דרושים » פרסום שיווק ויחסי ציבור » Conversion Rate Optimization (CRO) Manager - Base44

Were looking for a highly analytical, execution-oriented CRO Expert to own and scale Ateras end-to-end conversion optimization program across our PLG, SLG, and ELG motions.

The role combines experimentation, analytics, behavioral insights, UX optimization, and technical tracking ownership to drive measurable impact across the customer journey - from first visit through signup, activation, and revenue generation.

You are obsessed with understanding user behavior and turning insights into growth. You are analytical, deeply data-driven, technically fluent, AI-fluent and constantly looking for opportunities to improve conversion performance at scale. You bring exceptional collaboration and communication skills, thrive in fast-paced cross-functional environments, and build strong relationships across teams through a positive, proactive, and low-ego approach.

Responsibilities
Own our full conversion funnel across acquisition, signup, activation, and expansion - continuously identifying friction points, drop-offs, and growth opportunities, driving improvements to trial starts, demo requests, onboarding completion, CVR, and lead quality.
Partner with Product, RevOps, Design, Development, SEO, Paid Media, and Growth teams to implement conversion initiatives; own website forms and lead-routing to ensure high-quality data capture.
Lead the end-to-end experimentation lifecycle - ideation, prioritization, implementation, QA, analysis, and reporting - building a scalable roadmap grounded in behavioral data, customer insights, and funnel analysis. Drive a culture of rapid testing and introduce new methodologies, tools, and personalization capabilities.
Own GA4 event tracking integrity, GTM environments (web, app, server-side), and BigQuery exports. Build dashboards and reporting frameworks; partner with BI and Data teams on funnel, attribution, and experimentation data; manage tracking vendor integrations including fraud/bot prevention (CHEQ).
Leverage quantitative and qualitative research (heatmaps, session recordings..) to uncover user pain points, translating insights into conversion recommendations.
Lead the strategy and optimization of landing pages and campaign experiences; optimize acquisition flows by channel intent, campaign type, and ICP segmentation; drive personalization initiatives based on user intent and audience signals.
Build clear CRO reporting for leadership and cross-functional stakeholders; use data storytelling to influence roadmap prioritization and growth decisions.

We are seeking a high-impact, execution-driven Demand Generation Manager to directly power our B2B revenue engine. This is a critical, hands-on role reporting to the Head of Marketing Ops, dedicated to rapidly scaling pipeline within complex B2B Enterprise and Government organizations. We are looking for highly motivated, operational marketers who are masters of modern growth playbooks and ABM, with a proven ability to leverage AI and automation to 10x their output. If your passion is building and owning end-to-end campaigns, launching high-converting pages, and executing sophisticated account-based strategies, you belong here.

Key Responsibilities:
Drive Enterprise & Gov Pipeline: Strategically design and deploy targeted multi-channel campaigns (digital, email, webinars, events) to secure engagement and drive conversion among long-cycle B2B Enterprise and Government decision-makers.
Master HubSpot & Automation: Own the day-to-day execution within HubSpot. Build automated workflows, manage database segmentation, and guarantee flawless lead routing and attribution.
Build & Optimize Landing Pages: Lead the creation, A/B testing, and iteration of high-converting landing pages to maximize ROI from paid media, organic content, and targeted outbound campaigns.
Accelerate ABM Initiatives: Collaborate closely with Sales to execute advanced Account-Based Marketing (ABM) plays, developing personalized buyer journeys for strategic accounts in the maritime, risk, and government sectors.
Achieve 10x Output with AI: Mandatorily integrate AI agents, LLMs, and modern automation tools into your daily workflow to dramatically accelerate content creation, massively scale personalization, and ensure world-class operational efficiency.
Data-Driven Optimization: Rigorously monitor campaign performance, meticulously track pipeline generation, and proactively report on key metrics to continuously optimize conversion rates across every stage of the funnel.

We're looking for a User Acquisition Manager to own Search channels end-to-end. You'll run our Google and Bing Search campaigns, build the reporting infrastructure that keeps our growth engine honest, and drive mobile app install efforts, all while finding smart ways to use AI to move faster and scale further. This is a high-autonomy role on a lean, impact-driven team where you'll have direct ownership over a meaningful budget and real business outcomes.
What you'll do:
Search campaign ownership: Full ownership of Google & Bing Search campaigns: optimization, keyword research, bid strategy, ad copy testing, localization, and finding the growth angles that others miss. You'll manage meaningful budgets and be accountable for efficiency and scale, not just activity.
Campaign data operations: Own the reporting infrastructure that the team relies on. Conversion tracking, UTM governance, dashboards, and attribution. Built and maintained in close collaboration with our Data and Marketing Ops teams. When something breaks or numbers don't add up, you're the one who finds out why and helps fix it.
Mobile app install campaigns: Manage and scale app install campaigns across Google and Meta, working with creative and product teams to drive installs and downstream activation.
AI-driven automation & scale: Leverage AI tools to automate repetitive workflows, generate insights faster, and push campaign operations beyond what's possible manually. We're looking for someone who's already using it on a day-to-day basis.

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role : drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels

We are looking for a CRO Manager to take ownership of conversion and funnel optimization across both hands-on execution and strategic design.

In this role, you will run and lead optimization initiatives, owning the full funnel end-to-end - from landing pages to purchase and growth - while also defining how optimization should be structured and scaled across brands.



What you'll do
Own and optimize conversion across the full funnel (landing page to purchase), driving CVR, subscription opt-ins, and expansion (upsell/cross-sell).
Close the loop between creative, audience, and performance to the funnel - match the right creative, messaging, and offers to the right audience and funnel stage.
Optimize for economics, not just conversion - balancing immediate CVR with LTV and CAC payback, and weighing acquisition against long-term retention.
Lead experimentation, moving from ad-hoc testing to repeatable, systematic learning loops.
Build reusable optimization systems that scale across all current and future brands.
Translate brand learnings into structured, AI-ready inputs that power automated variant generation and personalization.
Take ownership of CRO KPIs, analyze performance, translate insights into continuous improvements, and communicate results clearly to leadership.
Work closely with Engineering, Data, and cross-functional teams (performance, creative, lifecycle, partnerships) to align and scale growth.

Required Director of Marketplace Growth
Working in Business means always seeing the full picture. You spot the trend, align the stakeholders, and don't rest until you see the move through. From partnerships to revenue operations, those who thrive here are commercially minded, analytical, and excited to solve problems without obvious solutions. So if you're a born strategist who never leaves anything unfinished, the Business team has just the job for you
What am I going to do?
Own Marketplace Growth Strategy: Define and execute the growth strategy for our self-serve marketplace, driving revenue across the entire customer lifecycle.
Lead Product-Led Growth Initiatives: Optimize acquisition, activation, engagement, retention, and monetization through product-led growth strategies and marketplace optimization.
Drive Experimentation: Build and lead a high-velocity experimentation program, including A/B testing, onboarding optimization, pricing and packaging experiments, landing page improvements, and conversion rate optimization.
Optimize Marketplace Performance: Continuously analyze user behavior, marketplace dynamics, supply-demand balance, and conversion funnels to unlock scalable growth opportunities.
Lifecycle Marketing & Growth Programs: Partner with Marketing teams to develop lifecycle marketing initiatives, acquisition strategies, demand generation programs, and user engagement campaigns that directly impact revenue.
Cross-Functional Leadership: Work closely with Product, Engineering, Design, Data Science, Marketing, and Revenue teams to prioritize initiatives, align stakeholders, and drive execution across multiple organizations.
Growth Analytics & KPI Ownership: Define, monitor, and own key marketplace growth metrics, using data and insights to guide strategic decisions and maximize business impact.
Identify New Growth Opportunities: Constantly explore innovative growth levers, commercial opportunities, and scalable initiatives to accelerate marketplace revenue.

Working in Business means always seeing the full picture. You spot the trend, align the stakeholders, and don't rest until you see the move through. From partnerships to revenue operations, those who thrive here are commercially minded, analytical, and excited to solve problems without obvious solutions. So if you're a born strategist who never leaves anything unfinished, the Fiverr Business team has just the job for you

What am I going to do?:
Own Marketplace Growth Strategy: Define and execute the growth strategy for Fiverr's self-serve marketplace, driving revenue across the entire customer lifecycle. Lead Product-Led Growth Initiatives: Optimize acquisition, activation, engagement, retention, and monetization through product-led growth strategies and marketplace optimization. Drive Experimentation: Build and lead a high-velocity experimentation program, including A/B testing, onboarding optimization, pricing and packaging experiments, landing page improvements, and conversion rate optimization. Optimize Marketplace Performance: Continuously analyze user behavior, marketplace dynamics, supply-demand balance, and conversion funnels to unlock scalable growth opportunities. Lifecycle Marketing & Growth Programs: Partner with Marketing teams to develop lifecycle marketing initiatives, acquisition strategies, demand generation programs, and user engagement campaigns that directly impact revenue. Cross-Functional Leadership: Work closely with Product, Engineering, Design, Data Science, Marketing, and Revenue teams to prioritize initiatives, align stakeholders, and drive execution across multiple organizations. Growth Analytics & KPI Ownership: Define, monitor, and own key marketplace growth metrics, using data and insights to guide strategic decisions and maximize business impact. Identify New Growth Opportunities: Constantly explore innovative growth levers, commercial opportunities, and scalable initiatives to accelerate marketplace revenue.

Equal opportunities:
At Fiverr, we know that talent has no single face. We welcome talent from everywhere and everyone because it makes everything we build better. Need accommodations? Just ask. And if this role excites you but you don't tick every box, apply anyway. The best people rarely fit the mold exactly.

Operational Planning and Alignment:
Architect the global marketing operating model to bridge the gap between high-level strategy and technical execution.
Partner with the Marketing leadership team to track marketing KPIs, monitor performance metrics, and ensure targets are met.
Manage resource allocation and departmental budgets to ensure efficient spend and maximize Marketing ROI.

Marketing Process Optimization & GTM Execution:
Manage and optimize core marketing processes, including campaign execution, lead and MQA lifecycle, routing, scoring, and attribution.
Implement best practices, automation tools, and generative AI capabilities to increase marketing efficiency and scale workflows.
Ensure data management, workflows, and analytics are functioning properly to support data-driven decision-making.
Enforce core GTM processes and maintain SLAs in close partnership with Sales, BDR, and RevOps teams.

MarTech Stack and Data Management:
Manage and optimize our existing marketing technology ecosystem, including CRM, MAP, ABX/intent (e.g., 6sense), analytics, and data solutions.
Work alongside RevOps to support the Salesforce data model, maintain the integration of marketing systems, and ensure data integrity and CRM quality.
Own the MarTech roadmap and vendor rationalization strategy, ensuring a lean, integrated and future-proof stack.
Drive the implementation of Agentic AI for research, routing and predictive modeling within the customers buying journey while ensuring interaction with core systems (Salesforce, MAP, 6sense, etc.).
Ensure day-to-day compliance with global data privacy requirements across systems.

Performance Measurement & Reporting:
Manage the reporting framework for measuring marketing performance and tracking KPIs, delivering actionable insights to stakeholders.
Maintain clear economic models that track LCV and CAC by marketing motion and activity.
Generate regular reports and dashboards to communicate marketing results, trends, and campaign forecasts.
Track and report on the ROI for marketing events and demand generation programs.
Manage the modern demand gen waterfall and business development cadence to monitor lead quality and conversion rates.

Team Leadership & Management:
Manage and mentor a team of Marketing Operations professionals, ensuring their day-to-day performance and professional growth.
Foster a collaborative, execution-oriented culture within the Marketing Operations team.
Provide operational support and troubleshooting to other Marketing teams, such as demand generation, product marketing, and field marketing.
Manage stakeholders enterprise integration across and the broader SAP ecosystem, data privacy standards (GDPR/CCPA), and cross-functional attribution in a multi-product environment.

we are looking for a User Acquisition Manager .
As an Expert Search User Acquisition Manager, you will help our acquisition efforts, be responsible for setting, optimizing, and scaling campaigns on Search campaigns (Google and Bing ads). You'll work closely with the bigger team, providing actionable insights and sharing best practices and knowledge.
What you'll be doing:
Set, optimize, and scale search campaigns in order to achieve KPIs
Share actionable insights and knowledge with existing PPC account managers.
Analyze performance based on ROI and engagement to drive actionable insights
Co-initiate and implement teams performance oriented projects, constantly seeking improvement opportunities
Work together with CS, Sales and product to optimize every step of the funnel
Work closely with the creative and content teams to improve Conv Rate
Identify trends and constantly come up with new growth opportunities
Initiate, structure and measure AB tests on landing pages
Combine business and creative thinking to understand user pain points, identify growth opportunities, and translate insights into practical actions that improve campaign and funnel performance.

Were looking for a Senior Growth Product Manager with a passion for experimentation, data-driven decision-making, and creating seamless user experiences. Youll join one of our high-impact growth teams, helping drive user acquisition, engagement, retention, and cross-sell opportunities.
This role has the potential to unlock massive revenue growth - scaling from millions to billions. Youll define and implement strategies that drive measurable impact, using deep customer insights, A/B testing, and iterative experimentation to fuel sustainable growth.
As a strategic leader, youll set the vision for where we need to go and craft the roadmap to get us there - balancing business goals with customer needs.
We believe three things matter for every role: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Own and execute key parts of our growth strategy, from research to launch, focusing on user acquisition, retention, and monetization
Understand customer behavior and pain points, leveraging data, user research, and experimentation to uncover opportunities
Define and track key performance indicators (KPIs) to measure success and continuously optimize for impact
Lead continuous A/B testing and experimentation, using insights to drive iterative improvements
Work cross-functionally with Design, Engineering, Data Science, and Marketing to bring growth ideas to life
Challenge assumptions and rethink the status quo, pushing for bold, innovative approaches to growth