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We are now in the process of expanding our product offering and GTM strategy and are seeking a talented and motivated Digital Marketing Manager to join this effort.
This position is full-time, hybrid, in our offices in Herzliya.
Responsibilities:
Plan and execute email marketing campaigns including strategy, execution, and optimization - including sales outreach campaigns, segmented lead nurturing programs, and newsletters.
Develop and execute account-based marketing strategies while focusing on key accounts and high-value prospects, aligning campaigns with overall business goals.
Test new paid channels, run A/B tests, and optimize campaign activity to maximize ROI and efficiency.
Initiate, manage and collaborate cross-functionally with other teams (product marketing, content, sales, etc.) to generate the most effective funnel across all marketing channels (ads, content, email, etc.).
Produce webinars that align with the companys product strategy.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Own the companys website and collaborate with team members and consultants to ensure an optimal user journey, content currency and design.
Work with the companys sales team, industry partners and customers and drive joint-marketing activities.
Produce onsite events as needed.

we are looking for a Email Marketing Program Manager
Key Responsibilities
"Own the demand generation (DG) email marketing program from annual and quarterly planning and forecasting to execution and the delivery of business results (sales opportunities delivered to our sales teams globally)
Structure the program around its key pillars high intensity email marketing to new names from various sources and at different levels of intent, and across multiple product campaigns, onboarding/customer journey, and one-off programs around events, webinars, and noteworthy assets
Design and lead an ongoing email marketing optimization process, combining both creative thinking, with data analytics and test results.
Drive a disciplined, effective, email testing program to make sure only tested concepts get distributed to thousands of recipients.
Communicate the plan on a quarterly and weekly basis to relevant stakeholders across our marketing and sales organization, to make sure needed enablement is lined up, and all elements are in place for a timely, effective follow up
Collaborate with cross-functional teams to integrate email marketing efforts with other marketing channels.
Implement personalization tactics to deliver relevant content and messaging to different audience segments.
Use data analytics and reporting tools to derive insights and make data-driven decisions to improve campaign effectiveness
Work closely and seamlessly with our email marketing automation expert, to make sure the program is designed for easy execution, and gets executed in high quality and on time, email programs run smoothly, follow up takes place, and tracking and measurement are all in place to enable a high performing program.
Stay on top of the latest and greatest cross-industry best practice in email marketing, and help ensure demand generation email marketing program is on the cutting edge