דרושים » פרסום שיווק ויחסי ציבור » Head of Marketing

Were looking for a highly strategic and hands-on Head of Business Unit to lead and scale a fast-growing B2C online marketplace and comparison platform as its most senior operator, effectively running the business end to end.
This is a full general-management role: you own the P&L, set the strategy, and are personally accountable for growth, profitability, and the day-to-day performance of the entire business. Youll lead across sales, marketing, business development, product, and operations, combining sharp commercial and financial judgment with a builders willingness to get into the details.
The ideal candidate is a B2C expert who has run (or been the clear #2 on) a product or business unit. Someone who understands growth, funnels, and monetization, can carry a revenue number, and knows how to lead a cross-functional, distributed team to measurable results.
Responsibilities
Business ownership & strategy
Own the full P&L and the overall performance of the business: revenue, margin, and profitability.
Define and execute the company strategy across growth, profitability, and scalability.
Set targets, budgets, and forecasts; manage unit economics and hold the business accountable to them.
Identify new opportunities to expand the business and open new revenue streams.
Sales & business development
Directly own the sales function and its revenue targets: pipeline, conversion, and retention of customers/partners.
Lead business development: partnerships, new channels, and deals that grow the top line.
Build the commercial motion and the incentives, processes, and reporting behind it.
Marketing & growth
Own the marketing strategy across all channels (paid, organic, CRM, lifecycle).
Optimize acquisition, retention, and monetization; continuously improve ROI and CAC/LTV.
Stay hands-on with website performance, funnels, CRO, and overall user experience.
Product
Partner with (or directly steer) the product and web teams to prioritize a roadmap that moves the business metrics.
Use data and customer insight to drive product and pricing decisions.
Operations & finance
Own operational execution and the systems that keep the business running efficiently.
Drive data-informed decision-making across every function.
Team & leadership
Lead, hire, and scale a cross-functional, distributed team (sales, marketing, product, web, operations) across locations.
Build a high-performing, accountable, results-driven culture.

We are looking for a CRM & Lifecycle Manager to own and optimize our customer lifecycle and unlock new growth opportunities.
This role sits at the intersection of data analysis, lifecycle strategy, and project execution. You will analyze customer behavior across the funnel, identify retention opportunities, and lead strategic initiatives such as VIP programs, referral loops, and loyalty frameworks to increase repeat purchases, reduce churn, and grow customer lifetime value. This is a hands-on role - turning insights into high-impact retention initiatives.
Responsibilities
Omnichannel Execution: Manage day-to-day customer communication channels including email marketing, SMS, push notifications and newsletters to keep customers engaged and informed.
Strategy & Lifecycle Mapping: Ideate and implement CRM strategies across the customer journey. Develop and execute retention initiatives aimed at reducing churn, increasing LTV, and driving long-term customer engagement
Automation & Workflows: Build, monitor, and continuously optimize complex trigger-based campaigns and automated journeys using HubSpot and other third-party tools.
Content & Creative: Develop creative content and marketing messaging tailored to different customer segments and lifecycle stages, balancing brand voice with performance.
Data-Driven Optimization: Run A/B tests on messaging, timing, and segmentation. Translate these insights into actionable improvements in your channel mix.
Reporting & Analytics: Build and maintain dashboards to track CRM effectiveness, analyze funnels, and retention KPIs using tools like Tableau, Mixpanel, or Data Studio.
Retention & Loyalty: Support and evolve loyalty and referral programs to drive repeat usage and advocacy.
Cross-Functional Collaboration: Act as the project owner for lifecycle initiatives, working with Product, Data, and Engineering to ensure technical scalability and seamless integration.

Were looking for a strategic, commercially minded and detail-oriented Pricing leader to shape and scale pricing strategy, processes, products, and packaging. This role sits at the intersection of commercial strategy, go-to-market execution, product enablement, and operational excellence.
You will work closely with central and regional go-to-market teams on pricing strategy and processes, and partner with Product teams and Growth leadership to automate workflows and build scalable pricing and packaging products.
What youll do:
Own strategic pricing initiatives across global portfolio, translating business priorities into clear recommendations, commercial frameworks, and execution plans.
Partner with central and regional go-to-market teams to align pricing strategy, governance, and processes with market dynamics and commercial priorities.
Improve pricing processes, decision tools, approval flows, controls, and operating cadence to enable faster and more scalable pricing decisions.
Develop data-informed business cases and executive-level recommendations for pricing changes, packaging models, incentives and monetization strategies.
Collaborate with Growth, Finance, Legal, Operations, Sales, Customer Success, and regional teams to ensure effective pricing and packaging execution.
Work with Product teams to define and build pricing and packaging capabilities, including automation, configuration, governance, and customer-facing experiences.
Monitor pricing performance and commercial outcomes to refine strategy, protect margin, and unlock growth.

As a User Acquisition Manager at our company, you will manage and optimize large-scale, high-budget acquisition campaigns across multiple platforms (Google Ads, Facebook, Instagram, etc.). Your role will include developing strategies and executing campaigns to acquire new users globally. Youll work closely with cross-functional teams (Creative, Analytics) to ensure campaigns align with our companys goals.
This is an exciting opportunity for a passionate PPC professional to join a fast-growing and profitable company. With a strong focus on Google PPC as our primary marketing channel, our company continues to scale rapidly, providing a dynamic environment where you can make a real impact.
Key Responsibilities:
Campaign Strategy and Execution: Lead end-to-end management of global paid acquisition campaigns across various platforms, ensuring alignment with overall company goals.
Optimization and Analysis: Initiate, monitor, analyze, and optimize campaign performance, utilizing data-driven insights to maximize scale within meeting the ROI targets.
Cross-functional Collaboration: Work with internal teams (Creative, Analytics, Product) to ensure campaign alignment and continuous improvement.
Measurement and Reporting: Set clear metrics for success, track performance, and use data to drive strategic decisions and optimizations.
Stay Ahead of Trends: Keep up-to-date with industry trends, AI tools, smart bidding, and emerging technologies, and identify opportunities to leverage these for campaign growth.

We are looking for a data-driven Retention Marketing Manager to own and optimize our customer lifecycle and unlock new growth opportunities.
This role sits at the intersection of data analysis, lifecycle strategy, and project execution. You will analyze customer behavior across the funnel, identify retention opportunities, and lead strategic initiatives such as VIP programs, referral loops, and loyalty frameworks to increase repeat purchases, reduce churn, and grow customer lifetime value. This is a hands-on role - turning insights into high-impact retention initiatives.
Responsibilities
Own and drive the retention and lifecycle strategy across markets and customer segments to improve repeat usage, reduce churn, and increase customer lifetime value (LTV).
Lead end-to-end retention initiatives from analysis and concept development to execution and measurement - including VIP, loyalty, and referral programs.
Analyze customer behavior, lifecycle performance, and cohort trends to identify funnel drop-offs and growth opportunities.
Partner with data teams to develop and test pricing models, promotional strategies, and lifecycle optimizations to improve retention and maximize LTV.
Define, monitor, and report on key retention KPIs such as repeat purchase rate, churn, cohort retention, and LTV, translating insights into actionable CRM and lifecycle improvements.
Design and run A/B tests and lifecycle experiments across channels (email, push, etc.) to improve engagement and conversion to repeat purchase.
Identify opportunities to improve lifecycle flows, segmentation, targeting, and messaging based on performance data and behavioral insights.
Lead cross-functional retention projects and act as the bridge between Data, Product, and CRM teams to ensure alignment and successful implementation.

Youll collaborate with expert colleagues around the globe to solve problems most people will never even know exist!

Youll be part of building unique solutions shaped by real investigative methodologies, enabling our customers to identify, investigate, visualize and prevent criminal, terror and security threats worldwide.

These solutions are used by law enforcement, national security, and national and military intelligence agencies in almost 100 countries to turn massive, diverse data into clear, actionable intelligence for a safer world.

As a Cognyter you will:

Work with product management functions, global marketing, and sales to build the narrative and value proposition of our products.
Create compelling marketing content and sales enablement collateral.
Develop and implement GTM strategies and demand generation activities.
Work closely with business stakeholders to maximize the business potential of existing and new customers.
Assist with competitive analysis and market research.
Join strategic marketing workshops, international events, and customer meetings.
Lead cross-functional initiatives and drive alignment across Product, Sales, Marketing, and business stakeholders.
Balance strategic planning with hands-on execution, taking ownership from concept to delivery.
Help shape and scale Product Marketing best practices, processes, and methodologies across the organization.
Serve as a trusted advisor to senior stakeholders and influence business decisions through market, customer, and competitive insights.
You will report to the VP of Product and be part of an industry-leading Product Management team (30+ people strong).

Were looking for a hands-on, highly technical and automation-driven Marketing Operations Manager who enjoys setting up workflows, connecting tools, and fixing day-to-day operational issues and making sure data, setups, and automations are accurate, consistent, and working as intended.

This role is focused on execution - building and maintaining workflows, managing data, setting up campaigns, troubleshooting issues, and making sure our marketing operations run correctly day to day.

You will:
Work hands-on in HubSpot every day, building and maintaining workflows, lists, forms, properties, reports, scoring models, and lifecycle automations.
Set up and execute email campaigns and nurture flows, including segmentation, build, QA, testing, scheduling, and reporting.
Maintain HubSpot data hygiene, including database cleanup, properties, naming conventions, user setup, and ongoing data checks.
Manage lead uploads, segmentation, routing, lifecycle stages, and Marketing → SDR/Sales handoffs.
Support the HubSpot-Salesforce integration and troubleshoot sync errors, workflow conflicts, data issues, and integration failures.
Set up the operational side of webinars, including registration, integrations, tracking, lead processing, and follow-up.
Build and maintain AI-driven and automated workflows for repetitive marketing and operational tasks.
Regularly review existing workflows and automation to identify errors, outdated logic, or opportunities to simplify processes.
Create and maintain documentation and best practices for workflows, processes, and system setup.

We are looking for a seasoned Product Partnerships Manager in Israel to lead our efforts in improving measurement integrity, partner signal quality, and exploring joint technological offerings with strategic partners.

You will interact with top-tier partners (ad networks and martech platforms) and work cross-functionally with internal Partnerships, Product, R&D, and marketing teams to advance mutual projects and present the partner angle of every product-related initiative.

The Product Partnerships team operates at the intersection of product, partners, and ecosystem strategy.

Our mission is to extend our measurement authority across the ad ecosystem by improving partners data integrity and signal quality, and by broadening and deepening partners integrations with our features.

The Product Partnerships Manager role is perfect for someone with a technical/product orientation, and a strong knowledge of the ad tech ecosystem, who loves solving problems and creating win-win situations with partners.

What you'll do:
Own strategic product collaboration with key platforms across the advertising and marketing ecosystem (e.g. ad networks, DSPs, analytics and engagement platforms).
Unlock obstacles to partner integrations and capabilities by working closely with Product and R&D teams to define, build, and improve scalable solutions.
Ensure high-quality data flows and measurement integrity, acting as a subject matter expert towards partners on attribution, data accuracy, and signal quality.
Identify and execute opportunities to enhance partner value, including improving performance, expanding use cases, and increasing partner adoption.
Support revenue growth through partnerships by enabling deals, removing technical blockers, and aligning partner capabilities with customer needs.
Act as the voice of partners internally, influencing product roadmap, prioritization, and go-to-market strategies.
Lead cross-functional initiatives across Product, R&D, Sales, and Customer Success to deliver impactful partner solutions.
Monitor ecosystem trends and partner developments, identifying risks, opportunities, and competitive dynamics.
Drive operational excellence and scalability, improving processes and leveraging AI and automation where possible.
Operate self-sufficently to pull and analyze data to understand impact of product changes on partners and identify potential issues.
Collaborate with marketing on communication to partners about product updates and changes.