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Required Technical Product Marketing Manager
What are we looking for?
Were building the next generation of agentic security - intelligent, autonomous systems that actively protect modern organizations in real time. As our Technical Product Marketing Manager, you will own the translation of this vision into a clear, compelling, and credible story for the market. This is a highly strategic and hands-on role at the intersection of security, AI/agents, and go-to-market execution. Youll work closely with Product, Engineering, Security, Sales, and Marketing to define positioning, lead launches, enable GTM teams, and ensure our messaging resonates with highly technical buyers and practitioners. Youll be the voice that turns complex, cutting-edge security capabilities into narratives that build trust, drive adoption, and differentiate us in a crowded market. If you are deeply technical, security-oriented, and exceptionally articulate - and you enjoy operating in fast-moving, uncharted markets - this role is for you.
Responsibilities:
Own Technical Product Marketing for the Agentic Security Domain
Define and own positioning, messaging, and value propositions for our agentic security capabilities across personas (security leaders, practitioners, platform teams, buyers).
Craft a clear and differentiated narrative around agentic access, authorization and authentication, autonomous security, trust boundaries, permissions, and risk reduction.
Develop a deep understanding of customer pain points, threat models, and security workflows through research, field feedback, and competitive analysis.
Maintain and evolve competitive intelligence: market landscape, differentiation, and positioning against alternative approaches.
Act as a trusted partner to Sales and Solutions teams, bringing clarity to complex buying conversations.
Own end-to-end GTM strategy for new features, agents, and major launches - from market insight to execution.
Translate technical product releases into compelling customer-facing stories, assets, and enablement.
Partner with Product Managers to compile and educate on market, competitive, and customer insights.
Enable and Align GTM Teams alongside Marketing Team PMMs
Build high-quality sales and field enablement materials (pitch decks, talk tracks, demos, FAQs, battlecards).
Ensure consistency and precision of messaging across marketing, sales, content, and product touchpoints.
Support both GTM motions with persona-specific messaging and use cases.

Were hiring a Senior Product Marketing Manager to own end-to-end product marketing across platform-driving adoption, engagement, expansion, and ARR growth.
This is a highly cross-functional role based in Tel Aviv, partnering closely with Product, Sales, Demand Gen, Customer Experience, Design, and Content teams across Israel and the U.S.
Youll lead positioning and go-to-market execution, turning customer and market insights into scalable growth.
Youll also own product launches and releases, working closely with the Head of Product Marketing to build and scale a consistent release cadence. Success is measured by real business outcomes: product adoption, customer engagement, expansion, and revenue impact.
Responsibilities
Lead Product Launches & Release Execution- Drive end-to-end product launches, from strategic planning to post-launch insights, Own release cadence, craft clear positioning and messaging, and lead data-backed retrospectives to refine adoption, engagement, and revenue outcomes.
Drive Adoption, Engagement & Expansion- Shape the product marketing strategy for high-priority products, Build segmented GTM motions, identify scalable acquisition and expansion opportunities, and serve as the internal expert on customer pain points, product value, and competitive landscape.
Optimize the User Journey- Collaborate with Product, Design, and Growth teams across Israel and the U.S. to improve onboarding, activation, and retention, Map user journeys, uncover friction points, leverage behavioral and cohort data, and develop scalable, repeatable growth systems - not one-off campaigns.
Cross-Functional Leadership- Act as a strategic partner across Product, Sales, CX, Demand Gen, Content, and Design, Lead cross-functional alignment around launches and priorities, and communicate insights and impact clearly to stakeholders and leadership across regions.
Education & Enablement- Own customer and internal education programs that support adoption and expansion, Create scalable enablement assets- webinars, guides, playbooks - aligned to release cycles and product lifecycle stages.

Required Product Marketing Manager
Description
As a Product Marketing Manager, you will own the GTM strategy for your product and market initiatives. You will work closely with departments across the team to boost awareness, increase adoption, and take new offerings to market.
The right person for this role loves tech and has a knack for understanding pinpoint target audiences and tailoring compelling narratives to their needs. And they love driving measurable business results by crafting and executing go-to-market plans, sales and marketing materials, and are looking to step into a key role at a fast-growing and dynamic tech company.
What youll do:
Be an expert in our products and our market.
Develop product marketing strategies, including product launches, GTM, and targeted campaigns.
Analyze personas to map out our customers needs and translate our product capabilities into value propositions.
Educate stakeholders on our product features and their benefits.
Work closely with sales and product teams to develop key messaging, value propositions, and key differentiators.
Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle.
Create marketing materials (e.g., sales collateral, product videos, website copy, blog posts) that articulate our impact and our products.
Speak and present both internally and externally to promote the story of our product.
Conduct market analysis to obtain an understanding of the competitive landscape and help establish product differentiators.

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring us to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
At our company, AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like us and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate us in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

Required Product Marketing Manager
The opportunity
We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.
Reporting directly into the VP of Marketing, you will play a pivotal role in our marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.
What You Will Do
Develop and maintain positioning and messaging frameworks
Research industry trends to proactively recommend messaging and content that will resonate with target audiences
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
Analyze competitors and develop battle cards
Understand the analyst landscape and helping to craft briefing materials and follow-up for them
Lead product launches, from building the message to overseeing the development and rollout of new collateral
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
Lead sales and partner enablement
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey.