who thrives in a fast-paced environment, seamlessly switching between high-level brand strategy, multi-channel campaign design, and elevating our core visual identity. Your goal is to step in, take the reins immediately, and produce exceptional assets that maintain our brand's premium feel while driving real engagement and conversions. What You’ll Be Working On Multi-Channel Marketing Design: Creating compelling full-funnel experiences, including landing pages, email campaigns, presentations, and digital collateral. Performance Creative: Conceptualizing and independently executing high-converting, data-backed ads for Meta, Google, and other acquisition channels. Brand Evolution: Lead the development, maintenance, and execution of brand identity assets, guidelines, and design systems. Strategic Partnerships Design: Collaborating closely with the Growth team to iterate on designs based on performance data, A/B testing, and user insights. Collaborative Campaigns: Work with the video creators to design and produce the core video creative ads that define our performance marketing campaigns.