Job Title: Marketing Communications Manager Department: Global Marketing Reports to: VP, Marketing We are seeking an experienced and results-driven Marketing Communications Manager with expertise in WordPress, HubSpot, and Salesforce. This key role will drive the development and execution of global and regional communication initiatives with a strategic focus on digital lead generation, content creation, branding, and campaign performance. Key Responsibilities Marketing Communications & Brand Stewardship
* Plan and execute integrated communication strategies to support product launches, brand awareness, and revenue growth.
* Ensure consistent brand messaging, tone, and visual identity across all product & marketing materials and channels.
* Adapt and localize content for various global markets Digital Marketing & Lead Generation
* Own and manage lead generation activities through digital platforms including:
* HubSpot for email marketing, automation workflows, landing pages, and lead nurturing campaigns.
* Corporate website updates and optimization (via WordPress) to increase traffic, engagement, and conversion.
* Social media platforms (e.g., LinkedIn, YouTube) with targeted campaigns to support pipeline growth.
* Develop audience segmentation and persona-driven strategies to improve MQL acquisition and handoff to the sales team. Web Content Management
* Oversee the website’s structure, content, and UX using WordPress, ensuring SEO optimization, campaign integration, and timely updates.
* Launch product-specific landing pages and campaign microsites aligned with lead gen goals and sales enablement needs. CRM, Automation & Campaign Management
* Design, launch, and analyze multichannel marketing campaigns in HubSpot, integrating campaign performance tracking into Salesforce.
* Collaborate with the sales team to optimize lead lifecycle stages, from acquisition to conversion, using real-time CRM insights. Content Creation, Video & Visual Media
* Support marketing content creation including brochures, case studies, product sheets, blog articles, and internal communications.
* Lead video production and photoshoot projects, including planning, vendor coordination, creative oversight, and editing review.
* Produce and repurpose engaging content tailored to different stages of the customer journey and sales funnel. Event & PR Support
* Support trade shows, virtual webinars, and product launches with digital and physical assets, messaging, and communications planning.
* Contribute to public relations strategies, including the creation of media kits, press releases, and journalist outreach. Analytics & Performance Reporting
* Define KPIs for all communication and lead generation activities and report regularly on campaign performance, ROI, website traffic, conversion rates, and lead flow.
* Use tools like Google Analytics, HubSpot dashboards, and Salesforce reports to generate actionable insights and improve strategy effectiveness.
Requirements: Required
* Education in the fields of Marketing, Communications, Digital Media, or a related field. Bachelor’s degree – an advantage
* 3–5 years of experience in marketing communications, digital marketing, or demand generation — preferably in medtech, healthcare, or B2B environments.
* Fluent in both Hebrew and English – written and spoken.
* Experience working in an international working environment
* Proficient in:
* WordPress for website management.
* HubSpot for marketing automation, email campaigns, and lead nurturing.
* Salesforce for CRM, lead tracking, and integration.
* Strong content development skills, including marketing copywriting, content repurposing, and digital storytelling.
* Experience coordinating video production and photoshoots for corporate and product marketing.
* Strong organizational and project management abilities.
* Ability to work in a highly dynamic environm
This position is open to all candidates.