דרושים » פרסום שיווק ויחסי ציבור » Senior Director of Brand Marketing

We're looking for a creative Brand & Storytelling Leader to build one of healthcare's most distinctive brands, help define how Movement Intelligence is understood around the world, and lead Marketing Program Management, building the marketing engine that will power our company's next stage of growth.
Working at the intersection of Marketing, Product, Clinical, Sales, Customer Success, and Leadership, reporting to the Chief Growth and Marketing Officer, you'll lead brand strategy, thought leadership, creative direction, content, social media, and marketing operating system - ensuring every touchpoint reflects a compelling story, a differentiated brand, and a marketing organization built for growth.
What youll lead
Help redefine how healthcare understands human movement.
You'll combine strategic brand thinking, exceptional storytelling, creative excellence, and operational discipline to shape how our company is experienced across every touchpoint while building the systems that enable marketing to scale.
Brand, Storytelling & Content Leadership
Shape and evolve the company brand across every audience and customer touchpoint, ensuring every interaction reflects a distinctive, inspiring, and trusted brand.
Define and champion the company's brand narrative, voice, and creative standards.
Create campaigns, stories, and experiences that don't just explain what our company does, but inspire people to believe in where healthcare is going.
Lead market education initiatives that establish Movement Intelligence as an emerging healthcare category and the 6th vital sign.
Be the creative force behind our company's content engine, writing, creating, editing, and shaping high-impact content across advertising, social media, website, thought leadership, blogs, newsletters, presentations, videos, and executive communications.
Transform our company's social media presence into a destination for thought leadership, market education, customer stories, and meaningful conversations around Movement Intelligence.
Raise the creative bar across everything we produce, from campaigns and events to presentations, social content, customer experiences, and executive communications.
Program Management
Great brands are built through consistent execution. You'll build and manage the systems, workflows, and operating rhythms that enable the marketing team to execute with quality, focus, and scale.
Oversee the Content Hub, marketing knowledge base, and asset governance.
Own Marketing's operating system, ensuring projects move efficiently from request through execution.
Manage marketing workflows, project prioritization, timelines, asset management, and content operations.
Build scalable marketing processes, editorial calendars, templates, documentation, and ways of working that improve quality, consistency, and execution speed.

We're looking for a creative Brand & Storytelling Leader to build one of healthcare's most distinctive brands, help define how Movement Intelligence is understood around the world, and lead Marketing Program Management, building the marketing engine that will power our company's next stage of growth.
Working at the intersection of Marketing, Product, Clinical, Sales, Customer Success, and Leadership, reporting to the Chief Growth and Marketing Officer, you'll lead brand strategy, thought leadership, creative direction, content, social media, and marketing operating system - ensuring every touchpoint reflects a compelling story, a differentiated brand, and a marketing organization built for growth.
What youll lead
Help redefine how healthcare understands human movement.
You'll combine strategic brand thinking, exceptional storytelling, creative excellence, and operational discipline to shape how our company is experienced across every touchpoint while building the systems that enable marketing to scale.
Brand, Storytelling & Content Leadership
Shape and evolve the company brand across every audience and customer touchpoint, ensuring every interaction reflects a distinctive, inspiring, and trusted brand.
Define and champion the company's brand narrative, voice, and creative standards.
Create campaigns, stories, and experiences that don't just explain what our company does, but inspire people to believe in where healthcare is going.
Lead market education initiatives that establish Movement Intelligence as an emerging healthcare category and the 6th vital sign.
Be the creative force behind our company's content engine, writing, creating, editing, and shaping high-impact content across advertising, social media, website, thought leadership, blogs, newsletters, presentations, videos, and executive communications.
Transform our company's social media presence into a destination for thought leadership, market education, customer stories, and meaningful conversations around Movement Intelligence.
Raise the creative bar across everything we produce, from campaigns and events to presentations, social content, customer experiences, and executive communications.
Program Management
Great brands are built through consistent execution. You'll build and manage the systems, workflows, and operating rhythms that enable the marketing team to execute with quality, focus, and scale.
Oversee the Content Hub, marketing knowledge base, and asset governance.
Own Marketing's operating system, ensuring projects move efficiently from request through execution.
Manage marketing workflows, project prioritization, timelines, asset management, and content operations.
Build scalable marketing processes, editorial calendars, templates, documentation, and ways of working that improve quality, consistency, and execution speed.

Were a well-funded, early-stage startup, hiring our Director of Brand & Communications to build and own our brand and narrative function from the ground up. This role is ideal for a hands-on, strategic operator who thrives in early-stage environments, is comfortable creating structure where none exists, and works closely with our founders to define how Reindeer shows up in the world.

You will own brand and communications end to end, from positioning and narrative through press, founder visibility, and owned content. You will also build the function itself: the team, the systems, and the standard for how we show up everywhere that matters.

We have a product we believe in and a clear shot at owning a category before anyone else defines it. You will shape how the market thinks about us, build the systems that scale that story, and own our brand and reputation as the proof youre winning.

Your Impact
Brand & Narrative Strategy

Own Reindeers positioning and voice, and turn it into a brand system that scales across every campaign, channel, and touchpoint

Conceive and run brand campaigns, from the big idea to the assets to how it shows up across every channel

Set the editorial vision and voice guidelines that keep every piece of content on-brand as we scale

Communications & Press Narrative

Own how Reindeer sounds to the press: the messaging, the story angles, and the talking points behind every pitch and interview

Collaborate with our PR agency, who handle media relations and placement, so that earned coverage carries our narrative

Social & Owned Channels

Own Reindeer's presence on social channels from strategy through the posts themselves, for both the company and the founders

Build the content engine that turns our thinking into a steady, distinct presence people follow

Founder & Executive Visibility

Turn our founders into recognizable voices through bylines, podcasts, panels, and the right rooms

Ghostwrite, coach, and source the opportunities that keep them visible without eating their time

Team & Function Building

Hire and grow the brand and comms function as we scale, setting the standard for how we show up everywhere

Report directly into leadership, and partner closely with founders, Sales, and Product on positioning and go-to-market

Corporate Marketing owns how shows up in the world - brand positioning, voice, reputation, and the experience people have with us across every marketing touchpoint. The team spans brand strategy, website experience, integrated campaigns, co-marketing, community and advocacy, thought leadership, analyst relations, content systems, and communications/PR. It's a lean, full-stack team that partners closely with demand generation and product marketing and is held to commercial outcomes.

What will you do:

Brand Storytelling & Integrated Campaigns

Own the holistic brand narrative across all touchpoints; translate business goals into a single, consistent brand direction
Lead integrated campaign strategy - proprietary research, webinars, demand-gen and brand campaigns - connecting every channel to pipeline and brand outcomes
Brief and direct design on creative execution; keep brand expression consistent across campaign assets
Cross-Functional Partnership

Partner with product marketing and demand gen as a peer, not a downstream executor - shared accountability for commercial outcomes
Bring market and competitive intelligence into planning and show how corporate marketing activity ties to pipeline
Analyst Relations & PR

Run the analyst relations program and the PR strategy; comms for senior leaders
Actively manage online reputation
Community & Advocacy

Own community, advocacy, and influencer strategy - disability organizations, nonprofits, advisory boards (e.g., Inclusive Product Advisory Board) - and feed learnings back into business decisions
Operating Style

Hands-on execution, not just oversight; fluent in AI/LLM tooling for content and workflow
Manage competing priorities across a lean team while mentoring and developing a team of specialists

We're redefining what the workplace can be. Founded in 2014, we have grown into one of the world's leading premium flexible workspace providers, operating nearly 50 locations across Europe, the US, and Israel. More than beautifully designed workspaces, we are a hospitality-driven company built around exceptional service, inspiring environments, and vibrant communities. Our success has been built by ambitious people who care deeply about creating remarkable customer experiences, developing outstanding teams, and constantly raising the bar. As we continue to grow profitably and expand our global footprint, we're looking for leaders who want to shape the future of work- not simply manage it. Based in Tel Aviv, our global headquarters and one of Mindspace's largest and most strategic markets, this role offers a unique opportunity to work alongside our executive leadership team and influence both the Israeli business and the company's global direction.
Why This Role?
This is our most senior global marketing leadership role, with full ownership of the companys global Marketing function. As Senior Director Commercial, you will lead the Marketing organization globally and serve as the companys senior-most marketing leader, reporting directly to the COO. The role sits at the intersection of Marketing, Sales, Revenue Operations, Digital and Member Experience, with Marketing at its core. You will own and strengthen the commercial engine that drives demand and revenue across our markets - from building a powerful global brand and generating high-quality leads, through enabling our sales teams with the right data, tools and processes, to improving conversion across the entire customer journey. Were looking for a true all-around marketing leader who can connect brand, PR, online and offline marketing, growth and performance into one strong commercial strategy, while leading and developing the global Marketing team. You will also play a key role in shaping our revenue operations, digital customer journey and member experience, working closely with Sales, Operations, Product and our regional leadership teams to build a scalable commercial model across markets.
What Youll Be Responsible For
* Lead our global Marketing function and organization, with full ownership of the companys marketing strategy, team and performance across brand, PR, growth & performance, digital, field marketing and offline channels.
* Drive high-quality lead generation and full-funnel performance, from acquisition and lead qualification through tour booking, conversion, deal close, renewals and retention.
* Build and strengthen the commercial engine behind our sales organization, including data, dashboards, reporting, lead management, sales enablement materials and processes that help our teams perform better in the field.
* Strengthen our key acquisition channels, including SEM, SEO, brokers, partnerships and other digital and offline lead-generation channels.
* Use data, customer insights, CRM and funnel metrics to improve conversion, attribution, commercial performance and ROI.
* Partner closely with Sales and regional leaders to continuously improve how we generate leads, manage opportunities, conduct tours and convert prospects into customers.
* Own and improve the digital commercial journey, ensuring our website, app and other digital tools strengthen the brand while driving engagement, conversion and commerce.
* Help shape the member experience across our physical locations, connecting the brand promise with the offline customer journey, community experience, events and on-site engagement.
* Develop additional revenue opportunities across products and services including meeting rooms, memberships, events and other on-demand offerings.
 

As Vice President of Growth, youll architect and construct the next stage of our growth story, supercharging a marketing engine that drives measurable demand, strengthens brand coherence, and cements us as the global leader in Agentic Care Communications. Youre motivated to turn our objectives into market penetration and marketing-sourced revenue, and boast a track record of success in standing up modern ABM motions within enterprise B2B SaaS. Hands-on. High-impact. Youre a senior marketing executive who balances strategy and execution, storytelling, and systems (including a strong AI-first tech stack). With those lined up, youll oversee persona and segment expansion, campaign creation, brand activation and more- owning both our market presence and the engine that fuels it. Whats more? Youre a highly analytical leader who can evaluate campaign/ channel performance, prioritize budget and resources, and make adaptive, data-driven decisions across multiple teams and stakeholders. If youve led world-class marketing teams-and are energized by the mission of ensuring better access to care for patients across the U.S.-then grab your cape, and join us.

Responsibilities
Own the end-to-end B2B marketing funnel that drives market penetration, pipeline creation, and revenue, tailored to U.S. enterprise healthcare.
Establish a data-driven cadence to guide resource allocation and performance KPIs, determining where to invest with clarity and discipline.
Align outbound, growth, product, content, and event marketing initiatives to overall campaign and GTM objectives, and elevate their reach and impact.
Participate in executive leadership forums; provide data-backed insights on market trends, competitive landscape, and buyer behavior in U.S. healthcare.
Partner cross-functionally (RevOps, Partnerships, Product and Sales) to ensure marketing programs are prioritized to reflect revenue goals, segment strategy, product adoption KPIs, and sales stages and cycles.
Onboard and lead experienced marketing talent while fostering a culture of accountability, experimentation, speed, and high standards.
Stand up an agency and freelancer ecosystem that extends capacity; ensure accountability, establish selection processes, and navigate when to build vs. buy.
Build the analytics infrastructure (CAC, ROAS, pipeline contribution, and channel ROI) and attribution models that inform acquisition spend and growth decisions.
Rearchitect tools (HubSpot, Clay) and acquisition channels with AI workflows in mind, and with human judgment applied at the strategy and quality layer.
Centralize messaging and positioning as part of a new brand operating system.
Launch integrated, ABM campaigns (paid ads, field marketing, influencer marketing, gated content, etc.), optimized for healthcare and complex buying committees.
Act as an influential and experienced partner to creative direction, content creation and distribution, and design, establishing a strong feedback loop for A/B testing.

Were looking for a Brand & Marketing Design Team Lead to join our marketing team to lead our internal design studio. Youll be responsible for building and managing a team of designers, copywriter and animator delivering world-class creative assets that power everything from product launches to brand assets and our global websites. Youll be responsible for all aspects of design from planning to execution.

This is a unique opportunity to shape the voice, look, and feel of one of the most exciting SaaS brands out there. If you thrive in fast-paced environments, love design and structures, know how to bring clarity to complexity. Someone that enjoys when great design meets a great story this role is for you.

Key Responsibilities:
Set the creative bar and hold it. Give direction, step in when something isn't working, fix it yourself. Visual direction here isn't a memo, it's a conversation that happens in the file.

Own the brand across every surface. Website, landing pages, events, films, social, decks, employer brand. If shows up somewhere visually, it comes through this team.

Build the production infrastructure. Briefing, review cycles, asset management, AI-assisted pipelines its the systems that let a lean studio produce at volume without cutting corners on craft.

Bring generative AI into the actual workflow. Not as an experiment but as a production tool. From: Midjourney, Figma AI or MCP, Higgsfield or other tools: compress timelines, multiply output, free up the team for decisions that require real judgment.

Be the creative counterpart to the rest of the company. Translate business briefs into creative and design that moves people. Understand what each team actually needs, not just what they ask for.

Were looking for a strategic and hands-on Chief Marketing Officer (CMO) to lead into its next chapter of growth. This role will own the companys marketing strategy end-to-end, build a powerful consumer brand, scale growth channels, and drive meaningful demand across every touchpoint with our users and community.
This is a unique opportunity to join a fast-growing market leader and shape marketing vision from strategy to execution. Youll develop bold, creative, and data-driven initiatives while driving performance across brand, content, design, performance marketing, and community.
Your main focus will be building a strong and iconic B2C brand in Israel, accelerating growth, scaling our community into a powerful engine, and positioning as the leading B2C brand in the Israeli market.
What Youll Do:
Lead and Manage Marketing team and strategy across brand, performance, content, CRM, Influencers, PR, and community.
Own and scale the full growth funnel- user acquisition, retention, activation, engagement, and monetization
Lead and develop internal marketing teams as well as external agencies, freelancers, and vendors.
Plan and manage marketing budgets, with hands-on ownership of measurement, optimization, and ROI-driven decision-making.
Conceptualize and execute creative campaigns and breakthrough brand initiatives.
Work closely with Product, Commerce, and Community teams to create a holistic and consistent user experience.
Analyze market trends, consumer behavior, and competitive landscape to continuously refine strategy.
Lead product launches, seasonal campaigns, and strategic collaborations.

we are looking for a data -driven, analytical, and strategic Head of Revenue Growth & Marketing to lead our growth engine and turn marketing into a powerful driver of revenue. In this role, youll own the full marketing-to-revenue funnel from user acquisition and trial performance through activation, conversion, and ultimately ARR growth. This is fundamentally a revenue-generating marketing leadership role. It's about selling through marketing, not building or managing a traditional outbound sales organization. You won't need to rebuild the wheel - you will inherit an exceptionally capable execution team. You must deeply understand brand dynamics and how PLG and brand performance/positioning work together to drive sustainable growth. Your mission is to provide the strategic vision, positioning excellence, performance rigor, and PLG funnel mastery needed to scale top-of-funnel reach, drive ARR growth, and optimize conversion rates from free trial to paid account.
What Youll Own 1. Strategic Leadership & Growth Vision
* Define and execute the overarching GTM (Go-To-Market) strategy for user acquisition, freemium-to-paid conversion, and customer expansion.
* Own key performance indicators (KPIs) across CAC, LTV, Payback Period, Trial-to-Paid Conversion%, Activation Rate, and Net Revenue Retention (NRR).
* Audience & Market Research: Conduct deep-dive benchmarking, competitor analysis, and audience research (SMBs, freelancers, accountants) to identify untapped growth channels and positioning gaps.
* GTM & Product Alignment: Partner with Product, Studio and Analytics teams to align initiatives with key feature launches and ensure frictionless user onboarding and trial journeys.
* Brand Awareness & Budgeting: Partner with the Brand Manager to define the overarching brand awareness strategy. Provide strategic guidance on the allocation of awareness budgets, ensuring spend is optimized for long-term brand power and aligns with broader business growth objectives.
* Media & Channel Strategy: Partner with the Brand Manager to architect an integrated media distribution mix across OOH, digital, TV/CTV, podcasts, and sponsorships, strategically directing budget allocation to maximize market penetration, brand consideration, and acquisition momentum.
2. Performance Marketing & Acquisition Oversight
* Direct and refine our performance marketing initiatives across paid search, social, organic/ SEO, GEO, referral, and strategic partnership channels.
* Allocate marketing budgets with extreme data discipline, prioritizing high-intent SMB/solopreneur channels with optimal CAC:LTV efficiency.
* Experiment with new growth channels ( Affiliate networks, platform integrations, financial ecosystem partners).
3. Funnel Optimization & Trial Conversion (PLG)
* Oversee the end-to-end user trial experience, optimizing conversion rates at every stage of the funnel.
* Work to refine in-app triggers, automated email/SMS lifecycles, and push notifications that drive product adoption.
* Implement automated, marketing-led conversion strategies and product-led growth motions for high-intent SMB leads entering via free trials.
4. Team Enablement & Mentorship
* Lead, mentor, and empower a high-performing team of performance marketers, and acquisition specialists.
* Foster a fast-paced, hypothesis-driven testing culture built on continuous experimentation and data transparency.