דרושים » פרסום שיווק ויחסי ציבור » Head of Demand Generation

We are seeking a Demand Generation Manager to own pipeline-driving programs and performance marketing. This role is responsible for building and scaling full-funnel campaigns across paid, email, lifecycle, webinars, and retargeting, with tight alignment to Sales, RevOps, Product Marketing, and Content. You will be accountable for measurable outcomes: qualified pipeline, conversion rates, and efficient growth.

Responsibilities
Own demand generation strategy and quarterly plan aligned to revenue goals and ICP priorities (developers, DevOps, platform teams, and exec buyers).
Build and optimize multi-channel campaigns across paid search, paid social, email nurture, retargeting, webinars, partners, and product launches.
Manage funnel performance from first touch through pipeline: conversion rates, velocity, and lead quality.
Partner with Sales and RevOps to define MQL/SQL criteria, SLAs, lead routing, and closed-loop feedback.
Own campaign measurement and reporting: dashboards, attribution approach, experiment tracking, and insights.
Run a structured testing program across creative, targeting, offers, landing pages, and nurture journeys.
Collaborate with Product Marketing and Content to translate messaging into high-performing ads, landing pages, and lifecycle content.
Manage channel budgets and pacing to hit CAC and pipeline efficiency targets.
Work with agencies and vendors as needed to scale execution.

We are looking for a Director of Customers & Partners Marketing who knows how to translate strategy into execution, turn ideas into measurable business impact, and take full ownership of numbers, teams, budgets, and results.

This role operates at the intersection of HQ, Corporate Marketing, Growth, Product Marketing, regional GMs, Sales, and Customer Success, and reports directly to the CMO. Success in this role requires strong business acumen, cross-functional leadership, and the ability to influence at scale across global markets.

Your Key Responsibilities Will Include:

Lead, manage, and develop a global Customers & Partners Marketing team across four continents, including hiring, coaching, performance management, and team scaling.
Set clear goals, KPIs, and performance expectations for regional teams and leaders.
Own measurable performance scorecards, including pipeline generation, conversion, velocity, expansion, and ROI.
Build and execute annual and quarterly Field and Customer Marketing plans aligned with GTM strategy, ICPs, vertical priorities, and sales targets.
Partner closely with regional GMs, Sales leaders, Growth, Product Marketing, and Corporate Marketing to ensure alignment and execution.
Manage regional marketing budgets, investment decisions, and ROI with full accountability.
Drive pipeline growth and deal acceleration through ABM, Associations, local affiliates and influencers, field activations, ROI driven industry, prospects and customers and events and activities, partner programs, and executive-level engagements.
Ensure strong alignment from MQL to SQL in close collaboration with Sales.
Strengthen market presence through thought leadership, PR collaboration, industry associations, and customer advocacy, regionally with a cultural, local touch and feel.
Apply best-in-class Customer and Partner Marketing practices with a hands-on, execution-oriented mindset.

Were hiring a Senior Product Marketing Manager to own end-to-end product marketing across platform-driving adoption, engagement, expansion, and ARR growth.
This is a highly cross-functional role based in Tel Aviv, partnering closely with Product, Sales, Demand Gen, Customer Experience, Design, and Content teams across Israel and the U.S.
Youll lead positioning and go-to-market execution, turning customer and market insights into scalable growth.
Youll also own product launches and releases, working closely with the Head of Product Marketing to build and scale a consistent release cadence. Success is measured by real business outcomes: product adoption, customer engagement, expansion, and revenue impact.
Responsibilities
Lead Product Launches & Release Execution- Drive end-to-end product launches, from strategic planning to post-launch insights, Own release cadence, craft clear positioning and messaging, and lead data-backed retrospectives to refine adoption, engagement, and revenue outcomes.
Drive Adoption, Engagement & Expansion- Shape the product marketing strategy for high-priority products, Build segmented GTM motions, identify scalable acquisition and expansion opportunities, and serve as the internal expert on customer pain points, product value, and competitive landscape.
Optimize the User Journey- Collaborate with Product, Design, and Growth teams across Israel and the U.S. to improve onboarding, activation, and retention, Map user journeys, uncover friction points, leverage behavioral and cohort data, and develop scalable, repeatable growth systems - not one-off campaigns.
Cross-Functional Leadership- Act as a strategic partner across Product, Sales, CX, Demand Gen, Content, and Design, Lead cross-functional alignment around launches and priorities, and communicate insights and impact clearly to stakeholders and leadership across regions.
Education & Enablement- Own customer and internal education programs that support adoption and expansion, Create scalable enablement assets- webinars, guides, playbooks - aligned to release cycles and product lifecycle stages.

Build and own HubSpot workflows, lifecycle stages, and lead routing logic
Design and optimize lead scoring to improve lead prioritization and nurture
Own marketing tech stack, including tools, integrations, and system configuration
Create nurture sequences and strategy in collaboration with Growth Marketing to ensure better engagement across the entire funnel
Develop and maintain campaign dashboards and funnel conversion reporting to track performance across the buyer journey
Define and enhance lead management processes, including MQL/SQL definitions and BDR and sales handoffs, in partnership with RevOps
Build and maintain golden lists using ICP criteria and intent signals
Support and shape attribution strategy, conducting performance analysis across channels and initiatives
Actively monitor, analyze and report on the health of marketing contribution to pipeline, ROI, customer acquisition and penetration, contact acquisition, and campaign activity and results utilizing Salesforce, Google Data Studio and marketing attribution platforms
Act as the strategic owner of the marketing funnel, identifying and addressing conversion bottlenecks and optimization opportunities
Optimize speed and delivery at top-of-the-funnel with AI tools and automation (ex. Zapier, Clay, Gemini)
Automate internal notifications to BDRs and AEs for lead assignments and engagement triggers

We are seeking a results-driven Senior Growth Manager with experience building partnerships across both B2B and B2C environments. Youll drive growth by building and optimizing partnerships, researching and launching new channels, and executing high-impact initiatives from start to finish. This role is highly cross-functional, working with stakeholders across the company to deliver measurable results and unlock the next big opportunities for growth.

The ideal candidate will bring exceptional relationship-building skills, a strategic mindset, and a proven ability to deliver measurable business impact.

In this role you will:

Manage and grow partnerships, serving as the main point of contact while fostering long-term relationships and driving growth-focused collaborations.
Lead growth innovation by spearheading new digital channels, testing ideas, and launching initiatives that fuel acquisition and revenue.
Own initiatives end-to-end, taking full responsibility for planning, executing, and optimizing growth and partnership efforts from concept through launch.
Analyze and optimize performance by conducting regular business reviews, evaluating data, and implementing strategies to maximize ROI.
Collaborate cross-functionally with Product, Data, Marketing, and other teams to align initiatives with company goals and bring new ideas to life.
Stay ahead of the market by monitoring industry trends, competitor activity, and emerging opportunities to refine strategy and identify new partners.

As a core management leader, you will evolve Imagens brand from awareness to measurable impact. Youll own and scale all brand performance activities, ensuring brand efforts directly drive user engagement, revenue growth, and customer trust across all touchpoints.

This role sits at the intersection of creativity, storytelling, and execution - ensuring Imagen stands out in a crowded + creative space. Youll lead a multidisciplinary team - including PR, social media, community, events, and studio production - to build a globally trusted brand with clear Impact. Reporting directly to the CMO, youll collaborate closely with the Head of Growth and Acquisition to align the brand with performance goals.

Responsibilities:
Lead, develop and execute global and localized brand and marketing strategies.
Lead and manage teams across social, events, content, PR, community, and studio.
Align brand storytelling with user acquisition and product adoption goals.
Build systems to track brand campaign effectiveness and business contribution.
Own brand performance metrics, reporting, and optimization.
Partner cross-functionally with Product, Sales, and CS to ensure consistency and cohesion.
Maintain brand integrity and voice across all touchpoints.
Identify creative opportunities to push brand visibility in new channels and geos.

we are seeking a Senior Paid Acquisition Specialist to join our growing paid acquisition team. In this role, youll take full ownership of creating, scaling, and optimizing high-volume paid campaigns across various search channels, with a primary focus on Google Search.
Youll be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. Were looking for someone who is AI-native and tech-savvy, able to integrate new tools and automation into daily work.
As a Paid Acquisition Specialist, youll lead the development and execution of our paid search strategy, collaborating cross-functionally to deliver impactful, results-driven campaigns in a fast-paced, learning-oriented environment.
Were looking for someone who is super analytical, independent, a quick learner, and a creative problem-solver, with a proven ability to work with large datasets, extract insights at both macro and micro levels, and continuously improve performance.
The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
What am I going to do?
Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
Continuously explore and implement AI-driven methods to improve campaign performance and team productivity.
Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
Develop and manage monthly budget plans to optimize ROI.
Serve as the paid acquisition teams main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

The Client Solutions Manager partners with our most strategic clients to make sure they are successful with our company. This is an opportunity to build and manage key relationships, serve as a consultative product expert and a trusted adviser in marketing, leading strategy, media planning, creative, tech integration, and measurement for our top clients across various verticals mainly Fashion. The Client Solutions Manager is a strategic solution-driver with a focus on developing ROI-positive marketing strategies, driving growth by constantly improving performance for advertisers and implementing measurement & attribution solutions. This role is responsible for optimizing complex opportunities and using data and analytics to build consultative and technical solutions for our customers, providing business insights, driving revenue, advertiser education, and satisfaction through a consultative, data-driven approach. Success in this position requires consultative sales and analytical skills, a focus on client service and commercial acumen, and the drive to thrive in a dynamic, team-focused environment. You should have passion for our company, Instagram, our companys advertising solutions and the overall marketing/tech ecosystem.
Client Solution Manager, Tech & Commerce, 12 Month Contract Responsibilities
Track record of excelling in Client Solution Manager role and driving impact on solution adoption, revenue, and operational rigor
Identify, create, and implement marketing solutions grounded on achieving measurable business results for our clients
Develop vertical expertise, including industry research and perspective, to drive overall business objectives and marketing solutions for advertisers
Work with businesses to understand their objectives and develop the company strategy in partnership with the Client Partner and cross-functional teams, which will constitute building on insights, crafting marketing strategies and media plans, creative guidance and measurement recommendations
Provide dedicated account management to top clients, to develop, manage, optimize, and support strategic account plans, and leverage data to create business solutions for clients
Project Management - Work and collaborate with a group of internal cross-functional teams, managing complex work streams to optimize marketing objectives for clients. Manage analytics and dashboards to advise clients (for example daily client facing data/insights reporting, understanding performance across multiple accounts across multiple country used by clients)
Manage strategic marketing conversations with clients, agencies, and partners (media, creative, measurement partners, MarTech, etc.)
Manage internal account operations (revenue delivery, media recommendations, troubleshooting issues, optimization opportunities)
Manage planning, execution, ongoing reporting and optimisation of campaigns (Observe budget spend, manage internal analytics and dashboards, provide optimisation and real time recommendations).

Were looking for a highly strategic and innovative Paid Social Team Lead to join our team. To succeed in this role, youll need to be analytical, technically strong, and creatively minded, with a deep passion for the digital advertising ecosystem. Youll be responsible for planning and executing media budgets across one of the companys most strategic markets, requiring a strong understanding of the full digital landscape, as well as excellent technical and creative expertise.
Youll collaborate closely with marketing, conversion, and creative teams to drive efficiency and growth, ensuring we consistently meet and exceed our monthly performance targets.
Join our dynamic team and help shape the future of performance marketing.
Responsibilities
Lead the media strategy across paid social channels including Meta, Snapchat, X, Tik Tok and emerging platforms.
Manage and mentor a small team of senior campaign managers.
Define and scale content strategy, working with Creative to deliver scroll-stopping, high-converting content tailored to each platform and audience segment.
Oversee daily channel operations, from publishing and moderation to media buying and campaign optimization.
Collaborate cross-functionally with Creative, Brand and Data teams to ensure cohesion and amplification across channels.
Drive innovation and experimentation, testing new formats, features, and emerging platforms to stay ahead of trends.
Identify and capitalize on new opportunities for scaling campaigns, translating insights and previous performance into effective media plans.

We are looking for a highly strategic and innovative professional to join our team as Senior Paid Social Campaign Manager. To succeed, you'll need to be analytical, technical, and creative, with a deep passion for the digital advertising ecosystem. The ideal candidate is a self-starter with a results-driven mindset, capable of planning, executing, and reporting on performance campaigns. You'll collaborate closely with our marketing, conversion, and creative teams to drive efficiency and growth, ensuring we meet and exceed our monthly targets.
Join our dynamic team and help shape the future of performance marketing!
Responsibilities:
Plan, manage, optimize, and scale Paid Social Campaigns across Meta, Snapchat, Tik Tok and other major networks.
Continuously monitor campaign performance, conduct in-depth data analysis, and provide actionable insights to drive ongoing improvement and optimization.
Take ownership of campaign measurement and reporting, producing detailed weekly and monthly reports across all relevant channels.
Stay ahead of industry trends by exploring different social platforms and emerging technologies, identifying opportunities to drive growth and innovation.
Collaborate closely with cross-functional teams, including Growth, Creative, and Analytics, to ensure seamless alignment and synergy across all marketing initiatives.
Identify and capitalize on new opportunities for scaling campaigns, translating insights and previous performance into effective media plans.
Stay informed about competitor activities, including best practices, creative strategies, conversion funnels, and offers, to maintain a competitive edge.