We are looking to add a Digital Marketing Specialist to our product team. As a Digital Marketing Specialist you will work on creating effective, sales-driving content for our AI-driven ad and email products. You will be responsible for ideating and implementing new content for search social and display ads and automated email marketing campaigns that will help Fullpaths clients drive success. You will collaborate closely with our product managers, analysts, and designers, to develop innovative, impactful copy and content.
This is a hybrid position based out of our Jerusalem office and reports to the Director of Product Performance.
What you will be responsible for:
* Craft creative and effective ad copy for a variety of ad platforms with a central focus on Google and facebook ads to drive desired user action;
* Create engaging and compelling email content that resonates with our target audience, including engaging copy, recommendations for visuals, and calls to action;
* Review and analyze existing ad and email content to identify areas for improvement;
* Research and develop new ad and email concepts for a variety of campaigns, ensuring relevance and effectiveness across different contexts;
* Analyze performance metrics, such as CTR, CVR, open rates, and engagement rates to provide data -driven insights and recommendations for improvement.
The top candidate will also have:
* SEO and keyword experience
* Experience working with ChatGPT/ Gemini/ other Gen AI tools
* Experience working with Jira
Why you should join us:
* Family-friendly environment and flexible working hours
* An awesome global team of forward-thinking, innovative go-getters
* Integrate with tech titans: Work directly with APIs from Google, facebook, Microsoft, and more.
* Be part of a rapidly scaling company poised for the future.
* Learning and growth opportunities within a fast-paced tech startup environment
* Clear career advancement path for strong performers
* As a part of our team, your success in this role is crucial to our company's growth. We are committed to supporting you in achieving your KPIs and goals and providing regular feedback to help you reach your full potential. Together, we can make a real impact and achieve great things!
* Cibus and lots of yummy treats:-) Are you the one? Send your resume and cover letter to: fullpath.DigAdSpecialist@applynow.io
Requirements: To be Digital Marketing Specialist at Fullpath you need to have:
* Native English
* 3+ years of professional experience in writing marketing emails and facebook /Google ads for B2B SaaS companies.
* Superb copywriting and editing skills
* Expert knowledge of Google/ facebook Ads platforms, including guidelines, restrictions, and best practices.
* Proven understanding of email marketing best practices, deliverability, CAN-SPAM compliance.
* An analytical mindset to interpret data and derive actionable insights.
* Proven record of excellent writing demonstrated through writing samples or a portfolio (to be submitted with CV). The personal competencies you need to have:
* Creative thinking and the ability to develop engaging ad and email content.
* Stro
This position is open to all candidates.
