Were looking for an exceptional storyteller and community-builder to own social and community strategy for our companys newest traveler-focused product. In this foundational, high-visibility role, you will shape how we introduce and engage travelers with our latest product offering across every social and community platform.
Youll build our community approach from the ground up, launch our influencer marketing engine, and create events that spotlight our partners in the hospitality industry-all while serving as the primary voice for our rapidly growing traveler audience. This role is focused exclusively on our upcoming traveler product, working closely with the products launch team and cross-functional partners.
What Youll Do
Social Media & Content Strategy (Traveler Products)
Develop and execute an organic social media strategy that builds brand awareness and engagement specifically for our companys newest traveler product across Instagram, TikTok, LinkedIn (employee advocacy), and emerging platforms.
Own the content calendar from ideation to execution, creating and sourcing compelling, on-brand content tied to traveler product updates, launches, and user value.
Partner with an external agency to build out our influencer marketing for this new traveler product, monitoring, analyzing, and reporting on all related activities.
Community & Partner Experiences
Act as the primary voice for this major new traveler product in online communities, proactively engaging and fostering a positive, inclusive environment for its user base.
Identify and nurture key community members, transforming early adopters and superfans into active advocates for the product.
Curate and produce exclusive events that highlight creators, destinations, and venues relevant to our traveler community and hospitality partners.
Requirements: 5-7 years of experience in a social media, community management, or brand marketing role for a B2C or creator-focused company.
Proven expertise in growing and managing social channels, especially TikTok and Instagram, with a portfolio of creative content and successful campaigns.
Experience in event production or partnership marketing, particularly within the hospitality, restaurant, or creator industries, is a significant plus.
Exceptional writing and storytelling skills; you can craft a tweet, a video script, or a community update with equal parts clarity, wit, and empathy.
A natural "people person" - you love talking to users and have a knack for building authentic relationships with both community members and partners.
Strategic thinker who can use data and social listening tools (e.g., Sprout Social, etc.) to inform strategy without losing sight of the human element.
This position is open to all candidates.