דרושים » פרסום שיווק ויחסי ציבור » Marketing & Growth Data Analyst

Were looking for a GTM Business Analyst to join our fast-growing Business Analytics team, partnering closely with GTM leadership, RevOps, Customer Success, Channel, Marketing (ToFu), Finance, and Data/BI teams to scale our go-to-market analytics capabilities.
This role combines deep analytical skills, understanding of SaaS and customer lifecycle metrics, and strong business storytelling. Youll deliver data-driven insights across multiple GTM domains, enabling senior leaders to make informed decisions, improve operational efficiency, and accelerate revenue growth.
Responsibilities:
GTM Analytics & Performance Insights
Analyze performance and build reporting for Customer Success, Channel Sales, Solutions Engineering, and Top-of-Funnel Marketing
Track and interpret key SaaS KPIs, including ARR movements, churn, retention (GRR/NRR), expansion, pipeline creation, and funnel conversion metrics.
Develop and maintain reports, dashboards, and models that provide actionable insights across the customer lifecycle and partner-driven business.
Translate complex data into clear insights and compelling business narratives tailored for GTM and executive leadership.
Conduct deep-dive analyses to identify performance drivers, risks, and opportunities across assigned GTM pillars.
Data & Analytics Operations
Use SQL and Snowflake to extract, structure, and analyze GTM data efficiently.
Design high-impact, end-to-end Tableau dashboards (preferred), from data modeling to visualization and distribution.
Collaborate with Data Engineering and BI teams to ensure data quality, alignment on data structures, and optimization of analytical workflows.
Leverage AI and automation tools to streamline reporting processes and empower business users with self-service insights.
Cross-Functional Collaboration
Act as a trusted analytics partner to GTM leadership, supporting Customer Success, Channel, Solutions Engineering, and Marketing teams with decision-ready insights.
Work closely with the existing senior GTM analyst to maintain alignment, share measurement standards, and expand analytical coverage across GTM functions.
Prepare executive presentations summarizing key findings, KPIs, and trends for leadership forums.
Contribute to the continuous improvement of GTM measurement frameworks, KPIs definitions, and reporting methodologies.

We are on the search for a Marketing Data Analyst who will join our Data team in Tel Aviv. As a Marketing Data Analyst in a Data-Driven company, you will have a significant opportunity for impact and drive the company to new heights. You will influence decision-making processes throughout marketing budget decisions, new user journeys, be a partner to cross-functional teams within data, marketing & Top of Funnel, and drive strategic business decisions that shape the direction of the company.
Here are a few of the things you will do:
Own end-to-end analytics for marketing and product growth initiatives, directly supporting business strategy and growth, including and not limited to acquisition, lifecycle, and user onboarding.
Act as the primary data owner for the planning, monitoring, and measuring a variety of marketing initiatives, ensuring accuracy, consistency, and trust in decision-making across stakeholders, enabling your stakeholders to learn from data and iterate with confidence.
Translate complex datasets from multiple sources into clear, actionable insights with measurable business impact.
Proactively initiate and perform ad hoc research and deep-dive analyses to surface unknown business opportunities to inform strategic and operational decisions.
Partner with marketing, product, finance and company leadership to drive cross-functional, data-driven outcomes.
Design, improve, and scale analytics infrastructure, data pipelines, and workflows to suit your analytics needs; work hands-on using tools such as SQL, DBT, Looker, and partner closely with Data Engineering and Data Science teams.
Design, execute, and evaluate A/B tests using rigorous statistical methods and well-defined KPIs, including ownership of appropriate KPI selection.
Present insights and recommendations to senior stakeholders with clarity and influence, through written communication, presentations, and via dashboards.
Contribute expertise to shared analytics standards, best practices, and knowledge forums (e.g., Data Guild).

MA?LYS is one of the fastest-growing global D2C startups with a self-built e-commerce platform that allows us to leverage data and optimize marketing funnels to bring clinically tested body care products to women worldwide. With years of rapid growth and millions of customers worldwide, MA?LYS is on track to become one of the biggest body care brands in the world. We are a team of people who want to make lasting, impactful changes, live (and love) to see results, innovate with passion, and love a good sense of humor. As our Senior Marketing Analyst , you will play a pivotal role in enhancing our digital marketing performance and overall business growth. You’ll work in a data-driven environment focusing on continuous improvement and optimization.
Your life at MA?LYS will look like...

* Monitor and analyze marketing data to identify trends and translate them into clear, actionable recommendations that drive performance optimization.
* Dive into data from multiple angles to uncover growth opportunities and understand how creatives impact overall activity and results.
* Build and maintain dashboards and visualizations that make performance insights accessible and intuitive for end users.
* Evaluate and compare different attribution methods to better understand channel impact and improve decision-making.
* Plan, execute, and analyze experiments (A/B tests, lift tests, etc.), assess their statistical significance, and extract meaningful action items to continuously improve performance.
You will thrive in this role if you have…

* 4-5 years of experience as a Data Analyst in a data-driven business.
* BSc/BA in Mathematics, Statistics, Computer Science, Economics, or a related field.
* High proficiency in SQL - a must.
* Experience with data visualization tools (e.g., Looker, Tableau, Power BI, etc.).
* Experience working with online marketing data and a solid understanding of key metrics (ROAS, CAC, CTR, etc.).
* Thorough understanding of attribution and marketing measurement.
* Hands-on experience with A/B tests and/or lift tests and their underlying statistical methodologies - an advantage.
* Familiarity with online marketing platforms (Facebook, Google, Snapchat, etc.) – an advantage.
* Experience with R and/or Python – an advantage.
* Experience in retail and e-commerce or adtech – an advantage.

our company, the leading global financial news & data platform, is looking for a User Acquisition Analyst to drive measurement, insights, and optimization for our paid acquisition efforts across channels, with a clear focus on growing our subscription product.
What we are looking for: someone who understands paid marketing deeply (search, social, display, affiliates, etc.), can navigate the realities of attribution and tracking, and can translate multi-channel performance into decisions that improve CAC, ROAS, LTV, and payback. You should also be highly fluent with AI-driven analysis, confident inside each platforms native analytics, and able to use visualizations + AI to communicate insights and support data-driven decision making.
What youll be doing
Own analytics for paid user acquisition across channels (paid search, paid social, display/programmatic, affiliates, partnerships, etc.) and across platforms (web, iOS, Android)
Build and maintain end-to-end performance visibility: click -> landing -> activation -> paywall -> purchase -> renewal/retention
Develop and refine measurement approaches including:
attribution models (last-click, first-click, data-driven where available)
cross-channel cannibalization detection and analysis
incrementality and lift thinking (geo tests/holdouts/controlled experiments where possible)
Use AI tools to accelerate analysis, explore hypotheses, detect patterns/anomalies, and generate high-quality insights
Leverage each platforms native analytics tools (Google Ads, Meta, TikTok, DSPs, affiliate platforms, etc.) to understand what drives performance and to diagnose what is actually changing inside campaigns (creative, audiences, bidding, placements, pacing, attribution)
Monitor and optimize core performance KPIs tied to subscriptions: CAC, ROAS, CVR, LTV, payback period, churn/retention cohorts
Own ongoing monitoring to proactively detect drops, tracking glitches, attribution breaks, spend/performance anomalies, and funnel issues, and drive resolution with relevant stakeholders
Partner with UA managers and channel owners to identify opportunities, size impact, and prioritize actions (creative, targeting, bidding, landing pages, offers, paywall flows)
Deep dive into funnel drop-offs and cohort behavior by channel/campaign/audience/geo/device to explain whats driving performance
Design and analyze A/B tests (creative tests, landing tests, offer/trial mechanics), ensuring clean measurement and clear conclusions
Create recurring reporting and executive-ready narratives using strong visualizations: what changed, why it changed, and what we should do next
Improve data quality and tracking: event definitions, UTM governance, campaign naming, source-of-truth reconciliation across platforms.

We're looking for a Senior Business Analyst to help build the technical foundation that powers our cross-sell growth and revenue measurement across all DTC products.
You'll join our Analytics team in Tel Aviv to create the data infrastructure that turns customer journeys into measurable expansion opportunities. As scales across insurance lines, this role bridges the gap between raw data and the automated systems that drive our AI-powered revenue growth.
In this role you'll:
Facilitate cross-sell initiatives by building data frameworks (identity resolution, behavioral tagging) that help Company Leads and Product teams identify and measure opportunities across car, pet, and renters products
Automate revenue measurement systems by taking existing MMM, incrementality, and attribution models and building the ETL logic layer that makes them work together autonomously
Drive MarTech and revenue automation through DBT models that ensure seamless data flows between our warehouse and platforms like Google Ads and AppsFlyer
Contribute to partnership systems by supporting the technical rebuild of our partnership data infrastructure for accurate tracking and attribution of third-party leads
Collaborate with Data Platform teams to ensure revenue requirements are reflected in our data stack, acting as the technical bridge between raw data lakes and business analytics
Enable revenue squads by building shared DBT models and centralized tracking systems that Car, Pet, and Renters teams need to hit their DTC goals
Build scalable frameworks that turn analytical concepts into production-grade, automated pipelines within our data warehouse

We're looking for a Product Data Analyst with fraud expertise to serve as fraud gatekeeper, helping us stay one step ahead of fraudulent claims.
You'll partner closely with our Analytics and other Data Teams, Special Investigation Unit, and Underwriting teams to flag and prevent potential risks that could impact our business. This role is about shaping fraud detection strategies by leveraging data to solve complex product and business problems - tackling analytical questions, monitoring key metrics, modeling intricate datasets, and delivering actionable insights that directly influence our strategy.
In this role youll:
Shape fraud detection strategies by analyzing claim patterns, testing new prevention methods, and building data-driven recommendations that protect the business
Partner closely with cross-functional teams including Special Investigation Unit, Underwriting, Analytics, Product, and Data teams to flag risks and improve decision-making
Design and execute A/B tests on key flows and processes to strengthen fraud defenses and optimize detection capabilities
Monitor and analyze key metrics through fraud trend detection, feature tracking, experiments, and platform health monitoring to stay ahead of emerging threats
Model complex datasets using Snowflake, Python, and other tools to uncover hidden fraud patterns and business risks
Deliver actionable insights by presenting findings and recommendations to stakeholders across the company to drive product and business decisions
Explore new data opportunities by leveraging internal and external data sources to improve fraud mitigation and push product strategy forward

our company- Crafting Tomorrow's Retail Experience
We started with a simple question: How can vision AI make shopping better for everyone? Today, our team of passionate experts is transforming how people shop and how retailers operate - one store at a time.
Our goal is to solve real retail challenges by developing advanced computer vision AI that prevents loss, enables grab-and-go shopping, and turns store data into valuable insights - all while delivering clear value from day one.
With multiple deployments in stores globally, deep partnerships with top-tier retailers, and a product suite thats proving its impact every day, our company is not just imagining the future of retail - were building it.
At our company, were building the in-store operating system of the future - powered by AI and real-world data. With dozens of autonomous store and Loss Prevention deployments (and hundreds more coming), we are generating a massive volume of operational data. Now its time to turn that data into strategic value - for our team and our customers.
To ensure our live deployments deliver maximum impact, were looking for a hands-on, insights-driven Senior Data Analyst to lead performance tracking and optimization for our product and customers.
As Senior Data Analyst, youll be responsible for analyzing production data to monitor store performance, improve current operations, and provide insights that shape our companys future roadmap. Youll also structure and manage how operational data is collected, aggregated, and analyzed, ensuring it delivers actionable value across teams.
This role sits within the Customer Performance team - our group responsible for ensuring our deployments perform at their best and deliver measurable value. Youll collaborate closely with Operations, Product, R&D, Customer Success, and our retail partners.
A day in the life
Analyze production data from live stores to assess system performance and customer behavior.
Track and report on agreed KPIs with retail partners, ensuring we deliver against operational commitments.
Manage and structure operational data - defining what is included in analysis and how it is aggregated.
Collaborate with Data Engineering to analyze, maintain, and improve ETL workflows and data pipelines, ensuring data is accurate, timely, and accessible for analysis.
Build dashboards to surface insights internally and for retailer-facing teams.
Provide insights that inform both current operational improvements and our companys product roadmap.
Liaise with cross-functional teams (Operations, Product, R&D, Customer Success) to proactively suggest system enhancements.
Communicate complex KPIs, concepts, and insights in a clear, structured, and compelling way, tailored to technical and non-technical audiences.

we are looking for a brilliant Marketing Data Analyst to join our Data department. As part of this position, you will be working alongside various marketing teams that are responsible for acquisition of new users.
You'll use your analytical, technical and business expertise to track and measure marketing efforts, uncover trends, spot opportunities, and support key decision-making processes. You will be required to answer complex questions defined by executive management and various business units, develop insightful recommendations and initiate deep-dive analyses.
Were looking for someone with a passion for numbers and marketing domain, a proactive mindset who brings creative ideas to solve tough challenges and spot new opportunities.You will leverage AI tools, automation, and advanced analytics to streamline workflows, uncover insights, and support data-driven marketing decisions.
What am I going to do?
Conduct deep-dive analysis to answer complex business questions and deliver comprehensive recommendations.
Build and maintain the teams reporting set and dashboards.
Develop marketing measurement methodologies and data science models.
Provide ROI-based recommendations to optimize marketing spend across channels.
Identify opportunities for automation and smarter ways of working through data and AI tools.
Manage multiple tasks in a fast-paced working environment.
Collaborate closely with stakeholders across the marketing department.

Required BI & Product Analyst
Position Overview
Are you passionate about turning data into real-world impact? Were looking for a sharp, data-driven thinker and doer to join our product team. As our Product & BI Analyst, you wont just crunch numbers-youll unlock insights that shape how we build, deliver, and scale products that make a difference in peoples lives. Youll be at the intersection of product, operations, and strategy-empowering teams across the company to make smarter, faster, and more impactful decisions.
Key responsibilities:
Own the BI domain: Lead company-wide analytics, define processes, and champion a data-driven culture.
Enable data-driven teams: Partner with Product, Operations, Customer Success, Marketing, and Sales to track KPIs, analyze performance, and uncover improvement opportunities.
Turn data into impact: Identify trends, anomalies, and opportunities that shape product and business decisions.
Define KPIs and data needs: Collaborate with Product and R&D to define success metrics, guide event implementation, and ensure relevant data sources and flows are in place.
Design accessible reporting interfaces: Build intuitive dashboards and reports that provide easy access to key metrics and clearly surface insights for each stakeholder.
Recommend the right tools: Evaluate and guide the selection of data tools that support evolving business needs.

We are seeking a highly skilled Product Analyst to strengthen our core product analytics capabilities while also supporting rapid innovation in the B2B space. This role sits at the intersection of foundational analytics and forward-looking product discovery. You will help level up data-driven decision-making across the product organization by establishing clear, unified metrics for product success, while also partnering with a dedicated innovation squad to validate new product ideas through fast experimentation and proof-of-concepts.

This is a high-impact role for an impact-driven analyst who wants to own product decision-making end-to-end.


What Youll Do

Core Product Analytics & Adoption Insights (Primary Focus)

Act as the analytical owner of our product ecosystem, connecting the dots across teams, challenging assumptions, and calling out when data shows we are heading in the wrong direction.
Analyze and monitor holistic product health across Minute Medias product ecosystem, including adoption, engagement, retention, and usage funnels.
Develop and maintain comprehensive dashboards in BI tools such as Looker, providing product leadership with a clear, consolidated view of performance against strategic goals.
Partner closely with Product Managers to define success metrics for new features and initiatives, ensuring every launch has clear, measurable objectives.
Conduct deep-dive analysis to understand user behavior, identify usage patterns, and segment users or partners by engagement, product mix, or lifecycle stage.
Diagnose performance issues or opportunities, translating data into actionable insights and clear recommendations for product strategy and prioritization.
Innovation & Experimentation Support (Secondary Focus)

Serve as the dedicated analytics partner for a cross-functional innovation squad focused on developing and testing net-new products.
Define measurement frameworks and success metrics for experiments, pilots, and proof-of-concepts, ensuring fast learning cycles.
Analyze A/B tests and experimental results, delivering clear guidance on whether to iterate, pivot, or scale new ideas.
Collaborate with engineers and product teams to define event tracking specifications for experimental features and new products.
Provide rapid, good enough insights in a fast-paced environment, translating ambiguous questions into practical data points that keep momentum high.
Strategic Collaboration & Communication

Work cross-functionally with Product, Engineering, BI, Design, and commercial teams to align analytics with business and product goals.
Present insights and recommendations clearly and persuasively to non-technical stakeholders, influencing roadmap decisions and investment priorities.
Contribute an analytical perspective to product strategy discussions, helping teams understand not just what is happening, but why.