לוח משרות דרושים שיווק, משרדי פרסום ויחסי ציבור בקיסריה

Position Summary We are looking for a hands-on, strategic, and results-driven Digital Marketing Manager to lead our company's global digital marketing efforts. This role is responsible for shaping and executing digital strategies that grow our company's online presence, engage both professional and consumer audiences, and support lead generation and business objectives. In addition to leading our core digital channels and campaigns, the Digital Marketing Manager will provide governance, support, and digital best practices to our subsidiaries and global partners, ensuring consistency and optimization across markets. The role includes the management of a small, skilled digital team comprising a Social Media Specialist, Website & backend Operator, and Marketing Automation Expert whose work the manager will actively guide and integrate into the overall strategy. This is a lead-by-doing role for someone who thrives in both strategic planning and hands-on execution. Key Responsibilities: Develop and Execute Digital Strategy Own our company's global digital marketing strategy, ensuring alignment with brand, product, and business goals. Plan and execute multi-channel campaigns across digital platforms to support product launches, brand initiatives, and lead generation. Provide digital governance, support, and guidance to our subsidiaries and global partners to ensure brand and strategy consistency worldwide. Collaborate closely with corporate, clinical, creative, and regional marketing teams to deliver cohesive, high-performing digital campaigns. Manage and Optimize Digital Channels Oversee our company's corporate website, ensuring content relevance, UX optimization, and SEO performance. Manage our company's social media presence, content planning, and community engagement strategy. Lead digital advertising activities, including Google Ads, Meta, and LinkedIn campaigns, optimizing performance and budgets. Plan, build, and analyze Marketing Automation programs to nurture leads and improve customer journeys. Team Leadership and Development Directly manage and mentor a digital team of three, ensuring clear priorities, collaboration, and high-quality output: Social Media Specialist Website & backend Operator Marketing Automation Expert Balance leadership with personal accountability by remaining actively involved in the day-to-day strategy and execution. Campaign Performance & data Analysis Define KPIs, track digital marketing performance, and deliver regular insights and recommendations. Use analytics tools to continuously optimize campaigns, improve ROI, and identify new growth opportunities.

Global MARCOM Manager - Field and Digital Marketing As MARCOM Manager, reporting to the VP of Marketing, executing and scaling our global marketing efforts across digital, regional, and sales-facing channels. Youll work cross-functionally with sales, creative vendors, and international partners to elevate brand visibility, support commercial efforts, and drive lead generation. Lead online marketing & Campaign Optimization: Elevate companies digital marketing effortsmanage website updates, coordinate with our digital agency, and create compelling content for SEO, PPC, and email campaigns. Develop newsletters and nurturing materials to support the sales funnel. Track campaign performance, analyze key metrics, and continuously optimize to drive lead generation and ROI. Field Marketing and Sales Enablement: Collaborate with Territory Managers in the UK, France, and other regions to execute localized marketing strategies that drive business growth. Lead the planning and delivery of webinarsfrom audience targeting and content creation to design, promotion, and follow-up. Provide sales teams with relevant tools and collateral. Manage and optimize the work with our outsourced SDR partner to ensure effective lead qualification and conversion. Content Creation & Localization: Develop high-impact marketing content including case studies, client interviews, video scripts, and press releases. Oversee the production and localization of marketing assets, working with external vendors such as graphic designers, translators, printers, and promotional item suppliers to ensure quality and timely delivery.