As a Marketing Manager you will identify strategic marketing & new growth opportunities.
The marketing manager is responsible for the promotion of our broad portfolio, ensuring we deliver fully integrated campaigns to a
variety of key stakeholders / customer segments across multiple channels.
Key Responsibilities:
Develops local marketing strategy and tactical action plans which align to divisional, regional and local objectives based on detailed market and customer insights.
Collaborate with the product management team to build, implement, and optimise marketing campaigns.
Develop product content strategy and work cross functionally to develop sales enablement documentation, sales collateral among other types of content that clearly articulate the benefits of Roches Dia solutions
Manage conferences, shows and customer's event. Deliver value based integrated campaigns across customers and channels
Conduct Regular competitive analysis and key market trends
Accurate product demand forecasting for the entire DIa portfolio
Conduct Regular competitive analysis and key market trends
Deliver value based integrated campaigns across customers and channels
Alignment of the marketing action plans with the strategic pre-defined KPIs for all products
Be close to sales team, with regular visits to customers, to foment new business opportunities
Develops strong partnership relationships with key KOLs and healthcare stakeholders
Develop marketing and promotional activities and coordinates with Communications and other functions for issues management
Ensures business and product marketing tactical plans deliver sales and profit goals
Participation in projects that drive global, regional or affiliate success as required & KPIs
Requirements: Education BA, Preferred MBA
Minimum 8 years marketing experience
Proven experience in the Diagnostics or healthcare setting
Experience in managing budgets, forecasts and resource/time allocations
Business partnering within a management team and leading in a matrix environment
Deep knowledge of the Israeli healthcare environment from policy to budget flows
Expert knowledge in the principles of marketing and planning execution
Excellence in communication verbally and in writing
Strong analytical financial and business acumen inc. practical knowledge of P&Ls
Detailed multi-channel marketing knowledge with expertise in digital
המשרה מיועדת לנשים ולגברים כאחד.