דרושים » פרסום שיווק ויחסי ציבור » Director of Brand & Comms (IL)

We're looking for a Senior Director of Brand Marketing to own what our company stands for, protect what makes it unmistakable, and make sure brand thinking shapes the biggest decisions the company makes - not just the assets that come after.
You'll balance long-term brand building with short-term commercial impact, and serve as the executive voice on everything brand - across every market, channel, and touchpoint we operate in. This role sits at the center of the Marketing team, partnering directly with our founders and executive leadership.
Two things matter for every leadership role at our company: leadership that sets the bar for excellence, builds high-performing teams, and holds them accountable, and strategy that thinks several years ahead and turns ambitious plans into reality. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Own the company brand end-to-end positioning, narrative, voice, and brand systems and act as the final internal authority on what's on-brand across every consumer touchpoint globally
Be the company's go-to person for brand, helping founders, executives, and cross-functional leaders make decisions that strengthen the brand, the business, and the customer experience
Lead world-class integrated campaigns from strategy through execution, including creative direction, external director and studio selection, and the executive feedback loop
Own the end-to-end production of brand and OOH campaigns - from briefing and vendor management through delivery, measurement, and iteration - ensuring creative work ships at scale and on time
Drive operational excellence across the creative function, building the systems, processes, and workflows that allow the team to deliver high-quality work consistently and efficiently
Create non-traditional brand activations, experiential moments, partnerships, and cultural ideas that make our company more visible, more relevant, and harder to forget
Own global brand strategy, including localization, cultural adaptation, market-specific briefs, and the systems that keep our company consistent as it grows
Define and track the brand health metrics that matter - awareness, consideration, distinctiveness, and mental availability - and turn those learnings into smarter strategy, priorities, and budget decisions
Build and lead the brand and creative team, setting the creative bar, running senior hiring, and mentoring the next generation of creative talent at our company.

Required Director of Product Marketing & Brand
Description
This is a senior marketing leadership role with real breadth. You'll own our market narrative, brand identity, and the full content engine behind it, leading a team of seven across product marketing, content, creative, design, communications, partner marketing, and field marketing.
The right person has lived at the intersection of PMM and brand long enough to have opinions about how they should work together. They lead by creating clarity. They think in systems. And they're genuinely curious about what AI means for how a marketing team operates, not as a trend to follow, but as infrastructure to build on purpose.
About the role:
You'll own how we show up in the market. That means the messaging that lands in a sales conversation, the brand identity on a campaign, the content that earns category authority over time, and the story that reaches analysts, press, and partners. All of it runs through you.
Your team covers a lot of ground: product marketing, content, creative, design, communications, partner marketing, and field marketing. That's a diverse set of disciplines, each with its own cadence and craft. The leadership challenge here isn't managing up; it's creating the conditions for seven specialists to pull in the same direction, at the same pace, without losing coherence.
You'll report to the CMO and sit at the table with Growth, Sales, and Product. You're expected to show up with a point of view on the message, on the market, on what we should be saying, and what we should stop saying.
The person we're looking for has probably led a repositioning. Has built a messaging framework that held up under pressure from Sales and Product. Has grown people who went on to lead their own functions. And is already thinking about how AI changes what a content team can produce, and what it takes to make that output trustworthy.
One thing worth knowing: this team owns the content infrastructure that feeds our AI-powered marketing engine. In a world where AI generates content at scale, the quality of the inputs determines the quality of everything downstream. That's not a technical problem; it's a leadership and editorial one. And it sits with you.
What you'll do:
Own our messaging framework, which is the single source of truth for how the company talks about what it does and why it matters.
Build and maintain persona-level, product-level, and industry-level positioning that holds up in the field, including in a sales conversation, an analyst briefing, a paid campaign, or a press interview.
Translate product releases, market shifts, and competitive moves into messaging updates that reach every function fast.
Own our brand identity: visual standards, tone of voice, brand book, asset templates, and 10x our creative output.
Own the communications and PR strategy, specifically how we show up in press, analyst relations, and industry conversations.
Activate these narratives across every channel, in collaboration with Growth, to drive pipeline and brand awareness.

We're a well-funded, early-stage startup, hiring our Director of Growth to build and own our pipeline generation engine from the ground up. This role is ideal for a hands-on, data-driven operator who thrives in early-stage environments, is comfortable creating structure where none exists, and works closely with founders, Sales, and Product to drive enterprise pipeline and revenue.

You will own pipeline generation end-to-end, from first touch through sales-accepted opportunity, across paid, outbound, content, ABM, and inbound. You will also own the operational backbone (scoring, routing, nurture) that connects Marketing to Sales, and the budget to hit the number.

Selling enterprise AI is a craft: thoughtful buyers, real buying committees, and a category that is still being defined. You will shape how the market thinks, build the systems that scale it, and own pipeline and revenue as the proof you are winning.


Your Impact
Pipeline & Demand Generation

Own all pipeline generation activities and the programs that feed them, including meeting/appointment-setting programs and outbound email

Own targets, forecast pipeline, and report against them on a regular cadence

Build for enterprise reality: multi-touch, multi-stakeholder journeys rather than single-lead conversion

Paid Media

Plan, run, and optimize all paid advertising (LinkedIn, Meta, and additional channels as they prove out), owning spend and ROI by channel

Lean into the channels where enterprise and technical buyers actually are (LinkedIn, niche/industry placements, retargeting against target accounts)

Campaigns & Content

Build integrated campaigns spanning content distribution, webinars, and podcasts, each with a clear thesis and measurable goals

Drive content credible enough for a technical audience and clear enough for executives - thought leadership that builds trust and educates the category

Coordinate the calendar so channels reinforce rather than compete

Inbound, Organic & Website

Own SEO and organic growth, including category and bottom-funnel content that captures intent as the market matures

Own the website as a conversion asset: landing pages, messaging, and CRO across the funnel

Build inbound capture and routing so demand created by content and brand converts into pipeline rather than leaking

(If another team owns part of this - e.g. product marketing owns messaging, or eng owns the site - we'll define the seams clearly. As written, this role owns inbound performance and the conversion path.)

ABM & Marketing Operations

Own marketing operations and build the ABM strategy: account scoring models, tiering, and pod-based distribution / routing - essential when you're selling to a finite list of named enterprise accounts

Define and maintain the lead and account lifecycle (stages, MQL/SQL definitions, handoff SLAs with sales)

Lifecycle & Nurture

Design nurture flows that move accounts and buying committees through long sales cycles, and keep account scores current and accurate

Re-engage stalled accounts and recycle them back into the funnel

Analytics & Reporting

Build dashboards and own attribution so every dollar and program ties back to pipeline and revenue - including multi-touch attribution that holds up over long, multi-threaded cycles

Run experiments, read the data, and reallocate toward what works

We are Tailor Brands . We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses Our “Guidance Engine” assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey. At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business About the Role Being a Senior Designer on Tailor’s creative team means autonomously ideating and executing performance-driven designs in a massively creative and agile environment. You will partner directly with stakeholders across marketing and growth to understand business objectives and turn them into effective, scalable design solutions, owning the entire creative process from initial concept to final pixel. You are someone who thrives in a fast-paced environment, seamlessly switching between high-level brand strategy, multi-channel campaign design, and elevating our core visual identity. Your goal is to step in, take the reins immediately, and produce exceptional assets that maintain our brand's premium feel while driving real engagement and conversions. What You’ll Be Working On Multi-Channel Marketing Design: Creating compelling full-funnel experiences, including landing pages, email campaigns, presentations, and digital collateral. Performance Creative: Conceptualizing and independently executing high-converting, data-backed ads for Meta, Google, and other acquisition channels. Brand Evolution: Lead the development, maintenance, and execution of brand identity assets, guidelines, and design systems. Strategic Partnerships Design: Collaborating closely with the Growth team to iterate on designs based on performance data, A/B testing, and user insights. Collaborative Campaigns: Work with the video creators to design and produce the core video creative ads that define our performance marketing campaigns.

we are a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io Artlist is looking for a strategic, hands-on, and fast-paced Senior Product Marketing Manager to lead our Go-To-Market (GTM) execution in a fast-moving, dynamic environment. In this role, you will define how our value connects with different creators and brands, turning our product, and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, taking new ideas to market quickly and delivering the right message to creators across all our marketing channels. Youll act as the key driver who makes things happen-working closely with Product, Copy, Design, Growth Marketing, Social, Sales, and data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact. What Youll Do
* Lead GTM Strategy & Execution: Drive end-to-end go-to-market launches and campaigns at high speed, turning new features, products, and AI capabilities into high-impact releases.
* Drive Business Impact: Turn GTM strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
* Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments across all relevant channels.
* Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
* Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified campaign executions.
* Leverage Next-Gen AI Platforms: Utilize new AI tools and platforms to move faster, optimize workflows, and scale how we produce collateral and reach users.
* Optimize Funnels & Drive Growth: Monitor campaign performance and user funnels to quickly iterate, reduce friction, and improve conversion at every step.
* Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.

Were looking for a Brand & Marketing Design Team Lead to join our marketing team to lead our internal design studio. Youll be responsible for building and managing a team of designers, copywriter and animator delivering world-class creative assets that power everything from product launches to brand assets and our global websites. Youll be responsible for all aspects of design from planning to execution.
This is a unique opportunity to shape the voice, look, and feel of one of the most exciting SaaS brands out there. If you thrive in fast-paced environments, love design and structures, know how to bring clarity to complexity. Someone that enjoys when great design meets a great story this role is for you.
Key Responsibilities:
Set the creative bar and hold it. Give direction, step in when something isn't working, fix it yourself. Visual direction here isn't a memo, it's a conversation that happens in the file.
Own the brand across every surface. Website, landing pages, events, films, social, decks, employer brand. If we show up somewhere visually, it comes through this team.
Build the production infrastructure. Briefing, review cycles, asset management, AI-assisted pipelines its the systems that let a lean studio produce at volume without cutting corners on craft.
Bring generative AI into the actual workflow. Not as an experiment but as a production tool. From: Midjourney, Figma AI or MCP, Higgsfield or other tools: compress timelines, multiply output, free up the team for decisions that require real judgment.
Be the creative counterpart to the rest of the company. Translate business briefs into creative and design that moves people. Understand what each team actually needs, not just what they ask for.

Were hiring our first marketing hire to turn that inbound engine into a system: content, brand, positioning, events, PR, community. Youll work directly with the founders and build everything end-to-end.

Responsibilities
Demand gen - Own the engine that feeds the inbound sales pipeline.
Content - Build the content strategy, blog, LinkedIn, industry publications, and thought leadership.
Case studies - Produce case studies from current clients and every new logo.
Events - Own DSU, D2C summits, and MarTech conferences: sponsorships, speaking, presence.
Brand - Own the website, brand voice, sales enablement materials, and the data-room narrative.
Measurement - Own funnel metrics (MQL → SAL → Opportunity) and act on the numbers.

Were looking for a Multi-Brand Social Growth & Community Manager (B2C) to build, scale, and operate the social presence, communities, and growth engines of multiple consumer brands across global markets.

This is not a standard social media role.

It is not about managing one brand page, one geography, or one content calendar. This is a RARE opportunity to shape social strategy, community infrastructure, creator programs, and scalable growth systems across multiple B2C products, multiple platforms, and multiple audience segments inside a unique organisation.

The right person for this role lives and breathes social. They understand internet culture, creator ecosystems, platform behaviour, community psychology, and the technologies that power modern social operations. They think like a builder, act like an owner, and know how to take something from 0 to X with real proof to show for it.
What will you be doing all day

Build and grow social media communities across multiple B2C brands and platforms
Own the social & community engine end-to-end: strategy, content, publishing, engagement, and optimization
Develop and execute global social, influencer, and creator strategies across different markets and audiences
Create and manage content calendars aligned with brand, product, and business goals
Identify, recruit, and manage influencers, creators, ambassadors, and partners
Build scalable playbooks, frameworks, and workflows across multiple brands
Spot trends and turn them into relevant, high-impact content opportunities
Collaborate closely with marketing, product, analytics, and creative teams
Analyze performance and continuously optimize for growth, engagement, and impact
Use AI and modern tools to improve content creation, workflows, and insights
Monitor conversations, sentiment, and risks, and act quickly when needed

We are looking for a high-caliber GTM Operator to pilot this engine: someone to identify the right brands for our platform, design the optimal commercial DNA and go-to-market, and lead the execution of growth - for dozens of our future partners.

This is a role for a master practitioner who wants to define the future of how consumer brands are built and scaled.

What you'll do
Strategic Selection & Due Diligence: Navigate a high-volume funnel of global consumer brands to identify founders and products with "winning" DNA.
Brand Narrative & GTM: Define the D2C strategy, including value props, hooks, and creative briefs, while auditing agentic output.
Commercial Architecture: Design the business model and monetization strategy- including pricing, bundles, and subscriptions- for the CRO.
High-Velocity Execution: Monitor dozens of monthly launches and analyze real-time performance data to pivot strategies or provide final audits.
Methodical Systems: Maintain rigorous documentation of every test, insight, and roadmap to build our internal knowledge base.
Product Evolution: Provide the strategic intuition to refine agentic workflows, collaborating with R&D to continuously improve effectiveness.

You're a hands-on operator who treats the marketing engine as a system to be perfected, not a set of tasks to be checked off. Our stack is already up and running; your job is to take it from good to great: sharpen what's working, fix what's leaking, and level it up as we scale. You live in HubSpot, you get a quiet thrill from a workflow that just works, and you see a leaky funnel or a broken attribution model as a puzzle waiting to be solved.

You're senior enough to own the marketing and partnerships tech stack end-to-end, but you're an IC at heart. You'd rather get your hands in the system and improve it yourself than hand it off. You think in full-funnel impact: how a paid click becomes a lead, how a lead becomes a deal, and how a partner-sourced opportunity gets routed, tracked, and credited correctly all the way through to revenue.

You embrace AI as a core part of how you work, actively experimenting with whatever's new, whether that's improving automations, wiring up tools, or supercharging your own output. You move fast, back your decisions with data, and bring structure and clarity to everything you touch.

So, what will you be doing all day?

This is a hands-on ownership role. You're taking systems that already exist and making them faster, cleaner, and more scalable.

Own and optimize our HubSpot Marketing Ops. Refine workflows, integrations, properties, lifecycle stages, lead scoring, campaign architecture, data hygiene, and reporting across the full journey from first touch through conversion.
Elevate marketing operations. Make sure campaigns, lead routing, attribution, and reporting are accurate, fast, and scalable, and keep improving them as we grow.
Sharpen tracking and attribution. Own and improve how we measure the funnel end-to-end, tighten the connection between paid channels (Facebook Ads, Google Ads and more) and HubSpot, and evolve our multi-touch attribution into a source of truth the whole team trusts.
Improve the automation and middleware. Maintain and upgrade the connective tissue between HubSpot, our databases, and ad platforms, and harden the automated pipelines that keep data flowing where it needs to go.
Oversee data quality. Own incoming data requests, audience segmentation, and performance deep-dives, and run regular hygiene audits so the marketing database stays accurate and measurable.
Own partnership operations. Improve the systems that track partner-sourced and partner-influenced pipeline, automate partner lead handoffs and routing, and give the partnerships team clean data to grow the channel.
Drive attribution and analytics. Analyze performance from acquisition through expansion and churn, surface where the funnel breaks and where the budget works, and make the numbers trustworthy enough to drive real decisions.
Bring AI into the engine. Find the manual, repetitive, and error-prone parts of GTM ops and automate them with AI and no-code/low-code tooling.
Partner cross-functionally. Collaborate closely with stakeholders across the company to improve efficiency and accelerate growth across the customer lifecycle.