דרושים » פרסום שיווק ויחסי ציבור » Conversion Rate Optimization

We are looking for a strategic, highly analytical, and execution-oriented Director of Marketplace Growth to lead our company's self-serve marketplace growth engine. In this role, you will own the strategy and execution of our product-led growth initiatives, driving measurable revenue growth through experimentation, funnel optimization, lifecycle marketing, and marketplace monetization. As the business owner of our self-serve revenue engine, you will partner closely with Product, Engineering, data Science, Design, Marketing, and Revenue teams to identify growth opportunities, accelerate user acquisition and conversion, and continuously optimize marketplace performance through data -driven decision making.
What am I going to do?:
Own Marketplace Growth Strategy: Define and execute the growth strategy for our company's self-serve marketplace, driving revenue across the entire customer lifecycle. Lead Product-Led Growth Initiatives: Optimize acquisition, activation, engagement, retention, and monetization through product-led growth strategies and marketplace optimization. Drive Experimentation: Build and lead a high-velocity experimentation program, including A/B testing, onboarding optimization, pricing and packaging experiments, landing page improvements, and conversion rate optimization. Optimize Marketplace Performance: Continuously analyze user behavior, marketplace dynamics, supply-demand balance, and conversion funnels to unlock scalable growth opportunities. Lifecycle Marketing & Growth Programs: Partner with Marketing teams to develop lifecycle marketing initiatives, acquisition strategies, Demand Generation programs, and user engagement campaigns that directly impact revenue. Cross-Functional Leadership: Work closely with Product, Engineering, Design, data Science, Marketing, and Revenue teams to prioritize initiatives, align stakeholders, and drive execution across multiple organizations. Growth Analytics & KPI Ownership: Define, monitor, and own key marketplace growth metrics, using data and insights to guide strategic decisions and maximize business impact. Identify New Growth Opportunities: Constantly explore innovative growth levers, commercial opportunities, and scalable initiatives to accelerate marketplace revenue.
Equal opportunities:
At our company, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. we are proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, our company will provide accommodation to individuals with disabilities or a special need.

Required User Acquisition Manager
Why is this role so important?
As a User Acquisition Manager, you will play a critical role in driving new customer growth through the strategic management and optimization of paid media channels. You will partner closely with Growth Marketing, Creative, Analytics, and Product teams to execute full-funnel acquisition strategies that align directly with our business objectives.
In this role, you will be accountable for managing campaign budgets and optimizing cost-efficiency metrics like CAC and ROAS, ensuring that every marketing dollar contributes to scalable, high-quality user growth.
So, what will you be doing all day?
Plan and Execute Campaigns: Plan, execute, and optimize paid campaigns across Google, Meta, YouTube, and other emerging platforms to achieve monthly acquisition targets
Budget & Performance Management: Manage budget allocation and pacing to meet acquisition targets while continuously monitoring key metrics (CPC, CPA, ROAS, CAC) to implement optimizations
Creative Strategy: Partner with Creative and Web teams to develop and test creative assets and landing pages, maximizing conversion rates through data-driven experimentation
Testing & Optimization: Conduct A/B testing on audiences, creatives, and bidding strategies to improve performance and efficiency
Data & Attribution: Collaborate with the Analytics team to ensure proper tracking, attribution, and reporting accuracy across all UA channels (using tools like GA4, Appsflyer, and data)
Strategic Reporting: Deliver data-driven insights and present weekly and monthly performance reports to management to inform campaign optimization and cross-functional growth initiatives.

As the Head of Performance Marketing , you will lead the companys user acquisition and growth efforts end-to-end- from strategy and execution to optimization and team leadership.

Responsibilities:
Lead and scale the company's user acquisition activity across all media channels, managing and optimizing large-scale performance marketing campaigns across Search, Social, Native, and additional paid channels, while overseeing significant marketing budgets including forecasting, allocation, scaling, and efficiency tracking.
Drive continuous optimization through data analysis, experimentation, and performance improvements, developing and implementing advanced user acquisition and growth strategies to meet business KPIs, while owning campaign performance analysis and providing actionable insights to improve ROI, CPA, LTV, and revenue growth.
Conduct ongoing A/B testing across creatives, funnels, bidding strategies, audience targeting, and campaign setups.
Utilize analytics platforms, BI systems, and reporting tools to extract insights and support data-driven decision making.
Collaborate closely with Product, Creative, Analytics, Clients team and additional cross-functional teams to align growth initiatives and marketing efforts.
Build and improve internal processes for campaign management, optimization, reporting, and operational scalability.
Lead, and mentor a high-performing performance marketing team.

Required Conversion Rate Optimization (CRO) Manager - Base44
Job Description
As a Conversion Rate Optimization (CRO) Manager, you'll take full ownership of our web pages and digital funnels, driving the transformation of website traffic into engaged customers. You'll identify friction points, run high-impact A/B tests, and use advanced AI tools to execute faster and smarter.
In your day-to-day, you will:
Own and significantly scale conversion rates, continuously elevating the user journey across all of our landing pages.
Leverage advanced AI tools to generate copy variations, analyze massive datasets, and write custom scripts for A/B test setups
Design, build, and manage a continuous pipeline of A/B and multivariate tests to optimize user journeys
Analyze quantitative and qualitative data to identify drop-offs, user friction, and areas for high-impact growth
Collaborate with marketing and design teams to ensure messaging is compelling and layouts meet modern UI/UX best practices
Present testing results, learnings, and actionable insights to stakeholders.

we are seeking a high-impact, execution-driven Demand Generation Manager to directly power our B2B revenue engine. This is a critical, hands-on role reporting to the Head of Marketing Ops, dedicated to rapidly scaling pipeline within complex B2B Enterprise and Government organizations. We are looking for highly motivated, operational marketers who are masters of modern growth playbooks and ABM, with a proven ability to leverage AI and automation to 10x their output. If your passion is building and owning end-to-end campaigns, launching high-converting pages, and executing sophisticated account-based strategies, you belong here.

Key Responsibilities:

Drive Enterprise & Gov Pipeline: Strategically design and deploy targeted multi-channel campaigns (digital, email, webinars, events) to secure engagement and drive conversion among long-cycle B2B Enterprise and Government decision-makers.
Master HubSpot & Automation: Own the day-to-day execution within HubSpot. Build automated workflows, manage database segmentation, and guarantee flawless lead routing and attribution.
Build & Optimize Landing Pages: Lead the creation, A/B testing, and iteration of high-converting landing pages to maximize ROI from paid media, organic content, and targeted outbound campaigns.
Accelerate ABM Initiatives: Collaborate closely with Sales to execute advanced Account-Based Marketing (ABM) plays, developing personalized buyer journeys for strategic accounts in the maritime, risk, and government sectors.
Achieve 10x Output with AI: Mandatorily integrate AI agents, LLMs, and modern automation tools into your daily workflow to dramatically accelerate content creation, massively scale personalization, and ensure world-class operational efficiency.
Data-Driven Optimization: Rigorously monitor campaign performance, meticulously track pipeline generation, and proactively report on key metrics to continuously optimize conversion rates across every stage of the funnel.

we are seeking a Senior Paid Acquisition Specialist to join our growing paid acquisition team. In this role, youll take full ownership of creating, scaling, and optimizing high-volume paid campaigns across various search channels, with a primary focus on Google Search.
Youll be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. Were looking for someone who is AI-native and tech-savvy, able to integrate new tools and automation into daily work.
As a Paid Acquisition Specialist, youll lead the development and execution of our paid search strategy, collaborating cross-functionally to deliver impactful, results-driven campaigns in a fast-paced, learning-oriented environment.
Were looking for someone who is super analytical, independent, a quick learner, and a creative problem-solver, with a proven ability to work with large datasets, extract insights at both macro and micro levels, and continuously improve performance.
The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
What am I going to do?
Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
Continuously explore and implement AI-driven methods to improve campaign performance and team productivity.
Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
Develop and manage monthly budget plans to optimize ROI.
Serve as the paid acquisition teams main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

Were looking for a Senior Growth Product Manager with a passion for experimentation, data-driven decision-making, and creating seamless user experiences. Youll join one of our high-impact growth teams, helping drive user acquisition, engagement, retention, and cross-sell opportunities.
This role has the potential to unlock massive revenue growth - scaling from millions to billions. Youll define and implement strategies that drive measurable impact, using deep customer insights, A/B testing, and iterative experimentation to fuel sustainable growth.
As a strategic leader, youll set the vision for where we need to go and craft the roadmap to get us there - balancing business goals with customer needs.
We believe three things matter for every role: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Own and execute key parts of our growth strategy, from research to launch, focusing on user acquisition, retention, and monetization
Understand customer behavior and pain points, leveraging data, user research, and experimentation to uncover opportunities
Define and track key performance indicators (KPIs) to measure success and continuously optimize for impact
Lead continuous A/B testing and experimentation, using insights to drive iterative improvements
Work cross-functionally with Design, Engineering, Data Science, and Marketing to bring growth ideas to life
Challenge assumptions and rethink the status quo, pushing for bold, innovative approaches to growth

We are looking for a strategic and execution-oriented Director of Growth Marketing to lead and scale our global growth engine. This role is responsible for driving pipeline growth, marketing operations, digital performance, and AI-enabled marketing transformation across the organization.

The ideal candidate combines strong B2B demand generation expertise with operational rigor, analytical thinking, and a modern AI-first mindset. They understand how to build scalable growth infrastructure, optimize performance across the funnel, and align marketing directly to revenue outcomes.

This role partners closely with Sales, RevOps, Product Marketing, and Executive Leadership to drive measurable business impact.

What Youll Own

Lead global growth marketing strategy focused on pipeline generation, conversion, and revenue impact
Drive scalable inbound and outbound demand generation programs across digital channels
Own marketing operations, automation, attribution, analytics, and funnel optimization
Lead AI implementation across the marketing organization to improve scalability, efficiency, and performance
Own website growth strategy including conversion optimization, SEO, and digital experience
Build and lead a high-performing, data-driven growth marketing organization

Were hiring a Senior Product Marketing Manager to help define how platform is positioned, launched, adopted, and expanded as the company continues to evolve at the intersection of real estate, fintech, and AI.
Youll flex across different parts of the AI-driven Saas platform based on company priorities, working closely with Product, GTM, Customer, and leadership teams. Youll help translate complex workflows, customer needs, platform capabilities, and AI-driven product evolution into clear narratives, focused launches, and measurable business impact.
This is a high-impact, hands-on role that requires more than strong execution. As AI changes how companies work, buy, and scale, were looking for someone who can think deeply, operate in ambiguity, build conviction from incomplete information, and turn complexity into strategy, messaging, and action.
Key Responsibilities:
Go-to-Market Strategy & Execution:
Lead GTM strategy and execution for new capabilities, platform evolutions, and AI-driven workflows, from discovery through launch and post-launch optimization.
Translate product and market shifts into clear launch priorities, practical GTM plans, and cross-functional alignment.
Product Messaging & Positioning
Define and evolve Agoras platform and solution-level positioning across customer segments and lifecycle stages.
Translate complex workflows, data, and AI capabilities into clear, credible value narratives for buyers, users, and internal teams.
Customer Journey & Product-Led Growth
Own product marketing across the customer lifecycle, from awareness and onboarding to adoption, expansion, and retention.
Strengthen product-led growth and sales motions through in-product messaging, value moments, onboarding narratives, and upgrade paths.
Market, Customer & Competitive Insights
Gather and synthesize insights from customers, prospects, sales calls, win/loss analysis, market research, and product data.
Track competitors and market shifts to sharpen differentiation and inform product, GTM, and sales decisions.
Sales & Customer Enablement
Create high-impact enablement assets such as decks, battlecards, narratives, case studies, launch materials, and internal talk tracks.
Help teams sell the platform, not just features, while keeping messaging consistent across GTM motions.
Packaging, Metrics & Optimization
Partner on packaging, pricing, and monetization opportunities, aligning customer value with adoption and expansion.
Define success metrics, track performance, and continuously optimize product marketing initiatives based on data and feedback.

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role : drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels