דרושים » פרסום שיווק ויחסי ציבור » VP Marketing

We're seeking an experienced Senior Product Marketing Manager to evolve and own our investment management, embedded payments, and financial services solutions. In this high-impact role, you'll lead go-to-market strategies and product positioning, working cross-functionally with product, GTM, and financial services teams from pre-sales to customer engagement, upsell, and cross-sell. You'll gain a deep understanding of customer needs, conduct insightful market and competitive research, and translate findings into compelling messaging and effective marketing materials that bridge the gap between software and services.

Key Responsibilities:

Go-to-Market strategy & execution:
Lead end-to-end GTM strategies for new capabilities, platform evolutions, and AI-driven workflows, from early discovery through launch and post-launch optimization.

Drive alignment across Product & GTM teams to ensure focused, timely, and measurable launches.

Product messaging & positioning:
Define and evolve our positioning and messaging at the platform and solution level, across different customer segments and stages.

Translate complex software, workflows, and AI capabilities into clear, compelling value narratives that resonate with buyers and users.

Customer journey & product-led sales:
Own product marketing across the full customer lifecycle: awareness, activation, onboarding, adoption, expansion, and retention.

Strengthen Agoras product-led sales motion by shaping in-product messaging, value moments, onboarding narratives, and upgrade paths, in close partnership with Product and GTM.

Market, customer & competitive insights:
Continuously gather insights from customers, prospects, sales calls, win/loss analysis, and market research.

Track and analyze competitors (including Juniper Square) to sharpen differentiation and inform GTM, sales and product decisions.

Sales & customer enablement:
Create and maintain high-impact enablement assets (decks, battlecards, narratives, case studies) that help teams sell the platform, not just features.

Ensure messaging consistency across all GTM motions.

Create impactful collateral (battlecards, slide decks, case studies) and narratives for the GTM team that highlight our capabilities and benefits.

Packaging, pricing & monetization:
Partner with relevant teams nd pricing evolution, aligning customer value with monetization and expansion opportunities.

Metrics & Optimization: Define success metrics, track performance, and continuously optimize product marketing initiatives based on data and feedback.

we are hiring a VP Marketing to build and scale a world-class AI-first marketing organization.

This is not a channel operator role, but rather a systems architect position. The VP Marketing designs, builds, and operates the full marketing engine across Brand, Growth, Product Marketing, and Strategy & Operations. The mandate is to turn marketing into a predictable, capital-efficient growth system aligned with business outcomes.

The role carries an AI-first operating mandate. Marketing must be governed and executed through AI-enabled systems across planning, execution, analytics, and optimization to materially increase output, speed to signal, and efficiency.

The VP Marketing reports to the CEO and is a core member of the executive leadership team. Success is measured in revenue impact, efficiency, scalability, and organizational strength.

Responsibility
Business Outcomes:

You are accountable for marketings contribution to-

Marketing-sourced and influenced pipeline, including PLG signups and SLG demos, and Marketing-attributed revenue
CAC and payback improvement, funnel efficiency, and win-rate improvement, along with forecast accuracy
Marketing must be measurable, predictable, and aligned with company growth targets.

Brand & Category Leadership:

Define and evolve Anchors category positioning and narrative architecture while strengthening brand equity. Success is measured by brand visibility, branded demand growth, category association, and market credibility.

Growth Portfolio Strategy:

Design the growth portfolio across organic, paid, outbound, partnerships, field marketing, and emerging channels. Decide capital allocation across engines and balance short-term revenue drivers with long-term compounding assets while leading the Head of Growth organization.

Product Marketing & Lifecycle:

Own positioning and messaging architecture, define ICP segmentation and vertical expansion strategy, and govern website and conversion strategy. Build sales enablement systems and lifecycle, retention, advocacy, and virality motions aligned across PLG and SLG funnels. Success is measured by improved activation, win rates, velocity, and customer expansion.

Marketing Strategy & Operations :

Build marketing as a disciplined operating system, including OKRs, planning frameworks, dashboards, reporting standards, and forecasting accuracy. Govern budget planning, unit economics, and alignment with Sales and Product.

Marketing must operate through an AI:

Enabled system covering experimentation velocity, workflow automation, analytics, and performance management.

Leadership Mandate:

Design the marketing organization structure and hiring roadmap. Recruit and develop senior leaders while establishing operating rhythms, cross-functional alignment rituals, and governance processes.

What Success Looks Like in 12-24 Months

Predictable pipeline generation across multiple growth engines
Increased brand recognition and category presence
Improved CAC and payback
Faster funnel velocity and higher win rates
Marketing planning becomes modeled and forecastable
Leadership trusts marketing forecasts

As a Marketing Manager at our company, you will turn strategy into execution across campaigns, content, and product storytelling.
Working closely with the VP of Marketing, Director of Product Marketing, and cross-functional teams, you'll own day-to-day marketing initiatives that drive awareness, pipeline, and product adoption.
This role is ideal for someone who thrives in a fast-paced environment, enjoys building and shipping, and knows how to translate complex product capabilities into clear, compelling narratives that resonate with finance and operations leaders.
You'll play a key role in shaping how our products show up in the market across our website, campaigns, launches, events, PR, and partner channels.
Responsibilities
Content & Social Media
Create and manage high-quality marketing content (landing pages, blogs, reports, etc.)
Create and manage social media content that reinforces product positioning, builds brand credibility, and drives awareness, while continuously testing and optimizing performance.
Collaborate with Demand Gen to develop and launch high-impact campaign assets that drive pipeline
Website Experience
Own and continuously improve the website as a core growth channel, ensuring pages and key journeys are clear, up to date, and optimized for conversion. Collaborate with Product,Design, and Demand Gen to launch new pages, test messaging and layouts, and use data and AI tools to improve performance and user experience.
Email marketing
Plan and execute targeted email campaigns across the funnel from event promotions to lifecycle and nurture sequences, optimizing for engagement and conversion.
Lead Field Marketing & Events
Plan and own end-to-end event execution for field marketing initiatives, including industry events, trade shows, and hosted experiences
Partner with Sales to maximize pipeline generation from events (pre-event outreach, onsite engagement, post-event nurture)
Develop event-specific content and campaigns to drive attendance and engagement
Measure and report on event performance and ROI

The Growth Marketing Lead will own how shows up in the market, and how we turn our product and engineering execution and outcomes with customers into momentum, demand, and qualified leads.

You will deeply understand our platform, our users, and our ICP, then translate that into messaging, content, campaigns, and distribution that consistently generate interest. This is not a role focused on process, decks, or maintaining a brand book. It is a builder role focused on speed, creativity, and outcomes.

You will decide what we publish, where we publish it, what narratives we lead with, and which events or conferences matter. You will move quickly, experiment constantly, and create leverage through AI and smart ideas. An idea that comes up in the morning can ship by the evening.

This role is ideal for someone who thrives in high autonomy environments, sees opportunities where others see constraints, and knows how to create momentum that makes hard to ignore.



Key Responsibilities

Narrative, Content, and Distribution

Translate complex product capabilities into simple, outcome-driven, clear stories that create curiosity and urgency
Identify what makes our ICP care, engage, respond, convert, and develop person-based messaging that matches the buying dynamics in health systems
Build a library of proof: case studies, before/after workflows, why now narratives, ROI/quality storylines
Own channel strategy and distribution across LinkedIn, email, partnerships, communities, and events


Growth, Funnel, and GTM Ownership

Build and run experiments to generate inbound leads and qualified meetings
Own performance across the funnel: awareness → interest → lead → meeting
Define which conferences, partnerships, and market moments matter , and lead execution


What Success Looks Like

A steady drumbeat of credible proof: success stories from hospital users and partners
Durable pipeline health. Diversified sources, strong ICP fit, and repeatable campaigns that reliably create opportunities.
Clear, repeatable messaging that can be used in the sales process, and which customers repeat

We are looking for a strategic, execution-focused Senior Global Campaign Manager to drive the next phase of our growth across global and regional markets. This is a hands-on, high-impact role at the intersection of campaign management, content strategy, and creative production, built for a digitally native marketer who thrives in fast-paced environments and knows how to scale campaigns and assets with speed and precision.
You will own the full lifecycle of integrated marketing campaigns, from intake and planning, through creative production and localization, to launch, optimization, and post-campaign analysis. Youll partner with global and regional stakeholders to adapt campaigns for local markets, build compelling content experiences, and ensure flawless delivery of digital-first assets across all channels.
Your work will directly impact pipeline acceleration and revenue growth, while shaping how we execute performance marketing at scale.
Why Join Us?
Be part of a globally recognized, people-first company revolutionizing HR.
Work with passionate, high-performing peers across the globe.
Drive regional and global impact, owning high-visibility initiatives.
Play a key role in scaling our performance creative and marketing engine.
Job responsibilities
Campaign Execution & Performance:
Own and manage the end-to-end project lifecycle of global campaigns and alignment of regionalisation with the Regional Marketing Managers.
Lead the architecture of global campaigns, defining targets, messaging, assets, channels, and funnel-stage CTA planning.
Ensuring alignment with marketing goals and collaborating with product marketing, brand, creative, web, and sales teams.
Ensure tracking, reporting, and optimization are in place (Salesforce, Tableau, analytics platforms).
Run structured post-mortems to capture insights and apply learnings for future campaigns.
Creative & Asset Production:
Oversee production of performance creative assets (paid ads, banners, videos, landing pages, emails).
Project manage multiple timelines and workstreams across creative, content, and web to ensure flawless execution.
Leverage AI and creative automation tools (Figma, generative AI, Vibe Coding) to drive speed and scale in production.
Cross-Functional Collaboration:
Serve as the connective tissue between Brand, PMM, regional marketing managers, demand generation and performance teams, and creative operations, ensuring global campaign themes are defined and localized effectively.
Shape and execute global campaigns with a strong regional footprint, maximizing resonance and imprint in each market.
Provide feedback to global stakeholders on regional performance, buyer behavior, and marketing competitive trends.

Were growing and looking to hire a Director of Strategic Alliances who embodies our core values: People First, Customer Obsession, Strive for Excellence, and Integrity.
We are seeking a strategic and execution-focused Director of Business Development to define and lead global technology alliances strategy. In this role, you will architect and operationalize high-impact partnerships that expand our platform ecosystem, accelerate customer adoption, and strengthen our competitive positioning.
You will work cross-functionally with Product, Engineering, Sales, Field PM, Marketing, and Customer Success to drive durable integrations, scalable partner programs, and measurable revenue impact. This is a highly visible role requiring executive presence, deep cybersecurity expertise, and the ability to translate ecosystem strategy into tangible business outcomes.
Responsibilities:
As a Director of Strategic Alliances, your responsibilities will be:
Define and own technology alliance strategy, including partner segmentation, prioritization, investment models, and executive-level partner relationships.
Identify, structure, and govern strategic partnerships that expand platform reach, accelerate adoption, and strengthen competitive positioning across technical, commercial, and GTM dimensions.
Drive deep, durable technology integrations in partnership with Product and Engineering, aligning partner roadmaps, APIs, and architectures with long-term platform vision and customer use cases.
Build and operationalize a scalable alliance program that enables efficient partner onboarding, certified integrations, and effective sell-with motions that deliver measurable customer and revenue impact.
Own alliance-driven business outcomes, including pipeline influence, ARR contribution, attach rates, and expansion, supported by clear KPIs and operating cadence.
Develop co-built solutions and GTM plays with priority partners, including positioning, sales enablement, and executive-level deal support.
Shape ecosystem narrative and market intelligence, representing the company in strategic forums while monitoring competitive partnerships, ecosystem shifts, and M&A activity.
Establish repeatable operating models and cross-functional alignment across Product, Engineering, Field PM, SEs, and Sales to ensure consistent execution and lifecycle management of alliances.
Initiate and nurture relationships with key stakeholders at partner organizations.
Support for partner-related activities,including events, webinars, and customer engagements.

Were seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.

We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.

Key Responsibilities
Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

In this role you have the opportunity to join a fast-growing company, disrupt billion dollars industry and improve millions of lives with unique medical device solutions. Your challenge will be to support the establishment of a new exciting business category in the US market in a challenging phase of aggressive growth and competitive environment. This role offers the unique opportunity to achieve a 360-degree view on go to market, product, marketing, and business aspects under the umbrella of a world leading organization.

As a Product Marketing Director you will own the marketing, product go-to-market and business strategy and deployment of a winning new market category.


Main Duties:

Own the go-to-market and marketing strategy and implementation of the assigned product portfolio across the different organizational functions and regional entities.

Develop the products key value proposition and messaging per key stakeholders throughout the conversion funnel, and develop sales and marketing, competitive and economic tools.

Perform business intelligence, market & competitive analysis and translate them into actionable business goals.

Take an active part in the product strategy and roadmap discussions of new products and their introduction to the market.

Work closely with our global markets and partners and actively drive the relationship, and translation of global marketing strategy to regional strategy.

Develop global go-to-market strategies (segmentation, targeting, positioning, pricing) to drive market share and profitable growth.

In cooperation with the Clinical department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering in the field.

Be the Global Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community, and drive growth throughout our global markets.

We are looking for a Growth Marketing Specialist with experience in B2B healthcare marketing in the US market. This is a hands-on, onsite role based in New York (US) or Tel Aviv (IL).

The ideal candidate is both analytical and creative, fluent in using digital tools like HubSpot, Lemlist, Mailchimp, and others to build and execute multichannel campaigns. You will play a key role in generating qualified leads, optimizing funnels, and helping AEYE Health scale its commercial presence in the U.S. market.

Responsibilities:

Plan and execute B2B lead generation campaigns targeting U.S. healthcare providers, payers, and partners.


Build and manage email nurturing sequences using tools like HubSpot, Lemlist, and Mailchimp.


Own and optimize marketing automation workflows, campaign segmentation, and A/B testing.


Develop and manage landing pages, drip campaigns, and lead magnets to improve conversion rates.


Work closely with Sales, Product, and Clinical teams to align messaging, targeting, and positioning.


Track and report on campaign performance across key KPIs (open rates, CTRs, CPL, CAC, SQLs, etc.).


Conduct market and competitor research to refine messaging and audience targeting.


Support brand awareness efforts via newsletters, thought leadership, and event marketing.

As a Marketing AI & Automation Architect, you will help design and build the systems, workflows, and tools that enable this transformation. You will partner closely with teams across Marketing and Revenue Operations to identify opportunities where AI can unlock scale, accelerate campaign execution, improve insights, and streamline how work gets done. From early campaign ideation to operational execution, you will translate marketing needs into practical AI-powered solutions.

This is a hands-on creator role, which sits at the intersection of marketing strategy, technology, and AI engineering. You will design and build AI-powered workflows, agents, and integrations that connect our marketing tools, data, and processes into a smarter, more scalable system. Your work will help marketers focus more on strategy, creativity, and growth, while AI supports research, execution, and operational scale.
What You'll Own
Partner with Marketing teams to identify opportunities where AI can accelerate work, improve insights, and scale campaign execution.
Design and build AI-powered marketing workflows including AI automations, agents, and workflows that support key marketing activities such as research, content development, campaign planning, outreach preparation, and performance analysis.
Integrate AI into our Marketing technology ecosystem, connecting AI solutions to core systems including Salesforce, Monday, marketing automation platforms, and data tools using APIs, webhooks, and automation platforms.
Develop scalable, repeatable AI systems and workflows that enable teams to execute campaigns, generate insights, and produce content more efficiently.
Implement monitoring, guardrails, and data quality processes to ensure AI systems are reliable, responsible, and scalable.
Help teams incorporate AI tools and workflows into their daily work and act as a trusted advisor on how to use AI effectively.
This role works across the full marketing organization and partners closely with teams including:
Product Marketing to accelerate research, positioning, and messaging development
Field Marketing to scale campaign planning, personalization, and execution
Content and Design to enable AI-assisted content and asset production
Corporate Marketing to support campaign orchestration and storytelling
Revenue Operations to improve CRM structure, lead lifecycle management, and data quality
IT and Engineering to ensure solutions align with enterprise architecture, security, and compliance
Data and Analytics teams to improve insights, measurement, and AI modeling