דרושים » פרסום שיווק ויחסי ציבור » Growth Marketing Specialist - B2B Healthcare (US Market)

As a Marketing Manager at our company, you will turn strategy into execution across campaigns, content, and product storytelling.
Working closely with the VP of Marketing, Director of Product Marketing, and cross-functional teams, you'll own day-to-day marketing initiatives that drive awareness, pipeline, and product adoption.
This role is ideal for someone who thrives in a fast-paced environment, enjoys building and shipping, and knows how to translate complex product capabilities into clear, compelling narratives that resonate with finance and operations leaders.
You'll play a key role in shaping how our products show up in the market across our website, campaigns, launches, events, PR, and partner channels.
Responsibilities
Content & Social Media
Create and manage high-quality marketing content (landing pages, blogs, reports, etc.)
Create and manage social media content that reinforces product positioning, builds brand credibility, and drives awareness, while continuously testing and optimizing performance.
Collaborate with Demand Gen to develop and launch high-impact campaign assets that drive pipeline
Website Experience
Own and continuously improve the website as a core growth channel, ensuring pages and key journeys are clear, up to date, and optimized for conversion. Collaborate with Product,Design, and Demand Gen to launch new pages, test messaging and layouts, and use data and AI tools to improve performance and user experience.
Email marketing
Plan and execute targeted email campaigns across the funnel from event promotions to lifecycle and nurture sequences, optimizing for engagement and conversion.
Lead Field Marketing & Events
Plan and own end-to-end event execution for field marketing initiatives, including industry events, trade shows, and hosted experiences
Partner with Sales to maximize pipeline generation from events (pre-event outreach, onsite engagement, post-event nurture)
Develop event-specific content and campaigns to drive attendance and engagement
Measure and report on event performance and ROI

Were looking for a versatile, hands-on Marketing Manager to lead and execute our global marketing activities.
In this role, you will:
Own and manage the full marketing calendar across campaigns, events, and content.
Oversee our digital presence, including website, social media, email marketing, and online brand consistency.
Plan and execute industry events and conferences, coordinating logistics, booth presence, speaking opportunities, and post-event follow-ups.
Drive brand awareness across multiple channels with high-impact, creative marketing initiatives.
Develop and execute global marketing campaigns that align with company goals and support revenue growth.
Collaborate closely with internal teams (Sales, Product, Leadership) to ensure messaging alignment and campaign effectiveness.
Work with external partners and agencies to deliver campaigns, manage assets, and enhance brand reach.
Measure and analyze campaign performance, reporting key insights, and optimizing future activities.

We are looking for a strategic and hands-on Director of Marketing to scale our marketing impact and accelerate growth. This is a unique opportunity to join a category leader and help shape the go-to-market strategy of one of the most innovative companies in maritime technology.
Role Overview:
As Director of Marketing, you will play a central role in our companys go-to-market strategy. You will own the development of compelling messaging, drive market awareness, and generate pipeline through integrated marketing programs.
This role combines strategic leadership with hands-on execution. You will work closely with Sales, Product, and Customer Success to position our company effectively in the market, shorten sales cycles, and support expansion within existing customers.
You will lead a high-performing marketing team while also contributing directly to key initiatives - setting the bar for quality, speed, and storytelling across our companys most important campaigns.
Key Responsibilities:
Own and execute our companys marketing strategy to support brand growth, new logo acquisition, and customer expansion.
Drive demand generation through integrated campaigns across digital, content, events, paid media, social, PR, and partner channels.
Lead field marketing initiatives that support enterprise sales and industry engagement.
Develop compelling messaging and positioning that clearly communicate our companys differentiated value.
Partner closely with Sales to ensure strong alignment on pipeline generation, account-based marketing, and sales enablement.
Measure, analyze, and optimize marketing performance to maximize pipeline contribution and ROI.
Build, mentor, and scale a world-class marketing team across Content, Demand Generation, Community, Partnerships, and more.

We are seeking a creative, results and data-driven Marketing Specialist to oversee the execution of marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, GEO, marketing automation, new product launches, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.
Key Responsibilities:
Brand & Content Production: Lead the creation of marketing assets for product launches, including naming, brand language, and visual identity. Manage external vendors and designers while coordinating with Regulatory and the regions.
Social Media Management: Oversee our Social Media channels (Instagram Facebook and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with distributors and regions. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive the companys brands growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO & GEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Data-Driven Optimization: Monitor performance and analyze data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

We are seeking a hands-on Marketing Manager to drive our B2B growth in Israel. This role requires connecting strategy to execution, transforming ideas into practical assets, and generating business impact through lead conversion. The role reports directly to the Head of Marketing, Israel.
Day-to-day in this role youll:
Define the local marketing strategy, translating goals into clear positioning, messaging, and go-to-market plans, with a focus on hands-on execution.
Drive full-funnel B2B marketing, from market awareness and lead generation to product adoption across Israeli companies.
Establish our company as a trusted brand within the HR community in Israel through strategic campaigns, partnerships, and targeted content.
Develop and own all core marketing assets, including Sales Enablement materials (pitch decks, one-pagers), landing pages, and campaign messaging.
Plan and execute local B2B campaigns and events (meetups, conferences), utilizing LinkedIn as a primary B2B channel for awareness and demand generation.
Manage relationships with key agencies, suppliers, and partners for efficient execution.

We're looking for a Performance Marketing Lead to own acquisition across paid media, lead a high-performance team, and partner deeply with creative, tech, and analytics to scale customer growth across channels.
This isnt a siloed PPC role. Its a high-leverage seat at the table where youll influence strategy, messaging, team structure, and growth planning. Youll work in tight loops with creative and brand teams to test big ideas quickly-and kill what doesnt work even quicker.
Responsibilities
Lead paid growth strategy across core and emerging channels:
Own the full-funnel acquisition roadmap across Meta, Google, and emerging platforms like TikTok and AppLovin
Set budget allocation, ROAS targets, and test plans based on CAC and LTV performance
Translate performance data into clear decisions across creative, messaging, and media mix
Drive performance through data, iteration, and experimentation:
Build a testing engine across audiences, formats, offers, and creative angles
Work closely with analysts to build dashboards, interpret trends, and extract insights
Influence landing page and CRO strategy based on campaign performance (in collaboration with product and site teams)
Personally manage Google campaigns:
You will own Google hands-on-structure, scaling, retargeting, creative rotation, and budget pacing
Youve managed high 6- or 7-figure monthly budgets and know how to scale without compromising ROAS
Use AI + automation to scale smarter
Leverage AI tools for creative ideation, copywriting, research, and workflow optimization
Build a faster, leaner execution loop using automation and performance tooling
Lead and develop a lean performance team
Manage a cross-functional team, including performance marketers and an influencer marketing lead
Set clear KPIs, coaching cycles, and accountability across all paid activity
Collaborate closely with brand, creative, tech, and product teams to stay aligned and move fast
WHY THIS ROLE MATTERS
Youll own the most important revenue-driving engine in the company
Youll work with real creative freedom-test quickly, iterate fast, and see results clearly
Youll shape the growth stack from acquisition through retention.

We are looking for a strategic, execution-focused Senior Global Campaign Manager to drive the next phase of our growth across global and regional markets. This is a hands-on, high-impact role at the intersection of campaign management, content strategy, and creative production, built for a digitally native marketer who thrives in fast-paced environments and knows how to scale campaigns and assets with speed and precision.
You will own the full lifecycle of integrated marketing campaigns, from intake and planning, through creative production and localization, to launch, optimization, and post-campaign analysis. Youll partner with global and regional stakeholders to adapt campaigns for local markets, build compelling content experiences, and ensure flawless delivery of digital-first assets across all channels.
Your work will directly impact pipeline acceleration and revenue growth, while shaping how we execute performance marketing at scale.
Why Join Us?
Be part of a globally recognized, people-first company revolutionizing HR.
Work with passionate, high-performing peers across the globe.
Drive regional and global impact, owning high-visibility initiatives.
Play a key role in scaling our performance creative and marketing engine.
Job responsibilities
Campaign Execution & Performance:
Own and manage the end-to-end project lifecycle of global campaigns and alignment of regionalisation with the Regional Marketing Managers.
Lead the architecture of global campaigns, defining targets, messaging, assets, channels, and funnel-stage CTA planning.
Ensuring alignment with marketing goals and collaborating with product marketing, brand, creative, web, and sales teams.
Ensure tracking, reporting, and optimization are in place (Salesforce, Tableau, analytics platforms).
Run structured post-mortems to capture insights and apply learnings for future campaigns.
Creative & Asset Production:
Oversee production of performance creative assets (paid ads, banners, videos, landing pages, emails).
Project manage multiple timelines and workstreams across creative, content, and web to ensure flawless execution.
Leverage AI and creative automation tools (Figma, generative AI, Vibe Coding) to drive speed and scale in production.
Cross-Functional Collaboration:
Serve as the connective tissue between Brand, PMM, regional marketing managers, demand generation and performance teams, and creative operations, ensuring global campaign themes are defined and localized effectively.
Shape and execute global campaigns with a strong regional footprint, maximizing resonance and imprint in each market.
Provide feedback to global stakeholders on regional performance, buyer behavior, and marketing competitive trends.

We are looking for a Social User Acquisition Manager to join our team!
As a Social User Acquisition Manager, you will manage large budgets and work in a fast-paced and dynamic environment alongside outstanding creative and marketing experts to help us boost our digital profile and reach.
Responsibilities:
Play a significant role in our growth and help the company reach its business goals.
Build, manage, and scale high-budget paid social and video campaigns (Meta+Linkedin) for B2B buyers, from strategy through execution to reporting.
Monitor and analyze big data on various KPIs to optimize performance.
Cultivate innovative ideas and discover new opportunities to scale up based on industry trends, new features, and possibilities of advertising platforms.
Run constant A/B tests on audiences, creatives, bidding strategies, and landing pages to improve conversion rate.
Manage cross-team and cross-department projects.
Present weekly performance analysis to stakeholders, highlighting trends and next steps.

The Growth Marketing Lead will own how shows up in the market, and how we turn our product and engineering execution and outcomes with customers into momentum, demand, and qualified leads.

You will deeply understand our platform, our users, and our ICP, then translate that into messaging, content, campaigns, and distribution that consistently generate interest. This is not a role focused on process, decks, or maintaining a brand book. It is a builder role focused on speed, creativity, and outcomes.

You will decide what we publish, where we publish it, what narratives we lead with, and which events or conferences matter. You will move quickly, experiment constantly, and create leverage through AI and smart ideas. An idea that comes up in the morning can ship by the evening.

This role is ideal for someone who thrives in high autonomy environments, sees opportunities where others see constraints, and knows how to create momentum that makes hard to ignore.



Key Responsibilities

Narrative, Content, and Distribution

Translate complex product capabilities into simple, outcome-driven, clear stories that create curiosity and urgency
Identify what makes our ICP care, engage, respond, convert, and develop person-based messaging that matches the buying dynamics in health systems
Build a library of proof: case studies, before/after workflows, why now narratives, ROI/quality storylines
Own channel strategy and distribution across LinkedIn, email, partnerships, communities, and events


Growth, Funnel, and GTM Ownership

Build and run experiments to generate inbound leads and qualified meetings
Own performance across the funnel: awareness → interest → lead → meeting
Define which conferences, partnerships, and market moments matter , and lead execution


What Success Looks Like

A steady drumbeat of credible proof: success stories from hospital users and partners
Durable pipeline health. Diversified sources, strong ICP fit, and repeatable campaigns that reliably create opportunities.
Clear, repeatable messaging that can be used in the sales process, and which customers repeat

we are looking for a SDR.
Description:
Own the first response and qualification process for all inbound leads to ensure adherence to established SLAs
Execute a rigorous pre-approval checklist and disqualify leads with clear reasoning to ensure only high quality prospects reach the Sales team
Schedule qualified meetings for the Sales team via Calendly and maintain clean CRM documentation for seamless handoffs
Build and manage outbound ABM account lists that match our approved Ideal Customer Profile (ICP) and geographic targets
Execute multichannel outreach sequences using Clay, personalizing messaging based on market trends and operational pain points
Follow up systematically with soft hand raisers from gated assets to progress them through the funnel
Provide a continuous feedback loop to Marketing regarding lead quality and campaign performance to enable real time optimization
Monitor and report on key performance indicators including lead to meeting conversion rates and outbound reply rates