דרושים » פרסום שיווק ויחסי ציבור » Product Growth Manager, Lifecycle, AI

We are seeking a Senior Product Manager to join our Falcon Cloud Security team. In this role, you will own the strategy, roadmap, and execution for our Application Security Posture Management (ASPM) capabilities within Falcon Cloud Security, driving our vision of comprehensive code-to-cloud protection. You will work at the intersection of application security and cloud security to help customers prioritize and remediate the risks that matter most. This position requires a strategic thinker who understands both the developer experience and enterprise security operations, and can bridge the gap between AppSec and CloudSec teams to deliver innovative solutions that stop breaches before they happen.

What Youll Do:

You will be responsible for translating the ASPM vision into a detailed product strategy, roadmap, and development backlog that drives code-to-cloud visibility and risk prioritization across the entire application lifecycle.

You will own and manage the end-to-end product development lifecycle for ASPM capabilities, leading product release cycles, identifying and proactively solving bottlenecks, and raising flags when needed to ensure successful delivery.

You will drive the convergence of ASPM and CNAPP by defining requirements and user stories that correlate application security with cloud runtime and proactive context (CSPM, CWPP, CIEM) to eliminate security silos and deliver a unified risk and security platform.

You will be accountable for gathering and synthesizing insights from AppSec engineers, CloudSec teams, DevOps practitioners, and CISOs through customer interviews, user research, and competitive analysis to identify high-impact product opportunities.

You will define and own key product metrics and success criteria including mean-time-to-remediation, vulnerability prioritization accuracy, developer adoption rates, and reduction in exploitable attack surface, using data to drive continuous product optimization.

You will lead cross-functional collaboration with engineering, design, marketing, sales, and customer success to deliver developer-centric features including pull-request scanning, policy-as-code enforcement, and automated remediation workflows.

You will serve as the subject matter expert and evangelist for ASPM, presenting to customers, industry analysts executives, and at conferences to position CrowdStrike as the leader in the converging ASPM/CNAPP market.

Were looking for a content-first, SEO-savvy Product Marketing Manager who can distill technical complexity into compelling stories and actionable assets. Youll own the full product marketing lifecycle-from market and competitive intel to content creation, analyst briefings, and sales enablement. Were not looking for a task-taker-were looking for someone who will own product marketing end-to-end, and make it impossible to imagine how we did it without them. If you have a sharp eye for detail, a startup mindset, a knack for balancing multiple projects simultaneously, and a passion for cybersecurity-we want to hear from you.

Responsibilities
What Youll Do:

Content Creation and SEO:

Own and execute a high-volume content strategy: SEO pieces, blogs, landing pages, whitepapers, eBooks, datasheets, and more
Ensure all content is optimized for SEO and LLMs, technically accurate, and aligned to Valence messaging
Leverage AI tools (responsibly) to scale content production and speed time to market
Create content mapped to key stages of the funnel-top-of-funnel thought leadership, mid-funnel technical deep dives, and late-stage decision enablement assets
Write everything from in-depth reports and whitepapers to concise, visually appealing datasheets and infographics
Create short-form video content for LinkedIn, YouTube, etc., with technical insights, campaign ideas, and thought leadership
Take full ownership of content development, review, and delivery
Be the Glue between Product and GTM Teams:

Lead and foster close collaboration with the product team (based in Israel) through initiating regular syncs and planning sessions to translate roadmap and capabilities into customer-centric messaging
Its not your first rodeo owning a product launch end-to-end and prioritizing flawless execution
Be the connective tissue across product, sales, marketing, and executive teams, and ensure internal alignment and drive momentum across go-to-market efforts
Take initiative, ask questions, pressure test your knowledge, and never settle for surface-level understanding
Sales Enablement and Competitive Intel

Lead sales enablement: battlecards, messaging briefs, customer-facing slides, and objection handling
Own competitive intelligence, including ongoing tracking, analysis, and updates
Own core messaging and differentiation frameworks for products and features
Partner closely with sales to craft prospecting cadences, sales training, and tools that resonate with technical security leaders
Deliver concise, compelling messaging to help the sales team articulate why Valence is a must-have
Lead sales enablement sessions with real impact-not just presentations, but guidance that helps deals close faster
Analysts, Media, and Market Engagement

Own all analyst relations: briefings, inquiries, messaging prep, and follow-up
Proactively manage and maintain relationships with key analyst firms
Work closely with Valences PR team to produce content for media opportunities and craft rapid response content for cybersecurity news and thought leadership
Stay plugged into market research and dynamics and use them to sharpen positioning and influence roadmap and go-to-market
Represent Valence at speaking engagements, webinars, and industry events