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We are looking for a VP Marketing.
The VP Marketing will be responsible to drive our position as the market leader in Verification & for Automated Driving Systems and .
The role requires you to take charge of the companys marketing team, handle strategic corporate marketing, product marketing, marcom and marketing budgets, while working closely with the sales & BD team to help them achieve the companys business goals.
The position reports to the CEO and will require close work with internal functions such as senior management, sales team and product management and externally with customers, partners as well as with regulation & standardization bodies.
Responsibilities:
Working closely with the Sales & BD team to drive business: Business models, sales collaterals, case studies, SWOT analysis, etc.
Refining and delivering, together with the relevant teams, all collaterals for Sales, product marketing, application engineering, standardization and regulation.
Developing key product level messages, value propositions, USPs and competitive advantages vs. competitors and in-house solutions.
Tailoring key messages and details for different segments and customer types, and developing tailored presentations and scripts to enable management, sales and business development to effectively communicate to these different segments and customer types.
Overall responsibility for our brand, brand positioning, brand awareness and ensuring we are perceived as the go-to company in our field.
Managing a team of internal employees and external agencies and contractors to promote us and its products in outbound marketing events and digital marketing activities, including conferences, social media, web site, webinars, etc.
Conducting market research, analyzing competitors and identifying industry trends. Implement new strategies based on findings.