דרושים » פרסום שיווק ויחסי ציבור » Marketing Analyst

we are seeking a Senior Paid Acquisition Specialist to join our growing paid acquisition team. In this role, youll take full ownership of creating, scaling, and optimizing high-volume paid campaigns across various search channels, with a primary focus on Google Search.
Youll be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. Were looking for someone who is AI-native and tech-savvy, able to integrate new tools and automation into daily work.
As a Paid Acquisition Specialist, youll lead the development and execution of our paid search strategy, collaborating cross-functionally to deliver impactful, results-driven campaigns in a fast-paced, learning-oriented environment.
Were looking for someone who is super analytical, independent, a quick learner, and a creative problem-solver, with a proven ability to work with large datasets, extract insights at both macro and micro levels, and continuously improve performance.
The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
What am I going to do?
Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
Continuously explore and implement AI-driven methods to improve campaign performance and team productivity.
Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
Develop and manage monthly budget plans to optimize ROI.
Serve as the paid acquisition teams main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

Were looking for a Senior GTM Business Analyst to join our fast-growing Business Analytics team, partnering closely with GTM leadership, RevOps, Customer Success, Channel, Marketing (ToFu), Finance, and Data/BI teams to scale and elevate our go-to-market analytics capabilities.
This role requires deep analytical expertise, strong business acumen, and the ability to influence senior stakeholders. You will take ownership of strategic GTM analytics initiatives, define measurement frameworks, and drive data-informed decision-making across multiple revenue-generating functions.
You will serve as a key thought partner to GTM leadership, shaping how performance is measured, interpreted, and optimized.
Responsibilities:
GTM Analytics & Performance Insights
Own and evolve performance measurement frameworks across Customer Success, Channel Sales, Solutions Engineering, and Top-of-Funnel Marketing.
Track and interpret key SaaS KPIs, including ARR movements, churn, retention (GRR/NRR), expansion, pipeline creation, and funnel conversion metrics.
Design and maintain scalable reporting models that provide executive-level visibility into GTM performance.
Translate complex data into structured insights and strategic recommendations for senior leadership.
Proactively identify growth opportunities, operational inefficiencies, and risk areas across the GTM engine.
Data & Analytics Operations
Use SQL and Snowflake to efficiently extract, structure, and analyze GTM data.
Design high-impact, end-to-end Tableau dashboards (preferred), from data modeling to visualization and distribution.
Partner with Data Engineering and BI to shape data models, improve pipeline reliability, and elevate data governance standards.
Drive automation and AI-enabled analytical solutions to improve insight velocity and self-service capabilities.
Cross-Functional Collaboration
Act as a senior analytics partner to GTM executives and department heads.
Mentor and collaborate with other analysts to ensure consistent definitions, reporting standards, and analytical rigor.
Lead executive presentations and deliver insights in high-visibility forums.
Continuously improve GTM measurement methodologies and analytical maturity across the organization.

What we are looking for: someone who understands paid marketing deeply (search, social, display, affiliates, etc.), can navigate the realities of attribution and tracking, and can translate multi-channel performance into decisions that improve CAC, ROAS, LTV, and payback. You should also be highly fluent with AI-driven analysis, confident inside each platforms native analytics, and able to use visualizations + AI to communicate insights and support data-driven decision making.

What youll be doing

Own analytics for paid user acquisition across channels (paid search, paid social, display/programmatic, affiliates, partnerships, etc.) and across platforms (web, iOS, Android)
Build and maintain end-to-end performance visibility: click -> landing -> activation -> paywall -> purchase -> renewal/retention
Develop and refine measurement approaches including:
attribution models (last-click, first-click, data-driven where available)
cross-channel cannibalization detection and analysis
incrementality and lift thinking (geo tests/holdouts/controlled experiments where possible)
Use AI tools to accelerate analysis, explore hypotheses, detect patterns/anomalies, and generate high-quality insights
Leverage each platforms native analytics tools (Google Ads, Meta, TikTok, DSPs, affiliate platforms, etc.) to understand what drives performance and to diagnose what is actually changing inside campaigns (creative, audiences, bidding, placements, pacing, attribution)
Monitor and optimize core performance KPIs tied to subscriptions: CAC, ROAS, CVR, LTV, payback period, churn/retention cohorts
Own ongoing monitoring to proactively detect drops, tracking glitches, attribution breaks, spend/performance anomalies, and funnel issues, and drive resolution with relevant stakeholders
Partner with UA managers and channel owners to identify opportunities, size impact, and prioritize actions (creative, targeting, bidding, landing pages, offers, paywall flows)
Deep dive into funnel drop-offs and cohort behavior by channel/campaign/audience/geo/device to explain whats driving performance
Design and analyze A/B tests (creative tests, landing tests, offer/trial mechanics), ensuring clean measurement and clear conclusions
Create recurring reporting and executive-ready narratives using strong visualizations: what changed, why it changed, and what we should do next
Improve data quality and tracking: event definitions, UTM governance, campaign naming, source-of-truth reconciliation across platforms

We are seeking a creative, results and data-driven Marketing Specialist to oversee the execution of marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, GEO, marketing automation, new product launches, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.
Key Responsibilities:
Brand & Content Production: Lead the creation of marketing assets for product launches, including naming, brand language, and visual identity. Manage external vendors and designers while coordinating with Regulatory and the regions.
Social Media Management: Oversee our Social Media channels (Instagram Facebook and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with distributors and regions. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive the companys brands growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO & GEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Data-Driven Optimization: Monitor performance and analyze data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

We are on the search for a Marketing Data Analyst who will join our Data team in Tel Aviv. As a Marketing Data Analyst in a Data-Driven company, you will have a significant opportunity for impact and drive the company to new heights. You will influence decision-making processes throughout marketing budget decisions, new user journeys, be a partner to cross-functional teams within data, marketing & Top of Funnel, and drive strategic business decisions that shape the direction of the company.
Here are a few of the things you will do:
Own end-to-end analytics for marketing and product growth initiatives, directly supporting business strategy and growth, including and not limited to acquisition, lifecycle, and user onboarding.
Act as the primary data owner for the planning, monitoring, and measuring a variety of marketing initiatives, ensuring accuracy, consistency, and trust in decision-making across stakeholders, enabling your stakeholders to learn from data and iterate with confidence.
Translate complex datasets from multiple sources into clear, actionable insights with measurable business impact.
Proactively initiate and perform ad hoc research and deep-dive analyses to surface unknown business opportunities to inform strategic and operational decisions.
Partner with marketing, product, finance and company leadership to drive cross-functional, data-driven outcomes.
Design, improve, and scale analytics infrastructure, data pipelines, and workflows to suit your analytics needs; work hands-on using tools such as SQL, DBT, Looker, and partner closely with Data Engineering and Data Science teams.
Design, execute, and evaluate A/B tests using rigorous statistical methods and well-defined KPIs, including ownership of appropriate KPI selection.
Present insights and recommendations to senior stakeholders with clarity and influence, through written communication, presentations, and via dashboards.
Contribute expertise to shared analytics standards, best practices, and knowledge forums (e.g., Data Guild).

Required Client Solution Manager, Tech & Commerce, 12 Month Contract
The Client Solutions Manager partners with our most strategic clients to make sure they are successful with us. This is an opportunity to build and manage key relationships, serve as a consultative product expert and a trusted adviser in marketing, leading strategy, media planning, creative, tech integration, and measurement for our top clients across various verticals mainly Fashion. The Client Solutions Manager is a strategic solution-driver with a focus on developing ROI-positive marketing strategies, driving growth by constantly improving performance for advertisers and implementing measurement & attribution solutions.
This role is responsible for optimizing complex opportunities and using data and analytics to build consultative and technical solutions for our customers, providing business insights, driving revenue, advertiser education, and satisfaction through a consultative, data-driven approach. Success in this position requires consultative sales and analytical skills, a focus on client service and commercial acumen, and the drive to thrive in a dynamic, team-focused environment. You should have passion for our advertising solutions and the overall marketing/tech ecosystem.
Client Solution Manager, Tech & Commerce, 12 Month Contract Responsibilities
Track record of excelling in Client Solution Manager role and driving impact on solution adoption, revenue, and operational rigor
Identify, create, and implement marketing solutions grounded on achieving measurable business results for our clients
Develop vertical expertise, including industry research and perspective, to drive overall business objectives and marketing solutions for advertisers
Work with businesses to understand their objectives and develop the strategy in partnership with the Client Partner and cross-functional teams, which will constitute building on insights, crafting marketing strategies and media plans, creative guidance and measurement recommendations
Provide dedicated account management to top clients, to develop, manage, optimize, and support strategic account plans, and leverage data to create business solutions for clients
Project Management - Work and collaborate with a group of internal cross-functional teams, managing complex work streams to optimize marketing objectives for clients. Manage analytics and dashboards to advise clients (for example daily client facing data/insights reporting, understanding performance across multiple accounts across multiple country used by clients)
Manage strategic marketing conversations with clients, agencies, and partners (media, creative, measurement partners, MarTech, etc.)
Manage internal account operations (revenue delivery, media recommendations, troubleshooting issues, optimization opportunities)
Manage planning, execution, ongoing reporting and optimisation of campaigns (Observe budget spend, manage internal analytics and dashboards, provide optimisation and real time recommendations)

As a Product Marketing Manager focused on our mobile app experience, you will drive new ARR from subscriptions sold on our massively popular products and act as a key focal point between Product and Marketing teams. You will collaborate with internal teams across product, user experience, marketing, R&D, customer success, and more, to drive go-to-market and growth strategies for the apps.

What youll be doing:

Collaborate and become the liaison for mobile app product managers to fuel decision-making with marketing understanding and insights.
Craft compelling positioning and messaging frameworks that articulate the unique mobile apps value propositions, across different user segments.
Orchestrate comprehensive GTM strategies for new app features and launches, aligning cross-functional stakeholders to deliver impactful multi-channel campaigns.
Analyze market trends, competitor landscapes, and user behaviors to serve as the voice of the customer, turning deep insights into actionable recommendations for the product roadmap.
Drive adoption, retention, and growth KPIs by optimizing marketing funnels and collaborating closely with UA, ASO, and CRM teams on user acquisition and lifecycle initiatives.
Collaborate with the pricing team to define subscription tier positioning and packaging strategies that maximize revenue and user value.
Develop robust product onboarding and education experiences that bridge the gap between complex technical features and the optimal customer experience.

We are looking for a GTM Finance Business Partner (FBP) to join our FP&A team and serve as a strategic finance leader to our regional GTM executives.
our companys GTM organization is a primary growth engine of the company. As a GTM Finance Business Partner, you will directly influence how we allocate resources, scale our field operations, and drive efficient growth across regions.
You will sit at the intersection of strategy, finance, and execution - helping regional leaders run their business with financial clarity and discipline.
The GTM Finance Business Partner will act as the financial co-pilot to regional GTM leadership (Regional VPs), supporting full ownership of the regions budget and financial performance. Regional leaders at our company operate as the CEO of their territory - accountable for growth, efficiency, and strategic execution - and the FBP will be their primary financial partner.
This is not a back-office reporting role. It is a highly visible, strategic, and hands-on finance position that combines planning, performance management, business analytics, and cross-functional leadership.
You will work closely with Sales, Customer Success, Sales Engineering, Channel, Field Marketing, and Global GTM leadership, ensuring financial discipline while enabling growth.
What Youll Do
Strategic Partnership
Serve as the primary finance partner to the regional GTM leader.
Act as a trusted advisor on investment decisions, headcount planning, territory expansion, and resource allocation.
Drive financial rigor while supporting aggressive growth objectives.
Challenge assumptions constructively and provide data-driven recommendations.
Planning & Forecasting
Lead the regional annual planning process (AOP), including headcount, OPEX, and program investments.
Own quarterly and monthly forecasting processes for the region.
Translate pipeline, bookings trends, and GTM initiatives into financial outlooks.
Build scenario models to support strategic decisions.
Budget Control & Performance Management
Ensure disciplined budget management across the region.
Monitor spend vs. plan and proactively identify risks and opportunities.
Develop KPI dashboards linking financial metrics to operational drivers.
Analyze productivity metrics across Sales, SEs, CS, and Marketing.
Cross-Functional Alignment
Coordinate with Customer Success, Sales Engineering, Channel, and Marketing to ensure alignment between regional initiatives and global GTM strategy.
Support compensation modeling and commission analysis in collaboration with RevOps.
Executive Communication
Prepare business reviews and executive-level materials.
Present insights and recommendations to senior leadership.
Simplify complex data into clear, actionable narratives.

This role owns the analytics backbone of Marketing and enables SDRs with accurate routing, attribution, dashboards, performance analysis, and automation - turning data into predictable pipeline impact.
Responsibilities:
Own the end-to-end marketing analytics stack, with Snowflake as the source of truth, including multi-touch attribution, funnel and cohort analysis across the full lifecycle (Lead → Revenue).
Ensure data consistency across Snowflake, Salesforce, Marketo, and BI tools in partnership with RevOps, IS, and Finance.
Design and maintain executive dashboards (Tableau / PowerBI) covering pipeline health, velocity, campaign ROI, CAC, SDR performance, and response SLAs.
Own and optimize the lead lifecycle in Salesforce and Marketo, including scoring models, routing logic, territory rules, lifecycle stages, automation, and speed-to-lead improvements.
Partner with SDR leadership to identify bottlenecks, improve conversion rates, and drive productivity through data-driven insights.
Serve as the Marketo system owner, ensuring campaign execution, QA, data hygiene, governance, and seamless integrations across the GTM tech stack.
Act as a cross-functional bridge between Marketing, Sales, RevOps, BI, and IS, translating business needs into.

We are looking for a Market Researcher (Maternity Leave Replacement) to join our Data Department.
In this role, you will be responsible for leading and delivering a wide range of consumer and business research initiatives, including quantitative surveys and qualitative in-depth interviews. You will work closely with stakeholders across the organization to uncover actionable insights that support data-driven decision-making.
We are looking for someone with a strong mixed-methods background and the ability to integrate diverse sources of insights into clear business recommendations. You are passionate about understanding customer behavior and connecting research findings with data to generate meaningful business impact.
You are results-oriented, able to ask - and answer - meaningful and impactful business questions, a self-starter, and have demonstrated success in leveraging analytics to drive high-quality research outcomes.
This role requires the ability to work both independently and collaboratively within the broader Data Department.
Prior experience with Qualtrics is considered a strong advantage
This is a temporary maternity leave cover position. Future opportunities may be considered, depending on business needs.
What am I going to do?
Leading end-to-end research projects, including building a research plan, designing research tools, data collection and analysis.
Designing and executing quantitative surveys using a range of social sciences methods.
Conducting statistical analysis of surveys through the lens of business impact and growth.
Designing and executing qualitative research - customer in-depth interviews.
Communicating results to key stakeholders and distilling actionable recommendations to support decision making.
Collaborate closely with team members from the market research and data teams.
Working with internal partners (including product, marketing, business and data teams) to identify and prioritize knowledge gaps in our understanding, and act as an internal consultant on research results implementation.