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נאספה מאתר אינטרנט
08/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for someone with a passion for understanding consumers, willing to lead the industry revolution with AI, and who wants to transform work processes.

Monitor and understand market trends and competition through research, conferences, customer interactions, and feedback from the sales team.
Analyze data sets to extract insights, including performance measurement related to product adoption, usage, and revenue generation.
Collaborate on go-to-market plans, take part in identifying new growth opportunities, and support sales enablement efforts.
Define ICPs for target segments.
Identify the pains/challenges of target segments.
Articulate the value propositions for each target segment
Create value proposition decks and sales enablement tools, such as cheat sheets and competitive battle cards.
Work closely with the marketing team and contribute to demand generation activities, website messaging, thought leadership webinars, conference themes, and more.
Requirements:
3+ years of experience in Product Marketing or equivalent experience.
Strong analytical skills with the ability to define, track, and measure outcomes.
Independent research and analysis skills for markets and business opportunities.
Ability to thrive in a fast-paced entrepreneurial environment.
Storytelling capabilities to craft a coherent and compelling narrative for internal stakeholders and customers.
Have an excellent track record of creating high-quality marketing collateral, across multiple channels.
Are self-driven but able to take direction and drive results with direct and cross-functional teams.
Experience in the Food industry - A big plus.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
2 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
we are looking for a talented, experienced hands-on Growth Manager who thrives at the intersection of marketing, product, and data analysis to join the Customer Growth team.
As a Growth manager, you will play a pivotal role in developing and executing strategies to engage and retain our existing customer base, driving them to realize the most value of the products theyre using and generate demand for x-sell. You will collaborate closely with PMM, CS, Product, and Marketing teams to create experiences and interactions to enhance customer satisfaction, drive loyalty, and increase customer lifetime value.
Responsibilities:
Increase L&R and Subscription customers feature adoption rates and usage by developing, executing, and managing growth initiatives end-to-end.
Manage customer communication channels such as email marketing, in-app messaging, newsletters, and community mgmt to keep customers engaged and informed.
Own and lead customer marketing strategies and plan activities such as email marketing campaigns, content planning and creation, and in-app communication to generate x-sell demand from our existing customer base.
Create knowledge enrichment programs and collaterals such as guides, walkthroughs, videos, webinars, and more to help educate our customers.
Define, track, and optimize product data and KPIs to ensure constant improvement and alignment with the business goals.
Stay informed about industry trends, competitor activities, and customer preferences to identify opportunities for innovation and improvement. Determine industry benchmarks and conduct competitive research to influence decision-making and planning.
Collaborate with other teams in Marketing,Design, Product, Product Marketing, Sales, Customer Success, Engineering, and Data.
Requirements:
3+ years of experience in customer marketing/growth management Must
Proven experience in the creation, optimization, and management of customer marketing campaigns Must
Experience in SaaS / B2B / eCommerce Big Advantage
Solid knowledge in marketing automation tools Hubspot, customer.io, Google Analytics, etc Advantage
Excellent communication and interpersonal skills and a native level of English, both written and spoken
Creative thinker with the ability to develop innovative marketing strategies.
Ability to thrive in a fast-paced, collaborative environment.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
14/04/2024
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking a dynamic and strategic Product Marketing Lead to drive the success of our products through effective marketing strategies. The ideal candidate will be a versatile and results-oriented professional, with a deep understanding of B2B work strategies, understanding of customer behavior, digital marketing trends and a passion for delivering exceptional customer experiences.
About Enterprise:
A SaaS solution that gives businesses full visibility and control over their entire freelance workforce by allowing them to source, hire, onboard, manage and pay, all while ensuring compliance, in order to maximize growth
What am I going to do?
Work closely with the acquisition and branding teams to align marketing strategies and ensure cohesive brand representation.
Implement compelling messaging and positioning strategies across all marketing assets.
Develop and execute strategies for customer retention and customer marketing programs, to enhance customer loyalty, upsell, and cross-sell initiatives.
Lead efforts to optimize the website content and performance, SEO strategies and general leads experience, to increase conversion rates.
Understand the competitive landscape to correctly position the offering in the context of our buyer personas.
Develop sales enablement tools and resources to empower the sales team.
Ensure consistent and effective communication of product value propositions.
Collaborate on product launches, coordinating efforts across teams to ensure successful go-to-market execution.
Be the voice of the product to the cross Business Solutions marketing teams, and the voice of the brand and strategy to the internal Enterprise teams.
Requirements:
4+ years of experience in marketing and product marketing roles in B2B companies - a must.
Experience in executing GTM strategy, marketing campaigns and other marketing activities.
Experience creating marketing materials and running briefs, trainings and webinars
Excellent English written and verbal communication and presentation skills
Experience in working with internal interfaces: marketing, product, design, customer success and sales.
Team player with a positive attitude
Ability to work with multiple business partners
Motivated and creative thinker with a vision
Analytical, comfortable with numbers and data
Ability to work self sufficiently, and excel in a high-paced, changing environment.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
21/04/2024
Location: Tel Aviv-Yafo
Job Type: Full Time
As a Senior Product Marketing Manager for Prisma Cloud, you will work closely with product management, marketing, and sales to launch products and campaigns across all regions. You will play a key role in planning and executing the product marketing strategy for the Prisma Cloud products within our target countries. You will tune product positioning, messaging, content creation and sales enablement to meet local needs to achieve business and market success.

Your Impact

Partner with the product management team to understand the product roadmap and plan new product launches
Translate product capabilities into simple, compelling messages that resonate with customers and build awareness
Build and edit product marketing content, including blogs, videos, and presentations
Present at internal and external events, including executive briefings
Identify metrics and drive regular communication on progress for the broader marketing team
Track the relevant security market and competitive landscape, in collaboration with product, marketing, and sales leadership
Collaborate on and lead sales enablement activities, both for sellers and Partners
Be a subject matter expert and a go-to resource for the sales field
Requirements:
At least 5 years of product marketing with a combination of product management, or security sales engineering experience in a B2B SaaS organization
Security Technology - An intermediate understanding of cloud security, data security, identity and access management and compliance best practices such as CSPM, DSPM and CIEM
Collaborator - Proven track record of working with matrixed & cross functional teams and establishing strong relationships with product, marketing and field sales teams
Storyteller and presenter - An ability to break down complex concepts into extremely simple and clear terms - comfortable with delivering presentations in a range of environments, from industry conferences to customer briefings to internal teams and leadership
Writer - Written communication is necessary to develop or tune extremely simple and clear messaging, collateral, tools and content for customers, partners & sales
Bachelors degree required, MBA is desirable or equivalent military experience required
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
09/04/2024
Location: Tel Aviv-Yafo
Job Type: Full Time and Jobs without resume
As a Senior Product Marketing Manager, youll play an integral role in strengthening the Product Marketing function. The successful candidate will be someone who is highly analytical, collaborative, and who can provide finished, high-quality deliverables that strengthen the companys go-to-market strategy.

Working closely with the Marketing, Product,, and Sales teams, youll help grow audience and better convey the value of the platform and product lines to the market.

This position has the unique opportunity to work cross-functionally with the marketing, product, sales, and customer success teams.

Responsibilities:

Bring new products to market: coordinate, execute, and measure the success of product launches, working closely with cross-functional teams such as Product,, Sales, and others.
Craft compelling content: develop content and collateral around that conveys product value, including vertical and persona-specific content, presentations, videos, product tours, and more
Be a competitive intelligence expert: know the competition, understand differentiation, and monitor competitors to retain high win rates
Create valuable sales tools: work with Sales representatives to create tools that will accelerate all phases of the sales cycle
Drive awareness and market education: create and launch campaigns that lead to high-quality pipeline generation and ultimately closed business.
Requirements:
5+ years experience in a B2B product marketing, technical marketing role, outbound product management, or market-facing role; experience in the cybersecurity and/or IT industry is a plus
Ability and proven track record in crafting compelling positioning and thought leadership content
Hands-on ability to create a range of marketing assets, including on-message product demo videos and slide pitch decks.
Proven success working cross-functionally. Ability to communicate effectively both internally (with teams across the org) and externally (market experts, customers, and prospects).
Highly self-motivated, accountable, proactive, and thoughtful with high attention to detail
Experience with business processes such as sales, operations, marketing, and customer support.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
08/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Job ID : R_101834.

As a part of our Product Marketing team, your insights and strategies will directly influence our product's development, and feature roadmap. Collaborating with product managers, designers, community managers, and data analysts, you'll play a pivotal role in driving our business growth and delivering value that changes lives.

You Will:
Lead and manage Product Marketing initiatives for the Israeli market, aiming for growth and enhanced retention.
Champion product launches: Develop go-to-market strategies, ensuring their execution leads to impactful launches.
Analyze and refine the user funnel in collaboration with cross-functional teams.
Own product messaging & positioning, ensuring consistency across all customer interactions.
Deeply understand our customers through market research, surveys, field events, and focus groups to continually align our product with market needs.
Requirements:
You Have:
You bring 3+ years of Product Marketing experience, preferably in a global B2C company.
Experienced in crafting and executing Go-To-Market plans for new features and services across diverse channels.
Possesses strong project management capabilities, thriving in fast-paced environments.
Exceptional organizational and communication skills, with a knack for simplifying complex topics.
A proactive optimizer of user funnels through innovative messaging and initiatives.
Well-versed in data system concepts, BI tools, A/B testing, communication channels, and market research techniques.
An independent thinker, creative, organized, and quick to learn.
Fluent in English, able to convey intricate ideas with ease.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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פורסם ע"י המעסיק
18/03/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Riverside empowers creators and businesses to create high-quality audio and video content. Since launching, we have experienced rapid growth and are trusted by individual creators and companies such as Spotify, NY Times, NBC, CNN, and iHeartMedia. We are looking for a director of growth marketing with a strong business understanding and a proven track record of scaling paid and non-paid channels. You’ll be responsible for user and revenue growth via our self-serve (product-led growth) and sales-assisted motion, and report directly to the VP of marketing.
What you’ll do:
* Translate Riverside's company objectives into a comprehensive growth strategy across customer acquisition, retention, and monetization.
* Drive self-serve revenue and pipeline creation through inbound marketing activities, leveraging a diverse set of channels and tactics, expert in end-to-end campaign development, execution, and measurement.
* Own the day-to-day execution for various growth marketing channels, including creative, budget, targeting, testing, and reporting.
* Collaborate with our product marketing and creative teams to inform the targeting and messaging of new campaigns.
* Own the data reporting for key demand metrics across funnels and growth loops, and extract insights to make data-informed decisions to (i) optimize ongoing initiatives and (ii) identify and formulate new experiments to run.
* Launch segmented marketing campaigns to effectively reach prospects and customers.
* Identify revenue opportunities and act on them (i.e., new use cases, restructured partnerships, new features, or reimagined audience segments).
* Partner with product, sales, and customer support teams to improve engagement and conversion metrics throughout the marketing funnel and across multiple channels.
Who you are:
* 5+ years of growth marketing experience, with B2C2B and B2B SaaS experience
* You have owned and scaled revenue as the primary KPI
* Experience driving revenue through paid and non-paid marketing channels
* Analytical and creative problem-solver with the ability to deeply understand the customer context and translate this into clear, concise, and creative output
* You have a history of optimizing conversion rates throughout the entire customer journey from acquisition to activation to revenue to retention
* Ability to ideate and execute independently
* Strong communicator (verbal and written) with a solid understanding of creative, content, and community
* You are a demanding leader who understands hyper-growth and is not afraid to set aggressive goals
Values that help you succeed at Riverside:
* Hungry, passionate, and deeply curious
* Bias towards action
* Independent, self-starter
* Proactive and entrepreneurial approach to problem-solving
* Highly rigorous and stay close to the details
Bonus
* Experience with a PLG and sales-assisted motion for a prosumer company
* Hands-on experience with HubSpot, Webflow, Mixpanel
* Worked in the audio/video/media industry
Requirements:
None
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
09/04/2024
Location: Tel Aviv-Yafo
Job Type: Full Time and Jobs without resume
We are hiring a Senior Product Marketing Manager for our Marketing Team!
A cancer patient wants to know that their diagnosis and treatment are determined with the greatest precision, and preferably using the most advanced technology. We bring cancer patients cutting edge AI-based technology, by improving biopsy interpretation with machine learning and by creating novel precision medicine technology. Come and join our team of experienced AI engineers and world-renowned clinicians and help us make a difference.
Role Overview:
The Senior Product Marketing Manager/ Associate Director will work closely with Commercial leaders, Product Teams, Science Teams to develop and execute go-to-market and demand generation plans for the scientific products (panels) and the platform, and package scientific evidence into easy-to-digest marketing content.
They will partner closely with the Channel Marketing Director to ensure the timely distribution and engagement of biopharma/academic KOLs with our content. They will also partner with commercial operations and BD to develop BD training materials, sales tools, pitch decks etc.
Key Responsibilities:
Go-to-market Planning for Product Launches: Develop and execute go-to-market plans for key product launches in close collaboration with product development, scientific, and commercial stakeholders.
Awareness and Demand Generation: Leverage a combination of scientific, creative, and strategic marketing skills to develop awareness and demand generation plans for our offerings across different stages of the buyers journey.
Multichannel Marketing: Partner with the Director of Channel Marketing and freelancers/agencies to plan and execute a calendar of activities that include but are not limited to blog articles, website content, webinars, conference talks, email campaigns, videos, infographics etc.
Scientific Content Marketing: Partner with the Product and Scientific Teams to plan conference abstract submissions and technical product literature that support key launches and partnership milestones.
BD/Sales Training and Enablement: Partner with the Commercial Operations and Product teams to develop training materials and recordings, brochures/flyers, and pitch decks for the BD team.
Analytics and Tracking: Partner with the Director of Channel Marketing and Commercial Operations to track the impact of marketing activities.
Requirements:
B.S. or an advanced degree in biology or related scientific field - A must.
Experience - At least 5 to 8 years of experience in product marketing in the life sciences/healthcare industry with exceptional storytelling skills.
Experience marketing to the biopharma segment.
Background a solid understanding of biology, marketing, and commercial strategy.
Communication clear, succinct and organized communication style balanced with empathy.
Passionate about commercializing technologies that are the bleeding edge of improving patient care.
A keen, growth mindset with a passion for bridging creativity and science to build a strong brand presence for us in the life sciences market.
A collaborative spirit with the ability to galvanize stakeholders behind a shared vision of elevating the brand.
Experience working in startup companies would be preferred but not required.
Experience in B2B software marketing would be an advantage but not required.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
4 ימים
חברה חסויה
Location: Tel Aviv-Yafo and Yokne`am
Job Type: More than one
Focus both on Marketing and Product development aspects and own the full life cycle.
Establish the vision and strategic plan for the assigned product segment.
Coordinating activities in a multi-functional organization; including marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements.
Ensure customer focus by communicating and building rapport with customers (average and KOLs) as required and ensuring the voice of the customer is reflected in all work processes.
Define and lead appropriate market segmentation and positioning strategies and related marketing plan for the assigned product segment in each one of the geographical regions we operate in.
Drive the product portfolio to meet the needs of the market - responsible for strategy and execution of the product roadmaps and New Product Introductions (NPI).
Develop Value Proposition for Established as well as Emerging geographies for the assigned product segment.
Works closely with commercial and regional marketing team to develop go-to-market programs.
Develop, execute, and motivate others on strategies, tactics, measurements, and operating mechanisms to deliver business results.
Support Regional Sales and establish product pricing and positioning strategies.
Understand and utilize salesforce.com to identify market trends.
Requirements:
Degree in Engineering / Marketing / Business Administration.
MBA from a leading institution - advantage.
3 years of hands-on experience in product marketing and product development in the field of medical devices and/or biotech a must.
Marketing expertise.
Healthcare product/industry/technical acumen - a must.
Proven ability to work globally; willingness to travel at least 30% of the time.
Excellent command of MS Office (Word; Excel; PowerPoint; Outlook).
Native English speaker - preferred. Additional languages would be considered an advantage.
Superb presentations skills (in English).
Proven ability to influence and negotiate internally and externally.
Personality:
Fast learner and adapter.
Leadership skills to lead or collaborate in matrix teams and shape/lead growth vision and marketing strategy.
Innovation - develop new ideas through collaboration and execute on creative ideas.
Team oriented - ability to motivate and work well with diverse, cross-functional and international teams.
Crisis management skills.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
03/04/2024
Location: Tel Aviv-Yafo
Job Type: More than one
We are looking for a Product Manager to drive the development of our echo system platform and our proxy product.
In your role, you will be responsible for defining, prioritizing, and driving the development of innovative solutions that enhance our proxy services and internal ecosystem platform.
What Youll be Doing:
Lead our proxy product strategy and vision, develop and articulate a clear vision and strategy aligning with the companys overall strategic objectives.
Engage with our customers to gather feedback and understand their needs, pain points, and usage patterns. Translate customer insights into actionable product improvements and new feature development.
Lead our ecosystem platform, including billing and integration with other systems. Work closely with the Finance and rev ops teams.
Engage with internal customers to gather feedback and understand their needs, pain points, and usage patterns to create a better workflow.
Manage internal supply and demand operations to align the business value and the IP acquisition strategy. Collaboration with marketing, BI, and engineering.
Manage dev-tool product line with >$3M book of business. Boost the developer experience and user retention. Work closely with the CS teams.
Leading new self-serve and PLG motion of your product line. Collab with other PMs, marketing and engineering teams.
Create and maintain a product roadmap: Define and manage the product roadmap for both areas, setting priorities based on strategic objectives, market opportunities, and customer feedback. Ensure timely delivery of features and enhancements.
Plan and coordinate product releases, considering dependencies with other products and potential impacts on stakeholders.
Work & communicate closely with all the stakeholders: R&D, Customer success, sales & marketing.
Define key performance indicators (KPIs) for the product. Monitor, analyze, and report on product performance, making data-driven decisions to drive product growth and customer satisfaction.
Requirements:
Proven experience as a product manager or in a related role, especially in designing and implementing business workflows.
Experience in working with BI, Salesforce and support tools.
Experience in UX, workflows and decision supporting systems.
Strong analytical and problem-solving skills.
Excellent communication and collaboration skills.
Adaptability and flexibility in a dynamic work environment and changing needs.
Fluent in English.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
15/04/2024
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking a Director Of Brand and Corporate Communications.
As the Director of Brand and Corporate Communications, you will lead the
strategy and execution of our brand and design initiatives.
This role shapes how we are perceived by stakeholders, including prospects, customers, partners, influencers, and the market at large. Reporting directly to the VP of Corporate Marketing, you will have the opportunity for potential advancement based on performance and impact.
What will you actually be doing?
Develop and implement brand strategies that align with our mission and business goals, maintaining brand integrity across all company materials and digital platforms.
Define and oversee our corporate style and tone of voice, ensuring cohesive messaging and branding across all marketing and advertising channels, including collaboration with the programs team.
Direct and manage a comprehensive communications strategy, including public relations, influencer programs, and social media management. Own the relationships with global PR firms and agencies.
Collaborate with cross-functional marketing teams, including Product Marketing, Demand Generation, and Programs, to support product launches, major events, and marketing campaigns with aligned messaging and visuals.
Guide event branding and messaging, enhancing our presence and consistency at events.
Lead market research efforts to inform brand strategies and stay ahead of industry trends and customer insights.
Develop and maintain thought leadership, including overseeing annual industry research, reinforcing our position as a leader in the digital adoption space.
Mentor and lead a diverse team, promoting a culture of creativity, innovation, and collaboration.
Contribute to customer acquisition and retention strategies, aiding our growth in the B2B sector.
Requirements:
Minimum of 10 years of experience in brand management, ideally in B2B SaaS or tech industries.
Bachelors degree in Marketing, Communications, Business, or a related field; Masters degree preferred.
Proven experience in people management, including leading, mentoring, and developing teams within a corporate setting. - Must
Demonstrated success in developing and executing brand strategies. - Must
Experience in global brand management and adaptability to fast-paced environments.
Excellent communication, negotiation, and presentation skills. -Native English speaker
In-depth knowledge of digital marketing, social media trends, and public relations.
This position is open to all candidates.
 
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עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
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