דרושים » פרסום שיווק ויחסי ציבור » Campaign Manager TLV

We are seeking a highly motivated, experienced Head of SEM to join our growing team in Tel Aviv.
The ideal candidate will thrive in a fast-paced environment, making strategic decisions amidst uncertainty, while inspiring teams to achieve new heights of success.
If you are ready to lead, innovate, and drive growth in the world of SEM, we invite you to join us on this exciting journey.
The successful candidate will be required to:
Strategic Leadership:
Develop and align paid media, specifically SEM, strategies with overarching company objectives, ensuring a cohesive vision.
Drive continuous improvement in methodologies to maintain a competitive edge in the market.
Stay updated on PPC trends, Google automation processes, and implement best practices accordingly.
Monitor and enhance the utilization of cutting-edge tools, identifying areas for refinement and efficiency.
Revenue Growth and Market Share:
Hold accountability for revenue growth, increased market share, and overall company profitability in the paid search domain.
Team Management and Mentoring:
Provide professional leadership within the department, implementing effective practices and techniques.
Manage and mentor Marketing Analysts and Team Leads, fostering growth and skill development.
Audit and assess business practices to ensure alignment with industry standards.
Identify and lead the integration of new technologies and capabilities for improved performance.
Growth Planning:
Identify and promote potential upcoming verticals to drive growth.
Lead initiatives and develop tools to optimize conversion rates across diverse channels and markets.
Analyze business results, track KPIs, and implement strategies to improve portal effectiveness.

Required Growth Partnerships Manager, Scaled business
Role Description:
The opportunity:
The gaming industry has evolved from a box product model to a live service one, and we are at the forefront of managing long-term revenues through in-app purchases and mobile advertising.
As a Growth Partnerships Manager in the scaled business, you will develop product and market expertise to best advise clients. You will be responsible for growing revenue and optimizing the mid and long-tail accounts across three different ad networks: IronSource Ads, Unity Ads, and TapJoy Offerwall Ads.
Must have collaboration skills and love working cross-functionally as part of a team. you are enthusiastic about managing, and executing projects and efficient in operational work at scale.
This is an ideal position for someone who is looking to build a career in the scaled business field, especially in the rapidly growing mobile game industry.
What you'll be doing:
Focus on performance management of accounts and games through operations and product optimizations.
Identify areas of growth opportunities to improve developer monetization revenues and user acquisition at scale including building and implementing strategies to achieve growth.
Collaborate closely with internal and external cross-functional stakeholders to facilitate any fixes, improvements, or adjustments.
Understand the product inside out to manage A-Z any project to troubleshoot and improve the client experience.
Be the first point of contact for mid and long-tail clients and provide comprehensive service to improve business opportunities and revenue targets.

A rapidly growing sports app and a Developer and operator of online media products for millions of sports fans worldwide. With tens of millions of DAUs, across various different products, we have firmly established ourselves as one of the most widely used sports mobile apps globally. Leveraging substantial resources from our partnership with gaming powerhouse Entain, committed to driving pioneering research and expansion initiatives. As a frontrunner in the B2C mobile app ecosystem, our state-of-the-art technology not only fuels our rapid growth but also elevates us to the pinnacle of Monetization prowess and performance. As a Senior Programmatic Performance Manager, you will be the main owner of our Open Auction revenue vertical. Your day to day will be mostly about operating and optimizing the RTB process, working closely with our analysts towards maximizing our potential revenues, helping our growth team optimize UA ROIs and searching for exciting new collabs that will increase our revenue stream.
Responsibilities:
 
* Lead the optimization of the Real-Time Bidding (RTB) process to maximize yield and fill-rate across a diverse portfolio of publisher networks.
* Provide data -driven insights and recommendations to enhance overall revenue performance.
* Monitor advertising performances, identifying irregularities, and proposing actionable changes and new products to optimize revenue outcomes.
* Dive deep into both internal and external advertising platforms to understand their impact on our Return on Investment (ROI).
* Collaborate closely with our analysts to explore data trends, contributing to the continuous improvement of our revenue-generating strategies.
* Work with the growth team to optimize User Acquisition (UA) Return on Investment (ROIs) through effective monetization strategies.
* Proactively seek and evaluate exciting new collaborations and partnerships that have the potential to increase our revenue streams.

We are seeking a tech-savvy and performance-oriented professional to join our company as a Growth Product Manager, Performance Media & Automation.

You will have the opportunity to collaborate closely with extraordinary media buying, data, product and engineering teams to achieve remarkable outcomes.

This role calls for a strategic mindset and a deep understanding of Performance verticals (eg. content, gaming, search), user behavior, data and automation. If you are a results-driven leader with a passion for leveraging data while using your best creativity skills, this position offers an exciting platform to make a significant impact on our organization's growth trajectory.

Join our team and play a vital role in shaping the future of our digital advertising strategies and product development initiatives.

What will you do?
Own entire P&L of one of Arpeelys strategic vertical and partnership with Google.
Oversee R&D development of automation for media acquisition on managed platforms and real-time-bidding exchanges.
Research the mechanics, monetization and user-flow within our web & mobile asset and partners integration.
Create data and media strategies to monitor and find growth opportunities in the vertical.
Become external POC for external partners; work closely to develop business, technical and media opportunities that will propel the partnership on both sides.
Internally, work with Senior engineers from R&D and Data Science and work on media strategies with Media Acquisition and Product\Growth to execute vertical media strategies and grow users scale.
Conduct competitive research and employ the latest tech (eg. LLMs) to gain a technical and data edge.
Work with the founding team to shape the strategic vertical into one of the main growth engines of 2024/5.

Required Growth Partnerships Manager
Are you looking to join a dynamic, agile team with a growth mindset? If so, we'd love to meet you.
As a Growth Partnerships Manager in the Sales Engineering Team, you will be the mastermind behind the success of key, strategic clients and will be responsible for a book of business with a high total annual worth!
In this role, you will be proactively pushing for the growth of the new sales business opportunities. You will work with strategic app developers, game developers, mobile agencies, and media agencies and you will own the success of turning new potential clients into high profile clients. You will be responsible for analyzing performance and strategizing improvements that will increase the success of the clients business goals. You will develop product and market expertise in order to best advise clients on their Monetization and User acquisition strategies using our set of platforms.
What you'll be doing:
Educate the client from A-Z as they onboard on their journey with our set of products
Be the main point of contact to lead and improve business opportunities and revenue targets
Establish strong relationships with new clients/advertising partners
Build Quarterly Business Review presentations and Competitive Insights to effectively educate and upsell clients
Understand the product inside and out to project manage all troubleshooting efforts and integrations with the Technical Team to ensure issues and integrations are communicated, resolved and completed in a timely manner.

We are seeking an experienced Growth Manager, uniquely focused on Performance Marketing and Brand Development to spearhead our global growth initiatives.

Responsibilities
Some primary aspects of the role include:

Lead and oversee a team of PPC specialists, providing guidance, mentorship, and support to optimize campaign performance and achieve business objectives and KPIs.
Leveraging your extensive experience in order to drive ROI growth, you will develop and execute advanced PPC strategies across multiple platforms and regions, including; Google Ads, Bing Ads, and social media channels.
Utilize advanced analytics tools and metrics to monitor and evaluate campaign performance, making data-driven decisions to optimize performance and achieve KPIs.
Collaborate cross-functionally with marketing, product, and sales teams to align PPC initiatives with overall business goals and strategies.
Collaborate closely with the creative team to develop compelling ad copy and visual assets that resonate with our target audience.
Drive new branding strategies to enhance awareness, perception, loyalty and trust to elevate the brand globally.
Initiate, implement and manage global Brand level partnerships, affiliates and influencer marketing strategies.
Utilize advanced analytics to inform strategies, conduct A/B testing, and experiment with new growth tactics to increase profitability.

We are seeking an accomplished and dynamic professional to join our company as a Growth Manager.

You will have the opportunity to collaborate closely with extraordinary data, product and engineering teams and achieve remarkable outcomes.

This role calls for a strategic mindset and a deep understanding of Content Arbitrage, AFS (AdSense for Search) and Performance-based verticals, ensuring that our advertising and growth efforts align seamlessly with our overarching objectives. If you are a results-driven leader with a passion for leveraging data while using your best creativity skills, this position offers an exciting platform to make a significant impact on our organization's growth trajectory.

Join our team and play a vital role in shaping the future of our digital advertising strategies and product development initiatives.

What will you do?
Internally, work with Data Science, Media Acquisition, Product\Growth and engineering teams to execute vertical media strategies and grow user scale
Become the POC for companies like Google; work closely to develop business, technical and media opportunities that will propel the partnership on both sides
Oversee diverse aspects across performance, user flow, mass content creation, acquisition strategies on managed and un-managed
Conduct competitive research and employ the latest tech (eg. LLMs) to gain a technical and data edge
Work with the founding team to shape the strategic vertical into one of the main growth engines of 2024 and beyond
Orchestrate flows, Data, Facebook campaigns, R&D projects etc.

we are looking for a User Acquisition Manager
About the Role

Be a part of leading, strategizing, and owning the acquisition marketing channels and team in driving flawless execution and growth

Identifying new sources of acquisition, researching new media areas, and using revolutionary creative and messaging to increase spending efficiency

Turn user data into personalized, contextual, real-time insights to power customer interactions and acquisition flows

Own monthly spending, set annual and quarterly KPIs, and also track results on a weekly, monthly, and quarterly basis that provides insight into sales/revenue targets

Build strategic and trusted relationships across the organization, particularly with Design, Analytics, Finance, and Product

We are seeking a Director Of Brand and Corporate Communications.
As the Director of Brand and Corporate Communications, you will lead the
strategy and execution of our brand and design initiatives.
This role shapes how we are perceived by stakeholders, including prospects, customers, partners, influencers, and the market at large. Reporting directly to the VP of Corporate Marketing, you will have the opportunity for potential advancement based on performance and impact.
What will you actually be doing?
Develop and implement brand strategies that align with our mission and business goals, maintaining brand integrity across all company materials and digital platforms.
Define and oversee our corporate style and tone of voice, ensuring cohesive messaging and branding across all marketing and advertising channels, including collaboration with the programs team.
Direct and manage a comprehensive communications strategy, including public relations, influencer programs, and social media management. Own the relationships with global PR firms and agencies.
Collaborate with cross-functional marketing teams, including Product Marketing, Demand Generation, and Programs, to support product launches, major events, and marketing campaigns with aligned messaging and visuals.
Guide event branding and messaging, enhancing our presence and consistency at events.
Lead market research efforts to inform brand strategies and stay ahead of industry trends and customer insights.
Develop and maintain thought leadership, including overseeing annual industry research, reinforcing our position as a leader in the digital adoption space.
Mentor and lead a diverse team, promoting a culture of creativity, innovation, and collaboration.
Contribute to customer acquisition and retention strategies, aiding our growth in the B2B sector.

We are Tailor Brands . We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses Our "Guidance Engine" assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey. At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business
About the Role Be a part of leading, strategizing, and owning the Tailor Brands acquisition marketing channels and team in driving flawless execution and growth Identifying new sources of acquisition, researching new media areas, and using revolutionary creative and messaging to increase spending efficiency Turn user data into personalized, contextual, real-time insights to power customer interactions and acquisition flows Own monthly spending, set annual and quarterly KPIs, and also track results on a weekly, monthly, and quarterly basis that provides insight into sales/revenue targets Build strategic and trusted relationships across the organization, particularly with Design, Analytics, Finance, and Product