דרושים » פרסום שיווק ויחסי ציבור » User Acquisition Analyst

our company, the leading global financial news & data platform, is looking for a User Acquisition Analyst to drive measurement, insights, and optimization for our paid acquisition efforts across channels, with a clear focus on growing our subscription product.
What we are looking for: someone who understands paid marketing deeply (search, social, display, affiliates, etc.), can navigate the realities of attribution and tracking, and can translate multi-channel performance into decisions that improve CAC, ROAS, LTV, and payback. You should also be highly fluent with AI-driven analysis, confident inside each platforms native analytics, and able to use visualizations + AI to communicate insights and support data-driven decision making.
What youll be doing
Own analytics for paid user acquisition across channels (paid search, paid social, display/programmatic, affiliates, partnerships, etc.) and across platforms (web, iOS, Android)
Build and maintain end-to-end performance visibility: click -> landing -> activation -> paywall -> purchase -> renewal/retention
Develop and refine measurement approaches including:
attribution models (last-click, first-click, data-driven where available)
cross-channel cannibalization detection and analysis
incrementality and lift thinking (geo tests/holdouts/controlled experiments where possible)
Use AI tools to accelerate analysis, explore hypotheses, detect patterns/anomalies, and generate high-quality insights
Leverage each platforms native analytics tools (Google Ads, Meta, TikTok, DSPs, affiliate platforms, etc.) to understand what drives performance and to diagnose what is actually changing inside campaigns (creative, audiences, bidding, placements, pacing, attribution)
Monitor and optimize core performance KPIs tied to subscriptions: CAC, ROAS, CVR, LTV, payback period, churn/retention cohorts
Own ongoing monitoring to proactively detect drops, tracking glitches, attribution breaks, spend/performance anomalies, and funnel issues, and drive resolution with relevant stakeholders
Partner with UA managers and channel owners to identify opportunities, size impact, and prioritize actions (creative, targeting, bidding, landing pages, offers, paywall flows)
Deep dive into funnel drop-offs and cohort behavior by channel/campaign/audience/geo/device to explain whats driving performance
Design and analyze A/B tests (creative tests, landing tests, offer/trial mechanics), ensuring clean measurement and clear conclusions
Create recurring reporting and executive-ready narratives using strong visualizations: what changed, why it changed, and what we should do next
Improve data quality and tracking: event definitions, UTM governance, campaign naming, source-of-truth reconciliation across platforms.

we are looking for a User Acquisition Manager.
As a User Acquisition Manager at Similarweb, you will play a critical role in driving new customer growth through the strategic management and optimization of paid media channels. You will partner closely with Growth Marketing, Creative, Analytics, and Product teams to execute full-funnel acquisition strategies that align directly with Similarwebs business objectives.
In this role, you will be accountable for managing campaign budgets and optimizing cost-efficiency metrics like CAC and ROAS, ensuring that every marketing dollar contributes to scalable, high-quality user growth.
So, what will you be doing all day?
Plan and Execute Campaigns: Plan, execute, and optimize paid campaigns across Google, Meta, YouTube, and other emerging platforms to achieve monthly acquisition targets
Budget & Performance Management: Manage budget allocation and pacing to meet acquisition targets while continuously monitoring key metrics (CPC, CPA, ROAS, CAC) to implement optimizations
Creative Strategy: Partner with Creative and Web teams to develop and test creative assets and landing pages, maximizing conversion rates through data-driven experimentation
Testing & Optimization: Conduct A/B testing on audiences, creatives, and bidding strategies to improve performance and efficiency
Data & Attribution: Collaborate with the Analytics team to ensure proper tracking, attribution, and reporting accuracy across all UA channels (using tools like GA4, Appsflyer, and Similarweb data)
Strategic Reporting: Deliver data-driven insights and present weekly and monthly performance reports to management to inform campaign optimization and cross-functional growth initiatives

we are seeking a Senior Paid Acquisition Specialist to join our growing paid acquisition team. In this role, youll take full ownership of creating, scaling, and optimizing high-volume paid campaigns across various search channels, with a primary focus on Google Search.
Youll be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. Were looking for someone who is AI-native and tech-savvy, able to integrate new tools and automation into daily work.
As a Paid Acquisition Specialist, youll lead the development and execution of our paid search strategy, collaborating cross-functionally to deliver impactful, results-driven campaigns in a fast-paced, learning-oriented environment.
Were looking for someone who is super analytical, independent, a quick learner, and a creative problem-solver, with a proven ability to work with large datasets, extract insights at both macro and micro levels, and continuously improve performance.
The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
What am I going to do?
Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
Continuously explore and implement AI-driven methods to improve campaign performance and team productivity.
Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
Develop and manage monthly budget plans to optimize ROI.
Serve as the paid acquisition teams main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

We are seeking a Demand Generation Manager to own pipeline-driving programs and performance marketing. This role is responsible for building and scaling full-funnel campaigns across paid, email, lifecycle, webinars, and retargeting, with tight alignment to Sales, RevOps, Product Marketing, and Content. You will be accountable for measurable outcomes: qualified pipeline, conversion rates, and efficient growth.

Responsibilities
Own demand generation strategy and quarterly plan aligned to revenue goals and ICP priorities (developers, DevOps, platform teams, and exec buyers).
Build and optimize multi-channel campaigns across paid search, paid social, email nurture, retargeting, webinars, partners, and product launches.
Manage funnel performance from first touch through pipeline: conversion rates, velocity, and lead quality.
Partner with Sales and RevOps to define MQL/SQL criteria, SLAs, lead routing, and closed-loop feedback.
Own campaign measurement and reporting: dashboards, attribution approach, experiment tracking, and insights.
Run a structured testing program across creative, targeting, offers, landing pages, and nurture journeys.
Collaborate with Product Marketing and Content to translate messaging into high-performing ads, landing pages, and lifecycle content.
Manage channel budgets and pacing to hit CAC and pipeline efficiency targets.
Work with agencies and vendors as needed to scale execution.

were looking for a Marketing & Growth Data Analyst to help shape how we grow . In this role, youll work closely with Marketing leaders and senior management to measure performance, run meaningful analyses, and influence decisions that drive efficient customer acquisition and revenue growth. The role focuses on performance measurement, advanced analytics, and statistical modeling to inform strategy, budget allocation, and optimization decisions. This is a hands-on role in a fast-moving startup environment, with real ownership, high impact, and strong exposure to leadership.
Responsibilities:
Partner closely with Marketing leadership and top management on high-impact growth decisions.
Define, track, and evolve core Marketing & Growth metrics (CAC, LTV, ROAS, payback, etc.).
Build dashboards and recurring insights using Tableau, backed by Snowflake and dbt.
Analyze performance across multi-channel marketing efforts (paid, organic, lifecycle, partnerships).
Design, run, and analyze A/B tests and experiments, from metric definition to insights.
Own and improve tracking and attribution frameworks to ensure reliable measurement.
Build and apply statistical and econometric models (e.g., MMM, regression, incrementality) using Python or R.
Support forecasting, planning, and budget allocation with data-driven insights.
Communicate findings clearly and confidently to non-technical stakeholders.

We are looking for a results-driven enthusiastic growth Lead/Specialist to join our team. As a Growth Lead, youll play a key role in scaling our user base through non-traditional, data-driven marketing experiments. Youll brainstorm, execute, and optimize high-impact growth strategies across digital, organic, and viral channels.

You will be a part of a fast-growing AI company with a global impact. Own high-impact projects from strategy through execution. Work with a creative, data-driven, and collaborative team and get the freedom to test bold ideas and build innovative growth engines.

Responsibilities:
Own & execute growth initiatives across multiple acquisition channels: paid ads, organic, partnerships, and experimental growth loops.
Define KPIs, track performance, and extract insights to guide strategy and optimize campaigns.
Plan, launch, and manage campaigns end-to-end - including creative ideation, copywriting, targeting, and budget management.
Run rapid experiments: formulate hypotheses, design A/B tests, and scale what works.
Collaborate closely with design, product, and marketing teams to deliver growth-driven creative assets and landing pages.
Identify new acquisition opportunities across platforms, communities, and emerging technologies.
Leverage AI tools to accelerate ideation, automate workflows, and scale campaign execution.
Build repeatable processes and frameworks for sustainable, scalable growth.

We are looking for a highly strategic and innovative professional to join our team as Senior Paid Social Campaign Manager. To succeed, you'll need to be analytical, technical, and creative, with a deep passion for the digital advertising ecosystem. The ideal candidate is a self-starter with a results-driven mindset, capable of planning, executing, and reporting on performance campaigns. You'll collaborate closely with our marketing, conversion, and creative teams to drive efficiency and growth, ensuring we meet and exceed our monthly targets.
Join our dynamic team and help shape the future of performance marketing!
Responsibilities:
Plan, manage, optimize, and scale Paid Social Campaigns across Meta, Snapchat, Tik Tok and other major networks.
Continuously monitor campaign performance, conduct in-depth data analysis, and provide actionable insights to drive ongoing improvement and optimization.
Take ownership of campaign measurement and reporting, producing detailed weekly and monthly reports across all relevant channels.
Stay ahead of industry trends by exploring different social platforms and emerging technologies, identifying opportunities to drive growth and innovation.
Collaborate closely with cross-functional teams, including Growth, Creative, and Analytics, to ensure seamless alignment and synergy across all marketing initiatives.
Identify and capitalize on new opportunities for scaling campaigns, translating insights and previous performance into effective media plans.
Stay informed about competitor activities, including best practices, creative strategies, conversion funnels, and offers, to maintain a competitive edge.

we are looking for a User Acquisition Manager (Google Ads) to drive growth through large-scale global performance campaigns.
This is a perfect opportunity to join the world's fastest-growing financial portal and a solid internet brand at an exciting time of record-breaking numbers while growing and developing your career path.
What youll be doing:
Manage Google Ads campaigns across multiple markets, covering Search and Display
Drive performance through structured testing of creatives, audiences, bidding, and landing pages
Analyze campaign data to identify growth opportunities and optimize conversion performance
Collaborate with our creative and design teams to develop and execute successful campaigns
Manage and allocate budgets to maximize ROAS and achieve profitability targets.

We act as the central nervous system for engineering, enabling platform teams to unify their stack and expose it as a governed layer through golden paths for developers and AI agents.
By combining rich engineering context, workflows, and actions, we help organizations transition from manual processes to autonomous, AI-assisted engineering workflows while maintaining control and accountability.
As a product-led company, we believe in building world-class platforms that fundamentally shape how modern engineering organizations operate.
As our company continues to grow, we are looking for a Head of Demand Generation to own and scale our demand generation efforts. This is a high-impact, strategic role responsible for driving pipeline growth, optimizing marketing performance, and accelerating revenue generation. The ideal candidate is a data-driven marketer with a deep understanding of demand generation strategies, performance marketing, and account-based marketing (ABM).
Core Responsibilities
Demand Generation Strategy: Develop and execute a comprehensive demand generation strategy that drives high-quality leads and accelerates pipeline growth.
Multi-Channel Campaigns: Plan and optimize campaigns across digital, paid media, email, content marketing, webinars, SEO, and ABM to maximize engagement and conversion rates.
ABM & Enterprise Marketing: Design and execute highly targeted ABM programs to engage strategic accounts and key decision-makers.
Pipeline Ownership: Collaborate closely with sales to ensure a steady flow of qualified opportunities, optimizing marketing programs to support revenue goals.
Performance Marketing: Own paid advertising, retargeting, and digital marketing initiatives, ensuring efficient spend and measurable ROI.
Analytics & Optimization: Measure, analyze, and optimize demand generation programs, providing clear reporting on attribution, conversion rates, and pipeline impact.

Were looking for a GTM Business Analyst to join our fast-growing Business Analytics team, partnering closely with GTM leadership, RevOps, Customer Success, Channel, Marketing (ToFu), Finance, and Data/BI teams to scale our go-to-market analytics capabilities.
This role combines deep analytical skills, understanding of SaaS and customer lifecycle metrics, and strong business storytelling. Youll deliver data-driven insights across multiple GTM domains, enabling senior leaders to make informed decisions, improve operational efficiency, and accelerate revenue growth.
Responsibilities:
GTM Analytics & Performance Insights
Analyze performance and build reporting for Customer Success, Channel Sales, Solutions Engineering, and Top-of-Funnel Marketing
Track and interpret key SaaS KPIs, including ARR movements, churn, retention (GRR/NRR), expansion, pipeline creation, and funnel conversion metrics.
Develop and maintain reports, dashboards, and models that provide actionable insights across the customer lifecycle and partner-driven business.
Translate complex data into clear insights and compelling business narratives tailored for GTM and executive leadership.
Conduct deep-dive analyses to identify performance drivers, risks, and opportunities across assigned GTM pillars.
Data & Analytics Operations
Use SQL and Snowflake to extract, structure, and analyze GTM data efficiently.
Design high-impact, end-to-end Tableau dashboards (preferred), from data modeling to visualization and distribution.
Collaborate with Data Engineering and BI teams to ensure data quality, alignment on data structures, and optimization of analytical workflows.
Leverage AI and automation tools to streamline reporting processes and empower business users with self-service insights.
Cross-Functional Collaboration
Act as a trusted analytics partner to GTM leadership, supporting Customer Success, Channel, Solutions Engineering, and Marketing teams with decision-ready insights.
Work closely with the existing senior GTM analyst to maintain alignment, share measurement standards, and expand analytical coverage across GTM functions.
Prepare executive presentations summarizing key findings, KPIs, and trends for leadership forums.
Contribute to the continuous improvement of GTM measurement frameworks, KPIs definitions, and reporting methodologies.