דרושים » פרסום שיווק ויחסי ציבור » Senior Product Marketing Manager

Required Enablement & Competitive Intelligence Manager
Tel Aviv
About the role:
As our Enablement & Competitive Intelligence Manager, you will be the connective tissue between our product, sales, and SE teams, equipping them with the intelligence and training they need to win. Youll own our competitive intelligence landscape end-to-end, from managing battlecards and competitive tools to delivering high-impact enablement sessions that keep our field teams ahead of the market.
Youll partner closely with Product, Sales, and Solutions Engineering to translate product capabilities and competitive features into compelling narratives that drive pipeline and accelerate deals. This role is equal parts analyst, educator, and strategic advisor.
What youll do:
Competitive Intelligence:
Own and manage the companys competitive intelligence platform and tooling, ensuring data is current, accurate, and actionable.
Develop, maintain, and continuously refine battlecards for key competitors, incorporating positioning, differentiators, objection handling, and proof points.
Produce regular win/loss reports by gathering data from CRM, interviews, and deal debrief sessions; synthesize findings into strategic recommendations for sales and product leadership.
Monitor competitor product releases, pricing changes, marketing campaigns, and customer reviews to proactively identify threats and opportunities.
Deliver competitive briefings to sales and GTM stakeholders on a regular cadence.
Sales & SE Enablement:
Design and deliver structured enablement programs that train the Sales and Solutions Engineering teams on competitive positioning, objection handling, and differentiated value messaging.
Host regular sessions with SEs to walk through new product features and capabilities, ensuring the field is always current and confident in demos and technical conversations.
Create and maintain high-quality enablement assets including playbooks, cheat sheets, training decks, and on-demand learning resources.
Serve as the go-to resource for the field during active competitive deals, providing real-time intelligence and talk tracks.
Product & Cross-functional Collaboration:
Partner with Product Management and Product Marketing to deeply understand new features, roadmap priorities, and positioning as they evolve.
Translate product updates into field-ready messaging, ensuring Sales and SE teams can confidently articulate new capabilities from day one of launch.
Feed competitive insights and customer feedback back to the Product team to inform roadmap decisions and messaging strategy.
Collaborate with Marketing on external-facing competitive content and campaigns where appropriate.

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels.

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.

Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring us to market and create real impact.

This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.

Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate HoneyBook in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

This is a foundational leadership role responsible for defining our market narrative, positioning, and marketing engine as we scale.

You will own how we show up in the market, from category creation and messaging to product marketing, demand generation, and brand. This is a highly strategic role, but equally hands-on, requiring someone who can operate across narrative, product, and growth while building a world-class team.

Youll partner closely with the CEO, Sales, and Product leadership to define our position as we evolve into a multi-product platform spanning SaaS, financial services, and AI.

What Youll Own:

1. Category & Company Narrative

Help define and own the story of Agora in the market.

Develop and evolve Agoras category positioning as the operating system for real estate finance
Translate our product evolution into a clear, compelling narrative
Drive consistent messaging across all external and internal channels
Partner with the CEO on thought leadership and market-facing storytelling
Help establish Agora as the reference point in our category


2. Product Marketing & Go-To-Market

Build a best-in-class product marketing function that connects product to market.

Own positioning and messaging across all products and platform capabilities
Lead launches for new offerings (payments, accounting, AI features, etc.)
Define ICPs, segmentation, and GTM strategy in partnership with Sales
Equip Sales with clear narratives, competitive positioning, and assets that win deals
Continuously refine messaging based on market feedback and performance


3. Demand Generation & Growth Alignment

Partner with Sales to drive a predictable, scalable pipeline.

Develop marketing programs that contribute meaningfully to pipeline generation
Align closely with Sales on targets, ICPs, and funnel performance
Build and iterate on campaigns that support mid-market and enterprise growth
Establish a marketing system that balances brand-building with performance


4. Marketing Organization & Team Building

Build and lead a high-performing global marketing organization.

Hire, develop, and lead leaders across key marketing functions
Define the org structure needed for the next phase of scale
Create clarity, accountability, and operating rhythm across the team
Functions include:
Product Marketing
Brand & Communications
Content & Thought Leadership
Demand Generation & Growth
Marketing Operations


5. Category Leadership & Market Presence

Establish Agora as a recognized leader in the space.

Drive analyst relations and category positioning
Build Agoras presence across industry events, partnerships, and ecosystem players
Lead content and thought leadership strategy
Partner with PR and communications to amplify Agoras voice in the market

We tare seeking a passionate and driven Product Marketing Manager to join our team of clear communicators and product experts.
In this role you will lead the development and execution of sophisticated marketing strategies to drive the growth and adoption of our B2B product portfolio. You will be instrumental in translating complex technical offerings into compelling and easily digestible narratives that empower our global Go-To-Market teams to effectively position and sell our products.
We are seeking a seasoned B2B product marketing professional with a proven track record of success. You possess exceptional written and verbal communication skills and are equally comfortable collaborating strategically with product management, design, and engineering as you are engaging with sales leadership, marketing teams, account management, and directly with customers to understand their needs and market dynamics.
You will play a pivotal role in crafting our product messaging, competitive differentiation, and marketing positioning. This position reports to our Head of Product Marketing.
What You'll Be Doing
Become a Subject Matter Expert. You are the go to person for our 200+ person Sales and Account Management teams when they need support on telling the story about your product/domain
Join and Lead Customer-Facing Sales Calls: Actively participate in sales calls with key customers to provide in-depth product knowledge, answer technical questions, and reinforce the value proposition.
Continuous learning-be a subject matter expert in your domains: Listen to our sales calls and speak to our GTM team and clients to understand our market positioning, trends, and buyer personas
Strategize product needs, marketing, and launch strategies. Youll work closely with our product team during the ideation stage, develop strategic plans, and execute on go-live and adoption efforts
Position your products/product features: Write briefs outlining product-specific positioning, including key benefits, FAQs, sensitivities, etc. Our marketing team will use these to create assets
Create sales materials and training. We sell based on stories, and our 200+-person Sales and Account Management teams need to know those stories. Youll work with Revenue Enablement to train our teams on our offerings
Ad-hoc needs: An urgent RFP, a vast sales call, a request from a current merchant, a deck for a speaking event our org often leans on the Product Marketing teams expertise in product and communication to help with these critical ad-hoc tasks
Collaborate with the team! Were a close-knit team of product marketers who help each other solve problems and constantly critique each others work. We make each other better.

Required Product Marketing Manager
Israel: Tel Aviv/ Hybrid (Israel)
Marketing | Full Time | Job Id: 25204
Why Join Us?
Join the Product Marketing Management team for Hybrid Mesh Network Firewalls to make an impact on our visibility, enablement and pipeline creation.
Key Responsibilities
Plan, develop and execute product launches and theme-based marketing programs, starting from core messaging to the development of customer-facing assets, field enablement, and promotional activities
Become an expert in your product/solution area; follow industry trends through analyst reports; work in lockstep with Product Management to understand product roadmap, translate key technical capabilities into compelling value propositions, and provide close ongoing product lifecycle marketing support
Develop thought-leadership and marketing assets designed to accelerate momentum across the different stages of the buyers journey (videos, research reports, bylines, infographics, white papers, webinars, brochures etc.) ensuring clarity and consistency of message
Lead high quality and timely execution of marketing campaigns, working with cross-functional teams such as PR, Digital, Web, AEO/SEO, Field Enablement, Technical Marketing, Competitive Intelligence, as well as external vendors and agencies
Drive sales and partner enablement activities; act as key contact with the relevant organizations driving communications of product direction, positioning, key messages and sales collateral
Present our products and solutions in formal and informal settings. Evangelize our solutions portfolio to our customers through webinars and other channels.

We are looking for an experienced Product Manager to take ownership of a core domain within our Network Security Management platform.
Job Id: 25056
This role sits at the heart of our product, shaping how some of the worlds largest enterprises define, operate, and scale their security posture.
our network security management is an awardwinning, industryleading product used by thousands of customers worldwide.
As the Product Manager for a core capability, you will own the product vision and strategy end to end from deeply understanding customer needs and market trends, through defining the roadmap and guiding execution, to ensuring successful adoption and long-term value.
You will work closely with engineering, UX, research, marketing, sales, and customer success teams, balancing technical depth with customer impact.
This role requires strong product judgment, the ability to lead complex initiatives, and a passion for building scalable, high quality security products that solve real customer problems.
Key Responsibilities:
Develop and own the product strategy, vision, and roadmap for the network security product family, aligned with the overall company goals and market trends
Conduct thorough market research, competitor analysis, and customer feedback analysis to identify customer needs, pain points, and market opportunities
Collaborate with engineering teams to define and prioritize product features, enhancements, and new releases based on business priorities and customer requirements
Work closely with the UX/UI team to ensure intuitive and user-friendly product design, enhancing the overall customer experience
Drive the product development process from concept to launch, including feature planning, user stories creation, and product testing
Collaborate with the marketing team to develop and execute go-to-market strategies, positioning, and messaging for product launches and updates
Monitor product performance and customer feedback post-launch, and make data-driven decisions to continuously improve the product's effectiveness and market competitiveness
Engage with customers, sales teams, and customer support to gather feedback, address concerns, and identify new business opportunities.
Monitor industry trends and technological advancements, ensuring that the network security product family remains at the forefront of the cybersecurity market.

The Growth Marketing Lead will own how shows up in the market, and how we turn our product and engineering execution and outcomes with customers into momentum, demand, and qualified leads.

You will deeply understand our platform, our users, and our ICP, then translate that into messaging, content, campaigns, and distribution that consistently generate interest. This is not a role focused on process, decks, or maintaining a brand book. It is a builder role focused on speed, creativity, and outcomes.

You will decide what we publish, where we publish it, what narratives we lead with, and which events or conferences matter. You will move quickly, experiment constantly, and create leverage through AI and smart ideas. An idea that comes up in the morning can ship by the evening.

This role is ideal for someone who thrives in high autonomy environments, sees opportunities where others see constraints, and knows how to create momentum that makes hard to ignore.



Key Responsibilities

Narrative, Content, and Distribution

Translate complex product capabilities into simple, outcome-driven, clear stories that create curiosity and urgency
Identify what makes our ICP care, engage, respond, convert, and develop person-based messaging that matches the buying dynamics in health systems
Build a library of proof: case studies, before/after workflows, why now narratives, ROI/quality storylines
Own channel strategy and distribution across LinkedIn, email, partnerships, communities, and events


Growth, Funnel, and GTM Ownership

Build and run experiments to generate inbound leads and qualified meetings
Own performance across the funnel: awareness → interest → lead → meeting
Define which conferences, partnerships, and market moments matter , and lead execution


What Success Looks Like

A steady drumbeat of credible proof: success stories from hospital users and partners
Durable pipeline health. Diversified sources, strong ICP fit, and repeatable campaigns that reliably create opportunities.
Clear, repeatable messaging that can be used in the sales process, and which customers repeat

Required Product Manager
About the Role
As a Product Manager for our Dispute Resolve solution, you will play a pivotal role in advancing our mission to help merchants manage chargebacks effectively, improve win rates, and scale their dispute operations.
Dispute Resolve enables merchants to handle disputes efficiently - from ingestion and analysis, through evidence generation and submission, to performance optimization - helping them improve win rates, reduce operational overhead, and make smarter decisions about which disputes to fight.
In this role, you will take part in shaping and driving key areas of the Dispute Resolve product, contributing to the definition, execution, and evolution of end-to-end dispute flows across multiple merchant setups, ensuring the product delivers clear value and measurable outcomes. As part of this, you will work on expanding system integrations and evolving our evidence capabilities to support scalable and effective dispute handling.

You will work closely with Engineering to deliver robust, scalable solutions, while balancing technical constraints with business priorities. You will also partner closely with Data and BI teams to drive performance analysis and continuous optimization.

In addition, you will collaborate closely with Go-to-Market (GTM) and Account Management teams to support product adoption, enable new deals, and ensure Dispute Resolve contributes to revenue growth, retention, and expansion. Your work will directly impact customer satisfaction, commercial success, and the long-term evolution of the Dispute Resolve roadmap.

What You'll Be Doing
Take part in defining, executing, and evolving end-to-end dispute management flows across different merchant setups.
Drive product strategy and execution for Dispute Resolve in close collaboration with Engineering, Product Design, Data, and BI teams.
Expand and optimize integrations with PSPs, gateways, and additional systems to enable scalable dispute ingestion and submission.
Contribute to the development and continuous improvement of our evidence capabilities, enhancing quality, coverage, and win rates across different reason codes and merchant verticals.
Translate complex dispute workflows and data challenges into scalable, intuitive product solutions that balance usability, automation, and performance.
Partner closely with GTM and Account Management teams to support product adoption, onboarding, and ongoing usage, ensuring Dispute Resolve supports growth and retention goals.
Engage directly with merchants and prospects to understand real-world workflows, validate solutions, and identify opportunities for improvement.
Contribute to backlog prioritization and roadmap execution, focusing on high-impact initiatives that improve operational efficiency and dispute performance.
Provide subject-matter expertise on dispute management, representment strategies, and product capabilities.