דרושים » אינטרנט ודיגיטל » Product Marketing Manager, Mobile app

Were looking for a content-first, SEO-savvy Product Marketing Manager who can distill technical complexity into compelling stories and actionable assets. Youll own the full product marketing lifecycle-from market and competitive intel to content creation, analyst briefings, and sales enablement. Were not looking for a task-taker-were looking for someone who will own product marketing end-to-end, and make it impossible to imagine how we did it without them. If you have a sharp eye for detail, a startup mindset, a knack for balancing multiple projects simultaneously, and a passion for cybersecurity-we want to hear from you.

Responsibilities
What Youll Do:

Content Creation and SEO:

Own and execute a high-volume content strategy: SEO pieces, blogs, landing pages, whitepapers, eBooks, datasheets, and more
Ensure all content is optimized for SEO and LLMs, technically accurate, and aligned to Valence messaging
Leverage AI tools (responsibly) to scale content production and speed time to market
Create content mapped to key stages of the funnel-top-of-funnel thought leadership, mid-funnel technical deep dives, and late-stage decision enablement assets
Write everything from in-depth reports and whitepapers to concise, visually appealing datasheets and infographics
Create short-form video content for LinkedIn, YouTube, etc., with technical insights, campaign ideas, and thought leadership
Take full ownership of content development, review, and delivery
Be the Glue between Product and GTM Teams:

Lead and foster close collaboration with the product team (based in Israel) through initiating regular syncs and planning sessions to translate roadmap and capabilities into customer-centric messaging
Its not your first rodeo owning a product launch end-to-end and prioritizing flawless execution
Be the connective tissue across product, sales, marketing, and executive teams, and ensure internal alignment and drive momentum across go-to-market efforts
Take initiative, ask questions, pressure test your knowledge, and never settle for surface-level understanding
Sales Enablement and Competitive Intel

Lead sales enablement: battlecards, messaging briefs, customer-facing slides, and objection handling
Own competitive intelligence, including ongoing tracking, analysis, and updates
Own core messaging and differentiation frameworks for products and features
Partner closely with sales to craft prospecting cadences, sales training, and tools that resonate with technical security leaders
Deliver concise, compelling messaging to help the sales team articulate why Valence is a must-have
Lead sales enablement sessions with real impact-not just presentations, but guidance that helps deals close faster
Analysts, Media, and Market Engagement

Own all analyst relations: briefings, inquiries, messaging prep, and follow-up
Proactively manage and maintain relationships with key analyst firms
Work closely with Valences PR team to produce content for media opportunities and craft rapid response content for cybersecurity news and thought leadership
Stay plugged into market research and dynamics and use them to sharpen positioning and influence roadmap and go-to-market
Represent Valence at speaking engagements, webinars, and industry events

Were looking for a highly motivated and versatile Marketing Manager to join our dynamic Global Marketing team. Reporting to the Head of Global Marketing Programs, you will play a crucial role in supporting various strategic marketing initiatives, including go-to-market and country launches, the creation and execution of office-related events, and the development of marketing campaigns in specialized markets. This role requires a proactive individual with a broad marketing skill set and the ability to manage diverse projects simultaneously in a fast-paced tech environment.
Responsibilities
Go-to-Market & Country Launches: Support the development and execution of go-to-market strategies for new product features and contribute to the marketing plans for country launches, ensuring alignment with global objectives.
Office-Related Events: Conceptualize, plan, and execute a variety of office-related events, including internal team gatherings, client visits, and potentially small-scale industry meetups hosted in our offices. This includes managing logistics, vendor relationships, and on-site execution.
Specialty Market Campaigns (Africa, Iceland and Israel Focus): Develop and implement targeted marketing campaigns for specialized markets, with a particular focus on the EMEA region, considering local nuances and market opportunities. Other markets may also require support.
PR Support (Israel): Manage PR efforts with Head of Global Marketing Programs, CMO and CEO, including managing Israel based media. Collaborate with the global communications and PR team and potentially external agencies to provide support for public relations activities in Israel, where our corporate headquarters is located. This may include content adaptation, media outreach assistance, and internal communications support.
Content Writing: Create compelling and informative marketing content across various formats, including blog posts, website copy, email marketing materials, social media updates, and presentations, ensuring brand consistency and target audience relevance.
Product Marketing Support: Assist the Product Marketing team in the development and execution of product marketing initiatives, including the creation of product-related content, sales enablement materials, and participation in product launches notably for the launch of our Card Acquiring effort to occur in Israel in 2025.
Collaborate cross-functionally with Demand Generation, Sales Development, Sales, Product Marketing, and Customer Success teams to ensure integrated marketing efforts and alignment with overall business goals.
Support the measurement and analysis of marketing activities, providing insights and recommendations for optimization.
Manage project timelines and budgets effectively for assigned responsibilities.