לוח משרות דרושים ניהול - פרסום, שיווק ויחסי ציבור בתל אביב יפו

We are looking for an experienced internal communications specialist to join the Israeli Research & Development Center Employee Communications team.
This opportunity will allow you to help build comprehensive internal communications programs and plans, from developing key messages to execution.
You are bringing a combination of creativity and a proven track record in developing impactful internal communications and programs.
mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Build strategic communications plans for key internal stakeholders.
Create communications with powerful, engaging and inspiring messaging.
Research for content to identify outside-the-box content opportunities.
Drive internal campaigns for large scale initiatives.
Manage internal communications channels.
Test and develop new internal communication channels and media.
Work closely with graphic designers to develop visually appealing content.
Measure, present and improve the effectiveness of messaging, channels and practices.

The most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS, partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make the preferred in-game advertising partner for brands and agencies worldwide.
helps game developers monetize their titles with ad placements that complement the gameplay, and by monetizing the entire game session, they benefit from consistent and reliable revenue streams. Supporting all major and custom built game engines, and a full-stack ad monetization solution that provides complete control over ad placements makes the preferred in-game ad monetization partner for developers worldwide.
Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures and many other prominent investors, on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers.
Were looking for a Campaign Manager with analytical experience to help us take our business to the next level.
Manage all aspects of our campaigns with the worlds leading brands
Manage ad operations activity to optimize our advertisers success
Set up managed service and programmatic campaigns in internal and external dashboards
Oversee our advertising ecosystem and identify trends
Analyze large datasets and extract meaningful insights
Provide internal and external campaign data reporting and insights
Work Mondays-Fridays

We are seeking a highly motivated, experienced Head of SEM to join our growing team in Tel Aviv.
The ideal candidate will thrive in a fast-paced environment, making strategic decisions amidst uncertainty, while inspiring teams to achieve new heights of success.
If you are ready to lead, innovate, and drive growth in the world of SEM, we invite you to join us on this exciting journey.
The successful candidate will be required to:
Strategic Leadership:
Develop and align paid media, specifically SEM, strategies with overarching company objectives, ensuring a cohesive vision.
Drive continuous improvement in methodologies to maintain a competitive edge in the market.
Stay updated on PPC trends, Google automation processes, and implement best practices accordingly.
Monitor and enhance the utilization of cutting-edge tools, identifying areas for refinement and efficiency.
Revenue Growth and Market Share:
Hold accountability for revenue growth, increased market share, and overall company profitability in the paid search domain.
Team Management and Mentoring:
Provide professional leadership within the department, implementing effective practices and techniques.
Manage and mentor Marketing Analysts and Team Leads, fostering growth and skill development.
Audit and assess business practices to ensure alignment with industry standards.
Identify and lead the integration of new technologies and capabilities for improved performance.
Growth Planning:
Identify and promote potential upcoming verticals to drive growth.
Lead initiatives and develop tools to optimize conversion rates across diverse channels and markets.
Analyze business results, track KPIs, and implement strategies to improve portal effectiveness.

We are looking for someone with a passion for understanding consumers, willing to lead the industry revolution with AI, and who wants to transform work processes.

Monitor and understand market trends and competition through research, conferences, customer interactions, and feedback from the sales team.
Analyze data sets to extract insights, including performance measurement related to product adoption, usage, and revenue generation.
Collaborate on go-to-market plans, take part in identifying new growth opportunities, and support sales enablement efforts.
Define ICPs for target segments.
Identify the pains/challenges of target segments.
Articulate the value propositions for each target segment
Create value proposition decks and sales enablement tools, such as cheat sheets and competitive battle cards.
Work closely with the marketing team and contribute to demand generation activities, website messaging, thought leadership webinars, conference themes, and more.

Job ID : R_101834.

As a part of our Product Marketing team, your insights and strategies will directly influence our product's development, and feature roadmap. Collaborating with product managers, designers, community managers, and data analysts, you'll play a pivotal role in driving our business growth and delivering value that changes lives.

You Will:
Lead and manage Product Marketing initiatives for the Israeli market, aiming for growth and enhanced retention.
Champion product launches: Develop go-to-market strategies, ensuring their execution leads to impactful launches.
Analyze and refine the user funnel in collaboration with cross-functional teams.
Own product messaging & positioning, ensuring consistency across all customer interactions.
Deeply understand our customers through market research, surveys, field events, and focus groups to continually align our product with market needs.

In this role you will:
Strategically drive long-term product growth, focusing on adoption and retention.
Create, manage, and optimize marketing channels such as: Email, SMS, and notifications to increase user engagement metrics.
Enhance activation metrics by optimizing landing pages, and other top-of-funnel assets.
Collaborate with product, marketing, and customer success teams to align product messaging and growth strategies.
Analyze user data comprehensively for insights to improve engagement and retention.

We are seeking a tech-savvy and performance-oriented professional to join our company as a Growth Product Manager, Performance Media & Automation.

You will have the opportunity to collaborate closely with extraordinary media buying, data, product and engineering teams to achieve remarkable outcomes.

This role calls for a strategic mindset and a deep understanding of Performance verticals (eg. content, gaming, search), user behavior, data and automation. If you are a results-driven leader with a passion for leveraging data while using your best creativity skills, this position offers an exciting platform to make a significant impact on our organization's growth trajectory.

Join our team and play a vital role in shaping the future of our digital advertising strategies and product development initiatives.

What will you do?
Own entire P&L of one of Arpeelys strategic vertical and partnership with Google.
Oversee R&D development of automation for media acquisition on managed platforms and real-time-bidding exchanges.
Research the mechanics, monetization and user-flow within our web & mobile asset and partners integration.
Create data and media strategies to monitor and find growth opportunities in the vertical.
Become external POC for external partners; work closely to develop business, technical and media opportunities that will propel the partnership on both sides.
Internally, work with Senior engineers from R&D and Data Science and work on media strategies with Media Acquisition and Product\Growth to execute vertical media strategies and grow users scale.
Conduct competitive research and employ the latest tech (eg. LLMs) to gain a technical and data edge.
Work with the founding team to shape the strategic vertical into one of the main growth engines of 2024/5.

We are seeking an accomplished and dynamic professional to join our company as a Growth Manager.

You will have the opportunity to collaborate closely with extraordinary data, product and engineering teams and achieve remarkable outcomes.

This role calls for a strategic mindset and a deep understanding of Content Arbitrage, AFS (AdSense for Search) and Performance-based verticals, ensuring that our advertising and growth efforts align seamlessly with our overarching objectives. If you are a results-driven leader with a passion for leveraging data while using your best creativity skills, this position offers an exciting platform to make a significant impact on our organization's growth trajectory.

Join our team and play a vital role in shaping the future of our digital advertising strategies and product development initiatives.

What will you do?
Internally, work with Data Science, Media Acquisition, Product\Growth and engineering teams to execute vertical media strategies and grow user scale
Become the POC for companies like Google; work closely to develop business, technical and media opportunities that will propel the partnership on both sides
Oversee diverse aspects across performance, user flow, mass content creation, acquisition strategies on managed and un-managed
Conduct competitive research and employ the latest tech (eg. LLMs) to gain a technical and data edge
Work with the founding team to shape the strategic vertical into one of the main growth engines of 2024 and beyond
Orchestrate flows, Data, Facebook campaigns, R&D projects etc.

A rapidly growing sports app and a Developer and operator of online media products for millions of sports fans worldwide. With tens of millions of DAUs, across various different products, we have firmly established ourselves as one of the most widely used sports mobile apps globally. Leveraging substantial resources from our partnership with gaming powerhouse Entain, committed to driving pioneering research and expansion initiatives. As a frontrunner in the B2C mobile app ecosystem, our state-of-the-art technology not only fuels our rapid growth but also elevates us to the pinnacle of Monetization prowess and performance. As a Senior Programmatic Performance Manager, you will be the main owner of our Open Auction revenue vertical. Your day to day will be mostly about operating and optimizing the RTB process, working closely with our analysts towards maximizing our potential revenues, helping our growth team optimize UA ROIs and searching for exciting new collabs that will increase our revenue stream.
Responsibilities:
 
* Lead the optimization of the Real-Time Bidding (RTB) process to maximize yield and fill-rate across a diverse portfolio of publisher networks.
* Provide data -driven insights and recommendations to enhance overall revenue performance.
* Monitor advertising performances, identifying irregularities, and proposing actionable changes and new products to optimize revenue outcomes.
* Dive deep into both internal and external advertising platforms to understand their impact on our Return on Investment (ROI).
* Collaborate closely with our analysts to explore data trends, contributing to the continuous improvement of our revenue-generating strategies.
* Work with the growth team to optimize User Acquisition (UA) Return on Investment (ROIs) through effective monetization strategies.
* Proactively seek and evaluate exciting new collaborations and partnerships that have the potential to increase our revenue streams.

We are seeking a highly motivated and experienced Senior User Acquisition (UA) Manager to join our Gaming discovery and reward activity. In this position, you will play a pivotal role in developing and executing comprehensive user acquisition strategies across various UA channels, for our non-gaming applications. You will collaborate closely with cross-functional teams, to optimize performance and drive user growth.
The ideal candidate is a strategic thinker who is data-driven, hands-on and possesses strong analytical skills.
What you'll be doing:
Hands on in planning, execution, and optimization of UA campaigns across various channels, such as social media, SDK networks, DSPs, incentivized channels etc, while ensuring alignment with business goals and marketing objectives.
Collaborate with the creative team to develop compelling ad creatives and marketing assets that effectively engage and convert the target audience and maintain strategic relationships with key acquisition partners.
ASO Operations: optimizing app metadata, conducting keyword research, and implementing strategies to improve app rankings and conversion rates.
Manage fast-paced and dynamic projects in a highly organized manner and drive continuous innovation and experimentation in UA strategies and tactics to achieve optimal results.
Data Analysis (Identifying trends, opportunities, discrepancies).

Required Growth Partnerships Manager, Scaled business
Role Description:
The opportunity:
The gaming industry has evolved from a box product model to a live service one, and we are at the forefront of managing long-term revenues through in-app purchases and mobile advertising.
As a Growth Partnerships Manager in the scaled business, you will develop product and market expertise to best advise clients. You will be responsible for growing revenue and optimizing the mid and long-tail accounts across three different ad networks: IronSource Ads, Unity Ads, and TapJoy Offerwall Ads.
Must have collaboration skills and love working cross-functionally as part of a team. you are enthusiastic about managing, and executing projects and efficient in operational work at scale.
This is an ideal position for someone who is looking to build a career in the scaled business field, especially in the rapidly growing mobile game industry.
What you'll be doing:
Focus on performance management of accounts and games through operations and product optimizations.
Identify areas of growth opportunities to improve developer monetization revenues and user acquisition at scale including building and implementing strategies to achieve growth.
Collaborate closely with internal and external cross-functional stakeholders to facilitate any fixes, improvements, or adjustments.
Understand the product inside out to manage A-Z any project to troubleshoot and improve the client experience.
Be the first point of contact for mid and long-tail clients and provide comprehensive service to improve business opportunities and revenue targets.

Required Growth Partnerships Manager
Are you looking to join a dynamic, agile team with a growth mindset? If so, we'd love to meet you.
As a Growth Partnerships Manager in the Sales Engineering Team, you will be the mastermind behind the success of key, strategic clients and will be responsible for a book of business with a high total annual worth!
In this role, you will be proactively pushing for the growth of the new sales business opportunities. You will work with strategic app developers, game developers, mobile agencies, and media agencies and you will own the success of turning new potential clients into high profile clients. You will be responsible for analyzing performance and strategizing improvements that will increase the success of the clients business goals. You will develop product and market expertise in order to best advise clients on their Monetization and User acquisition strategies using our set of platforms.
What you'll be doing:
Educate the client from A-Z as they onboard on their journey with our set of products
Be the main point of contact to lead and improve business opportunities and revenue targets
Establish strong relationships with new clients/advertising partners
Build Quarterly Business Review presentations and Competitive Insights to effectively educate and upsell clients
Understand the product inside and out to project manage all troubleshooting efforts and integrations with the Technical Team to ensure issues and integrations are communicated, resolved and completed in a timely manner.

We're looking for a Post Production Technical Specialist to join our industry-leading marketing team.
You will be responsible for supporting our video & animation studio throughout Global A-List campaigns across all digital and social platforms.
Responsibilities:
Ownership on organizing digital media assets & media files, while ensuring smooth workflow of media from creation to distribution.
Perform storage and data maintenance routines such as backups, data integrity checks, and project optimizations for quick retrieval of data.
Support Users: Assist staff with the operation of post-production equipment and software. This may include training sessions or creating user guides.
Ensure all activities are in compliance with Pipeline & industry standards.
Research trends and advancements in post-production technology.