Imagine your dream office... Now, try again. Mindspace is a rapidly growing global provider of inspiring workspaces for teams of all sizes. Our community consists of enterprise companies and established startups, as well as small businesses, entrepreneurs, and creative freelancers. With members in more than 34 locations across 7 countries, we are setting the gold standard for flexible workspaces around the world.
Who is the Social Media and Marketing Coordinator? Is social media your passion? Great! This role reports to the Brand and Content Marketing Lead and has a close interaction with the Content Marketing Manager as well as Mindspace’s global team of Community Managers. As a Social Media and Marketing Coordinator your main responsibilities will be to manage all aspects of our social media channels, such as creating engaging on-brand posts, answering messages and referring leads internally. You’ll need to have strong project management skills to pre-plan your posts as well as analyze their performance. In addition, you’ll provide brand and content-related support. Your day at Mindspace You will work with internal and external stakeholders to create social posts that convey the brand identity, engage existing customers and inspire potential customers. You will lead our social media efforts and constantly work to enhance our brand presence, and you’ll regularly activate Community Managers to engage our community. You need to make sure to be on top of your channels at all times to echo and engage.
You will be responsible for:
* Social media management
* Own and manage social media calendar.
* Create and schedule social media posts, aligned with Mindspace’s ongoing activities and messaging focus.
* Understand the company's brand identity and tone of voice in order to adapt your content to the relevant target audience and channels.
* Analyze the performance and engagement of your posts and adapt accordingly.
* Regularly train, supervise and manage the focal points within each country who support you with social media management for their respective countries.
* Give company-wide social media trainings on a quarterly basis.
* Building strong relations with Community Managers
* Initiate and/or lead various activities with the help of Community Managers to create engaging content for your channels.
* Build a strong connection with Community Managers and ensure there’s a two-way information sharing process between you.
* Google My Business
* Engage Community Managers for the Google My Business program, making sure they motivate Mindspace members to leave reviews on a regular basis.
* Upload and update images regularly to make sure the location pages are showing our brand in the best way possible.
* Answer and keep track of reviews and inform the relevant stakeholders.
* Creative
* Create creative assets for your social posts (GIFs, images, videos).
* Create compelling and fun assets that will be displayed on the TV screens on-site (customer-facing).
* Stay on top of the latest social media trends and innovations.
* Brand and Content
* Together with your manager, you’ll be responsible for making sure all customer-facing and internal communications are on-brand and pushing the right messages forward.
* Support projects related to brand and content.
* Align closely with the Content Marketing Manager to sync with the content they’re publishing.
Requirements: Do you have the following experience?
* 2+ years work experience as a social media coordinator/specialist
* Extensive knowledge and experience of social media platforms (Facebook, Linkedin, Instagram, Twitter, Youtube, Pinterest etc.)
* Relevant project management experience
* Bachelor's degree in communications, public relations, social media management, marketing or related field
* Excellent communication, interpersonal, writing, creative and project management skills
* E
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