דרושים » פרסום שיווק ויחסי ציבור » Director of B2C Marketing & Monetization

We are seeking a creative, results and data-driven Marketing Specialist to oversee the execution of marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, GEO, marketing automation, new product launches, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.
Key Responsibilities:
Brand & Content Production: Lead the creation of marketing assets for product launches, including naming, brand language, and visual identity. Manage external vendors and designers while coordinating with Regulatory and the regions.
Social Media Management: Oversee our Social Media channels (Instagram Facebook and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with distributors and regions. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive the companys brands growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO & GEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Data-Driven Optimization: Monitor performance and analyze data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

What we are looking for: someone who understands paid marketing deeply (search, social, display, affiliates, etc.), can navigate the realities of attribution and tracking, and can translate multi-channel performance into decisions that improve CAC, ROAS, LTV, and payback. You should also be highly fluent with AI-driven analysis, confident inside each platforms native analytics, and able to use visualizations + AI to communicate insights and support data-driven decision making.

What youll be doing

Own analytics for paid user acquisition across channels (paid search, paid social, display/programmatic, affiliates, partnerships, etc.) and across platforms (web, iOS, Android)
Build and maintain end-to-end performance visibility: click -> landing -> activation -> paywall -> purchase -> renewal/retention
Develop and refine measurement approaches including:
attribution models (last-click, first-click, data-driven where available)
cross-channel cannibalization detection and analysis
incrementality and lift thinking (geo tests/holdouts/controlled experiments where possible)
Use AI tools to accelerate analysis, explore hypotheses, detect patterns/anomalies, and generate high-quality insights
Leverage each platforms native analytics tools (Google Ads, Meta, TikTok, DSPs, affiliate platforms, etc.) to understand what drives performance and to diagnose what is actually changing inside campaigns (creative, audiences, bidding, placements, pacing, attribution)
Monitor and optimize core performance KPIs tied to subscriptions: CAC, ROAS, CVR, LTV, payback period, churn/retention cohorts
Own ongoing monitoring to proactively detect drops, tracking glitches, attribution breaks, spend/performance anomalies, and funnel issues, and drive resolution with relevant stakeholders
Partner with UA managers and channel owners to identify opportunities, size impact, and prioritize actions (creative, targeting, bidding, landing pages, offers, paywall flows)
Deep dive into funnel drop-offs and cohort behavior by channel/campaign/audience/geo/device to explain whats driving performance
Design and analyze A/B tests (creative tests, landing tests, offer/trial mechanics), ensuring clean measurement and clear conclusions
Create recurring reporting and executive-ready narratives using strong visualizations: what changed, why it changed, and what we should do next
Improve data quality and tracking: event definitions, UTM governance, campaign naming, source-of-truth reconciliation across platforms

Required Head of Brand Marketing
About The Position
As a core management leader, you will evolve our brand from awareness to measurable impact. You'll own and scale all brand performance activities, ensuring brand efforts directly drive user engagement, revenue growth, and customer trust across all touchpoints.
This role sits at the intersection of creativity, storytelling, and execution ensuring our stands out in a crowded + creative space. You'll lead a multidisciplinary team - including PR, social media, community, events, and studio production - to build a globally trusted brand with clear Impact. Reporting directly to the CMO, you'll collaborate closely with the Head of Growth and Acquisition to align the brand with performance goals.
Responsibilities
Lead, develop and execute global and localized brand and marketing strategies.
Lead and manage teams across social, events, content, PR, community, and studio.
Align brand storytelling with user acquisition and product adoption goals.
Build systems to track brand campaign effectiveness and business contribution.
Own brand performance metrics, reporting, and optimization.
Partner cross-functionally with Product, Sales, and CS to ensure consistency and cohesion.
Maintain brand integrity and voice across all touchpoints.
Identify creative opportunities to push brand visibility in new channels and geos.

We are looking for a highly technical and creative User Comms Manager to lead our communication strategy across the entire user journey. Sitting within the Marketing team and working hand-in-hand with Product, you will own how we talk to our users-from the moment they discover AI to when they become power users.
This is a unique position at the intersection of Marketing, Product, Engineering, and AI. You won't just be writing copy; you will be the architect of our CRM ecosystem, building AI-driven flows that deliver deeply personalized messages based on a users specific lifecycle state. You are a self-starter who blends analytical rigor with a sharp eye for creative copy.
What Youll Do:
End-to-End Lifecycle Comms: Own the strategy and execution of all user communications across acquisition, activation, retention, and re-engagement channels.
CRM Architecture: Act as the power user and admin for our CRM stack (e.g., Braze, Customer.io), ensuring data is flowing correctly and journeys are optimized.
Technical Stack Management: Partner closely with Product and Engineering teams to manage and optimize our communication infrastructure and delivery tools.
AI-Personalized Messaging: Collaborate with AI teams to design and deploy automated flows that generate personalized messages tailored to each user's unique behavior and journey stage.
Experimentation & Optimization: Lead an aggressive A/B testing roadmap to improve key business metrics, including profitability, conversion rates, and long-term retention.

We're looking for a results-oriented Strategic Partnerships Manager with B2B and B2C experience, exceptional relationship-management skills, and a strong strategic mindset.
You'll focus on building, maintaining, and scaling strategic relationships with affiliates and partners, driving business growth and identifying high-impact opportunities across Lemonade's partner program. You'll work closely with the Program Manager and cross-functional teams to optimize performance and efficiently scale the program globally, with additional focus on the European market.
We believe three things matter for every role at Lemonade: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Identify, recruit, and onboard new affiliates across products and markets to expand Lemonade's partner program
Own relationships with existing affiliates, acting as the main point of contact and fostering long-term partnerships
Negotiate commercial terms and payouts, review content and creatives, and ensure alignment with business and brand goals
Identify growth opportunities with both new and existing affiliates, including joint campaigns and co-branded initiatives
Develop and execute partnership initiatives to maximize revenue and customer acquisition
Conduct regular business reviews, analyze performance metrics, and optimize partnership effectiveness
Collaborate closely with marketing, product, legal, content, and operations teams to execute and scale initiatives
Lead expansion and scaling of the European market by onboarding high-quality partners and growing existing relationships
Stay current on industry trends, competitor activity, and emerging opportunities in affiliate and partnership marketing

As a Product Marketing Manager focused on our mobile app experience, you will drive new ARR from subscriptions sold on our massively popular products and act as a key focal point between Product and Marketing teams. You will collaborate with internal teams across product, user experience, marketing, R&D, customer success, and more, to drive go-to-market and growth strategies for the apps.

What youll be doing:

Collaborate and become the liaison for mobile app product managers to fuel decision-making with marketing understanding and insights.
Craft compelling positioning and messaging frameworks that articulate the unique mobile apps value propositions, across different user segments.
Orchestrate comprehensive GTM strategies for new app features and launches, aligning cross-functional stakeholders to deliver impactful multi-channel campaigns.
Analyze market trends, competitor landscapes, and user behaviors to serve as the voice of the customer, turning deep insights into actionable recommendations for the product roadmap.
Drive adoption, retention, and growth KPIs by optimizing marketing funnels and collaborating closely with UA, ASO, and CRM teams on user acquisition and lifecycle initiatives.
Collaborate with the pricing team to define subscription tier positioning and packaging strategies that maximize revenue and user value.
Develop robust product onboarding and education experiences that bridge the gap between complex technical features and the optimal customer experience.

We are looking for a highly skilled User Acquisition Manager to join the Navan growth team. You will own our performance activity for Navan Edge, driving growth through scalable acquisition strategies across social and search platforms. The ideal candidate is a performance-driven professional with 3-4 years of experience who can balance technical campaign management with high-impact creative intuition.
What Youll Do:
Multi-Channel Ownership: Lead the planning and execution of performance campaigns across social discovery channels.
App Growth & Optimization: Drive the end-to-end strategy for direct app-installs and web-to-app campaigns, optimizing every touchpoint from the first ad impression to the final signup.
Data-Driven Analysis: Utilize a rigorous analytical approach to monitor campaign performance, identifying areas for cost reduction, efficiency improvements, and scaling opportunities.
Agile Performance Management: Utilize a rigorous analytical approach to monitor budgets and campaign performance, identifying immediate opportunities for efficiency and cost reduction.
Experimentation & Innovation: Continuously test new audience segments, bidding strategies, and ad formats to stay ahead of market trends and competition.
Creative Strategy: Partner with creative teams to produce trend-aware video content and UGC, using data-driven insights to iterate on high-performing hooks.

we are seeking a Senior Paid Acquisition Specialist to join our growing paid acquisition team. In this role, youll take full ownership of creating, scaling, and optimizing high-volume paid campaigns across various search channels, with a primary focus on Google Search.
Youll be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. Were looking for someone who is AI-native and tech-savvy, able to integrate new tools and automation into daily work.
As a Paid Acquisition Specialist, youll lead the development and execution of our paid search strategy, collaborating cross-functionally to deliver impactful, results-driven campaigns in a fast-paced, learning-oriented environment.
Were looking for someone who is super analytical, independent, a quick learner, and a creative problem-solver, with a proven ability to work with large datasets, extract insights at both macro and micro levels, and continuously improve performance.
The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
What am I going to do?
Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
Continuously explore and implement AI-driven methods to improve campaign performance and team productivity.
Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
Develop and manage monthly budget plans to optimize ROI.
Serve as the paid acquisition teams main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

As our Insurance Marketing Manager, Israel you'll be responsible for establishing our brand and driving broker engagement in the Israeli market. This is a unique opportunity to build our Israel go-to-market strategy from the ground up, working directly with senior leadership to launch and scale our presence. You'll lead localized marketing programs, broker events, and sales enablement initiatives that position our as the InsurSec leader in Israel.

This role requires exceptional self-sufficiency, cultural fluency in both Israeli and American business practices, and the ability to operate with minimal oversight while staying aligned with global marketing strategy. We are looking for someone who is hungry to build a business in an emerging market and brings a team player mentality, willing to both network with executives and get your hands dirty planning events. You'll report to Chelsea Valente (Director of Insurance Marketing) with a dotted-line to Tal Arazi (Director of Cyber products, Israel).

Regular travel within Israel required for broker visits and events. Occasional international travel may be required for company meetings or training.

How You'll Make an Impact

Support the execution of our Israel market launch, across multiple digital and in-person channels and initiatives

Localize launch materials, messaging, and campaigns for the Israeli market, including translation and cultural adaptation of key marketing materials from English to Hebrew

Support CEO and Lead Underwriter with field enablement and business development opportunities

Own the strategy, planning, budget, and execution of in-person broker events across Israel, including hosted events, industry conferences, and broker office visits

Build sales enablement tools and messaging that help our underwriting team communicate InsurSec value proposition

Develop audience-specific campaigns and content to educate brokers, advisors, and clients on products through webinars and educational content

Monitor competitive landscape and provide insights to inform positioning and messaging

Build relationships across the Israeli insurance and cybersecurity ecosystems to identify partnership and growth opportunities

Collaborate with global marketing team to share learnings and best practices between markets

Track and report on campaign performance, broker engagement, and market penetration metrics

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring us to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work - turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like us- and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate us in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.