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The Growth Marketing Manager plays a pivotal role in planning, executing, and optimizing marketing programs that drive measurable growth. While the primary focus of this position is demand generation, we also value a strong brand and communications background. The ideal candidate is someone who can both develop high-performing lead-generation campaigns and nurture a compelling brand presence across channels.

This is a unique opportunity to shape the direction of our marketing efforts from the ground up. Youll work closely with senior leadership and cross-functional teams (Sales, Client Success, etc.) to build integrated marketing strategies that not only deliver on short-term KPIs but also reinforce our long-term brand vision.

Key Responsibilities
Demand Generation & Growth
Plan, execute, and optimize multi-channel marketing campaigns (search, social, email, webinars, events, etc.) to drive consistent lead generation and pipeline growth.
Develop and manage marketing automation workflows, lead scoring, and nurturing programs to improve conversion rates throughout the funnel.
Set and monitor performance metrics (CAC, LTV, ROI, etc.), using data-driven insights to refine strategies and allocate budget efficiently.
Brand & Communications Support
Maintain brand integrity by collaborating on brand guidelines, messaging, and visual identity to ensure consistency across all marketing touchpoints.
Contribute to content development (blogs, case studies, thought leadership pieces) that aligns with both demand-gen goals and brand messaging.
Assist with PR and media outreach efforts; help position the company as a thought leader in relevant industry channels and publications.
Strategic Planning & Cross-Functional Collaboration
Collaborate with freelancers, and agencies (design, content, SEO) to execute campaigns on time and on budget.
Partner with Sales, Product, and Client Success teams to ensure marketing campaigns are aligned with business objectives and sales enablement needs.
Conduct market and competitive research to identify growth opportunities and adjust strategies accordingly.
Play an active role in quarterly/annual marketing planning sessions, contributing to both short-term tactical campaigns and long-term brand strategy.
Analytics & Reporting
Routinely measure the effectiveness of marketing programs and present results to senior management.
Analyze channel performance and conversion data, presenting insights and recommendations for continuous improvement.
Maintain data hygiene and segment leads effectively within our CRM and marketing automation platforms.

We are seeking a creative, data-driven, and business-oriented Marketing Manager to join our team. This role is dynamic and impactful, responsible for overseeing diverse marketing initiatives and driving innovative, high-performance strategies to support business growth.

Responsibilities:
Produce high-quality content, including digital writing (website, articles, posts), video materials, and innovative campaigns.
Analyze activity data, monitor performance, and generate actionable insights for continuous improvement.
Manage the companys social media presence, including content creation, audience engagement, and campaigns, with a deep understanding of platform dynamics and Facebook group activities.
Plan and execute ROI-focused marketing campaigns across leading digital platforms.
Oversee and manage media suppliers, ensuring alignment with marketing goals and effective campaign delivery.
Collaborate with internal departments to align marketing initiatives with strategic business objectives.

Youll own and execute FinBots sales and revenue strategy while actively participating in every step of the process. You'll combine high-level vision with deep operational involvement, from leading sales teams and closing deals to optimizing funnels and testing new channels.

What Youll Do:
Define and drive FinBots revenue growth strategy
Build, lead, and scale a high-performing sales and CSM team
Take a hands-on role in sales execution: meetings, pitches, and closings
Collaborate with marketing and product to optimize go-to-market efforts
Own KPIs, CRM flows, sales playbooks, pricing models, and forecasting
Be a key player in shaping the company's strategy as part of the leadership team