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We are seeking a VP of Marketing for a key leadership role on our executive team!
The VP of Marketing will lead the company's end-to-end marketing strategy, including brand, growth, market penetration strategies, digital management, advertising, marketing communications, partnerships, public relations, remarketing, and shaping the overall customer experience. This role involves managing a dynamic, professional marketing team, working closely with company leadership, and serving as a full business partner in strategic decision-making.
Key Responsibilities:
Develop and execute the companys comprehensive marketing strategy
Build and implement an annual marketing plan and ensure the achievement of defined goals
Oversee all digital and media activity including social media, paid advertising, campaigns, SEO/SEM
Manage and execute smart remarketing campaigns to improve conversions and retain potential customers
Lead market and competitor analysis to support data-driven decision-making
Own the brands visual identity, tone of voice, and overall experience
Develop marketing materials, presentations, marketing content, and more
Collaborate closely with the Sales team and company leadership to ensure message alignment
Manage external vendors such as advertising and digital agencies
Lead, mentor, and develop the marketing team.